Reborn in 08, a heretical cultivator starting a business

Chapter 38 No martial ethics, just a price war! (Seeking monthly votes)
"Old Liu, let me tell you something. Winter melon is a niche product. Its current popularity is due to schools."

"The holidays are coming up soon, this business won't last long," Lin Zhiqiang said earnestly.
"If you don't raise prices, we can cooperate well in the future and make money together."

"If you raise the price, I won't take a single truckload of your winter melons anymore. Once the holidays start, your melons will just rot in the fields!"

Liu Debao's expression changed slightly; he had to take the threat from the major client seriously.

Lin Zhiqiang changed the subject: "Also, I believe you know about the school selling winter melons."

"But I want to tell you, we can't earn money that doesn't belong to us, and we shouldn't have any thoughts that we shouldn't have."

"Selling winter melons may seem simple, but it's actually a very complicated business, and you can't do it well."

“A school is not a vegetable market; if you don’t rent storefronts, your truck can’t even get into the school.”

"If we rent a store, the products will become unsaleable within two days, and it will be difficult to break even."

"As for selling entire truckloads of goods at the school gate, regardless of sales volume, one phone call from them and the traffic police can fine you to death, and you'll be fired!"

Liu Debao's pupils contracted slightly: "Boss Lin, I understand. Thank you for the reminder. I'm aware of it."

He really considered arranging for someone to drive to the school gate to sell them.

No need to open a store, ten times the profit, how great is that!

But as Lin Zhiqiang said, sales volume is not the issue.

But you can't just park a big truck anywhere in front of a university!

A ten-ton truck, that's huge, blocking the school gate, the security guard definitely won't allow it.

One phone call, the traffic police arrive, issue a ticket, and then they have to haul away a truckload of winter melons.

Not only do they not make much money, but the journey from Shouxian to Binhai is more than 200 kilometers. The freight cost plus toll for a 10-ton truck is 900 yuan, and the round trip costs 1,800 yuan!

The loading and unloading fees will also amount to two or three hundred!
Add to that the fine, and I've lost over two thousand dollars!
Not only did I not earn much money, but I also lost more than two thousand yuan!

Isn't this courting death?
"Debao, are we really quitting?" his wife couldn't help but ask.

Liu Debao fell silent, and after a long while, he stubbed out his cigarette.

"Winter melons are only in high demand for a few days. Even Lin Zhiqiang, who lives in Binhai, doesn't dare to cause any trouble. We're so far away, so let's not get involved."

"What about the other families who also want winter melons? How do we give them to them?" the wife asked.

Liu Debao thought for a moment and said, "If we can't raise prices for Lin Zhiqiang, then we'll raise prices more for the other customers!"

"it is good."

"Also, ship the goods to them again tomorrow! All of today's goods will be prioritized for Lin Zhiqiang. He wants eight truckloads at once, that's impressive. He's a big client and we've known each other for a long time, we can't afford to offend him."

The wife frowned: "But won't this offend other customers?"

Liu Debao grinned: "They're all small clients, just small fry, it's no big deal if we offend them. But Lin Zhiqiang is a big client, he ordered more than a dozen truckloads of winter melons in just a few days, we can't afford to offend him."

"Moreover, I suspect that Lin Zhiqiang has definitely latched onto a powerful figure. If we stick close to him, we might be able to get a share of the profits too."

"Row!"

Seeing the booming sales figures in the store, Wang Junshan was in a great mood.

I promptly found a few more good-looking and clever girls to hand out flyers.

With such a booming winter melon business, it's hard for anyone not to pay attention.

If others follow suit and start selling winter melons, then we'll be in trouble.

For others to do it, without a permit, it would be difficult for a large truckload of winter melons to enter the school.

Even if you park a large truck at the school gate to sell, it's still difficult.

The security guard will definitely chase them away.

But the school supermarket is no problem; they can easily get a truckload of winter melons.

Moreover, Wang Junshan couldn't stop this from happening, so he could only seize the opportunity to sell now and gain the upper hand!
However, what are you afraid of?

Just as Wang Junshan was getting excited, Lu Chuan called:
"Junshan, this is troublesome. Our school's Little Raindrop Supermarket has also received a truckload of winter melons and started selling them. They're only selling them for 1.6 yuan per jin (500g), and you don't even need to join a group chat. They've stolen a lot of customers!"

"One yuan and sixty cents a pound!"

Wang Junshan was not surprised; a competitor had indeed arrived!

