Reborn in 08, a heretical cultivator starting a business

Chapter 201 High-End Tactics, Marketing War! (Seeking Monthly Tickets)
Shen Huaijin had thought it through clearly. Once the holiday started, Wang Junshan would return to Jeju Island, and he would return to Binhai City. They wouldn't see each other for more than a week, which would be very painful.

She didn't know when it started, but she had gotten used to staying by Wang Junshan's side.

We work together, and we come home together.

The villas in Binhai City are next to each other, while the courtyard houses in the capital are all one family. When I return to Jeju Island, my parents will warmly invite me to stay overnight.

I won't be able to get used to being apart again.

"Huh? When did I develop separation anxiety?" Shen Huaijin was startled.

"It's up to you. Go home and spend some time with your parents during the Spring Festival. If you want to work overtime, you can come anytime," Wang Junshan said.

"Great! Great!" Shen Huaijin was overjoyed.

"By the way, have all the client applications for integrated advertising been processed?"

The current WeChat Farm not only generates revenue from items, memberships, and hard advertising, but more importantly, it also generates revenue from integrated advertising!
Since the collaboration between Little Duck washing machines and WeChat Farm, sales of Little Duck washing machines have skyrocketed. All brands have seen the user base and influence of WeChat Farm and are more interested in this kind of integrated advertising, so they have all come to cooperate.

After all, VIP users can simply block hard-sell ads.

But integrated ads are different; they can't be blocked at all, and when integrated with games, users not only don't resist them, but actually like them more.

Just like the integrated marketing of Little Duck washing machines, they are now being used by players as a claw machine.

Every day, I plant vegetables, steal vegetables, and do laundry, getting fragments and rare seeds. I have a lot of fun.

Other brands also became interested and approached "WeChat Farm" to conduct similar integrated advertising and create co-branded events.

The proposed cooperation schemes were all increasingly outrageous.

Wang Junshan casually flipped through them, wanting to throw them directly into the trash can.

They really can't even copy properly!

But seeing that the prices offered by various brands were getting higher and higher, and that they were showing more and more sincerity, Wang Junshan resisted the urge to throw it in the trash can.

So all the proposals were piled up on Wang Junshan's desk.

However, Wang Junshan did not take on all of them. If he had, "WeChat Farm" would have become a hodgepodge.

Too lazy to look at it closely, he simply handed it all over to Shen Huaijin.

Shen Huaijin was asked to conduct a comprehensive evaluation based on factors such as the feasibility of the activity, user preference, marketing effectiveness, and marketing revenue, and compile the results into a table. Finally, Wang Junshan made the final decision.

"Everything is ready."

Shen Huaijin opened a folder on the computer: "Boss, look."

"Based on the dimensions you mentioned, I have categorized the advertising plans of more than 30 brands into S-level, A-level, B-level, and C-level."

“For example, Evergrande’s project, although it’s very ordinary, is to replace the house on the farm with a detached villa from Evergrande, displaying the four characters of Evergrande Real Estate, and during the cooperation period, it is an exclusive cooperation with real estate companies.”

"Although the method was mediocre, the other party offered a lot, a full 3000 million yuan in advertising fees per year."

"Thirty million!" Wang Junshan smiled. "Evergrande is quite generous."

Advertising costs were relatively low in 2009; even the exclusive title sponsorship fee for "Happy Camp" was only 3000-4000 million yuan.

Evergrande spent 3000 million yuan for an advertisement for the farm, which is quite generous.

But thinking about it, it makes sense. That house is located in the very heart of the farm, in the most conspicuous location.

It's practically a prime advertising spot, displayed all day long.

Thirty million is a reasonable amount.

“Boss, Evergrande’s creativity is only C-level, but their vision is A-level, and the money they give is S-level. Overall, it’s A-level. What do you think…” Shen Huaijin asked.

She is very optimistic about this collaboration.

After all, other brands usually pay around ten million a year, which is far less than that.

Wang Junshan sighed.

Evergrande has the money, and cooperation isn't out of the question, but the brand isn't good enough.

Ten years from now, if it suddenly collapses, someone might come and dig up the grave of "WeChat Farm"!
Although by then, there probably weren't many users playing "WeChat Farm," and its monthly active users were probably less than ten million.

But this is something that's always annoying.

However, we can't say the news about the scandal directly; we need to find an excuse!

Wang Junshan simply said, "Evergrande's money is in place, but I don't like their boss. Let's kill him."

"Ah...this..." Shen Huaijin was full of surprise and muttered:

"Just because you don't like his boss? What aspect of him do you dislike?"

"Could it be because of the Evergrande Dance Troupe?"

For a moment, Shen Huaijin's gaze towards Wang Junshan changed drastically, revealing a hint of worry:

"Boss, this kind of frivolous pursuit is a waste of your time. You can't go like this. Don't ever build a future dance troupe!"

