From knock-off old-man's electric vehicles to industrial giant

Chapter 91 What the people need, Wuling will build! (Bonus Chapter)
at this point.

Jiang Ze didn't want to say anything more.

It's a pity that we missed the chance to launch a blockbuster product.

The only way to recover it is through subsequent promotion and distribution channels.

"The most urgent task now is to get the production capacity of Wuling Mini EV up as soon as possible. Although we missed the first opportunity to be the first to market a blockbuster product, it is still possible to be the second one before other manufacturers."

Jiang Ze spoke up.

Once such a niche market becomes popular, there's no doubt that other competitors will quickly follow suit.

Especially for those domestic brands that originally focused on entry-level prices and sold over 100,000 entry-level cars annually, the sudden appearance of mini models will inevitably encroach on this segment of the market.

Do you think they'll get anxious?
In this regard.

Jiang Ze was still confident of victory.

Just kidding, their cars are already ready to roll off the production line!

A competitor's car?
Even if you use other pure electric platforms for porting and assembly... from mold making to mass production and market launch, it will take at least a few months!
As for Xingchen Motors, he wasn't worried at all.

This startup car company is still too inexperienced in many aspects.

Putting everything else aside, just take their nationwide distribution channels as an example. How many offline channels does Wuling have? They're all over the country.

As for Xingchen Motors, it still follows a direct sales and mixed model. Even if it sets up stores at the fastest speed, its current coverage is only average. In the areas that it cannot cover, Wuling can easily dominate the market.

"Wuling has unique advantages in terms of low prices and channel coverage."

Once the new car hits the market and enters this precisely targeted segment, breaking the 10,000-unit monthly sales mark is only a matter of time. Based on current market expectations, even exceeding 20,000 units isn't impossible.

Jiang Ze calmly analyzed the situation.

After calculating it this way, I'm getting really excited!
If managed properly, it can increase the annual sales of Wuling Group by tens of thousands of vehicles.

Although it's just a car worth forty or fifty thousand yuan.

He said that no domestic car company could refuse this sales share!

"However, before the new car is launched, we still need to come up with a promotional slogan..."

Jiang Ze continued, saying that as a strategic market leader, he always has a keen sense of market trends.

"slogan?"

Some executives looked puzzled.

Didn't you notice...?

The Star Mini actually combines many elements. Putting aside its excellent exterior design, it uses a slogan that appeals to young people, namely, the first car for young people.

This kind of slogan, once it's launched, will immediately create a memorable impression on a specific audience, making it a very clever advertising strategy.

But honestly, the slogan they chose was a bit weak.

Jiang Ze pointed to the promotional page for Xingchen Motors.

"The first xxx for young people is, after all, Lei Jun's slogan. The first person to come up with it would be very revolutionary, but now it's at most a universal title, and it doesn't add much extra value."

...

have to say.

The birth of a marketing genius is a truly remarkable event in the industry.

This has raised the bar for the entire domestic marketing industry by a huge margin!

Even learning just one or two tricks is enough for an average company to grow bigger and stronger.

Since the emergence of "the first mobile phone for young people", phrases such as "the first hair dryer for young people" and "the first xx for young people" have become a common internet slang term.

Many marketing methods are not only applicable to the internet industry, but are now gradually becoming commonplace in the automotive industry as well.

In fact, a large portion of the marketing staff came from the internet sector.

……

"StarCars' advertising slogan is too superficial..."

"We need a more impactful and compelling slogan to implant a concept into the Wuling Mini EV!"

Jiang Ze's eyes shone with confidence.

Over the years, Wuling Motors has accumulated a large customer base due to its focus on low-priced models and its consistently high sales volume.

These audiences may not be of much use in normal times.

However, it can often play a significant role in certain situations.

For example, the "Wuling God Car" meme that went viral last time brought them considerable market favorability.

The massive reach of the message resulted in a significant increase in their sales that year.

"Since we have such a large mass base, I have come up with a great slogan in the past few days."

That is—whatever the people need, Wuling will build it!!

...

As soon as these words came out.

Inside the Wuling conference hall, the heads of numerous executives were instantly buzzing!
"Okay!"

