Why bother writing songs? Fast forward to the "Don't Laugh Challenge"

Chapter 157 Why Not Give It a Try? [25th Update]

The number of viewers in the live stream was indeed not very large, only a few hundred thousand.

But you can't stop the fact that among these hundreds of thousands of people, there are quite a few screen recorders and many media people who specifically keep an eye on Xia Shen every day!
What does Xia Shen mean to those media professionals now?
Doesn't that just mean news, just material? Xia Shen has been in the industry for almost a year; when has her popularity ever waned? Never, right?

This is really not the case.

Moreover, he often finds himself embroiled in unexpected controversies, the kind of controversies that would threaten the careers of other celebrities, but have happened to Xia Shen more than once.

And then, after he got through it safely, he actually gained a lot of attention from it.

This even made him the only person in the Chinese music scene who could publicly release various historical songs and Tang Dynasty songs without being criticized.

They haven't seen such a case in eight hundred years.

Therefore, many media outlets keep an eye on Xia Shen every day, just to get more news out of him.

Especially recently, the uproar between Deep Space Entertainment, founded by Xia Shen, and the long-established powerhouse Xi Die Entertainment has attracted a lot of attention.

Sure enough, the two albums produced by Xia Shen are still on the charts of major music platforms, and the popularity of the two new groups of artists from Deep Space Entertainment has soared.

Even with a significant investment in marketing and promotion, Xi Die's newcomers still couldn't overshadow Shen Kong's newcomers.

Everyone is now very curious about the attitudes of both parties involved, that is, what Xia Shen or Xidie Entertainment thinks.

Unfortunately, they couldn't get any explosive news either.

Then, at this time, news actually came out that Xia Shen was going to hold his first solo concert?!

At the same time, a new song was also released during the live stream.

That naturally caused numerous media outlets to swarm forward like sharks smelling blood.

In an instant, videos of all kinds appeared everywhere, including Douyin, Kuaishou, Bilibili, and other major video platforms.

[Exclusive news! Xia Shen's fans are in for a treat!]

[A debut at the peak? Achieving the feat of holding a concert at the National Centre for the Performing Arts? This year's strongest newcomer may well become an unparalleled speed-rising star in the Chinese music scene!]

[With new talents from Deep Space Entertainment becoming wildly popular, and Xia Shen showcasing his production skills in a live stream, could this be seen as a provocation and mockery of established giants? Will his solo concert after the New Year solidify his victory?]

With multiple background music tracks from their two new albums becoming instant hits, will Deep Space emerge as a powerful new force in the established powerhouse? Can they rise to the top by stepping over the corpses of the old guard?

"."

Looking at the news headlines published by various media outlets, Xia Shen had the illusion that he had already defeated Xi Die.

The sense of conflict is too strong.

"As expected of the uncrowned king, the value of journalism studies is truly impressive," Xia Shen remarked.

"That's how these people are."

Old Chen chimed in, "But you mustn't let your guard down. The prestige of an established powerhouse is undeniable. Although their initial attempt to squeeze our market share and living space failed, allowing us to firmly establish ourselves, we've outmaneuvered them. If they continue to harass us, we'll be in serious trouble."

“I know that,” Xia Shen nodded.

The first battle is indeed crucial. As a new company, Deep Space Entertainment didn't have much market share at the beginning, nor did it have any strong artists. If it couldn't successfully cultivate the two groups of newcomers at the beginning, to put it bluntly, the entire company would have to be run by him alone.

While it's not entirely impossible, he has managed to keep a company afloat so far, and judging from the current situation, he probably won't be able to hold on for much longer.

Putting everything else aside, just look at the copyrights of those songs he owns. If any musician were to take them, they could easily make enough money to live off him for a lifetime, and he could just sit back and relax.

And he has many songs like this, which is what's terrifying.

But Xia Shen is someone who is somewhat mindful of potential dangers even in times of peace.

His idea was simple: he did have 20 billion yuan that he could use to inject energy into the company.

However, what's the point of a company if it doesn't have positive development and relies solely on one person?

How long can he rely on one person alone?
Although his previous songs made him a lot of money, to be honest, many of his past works were actually one-off deals.

In other words, you can only make a profit once.

The internet is evolving so rapidly these days; a celebrity might have been a household name last year.

