This celebrity is overly enthusiastic!

Chapter 15 A Prodigy
This matter was easy to investigate. After Ms. Deng reported the incident to the police, the police found that Huang Shengyi had bought a plane ticket from Shanghai to the capital at around 5 p.m.

It's likely that Huang Shengyi was unaware that he was working in Shanghai and flew directly to the capital to find him at the Metaverse Company!
The plane should be landing soon, so Chen Yuan quickly arranged for company personnel to pick her up at the airport and settle her in properly so she wouldn't have to go anywhere else and cause her worry.

Ms. Deng has a strong personality but is not an unreasonable shrew. Knowing that she had misunderstood him and that her daughter had been settled by the other company's employees, she apologized to Chen Yuanxian after the meeting.

Although the incident was caused by him, the fact that his daughter chose to run away from home in such an extreme and confrontational way clearly indicates that there was a problem with his approach to parenting and raising his child.

The two bought plane tickets together overnight and flew to the capital. During the trip, Chen Yuan wanted to talk to Ms. Deng about parenting issues, but she didn't want to talk to him at all.

Strong, highly educated women are so damn hard to deal with!
After a bumpy journey, I finally met the rebellious girl at the crack of dawn on the second day.

I thought I was going to see a wonderful family drama, but Huang Shengyi's mother really seemed to be her nemesis. The girl just stood there blankly with her head down, being scolded, and I couldn't see any of the 'fierceness' she had in order to run away from home.

Chen Yuan also had a private talk with Huang Shengyi and found that although the girl was rebellious, she only knew how to resist in a soft way.

The little girl had a sense of pride and determination; she always wanted to do something to make her parents proud and to prove herself.

She's not good at anything else, but she's unwilling to give up dancing because it's one of her few hobbies and things she's good at.

Unexpectedly invited by Chen Yuan to shoot an advertisement, her appearance received praise from many people, and it also gave the young girl another way to prove herself. She really didn't want to give up this opportunity.

Chen Yuan was quite moved after hearing this; it was definitely not a coincidence that she was able to be with Yang Zai in her past life.

Just like her mother, Yangzai doesn't support her self-development at all and constantly manipulates her. Yangzai has the majority of control over her life.

Of course, this doesn't mean her personality is without flaws. Huang Shengyi's mentality is even less mature than Shu Chang, who is five years younger than her.

She was used to being told what to do, and used to giving up some of her choices in exchange for a sense of security and to escape her responsibilities.

She kept trying to prove herself, but after each failure, she had to leave others to clean up her mess, leading to constant internal strife.

Ultimately, he was dissatisfied with his life, work, and family, and became a laughing stock in the eyes of the world.

It's true that every family has its own problems!

Ultimately, Ms. Deng was so shocked by her daughter's running away from home that she didn't dare to push her too far and agreed to let her film an advertisement to fulfill her wish.

Huang Shengyi happily agreed to her mother's series of demanding requests, promising to be willful this once and then focus on studying hard to prepare for the college entrance examination.

Ah, what a wonderful mother and daughter.

Contrary to media speculation, Chen Yuan did not shoot a tea beverage advertisement. Instead, he took a complete planning proposal and proactively approached Wuliangye Group.

In 2000, Wuliangye was the absolute leader in the domestic liquor industry, with its main business revenue being more than five times that of Moutai during the same period.

Not only does its own Wuliangye sell well, but the revenue of brands incubated through the OEM model, such as Jinliufu, Liuyanghe, and Wuliangchun, is also very strong.

The entire group is actively expanding in all aspects.

Alcoholic beverages, especially baijiu (Chinese liquor), rely heavily on advertising and marketing. Various types of baijiu have consistently been frequent advertisers on CCTV.

The group's relevant departments took Chen Yuan's initiative to visit them very seriously, but they were also somewhat confused.

Chen Yuan's fame as an advertising executive stems primarily from his ability to photograph beautiful women, but the main consumer group for baijiu (Chinese liquor) is men!

It would be somewhat acceptable for him to endorse the liquor himself, but he's too young and handsome, and doesn't seem mature enough.

