Reborn in 08, a heretical cultivator starting a business

Chapter 140 The WeChat ecosystem explodes, Tencent's sky is falling!
"The most fun games are WeChat Farm and Vipshop, where you can buy big brands at 30-50% off."

"Buying a big brand at a 30-50% discount? Is it a fake?"

"Vipshop only sells genuine products. I have bought from them many times. They offer discounts of 30%, 50%, and 70%, and even special sales with discounts of up to 10%."

"Just because Xiaoyao is the spokesperson, I believed it and placed an order. It's really cheap."

"YouTuan International is even better, special offer for groups of three."

"Wow, WeChat is so great? If it weren't for my brother endorsing it, I wouldn't even know about this amazing product!"

"You guys are so outdated? I've been using WeChat for two months already!"

The quality of "The Legend of Sword and Fairy 1" is beyond doubt.

Even ten or twenty years from now, it will still trigger a wave of nostalgia!

It's only been three years, but you can imagine its influence.

The 08 version of "The Legend of the Condor Heroes" has also been broadcast. Although it will not be broadcast on satellite TV until next year, it has already been broadcast on local TV stations, and there are more resources available online.

In addition, the grand special effects have attracted a lot of fans.

This has significantly increased Hu Xiaoyao's fan base, especially among internet users.

These are all WeChat's targeted customers!

With the airing of advertisements and news reports.

Hu Xiaoyao's old and new fans alike paid close attention, expressing a myriad of emotions.

Seeing their idols, broken and rebuilt, now making a triumphant return, they were all deeply moved.

Even those who had never used WeChat before downloaded it to show their support.

I originally just wanted to support my idol, thinking WeChat wasn't very fun.

Unexpectedly, Vipshop was also there, offering a variety of big-name products, all guaranteed authentic, with discounts of 30%, 50%, 70%, or even 10% off.

There's also "WeChat Farm," where you can steal and plant crops—it's so addictive!

There's also YouTuan International, offering group-buying discounts that are guaranteed authentic and affordable.

Suddenly, fans started planting and stealing virtual crops, and began buying everything they could find.

Meanwhile, the number of WeChat users began to surge rapidly.

Orders from Vipshop and U-Tuan Group Buying have also begun to surge.

The newly launched Moments feature has been well-received by users.

I bought some things before, but I had nowhere to show them off.

Go to QQ Space to show off, but there are too many unfamiliar friends, it's not safe.

Now it's great, when I share on WeChat Moments, I only see people I know, so I don't have to worry at all.

It can be said that it can both show off and satisfy vanity, and it is also safe.

perfect!

For a time, sharing on WeChat Moments became mainstream.

Old Zhang, who enjoys photography, took a picture of the sunset and shared it on his WeChat Moments.

My WeChat friends liked and commented on my posts.

In high spirits, Lao Zhang packed his bag the next day, went into the mountains, took pictures of the autumn scenery, and continued to share them on his WeChat Moments!

Xiao Li, a freshman in college, also shared his iPhone 3G on his WeChat Moments with the caption:

[Much better than Symbian!]

Immediately, classmates and friends gave it a thumbs up, expressing envy and jealousy.

Xiao Li couldn't stop smiling, especially after seeing the class beauty's comment, "Let me play with you for a bit."

It made him feel itchy inside.

Meanwhile, Xiao Zhao, Xiao Zhao's rival, couldn't stand it anymore and promptly opened YouTuan International as well. She saw that the iPhone 3G had dropped in price again!

A group of three only costs 6000!

It was 600 yuan cheaper than when Xiao Li bought it!

It's a bargain.

I immediately joined the group buy, shared it on my WeChat Moments, and captioned it:
[iPhone 3G price reduced by 600, anyone want to buy one together? Please share, thanks!]

Soon, the post on WeChat Moments went viral, receiving a flood of likes and comments:

"Wow, Brother Zhao, you're really something! You even bought a phone that costs 6000 yuan. You've got guts!"

"6000? Looks like the financial crisis has had a big impact; the price has dropped again. Count me in, let's buy together!"

Xiao Zhao replied to each message, especially the one from the class beauty: "Although I can't afford it, I still forwarded it for you."

Xiao Zhao beamed and quickly replied, "Once the goods arrive, you can borrow them for a couple of days!"

"Okay, sending heart~"

Similar scenes have appeared on various social media platforms.

But gradually, the atmosphere changed.

The sharing function of WeChat Moments has been used in all sorts of creative ways.

I bought a house and shared it on my WeChat Moments.

I bought a car, and I'm sharing it.

My child got first place in the exam, so I'm sharing this.

I won first prize in the essay competition, sharing!
Seeing everyone else posting all sorts of things, Zhang Jingjing, a part-time model with nothing to offer besides her looks, doesn't know what she can post.

I decided to share the photos I just took on WeChat Moments.

Soon after, the number of likes and comments exploded.