"I...I...I'll be sad!"

By the end, Shen Huaijin's tone had darkened.

She's just a normal girl, but she can't accept her future partner being a party girl every night and busy with work every day.

"..." Wang Junshan's lips twitched: "What are you thinking about!"

"I think Lao Xu is too arrogant and unreliable."

"When an old man becomes too arrogant, he probably won't go far. Even if you're an alien, you'll still get beaten up!"

"We don't allow overly arrogant people to exist here!"

"I see." Shen Huaijin smiled and breathed a sigh of relief. "I thought you liked watching dancing too."

"!!!" Wang Junshan was speechless, so he simply said, "Yes, I like it too. Secretary Shen, have you studied dance? Can you dance for me?"

"Ah...this..." Shen Huaijin was completely flustered.

She took some dance classes when she was young and often did Pilates to shape her body, so she has some basic skills.

But how embarrassing!

We're not actors!

She blushed and said, "Boss, this isn't appropriate, it won't do."

"Well... how should I put it, it's not possible right now!"

As for whether it will work in the future, it depends on when this blockhead will finally understand!
A woman should look good to those who please her.

If she really gets together with Wang Junshan, it wouldn't be impossible for her to satisfy him a little at home.

You're such a blockhead, when will you finally see the light?
Seeing that Shen Huaijin's eyes were unfocused and she seemed lost in thought, Wang Junshan gave up trying to amuse her.
"Forget about Evergrande, let's look at other real estate companies. Poly, Longfor, Greentown, and the like. If they have the money, we can consider them."

While Wang Junshan couldn't say for sure whether these companies would collapse in twenty years, at least they would still be around until his rebirth!

that's enough.

Even if something really does happen, it will be more than 20 years from now, which is two generations later. Digging up old graves won't help.

"Okay," Shen Huaijin replied.
"There are also a lot of advertisements for dairy drinks."

"For example, Master Kong Green Tea, Uni-President Iced Tea, Wanglaoji, Six Walnuts, Yili, Mengniu..."

"Most of the activities involve introducing limited-edition crops. After planting them, you can not only get more gold coins and experience, but also redeem corresponding discount coupons to use when shopping on Vipshop."

"They are willing to pay ten million a year for advertising for this."

Wang Junshan shook his head: "Their methods are too rudimentary."

"Let's customize a set of activities."

"For example, before summer arrives, we can launch a limited-time iced tea promotion to cool you down this summer."

"Not only does it have an iced tea farm skin, but it also has a dedicated event entry on the homepage."

"Click on the limited-time event entrance for Iced Tea Summer Coolness, and you can get an Iced Tea Seed by checking in daily."

"After these iced tea plants mature, you can harvest iced tea fruits. Although you can't sell them for gold coins, you can get 1.5 times the experience and complete the limited-time 'Cool Summer with Iced Tea' event to redeem physical prizes!"

Collect 10 black tea fruits to redeem a 20% discount coupon for Vipshop iced black tea. Get 20% off when you buy iced black tea on Vipshop!

"Collect 20 black tea fruits to redeem a free 500ml bottle of iced black tea beverage, valued at 2.5 yuan, with shipping costs to be borne by the user. While lowering the threshold, it forces users to continue to complete the next goal to achieve free shipping."

"Collect 100 tokens to redeem a free case of iced tea (15 bottles), valued at 35 yuan, with free shipping on the entire case. After redemption, the tea will be shipped from a warehouse near Vipshop!"

"The ripening time for the black tea fruit is set to 24 hours, with a yield of 4-6 black tea fruits per tree, and an average of 4.7 fruits per tree. The progress bar displays in real time how many black tea fruits are needed to reach the exchange target."

"We are launching a special item, a black tea spray, which can increase the number of fruits by 50%, priced at 1 yuan each."

"In addition, users who purchase iced tea drinks on online platforms such as Vipshop or offline platforms will receive a redemption code printed on the bottle, which will allow them to obtain black tea seeds and thus acquire more black tea fruits."

"All costs are borne by the brand owner. The activity authorization fee is 5 million yuan for three months. The revenue from the black tea spray will be split 50/50 between WeChat Farm and the brand owner."

Upon hearing this, Shen Huaijin's eyes widened in astonishment:

"Wonderful, wonderful!"

"You only get one black tea fruit seed per day by signing in. It takes 24 hours to mature, so you can get 4.7 fruits per day."

"To redeem a free drink, you need 20 fruits, which requires you to sign in for 5 consecutive days!"

"By the fourth day, seeing that the progress bar was almost there, many users couldn't wait and bought black tea spray to double the number of fruits, reaching the redemption goal a day ahead of schedule!"

"A bottle of beverage sells for 2.5 yuan, but for the iced tea manufacturer, the cost is only 1 yuan. Moreover, users pay for their own shipping, so not many people will redeem it; they will all accumulate a whole case."

