HuaYu97: Starting as a Singer

Chapter 293 [293] The Emperor of the Music Scene's Net Worth Soars Again
"Free Loop" was originally a Ford Motor Company commercial song that made it famous in China and became known to countless Chinese people.

The combination of hit songs and excellent advertisements had a synergistic effect, generating heated discussions among netizens in online forums at the time.

The singer of this song became so popular in Taiwan that he held a solo concert there.

Since the public invited Qi Yuan, Qi Yuan decided to release this classic advertisement ahead of schedule.

Volkswagen acted quickly. No sooner had Li Xue informed them that Qi Yuan had agreed to be their spokesperson than they sent people to Beijing to discuss the specifics of the collaboration.

Li Xue's business skills are becoming more and more proficient. She negotiated with the Volkswagen representative for several days and raised the endorsement fee from 3000 million to 3200 million, increasing it to 800 million per year.

After all the discussions were settled, the two parties signed a cooperation agreement in Beijing, and Qi Yuan officially became the brand ambassador for Volkswagen.

Afterwards, Volkswagen delivered several Passat sedans to replace the vehicles previously used by Qi Yuan's team.

After Qi Yuan became the brand ambassador for Volkswagen, it would be inappropriate for him to use other vehicles for transportation.

The Passat is a relatively new car in China. The first Passat rolled off the production line in China last year and was officially launched this year, with prices ranging from 22.4 to 35.9 yuan.

In 2000, when the average wage was less than 1000 yuan, the Passat was definitely a high-end car, targeting business elites and wealthy families.

Volkswagen plans to have Qi Yuan drive this car in the commercial.

Qi Yuan is an Asian pop king, a movie star, and a leading figure in mainland Chinese pop music; he's quite handsome.

Qi Yuan himself is an elite, and he will definitely be able to attract high-end people in China to buy his products.

As with his previous endorsements, Volkswagen commissioned Qi Yuan to compose an advertising jingle that aligns with the Volkswagen brand image.

The public has witnessed the success of Wuliangye's advertising jingle, and countless people across the country remember the phrase "Wuliangye's spring sunshine is brilliant."

When Qi Yuan played an English song, the representatives of the public frowned slightly.

Is Qi Yuan being so perfunctory now?
Previously, "Right Now" for Pepsi and "The One I Love" for Wahaha were both classics, and their effect when paired with commercials was absolutely amazing.

Could this English song have been written a long time ago? Maybe they're planning to release an English album or EP in the future, and they asked Qi Yuan to be their spokesperson, so Qi Yuan just used it to appease them.

Considering Qi Yuan's status as a superstar, they planned to have him compose another Chinese song after listening to the entire song.

Qi Yuan is Volkswagen's spokesperson in China, not Volkswagen's spokesperson in the United States, so why is he making English songs?

After they listened to "Free Loop" with a critical eye, they all fell silent.

They admitted that their inner doubts about Qi Yuan had been a bit too loud just now, and they were willing to apologize!
The lyrics of this song have absolutely nothing to do with cars, but the spirit and attitude it conveys are fantastic.

Romantic and free, it evokes images of driving freely and exploring the future.

Passion and optimism inspire people's enthusiasm for the future, which aligns with the role of automobiles as partners in human life.

The public believes this song is very suitable as a promotional song.

Car advertising places great emphasis on family appeal, and many car advertisements showcase warm family scenes.

Qi Yuan simply invited Fan Xiaopang to join him in filming a Volkswagen commercial.

Fan Xiaopang collaborated with him three times, in "Fairy Tale," "Gray Avatar," and "Hua Wuque," and each time he died, making countless fans cry.

This time, it's time to make everyone laugh.

Qi Yuan is driving, while Fan Xiaopang sits in the back seat with his daughter, smiling happily. This advertisement must be wonderful and will surely satisfy the fans of the Qi-Fan couple.

……

After finishing her book signing tour in Beijing, Qi Yuan immediately called on Fan Xiaopang to film a commercial together.

Fan Xiaopang laughed heartily: "This time I finally don't have to die."

Every time she films a movie with Qi Yuan, she either dies or has a bad ending. Not to mention the CP fans, even she herself is depressed.