"This slogan is great!!" "It's really fantastic; it perfectly aligns with Wuling Motors' product philosophy."

"Director Jiang is truly a genius in marketing operations. With this slogan, other cars in the same class will probably have no chance of survival."

……

Listening to the praise from numerous executives.

Jiang Ze felt elated and revealed a confident smile.

This is something he only recently "realized".

This was extracted from some of his earlier remarks.

Although Wuling Group manufactures low-priced models simply to make a profit, that doesn't stop them from using that concept in their marketing!

Once this slogan is out, who else can match it?
The Starry Night Mini's naive marketing concept completely blows it out of the water!

Then, we can combine that with their vast offline channel network and strong production capacity.

After its official launch, it can only be described as "unrivaled"!

Dominating the microcar market is already a foregone conclusion.

Ha ha.

Do you really think the automotive industry is your low-end old man's car market?

Can they stir up trouble at will?
ridiculous!

"First, we'll build up production capacity and get the marketing department ready. Two weeks later, the first batch of Wuling Mini EV vehicles will roll off the production line and be launched in major first-tier cities. We'll be prepared for a massive, explosive launch."

Jiang Ze has made detailed plans for the launch of the Wuling Mini.

Unlike Xingchen Motors, Wuling has the scale of a first-tier automaker, giving it much more freedom in controlling its production capacity.

It's entirely possible to stockpile a large number of cars and then push them all to dealerships in major cities at once.

The configuration and price have also been arranged internally.

The first batch of models launched included a high-end version and a low-end version.

The high-end model is priced at 48,800 yuan, and also has a range of 180km.

The base model is priced at 39,800 yuan and has a range of 100km.

It's worth mentioning that the high-end model is equipped with a 20kW DC fast charging port and a reversing radar and camera function, but the reversing camera screen is not large, only 6.9 inches in size.

It's slightly larger than those super-large full-screen smartphones, but smaller than the eight-inch entertainment screen on Xingchen Motors.

And so—Wuling's developers are still cursing.

This Star Car is truly inhumane.

A car that costs less than 50,000 yuan, and you're equipping it with a reversing camera? What do you mean by that?! What are your intentions?!

With the addition of DC fast charging, the cost far exceeded their previous expectations for this model, so they had to cut corners in other areas.

Even though I was unhappy about it, I had no choice but to add it.

The team at Wuling isn't that stupid.

If you're going to create a competitor product, you need to have the same features as them. That's how market competition is sometimes; once someone starts, the rest of the market can only follow suit.

Normally, everyone has a tacit understanding to keep high-tech features like reversing cameras strictly within the price increase range.

In other words, for low-priced models, you have to buy the mid-range version or pay extra for optional extras, so that the car company can make an extra profit.

But this newcomer doesn't have any martial ethics.

What a rude guy...

They have absolutely no idea how to abide by the industry's unspoken rules.

As for DC fast charging, it's absolutely essential; otherwise, in cities with license plate restrictions, it's like a mobile roadblock, making it impossible to sell.

As for the lower-spec models, there are some interesting details.

Don't be fooled by the fact that the price of 39,800 is very reasonable.

The actual range is 20 kilometers less than the entry-level Star Mini, saving a lot of the hard cost of the battery.

In addition, this low-end model does not come standard with DC fast charging, nor does it have a reversing camera or screen; it only comes with a radio.

Although the price is low, many features are omitted, so the gross profit per vehicle is much higher than that of the high-end version.

Wuling's idea is simple: launch the high-spec Wuling Mini EV as its flagship model to compete with the Star Mini, and then use its better marketing and production capacity advantages to defeat the opponent.

For lower-spec models, the entry barrier should be lowered even further. They should be heavily invested in cities where Xingchen Automotive's store coverage is insufficient, taking advantage of the fact that the other party's delivery network is not yet perfect to vigorously harvest orders in the sinking market.

By the time.

Their Wuling Mini EV, with its comprehensive sales efforts across all channels, is the true king of the microcar market!

"The most crucial thing is this slogan. It will be launched in a week along with the Wuling Mini EV. The scene will be... wow..."

I thought about the sensational effect this slogan might have if it were released.

Jiang Ze couldn't help but feel a little excited!

……

(End of this chapter)