This celebrity is overly enthusiastic!

Chapter 22 of "Crouching Tiger, Hidden Dragon" is not good!

Wuliangye Group is determined to air such a perfect advertisement, "Love Comes Like Spring Tide," on CCTV-1.

However, the complete advertising music video is four and a half minutes long. Even if Wuliangye makes a fortune every day, it cannot be played in its entirety within the normal time frame. It can only be edited into two shorter versions of 30 seconds and 15 seconds.

The full version is played late at night, when advertising costs are significantly reduced.

Other CCTV channels, such as Channel 3, Channel 6, and Channel 8, simply spent money to broadcast the full version.

Half a month after Chen Yuan handed over the complete advertisement to Wuliangye, the relevant review and cooperation process was completed, and in mid-October, the "Love Comes with the Spring Tide" advertisement was officially launched on all CCTV channels.

A self-study session in a senior class at Jiaotong University Affiliated High School.

The homeroom teacher, Ms. Wang, was sitting at the podium. Unable to bear the group of sneaky students below, she picked up a set square and banged it hard on the blackboard.

"Focus on your studies. You've been watching Huang Shengyi for over a year now, haven't you had enough yet?"

Some mischievous students jeering, "No!"

Many people looked at Huang Shengyi, who was sitting in the middle of the classroom at the back. She was holding up her workbook and hiding her face behind it.

Her cheeks were flushed and burning, her lips were tightly pursed, and she felt both delighted and embarrassed.

She is not a shy or timid person; otherwise, she wouldn't have been able to participate in dance competitions and win a bunch of awards.

It's just that the advertisement that Brother Yuan filmed for himself was so effective!
The advertisement aired on CCTV a few days ago and caused a sensation!

The liquor commercial is shot like an art film; unless you are specifically reminded that it is an advertisement, you would not realize it is an advertisement at all.

With cinematic production quality and symbolic expression of Eastern aesthetics, this advertisement is fresh, elegant, subtle, and understated. Authoritative media outlets have praised it as a pinnacle of aesthetics in the history of Chinese advertising.

Even the stock price of Wuliangye Group rose continuously because of this advertisement promoting its sub-brand Wuliangchun.

Chen Yuan's aesthetic sense and marketing ability are beyond question; the media all say he is a genius in the advertising industry.

As for Huang Shengyi, she didn't feel anything when she was filming the advertisement.

No, my strongest impression is that Brother Yuan looks so handsome in his costume, he's so young yet so good at directing the crew, and he's so considerate in taking care of me.
As a result, the advertisement was broadcast on television, and she herself felt incredulous when she saw herself on TV.

With a beautiful landscape as the backdrop, the makeup and styling in the advertisement are much better than when Yuan Ge (Yuan Ge) wore makeup and styling to showcase his abilities on the TV station.

Previously, there weren't many media outlets claiming to be the 'most beautiful high school student,' and most of them were entertainment gossip programs, which consistently had an exaggerated style.

But now, all sorts of different media outlets have given themselves this title.

Teacher Wang tapped the blackboard again and said with a smile, "Alright, alright, stop looking. You're all making Huang Shengyi shy. Go back to your books!"

The classroom fell silent again, and Huang Shengyi slowly laid the workbook flat.

Her eyes were fixed on the questions in the book, but her mind was playing the contents of a commemorative CD that Yuan Ge had specially sent her before.

It contains behind-the-scenes footage of the filming of the "Love Comes Like Spring Tide" advertisement, allowing you to relive that unforgettable time.

Among them was a video of her and Brother Yuan fighting with swords.

It wasn't just the behind-the-scenes footage from rehearsals; although this part didn't make it into the final commercial, the footage was still edited and processed in post-production.

She watched that less than 20-second clip hundreds of times, realizing how close Yuan Ge was to her back then!

After I become a proper actor, will I still be able to act with Brother Yuan again?

"Yiyi, Yiyi, Yiyi!"

Feeling the girl at the next table nudging him, Huang Shengyi snapped back to reality. "Huh? What's up?"