"One box contains 100 fruits, and without spraying, it takes 22 days to grow."

"Players who sign in for 22 consecutive days and plant black tea trees can redeem a free case. The manufacturer only needs to bear the cost of 18 yuan for the ex-factory price and 3 yuan for logistics, for a total cost of 21 yuan!"

"No, the manufacturer only needs to pay 10 yuan for the ex-factory cost + 3 yuan for logistics, totaling 13 yuan!"

"A cost of 13 yuan to get a player to pay attention to a brand every day for 22 days is really a great deal."

"More importantly, in order to shorten the time and redeem the tea as soon as possible, many users will also go offline or online to buy iced tea to get more tea seeds, which will cause the sales of iced tea to surge and earn more money!"

"I will also buy black tea spray to earn virtual item revenue!"

"This activity has unlimited profit potential, not to mention the marketing effects generated by nationwide participation, leading to increased brand awareness and sales!"

"And the dream collaboration between online and offline channels, such as a white box of iced tea, is also popular with consumers."

"This is a win-win-win situation for consumers, brands, and WeChat Farm!"

Wang Junshan nodded: "That's right, especially after the New Year when the temperature warms up and summer is approaching, it will be even more profitable."

Such online and offline events typically require two months of preparation time, from signing the contract to setting up the event.

In particular, brands need to redesign promotional materials, newly produced beverages must be sprayed with redemption codes, and offline supermarkets and stores are also preparing for promotion.

WeChat Farm also needs to design activity entrances, 3D animations, and so on.

If we sign the contract in February, the product will be launched around April or May, just in time for summer.

"Of course, there should also be restrictions. Under a single IP address, a single user can redeem a maximum of three boxes. The event should last for three months, with a base co-branding fee of 500 million plus revenue sharing from in-game items."

Shen Huaijin began to calculate: "Three months, 5 million in basic co-branding fees, plus half of the revenue from the black tea spray, can bring in several million, especially in the summer. There's also the increased online profit from Vipshop, and the logistics profit. Adding all of that together, we can earn over 10 million in just three months from one campaign!"

"If you organize several events a year, wouldn't you make a fortune?"

“Of course, and that’s just one aspect,” Wang Junshan said. “In the summer, we can do a collaboration between Uni-President Master Kong Iced Black Tea, Green Tea, and Wanglaoji.”

"In winter, we can do collaborations with traditional black tea brands, such as Fengpai Dianhong 58, Qimen black tea, Bama tea, etc., and see if they are interested. Choose some popular ones, which are most suitable for this kind of cooperation model."

"Spring and autumn are also easy to arrange. Gifts commonly used when visiting relatives and friends can all be arranged. For example, green tea, jasmine tea, six walnuts, eight-treasure porridge, Lulu, Delis ham, and Oreos, etc., can all be arranged for online and offline promotion."

"One trick, eat all over the sky."

"Follow this model, make adjustments, and customize precisely."

"Yes, yes, I've learned it. I'll take care of it!" Shen Huaijin was overjoyed.
"Perfect timing! Fengpai Classic 58 also wants to cooperate with us. They hope we will grow Fengpai black tea and are willing to pay 1000 million yuan in advertising fees per year. They will definitely like our model."

"The price is also reasonable. The Dianhong Classic 58, a 200g tin can, is priced at 75 yuan. Vipshop has a 8% discount promotion, making it 60 yuan."

"Delicious and inexpensive!"

"Yunnan Red Tea 58, 200g for only 60 yuan?" Wang Junshan was quite surprised.

He recalled that years later, 200g would cost 150-200 yuan.

All I can say is that it's very cheap right now.

Soon, Wang Junshan understood the reason.

The most popular tea right now isn't black tea or green tea from major domestic brands, nor is it jasmine tea from Zhang Yiyuan or Wu Yutai.

Instead, it's Unilever's Lipton tea bags!
This situation only changed after Lipton crashed.

"Great, let's get it moving as soon as possible and get it online quickly."

"Okay, I'll work on the plan today and contact Fengpai tomorrow."

The next day, Shen Huaijin had just submitted the proposal to Wang Junshan and hadn't even had time to review it in detail when a major move occurred in the e-commerce industry!
Taobao Mall and Midea have launched a joint promotion:
[Spend on Taobao Mall and win one of 2000 Midea, Rongshida, or Little Swan washing machines!]

Every purchase made on Taobao Mall will grant you one chance to win a prize.

There is a chance to get discount coupons from Midea, and scraps of Midea, Rongshida, and Little Swan washing machines.

Combine the fragments to exchange for the corresponding washing machine!
A total of 1000 Rongshida, 600 Midea, and 400 Little Swan vehicles are available on a first-come, first-served basis!

(End of this chapter)