Reborn in 08, a heretical cultivator starting a business

Chapter 223 Strategic Planning, Decisive Victory in the Weibo Battle!
"Don't you know how to change the situation where Weibo needs media content, or media needs the Weibo platform for promotion?"

"Don't you know that instead of us begging the media for cooperation, you should be the media begging us for cooperation?"

"Isn't this enough?"

"???"

Tao Cheng was completely bewildered.

"Have we gone from begging the media for cooperation to the media begging us for cooperation?"

"Can you really pull off something this outrageous?"

Everyone else was also dumbfounded!

That sounds so incredible!
Seeing that everyone was still confused, Wang Junshan had no choice but to explain it in more detail:

"For example, we can divide these mainstream media into two categories."

"The first type is media like Southern Weekly, which is more market-oriented and open."

"These media outlets are pursuing reach, influence, and depth of interaction with their readers!"

"But the circulation and influence of traditional newspapers are declining every year. If this continues, these media will all go out of business. There is only one solution: to actively embrace the Internet."

"Let the internet empower them!"

"Just tell them that our Weibo has 1.3 million monthly active users from WeChat, which will bring us tens of millions of high-quality users!"

"We can absolutely empower these traditional media outlets, providing them with a platform and tens of millions of high-quality users!"

"To reverse their declining reach and influence, allowing them to surge not only back to their peak, but also to reach ten or even a hundred times their peak!"

“Tell them that previously, when a news article was published in a newspaper, at most hundreds of thousands or even millions of people would read it.”

"But a single news item posted on Weibo can quickly reach millions, or even tens of millions, of views!"

"The same news story has already spread like wildfire on Weibo before other media outlets have even printed it out!"

"What this means, these media outlets will understand."

"This is another subtle hint to Southern Weekly: if they don't cherish the opportunity to actively cooperate with Weibo, other platforms will choose to cooperate with Weibo!"

"At that time, Southern Weekly will continue to decline, following the decline of traditional newspapers, and will be completely submerged by the wave of the Internet era!"

"Other media outlets that choose to cooperate with us can quickly increase their reach and attention, rapidly gain a large number of Weibo followers, skyrocket their influence, and quickly surpass and crush Southern Weekly!"

Tao Cheng's eyes lit up: "This is a good idea. In this way, even Southern Weekly will be interested."

"Even media outlets of the same type are vying to cooperate with Weibo."

"But it's much more difficult for higher-level mainstream media, such as CCTV and Xinhua News Agency. Their resolve is not to be underestimated!"

Wang Junshan was speechless. This guy just wouldn't turn his head!
They just don't know how to apply what they've learned to other situations!

If I have to do everything, what use are you guys?

This person is not up to the task; fortunately, he is only a supervisor. We must replace the leader of Weibo!

However, in order to get Weibo online as soon as possible, Wang Junshan could only patiently continue to provide guidance:

"There are always more solutions than problems. Southern Weekly and other media outlets are a good example."

"Once these media outlets join Weibo, their followers will skyrocket and their influence will soar. Do you think CCTV wouldn't be tempted? Would they give up such a top-tier media channel?"

"Don't they care about their declining influence? Don't they care about their young audience?"

Tao Cheng nodded repeatedly: "I do care. As long as we cooperate well with media outlets like Southern Weekly, CCTV might indeed be interested."

Wang Junshan continued, "Even if CCTV isn't interested and doesn't choose to join, we can still do some minor maneuvers."

"For example, we could approach those popular CCTV programs and invite them to join us."

"Inviting CCTV to join Weibo is very difficult."

"But inviting CCTV's 'Happy Dictionary' and 'The Same Song' programs to join Weibo and create official accounts for them shouldn't be difficult, right?"

Tao Cheng nodded: "No difficulty."

Wang Junshan continued, "For example, we can also collaborate with certain CCTV programs to launch Weibo live streams and exclusive behind-the-scenes footage on Weibo!"

"Then we will feed back the interactions, discussions, and attention from Weibo users to CCTV, so that they can see the power of Weibo and it can also provide CCTV with valuable data feedback to help improve the quality of the program, help them understand young people, and increase viewership!"

Tao Cheng's eyes lit up: "In this way, the ratings of the corresponding programs will increase, the public feedback will be good, and other program teams will follow suit and take the initiative to cooperate with Weibo!"

"If this trend continues, like a frog being slowly boiled in water, more and more CCTV program teams will cooperate with Weibo, and even the State Administration of Radio, Film and Television will eventually become uneasy and cooperate with Weibo as well!"