Fortunately, her hardships finally came to an end. This time, she married Qi Yuan and they have a lovely daughter. It's a perfect ending.

During the advertising shoot, news of Qi Yuan becoming the brand ambassador for Volkswagen spread like wildfire. Now, paparazzi are constantly watching Qi Yuan's every move; such a big deal as endorsing Volkswagen can't be kept secret from them.

It's also possible that the public deliberately leaked this information to generate buzz for the upcoming release of the advertisement.

In short, whatever the reason, Qi's high-priced endorsement of Volkswagen has become a headline news story in mainland China.

Volkswagen spends 3200 million yuan to sign Qi Yuan, setting a new record for the highest endorsement fee in the Chinese automotive industry.

Qi Yuan's net worth skyrockets again, raking in a whopping 30 million yuan in endorsement fees.

[Highest ever! This news has been confirmed by Volkswagen, who stated that Qi Yuan is currently filming an advertisement.]

[The Emperor of the Music Scene commands the highest endorsement fees, his value surpassing that of his fellow superstars.]

……

The news immediately caused a huge uproar in the mainland entertainment industry.

When the news reached Hong Kong and Taiwan, countless superstars were terrified.

This must be the highest single-brand endorsement fee record in China, right? 3200 million for four years is outrageous, especially for a car endorsement.

In the past, foreign car brands would prioritize hiring Hong Kong and Taiwanese superstars as spokespeople, and the same was true for luxury brands.

Hong Kong and Taiwanese artists are generally considered to be one level above mainland artists; this is a rule known to everyone in the industry.

This rule no longer applies to Qi Yuan, whose net worth and status far surpass those of many artists from Hong Kong and Taiwan.

This made Hong Kong and Taiwanese artists even more furious with Qi Yuan; they wished he would make a big mistake and be finished.

One whale falls and all things come to life. Qi Yuan is gone, and the ecological niche he vacated is enough for many Hong Kong and Taiwan artists to live a good life.

The problem is that Qi Yuan has never made any major mistakes, which has frustrated many people who dislike him.

These people could only congratulate Qi Yuan in their hearts for his disastrous attempt to break into the European and American music scene, which ultimately led to his downfall and inability to regain his footing back in China, eventually fading into obscurity.

……

After filming the Volkswagen commercial, Fan Xiaopang became even more enthusiastic towards Qi Yuan.

She earns over 30 million yuan for an advertising endorsement. Even if she takes on countless acting roles, she still wouldn't make that much money!
Seeing Qi Yuan's net worth skyrocket again, Fan Xiaopang put on a dragon robe, wanting to 'conquer' Qi Yuan, but ended up being utterly defeated.

Exhausted, Fan Xiaopang asked curiously, "Where's the old woman's sister? I haven't seen her these past few days."

The old woman refers to Li Bingbing, and her younger sister is naturally Li Xue.

Qi Yuan replied, "I sent her to South Korea with some people on business."

Why did you send her to South Korea?

Fan Xiaopang was puzzled.

"It will be of great benefit to you."

Qi Yuan kept everyone in suspense.

Qi Yuan discovered that most TV dramas in mainland China are period dramas and crime dramas, and it is difficult for them to become popular overseas, let alone in Hong Kong and Taiwan.

Therefore, there are almost no mainland actors who can become famous across the Taiwan Strait and Hong Kong through TV dramas.

This has resulted in mainland actors being confined to the mainland market, leading to intense competition. With only the mainland market available, their salaries and market value can't rise, while Hong Kong and Taiwanese artists are constantly overshadowed.

After establishing Starry Sky, Qi Yuan had an idea: to sever the roots of the Korean Wave.

A few days ago, he commissioned Lee Hsueh to take people to South Korea to buy back the copyrights of novels and comics such as "Full House" and "My Sassy Girl," with the plan to organize a group to promote Starry Sky's artists in the future.

These works will help Starry Sky's artists become popular beyond mainland China and even internationally, transforming the Korean Wave into a Chinese Wave.

　Two chapters today. The author is trying to organize their thoughts; something hasn't been right these past couple of days, and their inspiration seems to have dried up.
　　
　
(End of this chapter)