Reborn in 08, a heretical cultivator starting a business

Chapter 8: The Power of the Compendium of Materia Medica – Reverse Marketing!

Wang Junshan went to the supermarket and bought some necessities, which he then threw into the warehouse along with the promotional materials.

I'll go to the cafeteria for lunch right away.

Sure enough, not long after we finished eating, I received a call from the driver:
"Boss, I'll be at the South Gate in five minutes!"

"Okay, I'll pick you up at the south gate."

Wang Junshan arrived at the South Gate, and soon the driver arrived.

The gatekeeper frowned as he looked at the pass in Wang Junshan's hand: "It must be vegetables for you to be allowed to pass."

Then he looked at the truck driver: "What are you carrying in the truck?"

"Winter melon!"

The gatekeeper lifted the canvas and took a quick look: "Wow! It really is winter melon, a whole cartload of winter melons!"

"Let go!"

"With so many winter melons, does that mean the cafeteria will be serving winter melons every day from now on?"

"These students are in big trouble!"

Wang Junshan chuckled to himself: "..."

Following the directions, the large truck drove to the warehouse entrance.

Wang Junshan took out the ice water he had bought and handed it to the driver and the two loaders: "Thank you for your hard work."

"Thank you." The three grinned.

The two unloading workers, who were in their fifties, drank a few sips of water and then began unloading the winter melons.

His skin is dark, probably from sun exposure.

He looks thin, but he works efficiently and is very strong; he's a typical working-class person.

In this sweltering heat, having to risk heatstroke to work as a loader is truly a last resort.

In their home, there may be a son or daughter who is in college, or even more than one.

I'll work hard all my life to support my child.

Wang Junshan couldn't help but feel a little emotional.

If every generation has its own responsibilities, then this generation's responsibility is most likely to be to sell everything they own to ensure their children receive an education and succeed!

If their children are successful and filial, they can enjoy a peaceful old age.

If they are unambitious, or ambitious but lack conscience, then their later years will be...

As Wang Junshan pondered deeply, the driver rolled up his sleeves and began unloading the cargo.

He also works as a driver and a loader, just to earn extra money.

Working people have it very hard; they can only earn money through their sweat.

After unloading the goods, Wang Junshan paid the remaining 3000 yuan and gave the three men several bottles of water. The three men thanked him repeatedly and drove away.

Looking at the warehouse full of winter melons, Wang Junshan smiled:
"The first step in starting a business, let's begin!"

Next comes advertising and sales!
There's no rush to hand out flyers tonight.

But the poster can be put up first.

We'll promote it on Baidu Tieba tonight; it'll sell like hotcakes tomorrow!
Wang Junshan took out the printed posters and began to put them up.

At first, no one paid attention, but there were always people who were curious!

The result was surprising; everyone was left with a puzzled look on their faces.
"???"

"It's not that we can't afford to turn on the air conditioner, it's just that winter melon is more cost-effective!"

"Winter melon - a portable cooling pillow, can it lower your temperature by three degrees while you sleep with it?"

"Hey, is that true?"

Wang Junshan laughed: "Of course it's true."

"You're exaggerating! If winter melon had that effect, it would be incredibly delicious."

Several other students who were passing by were also attracted:
"I studied agriculture, and I've never heard of winter melon being able to cool you down."

"Dude, are you just messing around with this startup competition? But you should at least find a reliable project."

"The neighbor next door is recycling old batteries under the guise of environmental protection, which is outrageous enough. But your selling winter melons isn't just outrageous, it's downright bizarre!"

Faced with the crowd's doubts, Wang Junshan took out promotional leaflets and distributed them to several people:
"Students in agronomy should know that winter melon has a water content of 96% and its skin temperature is much lower than that of the human body. Theoretically, it can be cooled down physically."

"In fact, this is the wisdom of the ancients."

"In ancient times, there was no air conditioning, no fans, and no electricity."

"Then how do we cool down in the summer?"