"Chairman, you're brilliant. I understand."

Wang Junshan waved his hand: "This is only a part."

"Actually, we have another huge advantage, a goldmine of content that you haven't discovered yet!"

"What advantages?" Everyone was puzzled.

Tao Cheng looked at Wang Junshan with even greater anticipation.

Wang Junshan did not answer directly, but looked at Discuz founder Dai Kang!
Discuz was founded by Dai Kang.

After Wang Junshan acquired Discuz for 100 million, Dai Kang originally planned to take his 50 million and leave to start his own business.

However, Wang Junshan kept him on as president of Discuz.

Wang Junshan only said one sentence: "If you leave, you will only have this one fifty million; if you stay, you will have many fifty million in the future!"

There's nothing we can do; Wang Junshan's vision is too ambitious.

So much so that Dai Kang stayed.

Most importantly, Dai Kang admired Wang Junshan from the bottom of his heart, so he simply joined Future Technology to see how far Discuz could develop after being acquired!
Dai Kang's face lit up with joy, and he exclaimed, "150 million forums built with Discuz!"

Wang Junshan nodded: "That's right, these 150 million forums have a wealth of in-depth content, covering all aspects, making them a goldmine of content!"

"Your integration of Discuz should not be limited to its connection and interaction with WeChat."

Integration work began immediately after the acquisition of Discuz.

However, it simply integrates Discuz and Wanwang Quick Website Builder into WeChat, supporting one-click login and WeChat Pay.

That's too superficial!
Wang Junshan continued, "We can also deeply integrate Discuz with WeChat and Weibo at the content level!"

"Articles from 1.5 million Discuz forums can be shared to WeChat Moments with a single click, and the upcoming WeChat Official Account feature will also allow sharing to Weibo!"

"Then WeChat's advantages over QQ will be significantly enhanced."

"Content on Weibo can also be created quickly."

"That's right!" Tao Cheng suddenly realized: "Discuz has 150 million forums, which covers all aspects of life."

"Military, politics, novels, entertainment, gossip, history, astronomy, technology, digital, relationships, emotions, and so on. It has everything."

"These are all Weibo posts, covering topics of interest that the public enjoys." "And they are in-depth content."

"Why didn't I think of that?"

"The chairman is truly remarkable."

In fact, Wang Junshan had been worried about how to create engaging content for his Weibo account for a long time!
This is the most difficult part.

Without content, users, and a large number of high-quality influencers, no one uses Weibo!
However, once enough Discuz is acquired and integrated, the high-quality, in-depth content from over a million forums can all become in-depth content on Weibo!

Countless high-quality bloggers on these forums can become influential figures in in-depth vertical content on Weibo!

The hundreds of millions of users of these forums can all become potential users of Weibo!
This is also a major reason why Wang Junshan acquired Discuz!
Discuz and Weibo can develop in synergy, achieving a synergistic effect where 1+1 is greater than 3.

In fact, the decline of the former forum was due to the rise of platforms such as Weibo.

Since Weibo became a hit, users have all gone to browse Weibo, while forums have become increasingly deserted and ignored.

The simplest example is a Weibo account, which can contain all kinds of content.

Who still pays attention to dozens of forums? Who still registers countless accounts? Who still memorizes countless passwords?

That's too much trouble.

After Tencent acquired Discuz, it only consolidated QQ's dominant position in the PC field and subsequently used Discuz to provide content for WeChat public accounts.

However, the development of Discuz was not given enough attention, which led to Discuz's complete decline and its rapid disappearance.

But Weibo is different.

However, as long as Discuz and Weibo are perfectly integrated, they can complement each other's strengths and achieve a game-changing effect.

Discuz focuses on a deep, vertical community.

Weibo, on the other hand, is a mass communication platform.

The two seem to be completely opposite, but in fact they are a perfect match.

Discuz's 150 million forums cover all aspects and can provide Weibo with in-depth vertical content in various fields.

Weibo can provide a massive amount of traffic to Discuz's millions of forums!
The two complement each other and can achieve a winning combination.

As for the method, it's simple.

The accounts are fully integrated.

Link a WeChat account, and you can log in to Weibo and the Discuz forum (which boasts millions of users) with one click via WeChat!
Forgetting your password is no longer an issue.

In fact, if you don't log in to Discuz's million-user forum for a while, it's troublesome to forget your password and re-register and change it, which has deterred many users.

But once it's integrated with WeChat and supports one-click login, it becomes much easier; there's no need to register an account or remember a password.