Brother Wang from the building materials company is at the very front!
Brother Li, the hardware expert, is definitely the best!

For luxury car sales, contact Brother Zhao directly via private message!

……

Even worse, some people steal other people's vegetables, immediately post it on social media, and ask others to steal them too!

So much damage!

It can be said that with the launch of Moments, the WeChat ecosystem has experienced explosive growth!
In the past, people used WeChat more for things like stealing virtual crops and shopping, and rarely for simple chatting and interaction.

But now, interacting on social media and chatting has become the norm.

This has led to a continuous increase in the amount of time WeChat users spend on the platform.

Many users' first action upon turning on their devices is to log in to WeChat, play online games, browse Moments, and chat.

Some users even spend more time and use WeChat more frequently than QQ.

There's no way around it; QQ has a clear hierarchy.

But on WeChat, there are no memberships, no diamonds, no levels; the main theme is equality for all.

That makes it even more appealing.

In its previous life, WeChat quietly replaced QQ in this way.

Wang Junshan was deeply impressed. Before 2012, everyone used QQ, and very few people used WeChat.

Between 2012 and 2014, more people used WeChat, but QQ remained the mainstream.

But after 2014, WeChat became more popular, while QQ declined.

People at work all use WeChat groups, and the only function of QQ is now email.

There's no way around it; whether it's legitimate or frivolous social interaction, WeChat has unparalleled advantages.

Especially in terms of privacy and security.

Many people dare to show off their houses, cars, and other things on WeChat Moments, but they wouldn't dare to do so on QQ Space.

It's because the QQ user base is too complex; if you post something, strangers can see and comment on it, so there's no security to speak of.

With the investment of brand ambassadors and internet advertising, coupled with the continued viral growth of "WeChat Farm," the number of WeChat users has been steadily increasing.

In just five days, it gained 700 million new users, reaching a total of 4700 million users!
The number of users of "WeChat Farm" has reached 43 million, and its daily revenue, which had dropped to 3 million, has recovered to 7 million.

Other games rely on long-term revenue streams, but WeChat Farm is different; 90% of its revenue comes from annual membership top-ups by new users.

More than 3% of WeChat Farm users have purchased an annual membership for 96 yuan.

In contrast, subsequent revenue from in-game purchases only accounts for 10%!

Many users only subscribe to a one-year membership and then rely on the diamonds earned from spending on YouTuan.com. This model is economical and provides a good gaming experience.

Wang Junshan set up a 96 member's annual membership package worth 1440 yuan to attract people to become annual members.

It's all about squeezing out 90% of the in-game purchase revenue in one go!
Unfortunately, Wang Junshan is short of money and doesn't have time to let players slowly spend money on in-game purchases.

Instead, it would be better to squeeze out the entire year's worth of revenue at once and use it for investment and developing other businesses.

On the other hand, it is also to retain users.

Once you have a one-year membership to "WeChat Farm", it won't matter even if other platforms create a clone of "WeChat Farm".

Once users have signed up for annual memberships, they are unlikely to abandon their annual memberships on the official platform to start from scratch on a pirated platform and spend money from the beginning.

This is illogical.

There is no doubt that WeChat Farm's annual membership strategy has been a huge success.

In the past, stealing vegetables every day had become a daily routine for many people.

Nowadays, posting and browsing Moments on WeChat has become a daily routine for many people.

More and more people are using WeChat specifically for social interaction.

As the number of WeChat users increased, Vipshop's revenue also climbed steadily.

Now, Vipshop's website is full of promotional posters featuring Hu Xiaoyao.

Vipshop's packaging bags also feature Hu Xiaoyao.

There was also a poster of Hu Xiaoyao inside the package.

This made female consumers extremely excited, leading to a shopping spree.

Male consumers, especially fans of the Legend of Sword and Fairy series, The Legend of the Condor Heroes, and Legend of the Condor Heroes, will also increase their spending as a result.

These types of idols primarily appeal to both men and women.

For example, clothing items featuring the same style as those worn by Hu Xiaoyao saw a surge in sales.

U-Tuan International, which sells 3C products endorsed by Hu Xiaoyao, also saw a surge in sales.

Wang Junshan looked at the performance report and smiled.

Vipshop's daily revenue is stable at around 4000 million yuan, while U-Group International's daily revenue is stable at 6500 million yuan.

Very impressive.

Even YouTuan Group's daily revenue reached 1500 million!
"Luckily, we hired Hu Xiaoyao. If we had hired Jay Chou, we would have been overwhelmed with orders, and our warehousing and logistics wouldn't have been able to keep up."

Wang Junshan smiled.

Unlike the favorable situation at Future Tech, the situation at Tencent is quite different.

"What? Riot Games isn't short of money anymore?"

The expression on the face of Yao Mingchen, president of the investment department, was priceless.

Tencent has conducted comprehensive technical testing and market research on League of Legends, and just received the results in the last couple of days.