"So someone discovered that if you wash a winter melon, dry it, and sleep with it at night, you'll stay cool all night!"

"These are all the crystallization of the wisdom of the ancients."

"Really?" Someone continued to shake their head. "It's definitely fake. If it had that effect, it would have been a hit by now."

"Hey classmate, the ancients are all gone. If you keep making fun of them, they might come looking for you tonight, hahaha!"

Wang Junshan smiled and pointed to the wording on the flyer:

“I’m not making this up; I have evidence to back it up.”

"There is a detailed record of it in the 'Compendium of Materia Medica' written by Li Shizhen in the Ming Dynasty, specifically in the section on vegetables and winter melon!"

Its flesh can be cooked and eaten, and its pith can be used as a bath medicine. Sliced ​​prickly heat remedies are especially effective when applied topically. When held by someone who is hot, it can cool the skin.

"Hugging a winter melon can cool the skin. That is to say, people who feel hot can hug a winter melon to cool their skin."

"Compendium of Materia Medica?"

"real or fake?"

"Brother, you're just making this up."

Wang Junshan wasn't angry: "Whether it's true or not, everyone can search it online!"

"Okay, I'll search right away!"

People immediately took out their phones and started searching.

"Holy crap, it really is!"

“Sliced ​​prickly heat rubbed on the skin is especially good; when a person is hot, hugging it can cool the skin.”

"It really comes from the 'Compendium of Materia Medica, Vegetable Section, Winter Melon'!"

The scene became lively:
"I rely on!"

"Could it be that sleeping while hugging a winter melon can actually cool down your skin physically?"

"It seems to be true. How could the Compendium of Materia Medica be fake?"

"Incredible! You're amazing, classmate. Are you studying Traditional Chinese Medicine? How did you even figure that out!"

Wang Junshan waved his hand: "I didn't study traditional Chinese medicine. I just couldn't stand the heat in the dorm room with no fan and no electricity, so I thought of this ancient method!"

"And based on my personal testing, it can indeed lower the temperature by about three degrees."

The crowd was excited:
"At night, the temperature in our Binhai City is currently around 28-30 degrees Celsius. Holding a winter melon will cool you down by three degrees, to around 25-27 degrees Celsius!"

"25-27 degrees Celsius, isn't that equivalent to turning on the air conditioner?!"

"It definitely helps me sleep well through the night."

"That's amazing. It's too hot to sleep at 30 degrees Celsius, but 27 degrees Celsius would be perfect."

"Excuse me, how much is this winter melon? I'd like one!"

"I want one too!"

"I also want!"

Wang Junshan was delighted. He had planned to create a marketing campaign tonight so that Tiancai could open up sales channels.

Unexpectedly, someone is buying it now!

that's nice!

Let's get started!
"Dear students, all winter melons are two yuan per jin. They come in all sizes and are all in the warehouse. Just go in and choose one, and pay at the door."

Wang Junshan led everyone to the warehouse and opened the door.

Everyone was shocked to see a warehouse full of winter melons.

They were all laid out on the ground, more than a thousand in total, of various sizes.

"So many! We'll have to choose carefully!"

Everyone entered the warehouse and began making their selections.

Wang Junshan stood next to the table by the door, on which was an electronic scale, and said:

"Everyone, go back and wash them, dry them or let them air dry, and you can use them as pillows to sleep with!"

"Winter melon cools you down by coming into contact with your skin. Naturally, the longer the winter melon, the larger the contact area, and the better the effect."

"If it's too short, it can only cool down the upper or lower body. But if it's too long, it can cool down the whole body."

"Of course, we must also act within our capabilities, lest we be unable to move it."

"Welcome to shop, checkout is at the door."

Everyone nodded in agreement: "That makes sense, the longer the better."

"How much does a winter melon weigh? What I have plenty of is strength."

"That's right, I have to pick the biggest one, it's so hot."

As he spoke, the boy decisively put down the winter melon in his hand and chose a bigger one!

Wang Junshan was stunned!
Reverse marketing!
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(End of this chapter)