"Were you just imagining yourself as a big star? You were smiling so sweetly!" the girl joked in a low voice.

"No way!" Huang Shengyi rubbed her cheeks and firmly denied it.

"Okay, okay, my superstar deskmate, the class monitor just said he wants to get a batch of postcards with your advertising stills. Can you sign them? We can give one to each of our classmates as a souvenir."

"Are you guys being too dramatic?!"

Huang Shengyi's fame was merely a byproduct of this advertisement, and its value was negligible.

The CEO of Wuliangye Group publicly expressed his gratitude to Chen Yuan in a media interview.

Chen Yuan's news value skyrocketed, and the media sought out companies that had previously collaborated with Yuan Universe and achieved great success to conduct interviews and dig deeper into his story.

Changhong TVs, Lenovo MP3 players, and even Dove chocolates didn't turn down the free exposure; relevant personnel disclosed more details of the cooperation in media interviews.

Only then did the public truly realize how talented Chen Yuan was!

Chen Yuan and Yuan Universe have become the most prominent figures in the industry, with major domestic and international companies vying to cooperate with them.

Chen Yuan prepared the advertising song "Sour and Sweet Is Me" for his sister Shu Chang, which continued the approach of Fan Binbin's "Corner" to look for beverage companies to cooperate with.

However, because the actress was not a big star but a minor, most of the companies felt that Metaverse's asking price was too high and somewhat unreliable.

But when Wuliangye's advertisement suddenly appeared, shocking the Chinese advertising industry and astonishing audiences that advertisements could be made in such a way,

The companies that had previously been contacted changed their minds and fully accepted Metaverse's cooperation model.

But it was too late!
Coca-Cola Group boldly spent 300 million on advertising production and 40 on an annual endorsement fee to invite Shu Chang to be the spokesperson for their new juice drink 'Qoo'.

(Did anyone drink this when they were a child?)

In addition, they also discussed collaborating on the production of a Coca-Cola commercial.

However, not all the voices were praises of Chen Yuan and the Yuan Universe; there were also many voices of doubt.

The beautiful bamboo forest scenery and elegant martial arts in "Love Comes in Spring" are so similar to those in "Crouching Tiger, Hidden Dragon".

Chen Yuan did not deny it, and immediately admitted that the idea for the advertisement came from the fight scene in the bamboo forest between Zhang Ziyi and Zhou Runfa in the promotional video for director Li An's "Crouching Tiger, Hidden Dragon".

With its profound artistic conception and elegant and unrestrained style, it was at this moment that he conceived the idea of ​​creating a liquor advertisement.

Chen Yuan's candor left a group of editors who had prepared smear articles to generate negative traffic speechless.

You jerk, how come you don't have any youthful arrogance at all? You're acting like a seasoned old fox. Just admit it was your idea, so what!
He acknowledged that the source of his inspiration had indeed stripped away one layer of the 'genius halo' that the media had created for Chen Yuan.
But he had countless opportunities to prove himself afterward; only a fool would argue with the media just to maintain his current, ephemeral popularity.

After all, "Crouching Tiger, Hidden Dragon" went to Cannes to participate in the festival in May this year and premiered in Taiwan in July. There are indeed some similarities between advertisements and movies in terms of presentation.

They acknowledge the sources of inspiration and references, but firmly deny plagiarism.

Fortunately, "Crouching Tiger, Hidden Dragon" has already been released. Apart from the flying kung fu and the fact that it was filmed in the Shunan Bamboo Sea, the style of the advertisement and the movie are completely unrelated.

The claim that Chen Yuan plagiarized is unfounded, and the newspapers and magazines that criticized him were subsequently dealt with by Wuliangye's public relations department.

When Li An was asked about this while promoting the movie, he did not think it was plagiarism and expressed his appreciation for Chen Yuan's aesthetic achievements.

The two exchanged compliments from afar, leaving the media looking for trouble with nowhere to attack, and they had no choice but to back down.

However, this matter is far from over. Most viewers who have seen the movie "Crouching Tiger, Hidden Dragon" think it is not good!
(End of this chapter)