From knock-off old-man's electric vehicles to industrial giant

Chapter 82 A newcomer has arrived in the new energy vehicle industry!
The second month has arrived.

Throughout the automotive industry, various car manufacturers have released their vehicle insurance registration data for the previous month.

There's not much to say about gasoline-powered vehicles; the number of new car registrations nationwide each month is generally between 1.5 million and 2 million units.

It remains the absolute mainstream at present.

On the side of new energy vehicle manufacturers.

Compared to the monthly sales figures of those models that often exceed 10,000 units, the sales figures for new energy vehicles appear much less impressive.

The leading companies are BYD, BAIC New Energy, Geely New Energy, and a few others.

Among them, BYD topped the list with 1.2 vehicles sold in a single month.

According to past practice, apart from the top few, there are only a handful of smaller companies left.

Any new energy vehicle brand that can sell 3,000 units per month is enough to be in the top eight of the list.

When some investors in the new energy industry, as well as related industry insiders, looked at this data, their eyes widened slightly, and they were somewhat taken aback.

Because they saw a completely unfamiliar brand name on it.

Xingchen Auto: 4800 vehicles registered in a single month!

(Note: Insurance registration volume refers to the number of cars purchased and insured in the current month, as published by the China Insurance Regulatory Commission.)
……

Wuling Group has been busy with one thing recently: preparing for the launch of the "Wuling Mini".

Originally, this was due to the inertia of development.

Although Wuling has internal R&D technology reserves for new energy vehicles, it is not in a hurry at all.

Because the sales of its main models are still very stable.

Their own Wuling Sunshine, priced at 40,000 yuan, still sells 10,000 to 20,000 units per month. Why bother releasing a new energy vehicle at the same price?
New energy batteries are expensive, and the gross profit margin per vehicle will have to be reduced.

but……

Since seeing the explosive growth in sales of electric vehicles for the elderly.

Jiang Ze was convinced of it.

Entry-level new energy microcars will definitely be Wuling Motors' next big opportunity!
...

"In my opinion, it is wise to enter the new energy industry ahead of schedule."

It has at least three major advantages.

First,

The implementation of the motorcycle ban and related road regulations for electric vehicles have created hundreds of thousands of unlicensed "old man's cars" sold annually, directly leading to a void and chaos in the lower-tier new energy vehicle market.

second,

We naturally possess channels and a user base in lower-tier markets. Once we seize the opportunities presented by the new energy boom in these markets, we are highly likely to break through the brand's total sales volume barrier once again.

third,

The national economic transformation, both at the local and overall policy levels, is heavily favoring the new energy industry, making it a good time to plan ahead and prepare for any eventuality…

……

meeting room.

Jiang Ze ambitiously presented his contingency plan.

The compelling reasons drew nods of approval from the shareholders and CEOs present.

After a period of research and development.

The first-generation Wuling Mini EV has officially rolled off the production line.

The only thing that still needs to be discussed is the specific launch date.

Some senior executives within the company intend to postpone the IPO.

Because Wuling's current gasoline-powered vehicle lineup is selling very well, once a new model is launched, additional resources will be needed to promote it, inevitably leading to insufficient internal driving force.

But in Jiang Ze's eyes, this was utterly short-sighted!

How foolish.

We will not discuss future developments in the new energy market.

Take the current situation as an example. Despite the pressure from policy changes, the market for electric vehicles for the elderly has not completely collapsed and can still achieve considerable sales.

That's all hard-earned money, going into lower-tier markets!

It actually went to a manufacturer of electric vehicles for the elderly with no production qualifications!

If this isn't a waste of resources, what is?
And so, today's meeting was held.

Fortunately.

Most of the people at the meeting supported his opinion.

Thus, the Wuling Mini has officially entered the pre-production stage, and mass production will begin once the factory and production lines are adjusted next month.

……

"Director, the group's sales report for last month is out..." After the meeting.

An employee came in with a report to give.

Jiang Ze took the report and glanced at it briefly. It was slightly different from the previous few months, but overall it was not much different.

Then he asked.

Have you checked the number of new energy micro-sized vehicles registered in recent months?

"Director, the second report you're holding is the statistics on insurance registrations for minivans over the past few months."

"it is good."

...

Jiang Ze continued flipping through the pages.

As he predicted, market research data showed that the market share of new energy microcars priced around 50,000 yuan has been slowly increasing.

It's just that I hadn't paid much attention to it before, so it wasn't obvious.

This trend has become increasingly apparent since the Ministry of Industry and Information Technology released the new road regulations.

Because unlicensed electric vehicles for the elderly will become increasingly unacceptable in the future.

The demand for solo travel will continue to grow.

In the past, when the economy was not developed, it was enough for a family to have one car.

Nowadays, for urban wage earners, one car is often not enough, but buying two large cars seems a bit redundant. Thus, the market for a second small car was born!

“Great, in this way, as long as our Wuling Mini is put into production and launched, we can completely take over the competition.”

After turning the first two pages, Jiang Ze's lips curled into a confident smile.

but.

Just as he turned to the third page, which was the report on the number of new energy vehicle insurance registrations last month...

The smile on his lips suddenly froze.

Among the insurance registrations of microcars priced below 100,000 yuan, one line of data stands out remarkably.

"Xingchen Automotive, 4800 vehicles registered... in a single month?!"

Jiang Ze couldn't help but read it aloud, and then he froze.

A very strange feeling arose spontaneously.

That sounds familiar...

He asked, "What's the background of this Starlight Motors?"

The employee immediately sprang into action, saying, "Director, please wait a moment, I'll go check right away."

Soon, the results were in.

"Found it! It's a manufacturer in Shandong that uses a borrowed automotive license to produce cars. It's controlled by Xingchen Technology Company. The company's background seems to be the former Xingchen Car Factory, uh... it should be the former leading manufacturer of electric vehicles for the elderly."

The employee was stunned when he saw the company information that was found.

Jiang Ze was completely dumbfounded!

what?
"Director, they launched a new energy vehicle called Star Mini, priced at just over 40,000 yuan after subsidies. It debuted at the Shanghai Auto Show and achieved excellent results and pre-orders immediately upon its launch, performing exceptionally well among young people in cities with license plate restrictions," the employee added.

Hear this.

Jiang Ze's heart had already turned cold.

It's worth noting that he was partly behind the official road regulations that previously banned elderly people's vehicles!
But what does this mean now?
Their new car hasn't even started pre-production yet.

Holy crap... are electric scooter manufacturers now competing in the car manufacturing industry?!

broken.

My chicken got stolen!!
"Quickly... notify the production department, hold a meeting to speed things up, we need to produce and launch as quickly as possible!!"

Jiang Ze panicked.

This time they're really desperate!
He is a very confident person.

Based on his judgment, he was absolutely certain that the new energy microcar sector would shine brightly in the future.

even.

I had already rehearsed the "script" in my mind more than once.

……

The era of "old man's car" is over.

A new order is coming!!!

The established car manufacturers are rapidly entering the market!
Next up is the star of the next generation of microcars—the Wuling MINI EV!
and many more……

Xingchen Auto's monthly sales are nearly 5,000 units? What the hell is that?!
……

(End of this chapter)