This celebrity is overly enthusiastic!

Chapter 239 Sina's Shock!
A cartoon black cat named 'Luo Xiaohei' has become the absolute hot topic on the Chinese internet these past few days.

Numerous entertainment stars, celebrities, social media, venture capital firms, and all kinds of internet companies have turned their attention to this website that has only been online for five days.

Over these five days, different celebrities and big names joined the platform every day, posting updates on Weibo.
Chen Yuan himself has won countless fans and the public's sympathy and support by sharing his optimistic and positive attitude towards his physical disability and his treatment process on Weibo.

He successfully surpassed one million followers, becoming the first celebrity on Weibo to reach that milestone.

Fan Binbin, Shu Chang, and other artists under the Yuan Universe brand have also seen their fan base grow to hundreds of thousands thanks to the accumulation of popularity over the years, ranking among the top.

Top celebrities such as Zhao Yanzi, Faye Wong, Chen Kun, and Zhou Xun have seen their fan base grow at an incredibly fast pace since joining the platform.

In 2005, China's internet giants, such as Sohu, NetEase, TOM Blog, and Tencent, all entered the blogging field, gaining a competitive edge by leveraging traffic to achieve rapid growth.
Now is the time for fierce competition to expand market share, and suddenly, Weibo appeared out of nowhere.

And in a very short time, it became the main battleground for celebrity gossip in China!

This unreasonable pace of development immediately drew the attention of other internet companies.

They never imagined that a company like Metaverse, which has been making waves in the entertainment industry and deeply engaged in film and television content creation, would start a social networking site that is so different from their main business.
After a little investigation, they discovered that Weibo was not a company of Metaverse, but a new company independently founded by Chen Yuan.

Marketing genius, advertising sage, Chen Yuan, who has created numerous astonishing business miracles, is starting an internet business?
Is this guy planning to start a new career because he's disabled and can't be a star in the public eye?

The media praised Chen Yuan's optimistic spirit of not being afraid of setbacks but becoming more courageous and embarking on a new business journey.

However, seeing the rapid growth of Weibo, other internet companies that already have blog products, or are about to enter the blogging field, all feel a huge threat.

Sina Blog, currently the leading blog platform in China, has been particularly hard hit!

Sina CEO Cao Guowei sat in front of his computer, refreshing the webpage again and again.

With each refresh, the number of likes, comments, and reposts on the latest Weibo post by Chen Yuan, which his account follows, featuring a video of him lifting dumbbells and working out, surges dramatically.

Stopping what he was doing, Cao Guowei glanced at the time in the lower right corner of the screen.
In less than 20 minutes after the post was published, Chen Yuan's Weibo post received over 10,000 likes and the comment section reached 800 floors, totaling over 2000 comments.

That's terrifying! She truly deserves to be called the number one celebrity in China!

Just a couple of days ago, some of the company's senior executives said that Chen Yuan's foray into the internet industry was just a mess, and that only his young fans were blindly supporting him, and that it would inevitably end up being a complete disaster.

But now, all of them have shut their mouths.

The internet is developing rapidly, and traditional portal websites are declining.

Sina, as a traditional portal website focused on news and information, faces the challenge of shifting user demand from passively receiving information to actively creating content.

There is an urgent need to launch new product forms to maintain user stickiness and market competitiveness.

Blogs, with their excellent features such as personal expression and interactive sharing, are currently the most promising traffic entry point.

Therefore, Sina had already begun its strategic layout in this field and launched Sina Weibo in the middle of last year. Relying on its previous experience in communication studies accumulated from running a portal website and cultivating various news sources, Sina summarized a rule: '20% of celebrities generate 80% of traffic'.

Therefore, Sina Blog initially focused on a "celebrity policy," inviting entertainment stars, cultural figures, and business celebrities to join.
By leveraging the influence of celebrities, it quickly attracted user attention and differentiated itself from other domestic blog platforms at the time.

This strategy was very successful. In less than a year, Sina Blog caught up and took more than 30% of the blog market share.

Just as Sina Weibo was planning to take it a step further and invite more celebrities to open accounts and publish articles, no one expected that Chen Yuan, a big star, would also join the competition!
Not only did it follow the path that Sina had to take, but it also reached the pinnacle in one fell swoop!

In the past few days, Cao Guowei has also seriously investigated the situation of Weibo. The leader of the development team is a technical expert who is very famous in the industry, but has never shown any operational talent.

The person in charge of the actual operation and execution of the event was the former head of the Yuan Universe Advertising Department, who had always been Chen Yuan's right-hand man.

The development had already begun at the beginning of last year, indicating that Chen Yuan was not simply learning from and imitating Sina's development experience, nor was it because he had made a few embarrassing news stories that he wanted to create a social platform for easy expression, as he claimed.

Rather, this young prodigy, who was skilled in marketing and public opinion communication, had already conceived of such a plan very early on.

It has to be said that Chen Yuan, who is already involved in the world of fame and fortune, is extremely suitable for promoting and endorsing this kind of product.

Not only does it generate an amazing number of fans who become highly active users, but it also attracts more celebrities to join by leveraging its status, resources, and connections in the entertainment industry, creating a cluster effect.

Unlike Sina, which relies entirely on existing personal connections to attract celebrities to write content on its platform.

Moreover, he innovated blog products, creating microblogs that were also very interesting.

The mechanism for following followers is clearly modeled after Facebook, which is currently very popular on campuses in Europe and America.

This thing is a perfect match for entertainment stars!
Many celebrity fans now have developed a competitive mentality, directly quantifying a celebrity's previous popularity and influence into the number of fans, and calling on friends and relatives to help their own celebrities gain more fans, not wanting to be outdone.

The explosive growth in Weibo user registrations is entirely driven by celebrity fans!
Blogs are essentially personal journals with limited interactivity. Their content is mostly systematic thinking, in-depth analysis, or professional creation, requiring users to have a certain level of writing skills and invest time and energy.

Weibo, on the other hand, uses short texts with a 200-character limit, combined with images and short videos as its core, making content creation lightweight. Users do not need to devise complex logical frameworks; they only need to express their ideas in one or two sentences.

It eliminates the high barriers to entry for blog creation, allowing celebrities, experts, and ordinary users alike to become content producers and disseminators.

Users can follow various people such as friends, family, celebrities, and experts to form their own "social circle".

At the same time, fans can also become social media contacts of celebrities by following them. In this model, Weibo interaction is no longer a one-way comment, but a two-way dialogue.

In short, Weibo's lightweight and instantaneous nature solves the pain points of blogs, such as high barriers to entry and slow dissemination, while its interactivity satisfies users' social needs.

This Weibo account seems to have a much brighter future than my own blog!

(End of this chapter)