From knock-off old-man's electric vehicles to industrial giant

Chapter 99 Mr. Xu, you are too generous!

The next half hour.

Jiang Ze fell into a state of existential doubt.

This publicity plan, which had been in preparation recently, was just about to be completed when it was suddenly interrupted, leaving his mind blank.

Is there a traitor?
No.

He quickly dismissed the possibility.

The meeting was attended by high-level officials, and the promotional slogans were only announced in the last two days.

Besides, why would there be any need to leak this information to a startup car company?

"Holy crap... what the hell is going on?!"

Jiang Zeren is numb!!

...

at this time.

The PR manager arrived, his face darkening as he looked at his superior, and his tone became subservient.

"Director, do you think we should continue the publicity campaign?"

"..."

"Let's proceed as usual for now."

Jiang Ze slumped down, waving his hand weakly, as if his whole body had been hollowed out.

no way.

All the preliminary preparations have been completed; what else can we do but continue?

"So... what's our marketing slogan?"

"Hmm, let's change the slogan... how about 'Building good cars for the people'?"

Jiang Ze sighed.

I can't think of a better slogan for the time being.

He thought about it carefully.

With Wuling's extensive offline presence, even a change in their marketing slogan would give them an advantage, since Xingchen Auto's distribution network is simply no match for established automakers like them.

They could easily say, "The advantage is in my hands."

But I don't know why.

That extreme, excruciating feeling of helplessness only intensified.

That's really weird!

But he couldn't quite put his finger on what was wrong.

Could it be that it's been possessed by something evil?

……

……

Half a month has passed.

Countless success stories prove that as long as the marketing concept is successful enough, it will work.

Then its promotional effect will spread as quickly as a virus.

The fact that Xingchen Motors manufactured counterfeit electric vehicles for the elderly was originally a "dark history".

But now, after a change of slogan and the self-perception of "humble origins," they have come to this conclusion.

In people's eyes, it has become a symbol of being down-to-earth.

The key point is that it was produced by CCTV, which indirectly benefited from official certification!

……

"Mr. Xu, this slogan is absolutely fantastic!!"

"Traffic to our official website and app has increased dramatically, and there's also been a noticeable increase in young people visiting our physical stores!"

meeting room.

Many of the senior executives at the company pay close attention to online developments, and they are genuinely happy to see the positive online reviews!
They had previously seen online comments that, after the paid online trolls were hired, many ordinary people's comments were actually not good.

Some people in the industry have a very low opinion of Xingchen Motors.

They were furious, but there was nothing they could do.

Ugh... my colleagues are so rude!

...

"Well, at least our brand image has finally started to stand up a little bit."

Xu Yi nodded, then smiled slightly.

This result was indeed beyond his expectations.

Why do we say that it has slightly strengthened the brand image?
In fact, before that, Xingchen Motors had no "brand image" at all.

Even if they pull off some stunts and generate buzz online to gain attention, it's still just "exposure."

It's about letting people know that your brand exists, but they have absolutely no idea what they actually think of Xingchen Automotive.

If it weren't for the fact that their cars are exceptionally good in terms of appearance and product quality, consumers wouldn't even give them a second glance.

Well, that's what you call having no brand value.

But now it's different.

With this surge of popularity and the success of the broadcast on CCTV.

The phrases "What the people need, Xingchen will build" and "Being of humble origins is not a disgrace" have indirectly equated Xingchen Motors with the company itself.

It won over a lot of casual observers.

In the future, when people think of this brand, they will at least have a faint impression and a good feeling about it.

...

A car brand image is a concept that is difficult to build in a short period of time.

Many startup car companies have spent billions of dollars on celebrity endorsements, advertising in shopping malls, and even achieved good sales figures, yet they still struggle to build a successful brand image and memorable brand identity.

They, the Stars, also face this problem.

In contrast, consider those century-old car companies and luxury brands from Germany, the US, and Japan.

Even with similar configurations, it costs 100,000 yuan more than domestic brands, yet it still sells better.

Because consumers subconsciously believe that these luxury brands have stronger "overall performance," "more prestige," "more reliable in the long run," "it's worth it to drive this car," and "my girlfriend will like me more if I drive this car"...

These are things implanted in the subconscious.

Aside from relying on sheer time and consistent effort, there aren't many shortcuts to showcasing a brand's core strengths over the years.

Imported cars are synonymous with "high-end," and even with the premium and import tax, many people still buy them.

In contrast, domestic brands have virtually no pricing power.

For companies like Xingchen Motors, considering this is too far ahead at the moment.

Being able to capture a portion of the fortune is considered a great success.

……

"In addition... a few days ago, Wuling Mini officially announced its launch and launched it through all channels. The actual car can now be seen."

Fan Jiahao, the manager in charge of market research, reported.

"The pricing of the Wuling Mini is almost exactly the same as ours, with the high-end version only 800 yuan more expensive, while the low-end version is as high as 39,800 yuan..."

However, their lower-spec models do not have fast charging and their range has been reduced.

Judging from the speed of the rollout, they must have been prepared for a long time, but it seems a bit rushed when they went live, and their promotional slogan is similar to ours..."

As Fan Jiahao spoke, his expression turned somewhat strange, and his tone became accusatory.
"It's one thing for Wuling Mini to price its vehicles similarly to ours when it goes public, but they even have the slogan 'Building good cars for the people'!"
I think it's malicious targeting and plagiarism in advertising!
Our competitors are really going too far!!

...

Originally, this track was exclusively owned by their Star Mini, which was the first to discover it, but now there's another Wuling Mini on the list.

Even the executives present couldn't hold back anymore.

Yes!

That's incredibly rude!!

By using such slogans, how can Wuling, as a large conglomerate, not have a clear conscience?

...

"What? You mean Wuling Mini has also launched a marketing campaign?!"

Xu Yi was taken aback.

Upon hearing that "slogan," a strange expression appeared on his face.

That's quite a coincidence.

Could it be——

"Never mind... it's just a slogan."

He immediately waved his hand.

Despite Xu Yi's words, it was clear that most of the people present were still indignant.

"Don't worry about it yet. Although we are competitors, we just need to maintain our number one position."

Xu Yi continued.

As I said before, in such a huge market, no single brand can dominate it all.

It's inevitable that other competitors will join in later, including competition from models in the same price range... They just need to be number one in their class.

Yu Nian sincerely said:
"President Xu is too magnanimous. If it were me, I definitely wouldn't have let this go."

……

(End of this chapter)