Reborn in 08, a heretical cultivator starting a business

Chapter 207 The Ultimate Killer Move: Vipshop Home Appliance Carnival!

"Luckily, I gave up Kaixin001 and joined Future Technology, otherwise I would be unemployed and in a lawsuit against Kaixin001."

“My roommate used to brag every day about how wise he was to join Alibaba and how reckless I was to join Vipshop. Now he’s begging me to refer him.”

"This year I'll get a year-end bonus of 2 to 6 months' worth of money. I can't even imagine how much I'll get next year."

The news quickly spread throughout the IT community.

For a time, employees of major tech companies were envious:
"The year-end bonuses of BAT companies are not as high as those of Future Technology. Times have really changed."

“In the past, when junior students asked me which company to go to after graduation, I would definitely recommend BAT (Baidu, Alibaba, Tencent). Now I only recommend Future Technology.”

"After a year of hard work, I only received three months' worth of year-end bonus. My junior colleague joined Future Technology and received four months' worth of year-end bonus in just four months. I don't even know what to say."

"Does anyone have connections to get into Future Technology? Baidu has no future, I can't keep doing it."

"Ahem, I'm also having a really tough time on Paipai.com, so I'm asking for a referral from Vipshop."

"Taobao Mall is also in a sorry state. Its revenue, development, and compensation are far inferior to Vipshop. I also want to switch jobs."

Similar scenes are playing out in various major companies.

More importantly, these people aren't just talking; they're actually doing it.

As a result, employees of Future Technology received many requests for help and started helping with referrals.

As a result, the HR department's inbox at Future Technology was full.

They were all employees of competing companies who were referred internally.

It wasn't just ordinary employees who were like this; many core employees and middle managers also approached Tang Jinghe through various means, hoping to switch jobs and join Vipshop.

Tang Jinghe was overjoyed by this, as the most lacking technology in the future is various kinds of talent.

He immediately dialed Wang Junshan's number:
"Boss, once we send out this internal letter, it will have a huge impact with minimal effort. Everyone sees the promising future and high salaries at Future Technology, and many people are thinking about switching jobs to Future Technology."

Wang Junshan wasn't surprised: "That's right. Your HR department should work hard and conduct thorough assessments. Take advantage of the New Year holiday, when employees of large companies have more time, to conduct more interviews and assessments. If their abilities are good and their character is sound, we can accept them."

"After the New Year, all business units of Future Technology will experience a major boom and will be in great need of talent. If you are suitable, just take us on."

"We are also accelerating the recruitment of mobile phone R&D talent. The R&D center will be located in Beijing, together with the R&D center for the future OS system."

Wang Junshan had a clear plan: the mobile phone production base would be located in Shenzhen.

However, the R&D center can be located in Beijing, so that he can keep an eye on it at any time.

If he were in Shenzhen, Wang Junshan would have to constantly fly back and forth between Binhai City/Jeju, Shenzhen, and Beijing, which would be extremely dangerous.

Once it's established, we can set up another R&D center in Shenzhen.

Going forward, one side will focus on developing high-end flagship models, while the other will focus on mid-to-low-end mass-market models.

They complement each other perfectly, and the internal competition is effective.

"Okay, boss, I'll arrange it right away."

Tang Jinghe laughed, then changed the subject: "Boss, could it be that you set such a high year-end bonus just for this?"

"Guess?" Wang Junshan asked with a smile.

"It seems so." Tang Jinghe smiled knowingly, feeling that every arrangement by Wang Junshan was both ingenious and natural.

Sometimes what seems like a casual action can have a game-winning effect.

For example, the internal letter from Future Technology, which promised an extremely high year-end bonus, stands in stark contrast to the halved bonuses offered by major tech companies like BTA (Baidu, Alibaba, Tencent). This has made employees of all the major companies excited and eager to switch jobs.

In addition, Future Tech's compensation is already higher than that of BAT (Baidu, Alibaba, Tencent).

It's easy to imagine that when work resumes after the New Year, many core employees of BAT (Baidu, Alibaba, Tencent) companies will leave to jump ship to Future Technology, and that scene will be quite interesting.

And with the spring recruitment season after the new year, it won't be a problem at all.

Outstanding graduates who originally received offers from BAT (Baidu, Alibaba, Tencent) companies will probably have to reconsider whether to give up BAT and switch to future technology companies!

Even without the economic crisis, and with several more years of technological advancement, it's certain that no company can compare to the fully-fledged BAT giants (Baidu, Alibaba, Tencent).

However, the global economic crisis struck too precisely, leaving the BAT giants with only 20-30% of their strength, leaving them barely alive.

It can be said that this is the weakest period for BAT giants in the next thirty years, without exception.

Alibaba, for example, was originally at its peak with Alibaba B2B and had a promising future.

Who would have thought that when the global financial crisis broke out, Alibaba's B2B business would collapse?

Baidu and Tencent also suffered heavy losses.