Wang Junshan continued, "After connecting the accounts, we will further connect the content to start dual-channel dissemination."

The strategy is to "upload forum content" and "download Weibo traffic!"

"A legendary post from the Discuz forum with millions of users, high-quality content, supports one-click sharing to Weibo."

"The best replies on Weibo will also appear simultaneously in the relevant popular forum posts."

In this model, the forum gains more exposure, more traffic, and more popularity.

Weibo also gained more viral posts, expanded its content, attracted more users to discuss, and gained more traffic.

This can be considered a win-win situation.

In its previous life, when Sina Weibo was first launched, its biggest fatal flaw was the lack of content.

Similarly, Wang Junshan's Weibo account will also face this problem when it is first launched.

So what if we have hundreds of millions of WeChat users driving traffic to us?

Weibo doesn't have much content; it's just an empty shell. Who would pay attention to it?
But acquiring Discuz and having a forum with millions of users completely changed things.

That provides ample content.

It can be said that the combination of Weibo and Discuz far surpasses the previous combination of WeChat and Discuz!
They're not even on the same level.

Wang Junshan continued, "In addition, we can invite top bloggers from the Million Forum to open accounts on Weibo, upload their high-quality content and historical posts to Weibo, enrich the content, cultivate these bloggers into big Vs, and link them with Weibo's strategy!"

"In this way, Weibo gains content and users, bloggers gain followers and traffic, and forums can also gain more traffic and development."

"A win-win-win situation!"

Upon hearing this, Tang Zhi's eyes lit up: "This is a great idea. It completely solves the problem of the cold start of Weibo content and also broadens the scope of Weibo. From celebrity gossip, it expands to all aspects."

Tao Cheng also agreed: "High-quality posts from fishing forums can attract fishing enthusiasts by being shared on Weibo."

"High-quality posts from car forums are shared on Weibo, attracting users from car enthusiast groups."

"Including digital products, relationships, technology, military, and so on, different types of enthusiasts can find content that interests them on Weibo. It would be difficult for Weibo not to become a big platform."

Wang Junshan nodded: "Then we'll sign contracts with the best bloggers, providing them with traffic support and signing fees, and cultivate them into top influencers, aligning them with Weibo's strategy! We need to plan ahead and sign long-term contracts to prevent competitors from also starting on Weibo and poaching our talent!"

Jiang Fan strongly agreed: "This is very necessary. We can't let the big influencers we've worked so hard to cultivate jump ship to our competitors, compete with us, and take a large number of Weibo users with them!"

"Yes, since we're going to cultivate them, let's lock them in with long-term contracts in advance. We'll give them signing fees and support, help them become top influencers, and let them reap both fame and fortune. But they must develop exclusively! If they want to switch companies, they'll have to pay an exorbitant penalty for breach of contract!"

Wang Junshan directly adopted the short video approach to deal with the upcoming Weibo battle!

"You should all proceed with these simultaneously. Right now, the most crucial thing is resource integration."

"Weibo, a mass communication platform, is equivalent to the air force. Discuz, a forum with millions of users, is a vertical and in-depth community, equivalent to the army."

"Previously, both sides fought independently, making it difficult to form a strong fighting force."

"But now, with full integration, combined air and land operations, and coordinated battles, we have achieved an absolute advantage in the content battlefield. Even if competitors want to follow suit and create Weibo, they are no match for us. We have an overwhelming advantage in content, and we can defeat all competitors in a dimensional reduction!"

This is Wang Junshan's true scheme.

In its previous life, Sina Weibo, NetEase Weibo, Sohu Weibo, and Tencent Weibo launched a fierce battle for Weibo dominance.

The same is true today.

Once Future Tech launches Weibo, Sina will definitely follow suit and launch Sina Weibo.

Several other companies are optimistic about Weibo's development and will quickly follow suit.

In less than two years, the four major Weibo wars of the past have directly upgraded to five major Weibo wars!
The result will definitely be even more brutal!
Future Technology's Weibo account started earliest, has the largest scale, and has the most influential users.

They are likely to be ganged up on by the other four major Weibo platforms, who will join forces to poach the high-quality bloggers cultivated by Weibo. The situation is not optimistic.

More importantly, the other four major microblogging platforms all have content from four major portal websites as their support.

This is very unfavorable for Wang Junshan.

But now things are much better. With the acquisition of Discuz, control of millions of forums, and integration of high-quality content, Weibo's content has taken off. It not only fills the content gap but also achieves a disruptive breakthrough!
The other four combined are no match for Weibo!
(End of this chapter)