League of Legends has a certain market in China, and many of Riot Games' employees are top talents from Blizzard. The investment risk is relatively low and the return is relatively high. After comprehensive evaluation, it is advisable to make a small-scale investment!

However, when the investment department decided to invest in the flagship company, they learned that the company was not short of money!
Yao Mingchen felt like the sky had fallen:

"How could this be?"

"Who exactly is so wealthy as to invest in an insignificant free-to-play game company amidst the global financial crisis?"

"Go, investigate!"

"President, I have investigated and found out that it is..." Huo Siying hesitated before continuing.

"Who? Just say it!"

"Future Technology!"

"!!!"

"Wang Junshan?"

Yao Mingchen's eyes widened, and he was completely taken aback.

Last month, Tencent was considering investing in Future Technology and was ready to make a move, but then the financial crisis broke out and they had to give up.

Unexpectedly, Future Technology had spare cash to invest in its flagship company!

How did these two companies, which are completely unrelated, get in touch?

Yao Mingchen can't understand it!

Quantum entanglement?

When did they invest?

When asked by the group's investment department staff, Huo Siying blurted out, "The investment was made before September 20th."

"I invested before September 20th!"

Yao Mingchen's expression grew even more grim: "Adding the time spent negotiating, that means that Wang Junshan went to the United States and contacted Riot Games as soon as the financial crisis broke out on the 15th?"

"That's it."

"I remember now. After the financial crisis broke out, Wang Junshan did go to the United States. At first, we thought he was going to Wall Street to raise funds, but we never expected that he was actually going to invest!"

"Amazing, really amazing!"

Yao Mingchen remarked with deep emotion: "Our company spent more than two months researching before we came to a conclusion about projects that were suitable for investment, but Wang Junshan finalized the decision and invested directly in just a few days. That's really impressive."

"It seems so. I guess he came into contact with Riot Games and League of Legends by chance in the US, thought it was fun, and then he signed up."

"Ugh! This whole thing got snatched away!"

Yao Mingchen was very unhappy, feeling like his "white moonlight" had been stolen:

"However, even Wang Junshan is optimistic about League of Legends, which shows that League of Legends does indeed have a future. So, let's contact Riot Games again, and we'll invest!"

"It's no use now," Huo Siying said helplessly.

Yao Mingchen frowned: "How much did Wang Junshan invest?"

"A $1200 million investment in the company acquired a 40% stake, and another $280 million was used to acquire an 8% stake from other shareholders."

"A whopping $1200 million, no wonder Riot Games has no shortage of money."

Yao Mingchen sighed: "If he still manages to acquire 48% of the shares, then it's all for naught. There's no point in us investing further. I reckon he's definitely secured the right of first refusal."

“Yes, and Wang Junshan has also established the Beijing branch of his company, which is also the Asian R&D center!” Huo Siying continued.

"!!!" Yao Mingchen was so shocked that he couldn't speak.

After a long pause, he sighed and said, "Fine, fine, Wang Junshan not only snatched our 'League of Legends,' but he also took over Riot Games and even their branch offices! Did he also get the Chinese server distribution rights for 'League of Legends'? Or is it an exclusive distribution?"

"Correct."

"Great, really great." Yao Mingchen couldn't help but give a thumbs up: "At this rate, League of Legends will launch in North America next year and in China the year after!"

"Although I hate to admit it, it's true," Huo Siying said helplessly.
"League of Legends is not the same type of game as CrossFire and Dungeon Fighter Online, but if League of Legends is very successful, it will have a huge impact on Dungeon Fighter Online and CrossFire, which we distribute!"

"A talent, truly a talent!" Yao Mingchen exclaimed, then looked at the others in the investment department:

"Useless, you're all useless! You even researched League of Legends, but someone else snatched it away before you even realized it."

Everyone fell silent, too terrified to utter a word.

Who would have thought that a Cheng Yaojin would suddenly appear out of nowhere?

It's important to know that in 2008, Riot Games was still a small company, or rather, a small studio.

No other works, no finished products.

Nobody should be paying attention.

Unexpectedly, Wang Junshan ran into them and even invested in them.

"A bunch of useless trash!" Yao Mingchen was furious. He then looked at Huo Siying and said, "Siying, it's a waste of your talent for you to stay in the e-commerce investment department. Come to the group's investment department and be the deputy director!"

"As for the former deputy director and the management team in charge of Riot Games' investments, you can all lay them off!"

"Okay." Huo Siying was secretly delighted.

She was promoted from deputy director of the e-commerce investment department to deputy director of the group investment department, a significant advancement.

But the rest of the management team will be in trouble. If their investment in the flagship company fails, someone has to foot the bill!

"As for the e-commerce division..." Yao Mingchen sighed, "Xu Tiannian lost his gamble, and Paipai.com is going to be in trouble."

"This..." Huo Siying's heart skipped a beat. Had it finally come to this?

(End of this chapter)