If future technologies suddenly emerge at this time, it will be much easier to deal with BAT (Baidu, Alibaba, Tencent) companies that only have 20-30% of their strength left.

"By the way, boss, Cui Xing, the vice president of Midea Group, is here. He wants to see you. It seems he's going to back down." Tang Jinghe changed the subject.

Wang Junshan laughed: "Give in? It's not that easy. I won't see you."

"Alright, then I'll decline again."

"Hmm. We haven't even used our trump card to crush Midea yet, how could we possibly accept their surrender?" Wang Junshan laughed.

People always have to pay the price for their choices.

The same applies to brands.

Wang Junshan was originally quite optimistic about Midea and even bought Midea's stock at the bottom of the market. Vipshop also gave Midea its greatest support.

Vipshop purchases a large quantity of all of Midea's appliances through its self-operated platform, so it's fair to say that Midea has made a considerable amount of money.

As a result, this guy turned around and approached Taobao Mall, colluding with Alibaba to jointly target Vipshop.

Wang Junshan could not accept this.

Wang Junshan is not an overbearing person and will not force Midea to choose between Vipshop and Alibaba, but he cannot accept Midea siding with Alibaba!

Midea not only sided with Alibaba, but also formed an alliance with Alibaba to help Taobao Mall compete with Vipshop!
That would be courting death.

It would be a real shame if Wang Junshan didn't beat him up!

Moreover, once something like this happens, it's likely to happen again.

The only option is to severely punish Midea as a warning to others!
Wang Junshan had a clear understanding: to repel external threats, one must first secure internal stability.

First, teach Midea a lesson and let all the major brands know Wang Junshan's bottom line—he can hedge his bets and play both sides without caring.

But we cannot side with Alibaba and help Alibaba fight against Vipshop!
If that's the case, then Vipshop is an enemy!
They have to take the beating, just like Midea!

As long as these brands stay within their bounds and don't cause trouble, Wang Junshan will have plenty of energy to compete with BAT (Baidu, Alibaba, Tencent)!

After the call ended, Wang Junshan went into the kitchen to help his mother prepare dinner.

"Huaijin didn't come back with you?" Song Yunhua asked quietly.

Wang Junshan laughed and said, "Mom, even Secretary Shen has to go home for the New Year, doesn't she?"

"Yes, there is no Lunar New Year's Eve this year. The day after tomorrow is Lunar New Year's Eve."

"But Junshan, Huaijin is a good person, don't really think of him as just a secretary."

"Don't worry about these things. I'm still in college, what's the rush?"

"We won't interfere in your affairs as young people."

After busying himself in the kitchen for a while, Wang Junshan came to the living room and asked, "Dad, how do you plan to decorate the villa?"

"What suggestions do you have?" Wang Lingchuan asked.

Unlike many parents, Wang Lingchuan and Song Yunhua never treated Wang Junshan like a child. On the contrary, they would ask for Wang Junshan's opinion when he was young.

When I was a child, I would ask Wang Junshan what I wanted to eat or what toys I wanted to buy.

When I entered junior high school, I would ask what kind of furniture my family was buying.

When he got to high school, they would ask him if he wanted to change his car. They never treated Wang Junshan like a child.

This led Wang Junshan to participate in major family decisions from a young age, which fostered his good habit of independent thinking.

It was precisely because of this that Wang Junshan was always quite opinionated and had his own ideas in his previous life, becoming the R&D director at a young age, although he was eventually laid off by the evil cultivators...

His cousin, however, was not so lucky.

They are only a few months apart in age, but they were both controlled by their parents from a young age and received a repressive education.

As a result, my cousin became somewhat insecure and lacked initiative when faced with problems.

His parents thought studying medicine was a good idea, so he enrolled in medical school. He was from a decent school and had good personal abilities, so he had a good chance of getting into the district hospital.

But due to a lack of self-confidence, he ultimately applied to work at a township health center.

However, his personality was warped by his second uncle and aunt, and Wang Junshan couldn't change it.

Perhaps becoming a doctor, with a stable and peaceful life, is the best outcome.

“How about this, I’ll find a professional designer to create several different designs for you, in various styles, so you can choose the one you like,” Wang Junshan said.

"That's a great idea!" Wang Lingchuan agreed. "But don't you young people all think that mahogany furniture is old-fashioned?"

"Yes. Of course, whatever you like."

"Will the house fetch a lower price when we try to sell it later?" Wang Lingchuan asked.

"If you live here for more than ten years, and then move to another house, the new owner will most likely tear it down and renovate it."

"Let's decorate it in a more modern style. Villa renovations cost a lot of money. If we really do it in the style we like, we'll probably have to sell it for two million less."

“Actually, a modern style is also good, or a new Chinese style. I’ll have the designer come up with a few plans for you.” Wang Junshan had a plan.

What he likes most is that his parents listen to his advice and can think from the perspective of young people.

They won't always say, "What's this? We did this and that back then!"...

the next day.

Cui Xing, vice president of Midea Group, visited the Beijing branch of Future Technology again, but still made no progress.