Moreover, the goods arrived this morning, which means they had the idea yesterday and ordered the winter melon!
If that were all, it would be one thing, but to engage in a price war, selling customers for 1.6 yuan per kilogram!

That's disgusting.

Wang Junshan posted online and distributed flyers, finally managing to generate buzz and create a buzz around the "winter melon cooling" effect. But then, Little Raindrop Supermarket came out to pick up the fruit!
Not only did they get a bargain for free, they also engaged in malicious price wars to steal customers!

That's disgusting.

It is said that we should not forget the well-digger when we drink the water.

Little Raindrop Supermarket is like someone who drowns while trying to catch a flood!

Wang Junshan wouldn't say anything if it were sold at a fair price.

But to do that would be a complete lack of martial ethics.

"What's even more shameless is that they sent people to hand out flyers at our door. Many students who were planning to buy our winter melons went to their place instead!" Lu Chuan was furious.

"Great, that's really great."

Wang Junshan was so angry he laughed: "We'll lower the price to 1.6 yuan per jin. If you join the group, we'll give you an extra drink! We'll also tell everyone that we're launching a watermelon group buy soon, with prices much cheaper than other supermarkets—a rock-bottom price!"

If Xiaoyudian Supermarket doesn't engage in a price war when selling winter melons, then Wang Junshan can still give them some face.

Fruit prices won't be driven down too low.

But the other party is engaging in price wars when selling winter melons, and even blocking the door to poach customers!
If they're actively looking for trouble like this, then there's no other way but to launch a full-scale attack!

Wang Junshan also brought down the prices of other fruits for him!
You can't beat him to death!

"But we don't have any drinks."

"It's okay, it'll be ready in a bit!"

Fortunately, both Zhixing Supermarket and Boya Supermarket have a wide variety of beverages.

There are still three or four months left on the shelf life, but sales are low.

Rather than letting them go unsold and become near expiration after the summer vacation, resulting in heavy losses, it's better to treat them as a group joining benefit and give them to students from Binzhou University.

Wang Junshan decisively called Guo Xiujie over, and they moved some beverages from the Zhixing Supermarket's inventory onto a tricycle and delivered them to the Binda warehouse.

Upon hearing that the price of winter melon at the warehouse had dropped to 1.6 yuan per jin, and that joining the group would also get you a free drink, the previously slow-selling winter melons became hot sellers again!

Little Raindrop Supermarket's recruitment plan has become less effective.

After all, Xiaoyudian Supermarket is some distance from the dormitory area, while Wang Junshan's warehouse is in the dormitory area.

Nobody wants to carry a 20-30 pound winter melon and travel that far in the sweltering heat of over 30 degrees Celsius.

Seeing that business was on track, Wang Junshan went to Xiaoyudian Supermarket for a visit.

A large truckload of winter melons, worth at least five thousand, was parked at the entrance, drying in the sun.

Wang Junshan shook his head. Winter melons exposed to the sun won't have a good cooling effect and will easily rot.

Sure enough, before long, many posts appeared on the Binzhou University forum, all complaining:

"The winter melons from Xiaoyudian Supermarket are not as effective at cooling down as the winter melons from Boss Dong."

"Indeed, the one I bought, the Little Raindrop one, isn't cold at all. My roommate bought the one from Boss Dong the day before yesterday, and it's still very cold now."

"You get what you pay for, Mr. Dong's products are definitely of better quality."

"It's not a quality issue, it's a storage issue."

"Boss Dong's winter melons are all stored in the warehouse, where they are cool and well-ventilated, so they naturally produce better results. Xiaoyudian's winter melons are just drying outside, so they definitely won't be as effective."

"Moreover, winter melons are prone to rotting after being exposed to the sun, and they are not as durable as those stored in the shade."

"Damn, does that mean Little Raindrop's winter melon is ruined?"

"Yes, Boss Dong is still the most reliable. And Boss Dong's price is 1.6 yuan per jin now. Joining the group also gives you a free 600ml bottle of Coke."

"I delivered a bottle of iced tea."

"I found it hilarious."

"Mine is Laoshan Cola."

"Boss Dong is also going to offer other group-buying deals, supposedly for watermelons, which are good quality and inexpensive."

"Really? Watermelons in supermarkets are ridiculously expensive. I really need a cheap watermelon."

"It should be. I'm waiting in the group chat for Boss Dong to send out the goods."

"Add me to the group, I want to join too."

(End of this chapter)