I am a historical film director in the entertainment industry.

Chapter 215 Making money

After the TV series aired, the fates of the main actors were completely rewritten.

Wherever they go, they are surrounded by thousands of fans.

Stickers, posters, and pencil cases printed with their images became the "standard equipment" for primary and secondary school students in that era.

In an era without internet marketing, the speed and breadth of such "overnight fame" was nothing short of a miracle, achieved entirely through the sheer quality of the work.

The star-making phenomenon of "My Fair Princess" proves one point: when a character can strongly resonate with the emotions of the times, the energy it can unleash is immeasurable.

Although "My Love from the Star" hasn't reached the level of "Princess Pearl," the trend is already taking off.

It already has the potential to become a 'masterpiece'.

A hit TV series can have a huge impact, even becoming a social phenomenon.

For example, the outfits worn by Jing Tian and Huang Xiaoming in the show have now become a model for people to follow, and some factories are even imitating the costumes in the show.

It sold out as soon as it hit the market.

Furthermore, Huang Xiaoming's hairstyle in the drama has led to an increasing number of young people sporting the same hairstyle on the streets.

Among young people, there's a growing trend of them trying to compete with the "Shamate" style.

Needless to say, Da Tiantian is even more popular than Huang Xiaoming.

In the drama, Jing Tian, ​​with her legs crossed, says, "As long as you're pretty..."

Da Tian Tian got drunk and started acting crazy while holding a high heel.

In reality, these shoes are incredibly popular.

The cosmetics used by Jing Tian in the drama have become the top choice for personal shoppers to promote. As long as the words "Jing Tian's same style" are added, the sales can increase several times.

"Da Tian Tian makeup" is a popular trend, with girls liking to wear "Da Tian Tian's lipstick". One brand even released a lipstick called "My Love from the Star", demonstrating its strong sales power.

Even more absurdly, some clothing stores have directly changed their names to "Sweet Clothes," and there are quite a few such stores.

Jing Tian is cutely wearing her hair in pigtails.

The clothes that Jing Tian wore in the drama have become popular several times. One coat with a color scheme that looks like a woven bag caused a lot of discussion online. When people who bought it wore it, they realized that it wasn't the clothes that were good-looking, but Jing Tian herself who made the clothes look good. She would even look good in a burlap sack.

There's also Da Tian Tian, ​​who's both smug and adorable, driving a sports car with her bag hanging on the rearview mirror.

In particular, Jing Tian's line, "For the first snow, you should eat fried chicken and drink beer," influenced countless viewers.

A news story has emerged that is both infuriating and laughable: a girlfriend broke up with her boyfriend because he didn't buy her fried chicken and beer.

How popular was "My Love from the Star"?

Even variety shows on major TV stations are trying to capitalize on the popularity of "My Love from the Star." One of the most famous examples is that many actors on "Happy Camp" imitated the male and female leads from "My Love from the Star."

……

"My Love from the Star" has a total of 21 episodes, with two episodes per day, and it will end in about ten days.

When the time came to the final episode of "My Love from the Star".

It can be said that most people across the country were glued to their computers, eagerly awaiting the finale.

With the final episode aired, "My Love from the Star" reached 60 billion views on Youku... That number is terrifying.

What's even more interesting is that on the night of the finale of "My Love from the Star," some people actually booked out a whole theater in Beijing's Grand Square to watch the finale together, which is truly unprecedented.

This hit TV series made Youku a fortune.

More than a million new members have registered, and more than ten million ordinary tourists have become members.

When other online platforms saw this achievement, they were filled with jealousy and envy!
I wish I could go back in time and snatch this piece of fatty pork.

Unfortunately, this hit drama benefited Youku. Since "My Love from the Star" didn't get a chance, they definitely won't let "Descendants of the Sun" go.

Other online platforms have raised the purchase price again.

But Xing Aina remained unmoved.

While other online platforms might be envious of Youku's success, domestic TV stations must be kicking themselves.

They originally had the opportunity to buy the rights to this hit drama, but their inherent arrogance and disdain for the show caused them to miss the opportunity.

Although the drama has already been broadcast online, many TV stations have contacted Seungri's studio, hoping to acquire the rights to rebroadcast it on television.

Cheng Sheng and Xing Aina both agreed on this point.

After all, it would be foolish not to make money when you can.

Ultimately, Xing Aina sold "My Love from the Star" to four domestic television stations: Hunan TV, Blueberry TV, Xijiang TV, and Shanghai TV.

Victory Studio made a fortune, earning 50 million in cash in one go.

In addition, "Descendants of the Sun" finally sold out.

The first broadcast rights were sold to Hunan TV, and the online platform first broadcast rights were then sold to Youku.

Other online platforms also participated in the competition, but they still lost to Youku in terms of price.

Youku made a fortune from "My Love from the Star," so it was very generous in its offer, acquiring the online premiere rights to "Descendants of the Sun" for a price one-third higher than other platforms.

This directly earned Victory Studio over 100 million.

According to negotiations between Xing Aina and Hunan TV and Youku, "Descendants of the Sun" will be broadcast on the same day and at the same time on both platforms.

this day.

It is the final scene of "The Yellow Turban Rebellion of the Three Kingdoms".

Once filming is complete, the movie "Three Kingdoms" will be finished.

Cheng Sheng, as the chief director, is directing the crew to work, planning to film the last scene in one go.

"Boss, Manager Xing is looking for you."

Just then, the assistant walked over with his phone.

"Who?"

Cheng Sheng was concentrating on his work and didn't hear clearly for a moment, so he asked again.

"Manager Xing Aina."

"Give me your phone."

"Xing Aina called at this moment, there must be something important," Cheng Sheng said to his assistant.

He took the phone, held it close to his ear, and asked, "What is it?"

"Boss, great news! TV stations from Japan and South Korea just contacted us, wanting to buy the overseas rights to 'My Love from the Star'," Xing Aina said excitedly.

Cheng Sheng couldn't help but laugh. These two countries were really quick to spot the hit drama "My Love from the Star" so soon.

That makes sense, as both countries are deeply influenced by Chinese culture and are best able to understand it.

With "My Love from the Star" causing such a stir in the country, how could the two national television stations remain indifferent?

Such a popular drama is so popular in China that people who are deeply influenced by Chinese culture must also like it.

The export of Chinese dramas is not a new topic. In the 1980s and 1990s, "Journey to the West", "Dream of the Red Chamber" and "Romance of the Three Kingdoms" were among the first batch of Chinese dramas to go overseas, which once triggered a viewing frenzy in Asia.

(End of this chapter)