Cui Xing could only get through to Fang Bo by phone:
"Chairman, I've been waiting for over a day, and I haven't seen Wang Junshan, nor have I seen Vipshop's president Tang Zhi, nor any of the other presidents. Future Technology just sent a junior manager to receive us."

"Good, good, Wang Junshan is so arrogant?"

"They really don't intend to let us off easily!"

Fang Bo was both shocked and furious:
“Even Midea took the initiative to come to us, and the group's vice president personally came forward, yet he still acted so arrogantly.”

"Okay, really okay!"

"What do you mean?"

"You want me, Fang, to personally go to his door and apologize with thorns on my back?"

"joke!"

"Old Cui, come straight back. Tomorrow is New Year's Eve, you should go home for the New Year too, you've worked hard."

“I’m fine, but the relationship with Vipshop…” Cui Xing hesitated.

"It's alright, let's leave it at that. Our Midea can handle it."

Fang Bo said coldly, "Midea's main sales of large appliances are all offline. Only small appliances have a slightly higher proportion sold online."

"Even if there is a complete break, the impact will be limited!"

"Wang Junshan is thinking of using this to crush us, but that's impossible."

"Unless he can increase the sales of large appliances online and get more people to buy them online."

"But that's simply not realistic!"

"Large appliances are not everyday household goods, so it's very difficult to succeed online!"

"As long as Wang Junshan can't make it work, we don't need to worry."

"Even if we completely break ties with Vipshop, the losses will be limited!"

"Go home for the New Year, you've worked hard."

"It's my duty." Cui Xing hung up the phone and breathed a sigh of relief.

As Fang Bo said, currently, 85% of Midea's sales of large appliances such as air conditioners, refrigerators, water heaters, and range hoods are sold offline, while only 15% are sold online.

Originally, online sales of washing machines were only 20%. However, with the efforts of Vipshop and the booming sales of the Little Duck brand, coupled with the fact that washing machines generally do not require installation and are relatively inexpensive, Midea's online sales of washing machines have recently increased to 30%!

The proportion of other small household appliances sold online is around 30%.

However, the proportion of online sales is very small, only 15%. Even if they break with Vipshop and suffer a crushing defeat online, the losses will be limited.

Beauty can withstand it!

However, just as Cui Xing returned to his hometown to prepare for the New Year, Future Technology made a big move.

At 6 PM on the 28th day of the twelfth lunar month, WeChat once again activated a pop-up notification:

Vipshop's Home Appliance Carnival: Open all year round during the Spring Festival! Fast delivery in one day, premium service with two-day installation. Sign in at the farm for big prizes, hundreds of millions of yuan worth of gifts to be given away for free, and tens of thousands of home appliances to be won!

Upon seeing this pop-up message, users were excited.

They clicked the pop-up window and were redirected to the "WeChat Farm" page.

It's still the familiar page, but there's a new, eye-catching entry point for the daily check-in activity to win home appliances.

The first time you launch the app each day, you will be redirected to the check-in page.

The top row of the page is the sign-in calendar, and the bottom row shows the details of the grand prizes:
There are 1000 Gree air conditioners remaining.

Haier has 1000 refrigerators remaining.

Hisense has 1000 TVs remaining.

The company has 1500 range hoods remaining.

Little Duck washing machines have 1500 units remaining.

Joyoung has 2000 soymilk makers remaining.

There are 2000 SUPOR kettles remaining.

50% off coupons for major appliances, 5000 coupons remaining.

100000 coupons remaining for 30% off major appliances.

10000 small appliance 50% off coupons remaining.

200000 small appliance 30% off coupons remaining.

[Daily lucky draws offer amazing prizes: fertilizer, gold coins, rare seeds, rare skins, 50% off coupons for home appliances, 70% off coupons, and home appliance fragments—everything you could want! Combine fragments to win tens of thousands of home appliances for free!]

Regular users get one chance to win a prize by checking in daily. VIP users get two chances to win a prize daily. Annual meeting VIPs get three chances to win a prize daily.

[Each farm level increases grants two additional chances to win prizes.]

[Vipshop's Home Appliance Carnival: Earn an extra chance to win a prize with every purchase.]

[Prize availability is updated in real time; first come, first served.]

Small print: [Delays in logistics may occur in some remote areas due to traffic control, heavy snow blocking mountain passes, or other special circumstances. These delays are not included in the delivery time.]
Small print: ["Hundreds of millions in gifts" refers to gifts with a total value of over 100 million, including the value of discount coupons.]
Seeing this, all the players were excited:
"It's normal to have promotions during holidays. But they usually just give away virtual items like fertilizer, coins, and rare seeds. It's very rare to see something like 'WeChat Farm,' which gives away tens of thousands of home appliances and various 50% off coupons."

"That's right. Not to mention the tens of thousands of free home appliances, even the 50% off coupons are incredibly attractive, making them half the price of other platforms."

(End of this chapter)