This celebrity is overly enthusiastic!

Chapter 140 is a blatant rip-off of "The Matrix"!
The premiere of "The Matrix Reloaded" on May 15th was a huge hit!

The film grossed $4247 million on its opening day, breaking the record of $02 million set by Spider-Man in 3940 and setting a new record for the highest opening day gross in film history!

It grossed 93.3 million yuan in its opening weekend, second only to Spider-Man's 1.15 million yuan.
However, The Matrix Reloaded's box office drop was much better than Spider-Man's, and it's a foregone conclusion that it will eventually surpass Spider-Man's box office performance!
The Warner Bros. distribution manager stated that the film achieved the same box office sales in just four days as its previous film in 1999, which took five weeks to complete.

The film was also a huge hit in overseas regions where it was released simultaneously, and the hacker craze swept the globe!
The Matrix Reloaded is not only a successful commercial blockbuster, but it has also sparked phenomenal discussions in multiple dimensions, including technology, ideology, culture, and the market.

Cyberpunk, a futuristic science fiction concept, is once again generating heated discussions worldwide!
As the only film of its kind at the moment, "The Edge Walker" has benefited from the overflow of traffic from "The Matrix Reloaded" and has received a lot of extra attention.

Many other film companies wanted to get involved, but Columbia Pictures turned them all down.

Just kidding. With the cyberpunk genre currently trending, it's clear that the risk of the "Border Walker" project has been greatly reduced, and there's no need to bring in other investors to share the risk.

The Matrix Reloaded has been a box office hit, and Chen Yuan's smile hasn't disappeared for the past few days.

The voices within Columbia Pictures opposing the "Fringe Walker" project have disappeared. Although the budget hasn't increased directly, it should be easier for them to request additional funding in the future.

Furthermore, once the film is completed and it's time for promotion and distribution, Columbia Pictures will elevate its status and treat "The Edge Walker" as a truly important project.

The Matrix Reloaded had a greater impact overseas than in North America.
In its second week of release, the film still grossed $1.13 million overseas, becoming the first film globally to surpass $1 million in overseas box office revenue in its second week.

It grossed $1980 million in its second week in the UK, ranking fourth in British film history; and $1410 million in Germany, ranking sixth in local film history.

Sony also noticed this global influence and gained a clear and intuitive understanding of the power of product placement after a film becomes a hit.

In The Matrix Reloaded, the most eye-catching product placement was the Samsung SPH-N270 phone, which was specially designed for the film.

The Matrix series itself explores themes such as virtual reality and high technology, requiring a large number of cutting-edge technological products as support.

As an electronics technology company, Samsung's product characteristics are highly consistent with the film's science fiction tone, so the product placement does not seem abrupt. The film's audience is mostly young, fashionable people who are interested in technology products.

This highly overlaps with the target consumers that the Samsung brand is trying to attract, achieving precise marketing.

Through this product placement, Samsung not only saw its phones sell like hotcakes, but also gained global exposure, effectively strengthening its high-tech, cutting-edge, and fashionable brand image.

This is almost a perfect replica of the grand promises Chen Yuan made to Sony back then!

Sony doesn't expect The Edgewalker to be as successful as The Matrix; if it has even half the influence, it will have already made a fortune!
Sony Group has taken "The Edgewalker" to a new level of importance and has begun to consider incorporating a signature advertisement, referencing Samsung's successful approach in "The Matrix Reloaded".

After learning of Sony's intentions, Chen Yuan took the initiative to fly to Tokyo to offer advice and suggestions.

On the same day as the premiere of *The Matrix Reloaded*, the E3 expo, hailed as the "Olympics of electronic entertainment," was held in Los Angeles. Sony unveiled a new member of the PlayStation family at the expo: the portable PlayStation, or PSP for short, which Sony hailed as the 'Walkman of the 21st century'!
Not only did they introduce the PSP's powerful features and technology, but they also exhibited a concept model, which was the revised and improved version of the original manuscript that Chen Yuan sold to Ken Kutaragi for 15 yuan.

On the same day, the stock price of Nintendo, Sony's old rival, plummeted!

Investors didn't believe that Nintendo's NDS could compete with a '21st-century Walkman' that boasted next-generation graphics and features like music, video, and internet access!
Sony Group has high hopes for the PSP, and will allocate full resources to research and development, distribution channels, and marketing.
It would be very appropriate to place PSP advertisements in the trendy and avant-garde film "The Edge Walker" aimed at young people, and Sony Computer Entertainment agreed to Chen Yuan's suggestion.

However, this kind of hard-sell product placement is completely different from the previous Sony brand concept product placement, and it costs extra!

The advertisement that Chen Yuan designed for the PSP was as follows:
David's mother had a PSP-10000 handheld console, which she played with since she was a child. David also played with this game console when he was a child, but he didn't think much of it. He thought that this old electronic junk was not as fun as Mewtwo!

However, after his mother passed away, this PSP-10000 became one of the few remaining possessions of hers, and also an important vessel for David to express his longing for his mother.

The movie will showcase in detail the PSP's multimedia entertainment functions, including games, music, internet access, and photography.

Ken Kutaragi felt there was no problem. He admired and trusted Chen Yuan's advertising skills. After some bargaining, Chen Yuan flew back to the United States with a $400 million advertising placement fee.

Chen Yuan knew that although the PSP ultimately failed to beat the NDS, it was still a very successful product.

The PS2 is now the best-selling game console in the world, and I wonder how many players are looking forward to playing a handheld console made by Sony itself.

Sony wanted to use "The Edge Walker" to advertise the PSP, and Chen Yuan also had the idea of ​​using the PSP to attract gamers to watch the movie.

The PSP is currently only a prototype; it will take some time before it becomes a real product.
According to Ken Kutaragi, the first batch of PSP-1000s would not be available for sale until at least the end of 04.

So, if players want to get a glimpse of the PSP's true form, they can only see its conceptual features and gameplay demonstrations in "Edgewalker"!

The Matrix Reloaded is currently raking in huge profits worldwide, and the final installment of the trilogy is scheduled for release this December.

Based on the current production schedule, Chen Yuan and Columbia Pictures plan to release "The Edge Walker" in February or March of next year.

Riding the coattails of the cyberpunk craze fueled by The Matrix trilogy.

The second and third installments of The Matrix were filmed back-to-back. While The Matrix Reloaded was a huge hit, its profound philosophical themes drew constant criticism from many moviegoers and media outlets.

Then The Matrix 3 will probably have the same problem.

After The Matrix Revolutions, offering audiences a similarly cyberpunk film that's super exciting and doesn't require much brainpower should be quite effective!

(End of this chapter)