This year, its popularity will decline to an absurd degree, quickly become outdated, and then be replaced by newcomers.

This is the downside of the influencer economy; it lacks the potential for sustainable development.

For example, many of his songs, those corny and upbeat ones, such as "Stubbornly Obsessed," "Midnight DJ Version of Heading Towards the Morning," and "Don't Let Love Wither," have now lost their popularity to an appalling degree.

Not many people listen to it anymore, and not many online celebrities use it. They've already found newer background music to use.

Not many people would specifically search for this kind of song to listen to, and even if they did, it would be very rare.

Even now, songs like "Give Me a Song's Time," "Nocturne," and "Compendium of Materia Medica," which didn't perform well initially, are still able to maintain a decent level of sustained traffic and data.

It has even begun to surpass some songs that initially had terrifying data, such as "Stubborn to the end".

Even the viewership of shows like "Wealth from All Directions/Cause and Effect" and "Great Ambitions" continues to decline.

All of this tells Xia Shen that his songs are slowly becoming outdated.

The number of works that can generate sustained traffic for him is still small, which is an undeniable reality and truth.

This is the source of Xia Shen's sense of crisis.

Everything seems fine now, but what if things turn out differently?
He is a very steady person and will consider many other possible scenarios.

There are plenty of wealthy families with sustainable copyrights and valuable IPs like these.

This highlights the importance of nurturing new talent, freeing up the company to truly become a healthy and positive enterprise, rather than relying solely on one person to support it.

So the first step can be considered a success.

So his solo concert is the second step.

To truly realize his commercial value and then leverage that to build a strong public image, he currently only has high popularity, but his on-site presence is still too limited.

This is a key step in his identity as a musician and artist.

He also hoped that on that day, a year later, he would have a brand new look and embark on a broader path.

This is for the company's sake, and also for his own better development.

However, this was always Xia Shen's own opinion.

But to those who are observant, it's not like that.

During this period, some people have been acting strangely and have become somewhat delirious.

That is Aixin Hengsheng.

He simply couldn't accept why his team, with such a formidable lineup, had lost so easily!
How on earth is there a market for something like this?!
Why does something that receives unanimous low ratings from professionals and is practically internet garbage become so popular?

"I don't know."

In the office, Ai Xin Hengsheng paced back and forth, his brows furrowed.

Do you understand? What's the situation outside right now?
Originally, it was thought that the Xi Die army group was in a very good position, and that this was a battle with no chance of losing.

The results of it?
There is a war raging outside, and the strategic locations where flags should be planted and captured are now occupied by the enemy's flags!

Wherever I go, I hear songs from those two albums by Deep Space!
First, songs like "Treading Mountains and Rivers," "Parting Sorrow," and "Rare Characters," which were clearly defined as trash by their company's top-notch production team, swept across Douyin and Kuaishou!
These songs can be heard everywhere now, and while internet celebrities are using them for dancing, there are also many cover versions.

Then there are songs like "If the Moon Hasn't Come Yet," which are now sweeping through live streaming and being used by those girl groups.

He was so shocked by the traffic data that he questioned his existence.

But that's not the most outrageous thing. At least the most popular versions of those songs were dance versions or covers.

Like "The Other Side of the River of Oblivion," which only features a simple hair-flipping gesture, it has garnered billions of views.

This made even a powerful family patriarch like him question the meaning of life.

No, what's the point of these forced videos?
Is it cool? Does it have a certain feel to it? Is it meaningful?
How did they manage to generate billions of views?
That was clearly just a simple hair flip!

He couldn't understand it anymore.

Then came songs like "Ten Years in the Human World" and "Ten Thousand Frontiers," which were covered everywhere. The most popular one was the group of music academy professors who filmed a video at the piano in the subway station, which generated a lot of buzz.

"Wanjiang" has even become the background music for various official accounts' transformation videos, and various organizations have also joined in, creating some very cool transformations.

These are all good. As for songs like "The Wind Rises," they became wildly popular. The data exploded, and there were all sorts of videos. There was no specific way to film them, and people's evaluation of the songs was not low.

In short, wherever I go now, I hear songs from those two Deep Space albums!
He was truly confused.

Why is he increasingly unable to understand the current market? Or is there some truth to Xia Shen's approach?

Why don't they give it a try too?

(End of this chapter)