But having a high school girl, about to be a senior, film a liquor commercial? That's ridiculous! This is where the usefulness of a PPT template really comes in!

Knowing the other party's confusion, Chen Yuan specially created an exquisite and gorgeous PPT presentation to explain his ideas and the advantages of MV-style advertising.

The advertisement uses a bamboo forest as a backdrop, with bamboo symbolizing the noble character of the Wuliangye brand.

When the male and female protagonists use their light-footed skills to skim over the bamboo tips, their skirts flutter like clouds rolling and unfolding, giving the scene a poetic visual language reminiscent of a martial arts advertisement.

The image of the two enjoying tea and boating on the lake elevates the drinking scene to a romantic expression of hermit culture, downplaying the commercial aspect and enhancing the brand's cultural depth.

Huang Shengyi's gentle and pure demeanor can transform the mellowness of the wine into an elegant image, thus projecting the product's emotional essence.

Some people agree with these concepts, while others feel they are too frivolous and irresponsible.

Chen Yuan had anticipated this situation, but he had a trump card.

When Chen Yuan finally proposed the brand concept of "Elite of a Prestigious Family" for Wuliangye, the eyes of the head of the corporate communications department immediately lit up.

Wuliangye became the leading brand of baijiu (Chinese liquor) because it sells a lot and sells well.

However, baijiu has not yet become a 'hard currency' like Maotai; it is still an ordinary commodity.

This shows that Wuliangye's price is still relatively "affordable." It is a high-end product that a certain segment of society can afford, and it is not a luxury item.

With increasingly fierce competition in the liquor industry, products not only need to have hard power in terms of market share and sales volume, but also need to have soft power in terms of individual expression, reputation building, and emotional appeal.

What Chen Yuan said before was too fancy, and the leader's imagination was limited, so he couldn't grasp the artistic conception Chen Yuan was describing. But the phrase "a promising young talent from a prestigious family" is truly incredibly valuable!

The name "Mingmen" directly refers to Wuliangye's 600-year brewing history and craftsmanship heritage, reinforcing the sense of trust in its quality as a product of a prestigious lineage.
"Zhixiu" can refer to Wuliangye itself, or it can highlight the independent value of other derivative brands as core mid-to-high-end brands.

Finally, this exchange of ideas was no longer limited to the advertising and publicity department. After being reported to the group's senior management, it received considerable attention.

Chen Yuan reiterated his advertising concept to these top leaders of state-owned enterprises, and the advertising plan was ultimately approved and purchased by Wuliangye Group.

They even offered him a multi-million dollar annual salary to join Wuliangye as a marketing strategist, but Chen Yuan politely declined with a smile.

He made an outrageous demand, asking for five million yuan in advertising production fees.

After a lot of haggling and making a series of promises, such as not shooting advertisements for other wineries for several years and contacting Wuliangye as soon as he had a good idea, he finally accepted the most lucrative order since the opening of Yuan Universe.

Chen Yuan had roughly calculated in his mind that the hard shooting cost of the advertisement, based on current prices, would not exceed 150 million yuan at most, and the rest would be pure profit!

When the media learned that Chen Yuan was going to have Huang Shengyi, the beautiful young woman who had previously amazed everyone, shoot a Wuliangye commercial, they all wondered if the distillery leaders and Chen Yuan were drunk.
This is the first time that baijiu (Chinese liquor) has been marketed in a way that appeals to women. It sounds unreliable!

Unless the Yellow Saint Cloth is just a decorative background piece.

However, Chen Yuan publicly announced that Huang Shengyi was the main star of the advertisement, not just a pretty face.

The general public simply viewed it as gossip for entertainment, but the advertising industry and some film and television companies were very interested in what new tricks Chen Yuan could come up with this time.

Wuliangye, the industry leader in baijiu, is certainly not someone that can be easily fooled by a young man like Chen Yuan.

The fact that someone who shoots commercials can attract so much attention and generate so much news buzz time and again is enough to prove his marketing skills.

(End of this chapter)