From knock-off old-man's electric vehicles to industrial giant

Chapter 70 I'm fucking begging you! (Seeking monthly votes)

"Wait a minute... You mean to say that your Starry Night MINI is better than other models in the same class on the market in every aspect? But that's a bit too much, isn't it?!"

"Other domestic car companies have been making cars for so many years, and their cars, which cost tens of thousands of yuan, are not as good as those of a car company that just started making cars?"

Xu Dong suddenly realized what was happening.

I finally found the source of that strange feeling in my heart.

He couldn't help but speak up.

Faced with such a serious question.

The salesperson finally revealed a smile that was both ashamed and sincere.

"Yes, Mr. Xu... As a startup car company, Xingchen Automotive does indeed have a long way to go in terms of technology and experience compared to traditional large manufacturers."

But why is it that the car's performance and specifications are better than theirs?

That's because our profit margins are lower than those of large manufacturers. When we first entered the manufacturing industry, our company's philosophy was to enable everyone to travel conveniently and happily, and enjoy the pleasure of low-cost driving.

With a humble and studious attitude, we have invested heavily in research and development.

In terms of cost, the gross profit margin per vehicle for our products is no more than 5%, while the gross profit margin for vehicles from large manufacturers is often as high as 20%, and their R&D investment in small cars is not very high.

Because we offer discounts to consumers, our product strength appears to be significantly superior to that of our competitors.

After a few words.

Xu Dong was suddenly overcome by a strong desire to buy.

It's as if not placing an order right away would be a loss!
Although Xingchen Motors may not be as well-known as other major manufacturers at present, it sounds like they make products with real integrity, the kind that are very touching.

Moreover, the design is very appealing to young people like him!

Can I take it for a test drive right now?

"Of course, Mr. Xu, but there are too many people queuing up, so you may have to wait a while. Some customers are already in the car delivery process, so the store will be a bit crowded."

"Huh?! Can we pick up the car today? Don't they allow us to choose the color and interior configuration?"

Xu Dong was shocked.

He had heard clearly that the car's configuration was very simple in all aspects.

But he hasn't decided on the car body color and interior color yet.

Now that I hear there are cars available in the store, I feel even more excited!
"Yes, sir. Our vehicles are extremely popular today. We only have two 120km range versions left, and one white 180km range version for 48,000 yuan. You see, that gentleman over there is hesitating about which version to order. I estimate that by the time you finish your test drive, the 180km long-range version will be sold out. It may take another week or two, or even longer, for optional extras to arrive at the dealership..."

The salesperson said apologetically.

"Wait a minute, let's skip the test drive for now, pay the deposit, and lock up that white car that's in stock!"

Upon hearing this.

Xu Dong felt inexplicably impatient.

Such a nice car, and I have to wait two weeks to pick it up?
No, he has to place the order immediately!!
"Sir! Congratulations on becoming a distinguished owner of the Starry MINI! I'll go get your purchase contract right away!" The salesperson showed just the right amount of "surprise" and immediately ran to the service desk to complete the car pick-up procedures.

Because the store was originally a traditional 4S store, the insurance company had already been contacted in advance, there was a window in the store, and the vehicle management office was also near the auto park.

Therefore, after making the payment, the entire process can be completed in one hour.

Coupled with these minimalist options, the car delivery process is simplified to the extreme.

"By the way... how much is the extra fee for vehicle registration here?"

"Mr. Xu, the fee for assisting with vehicle registration is 400 yuan."

...

To Xu Dong's surprise, Xingchen, the car brand store, did not charge an extra registration fee.

If we look at this five years from now, it might be quite common among new energy vehicle companies.

However, this is a very rare occurrence at this point in time.

You should know that the registration fees for luxury brands like BBA (BMW, Mercedes-Benz, Audi) can easily be one or two thousand yuan, and you can only register them at the dealership. He has seen countless people complaining about this on car forums.

As for traditional domestic 4S stores, although the registration fee is not that high, they all follow the trend and add a little extra, which has become commonplace.

Even if you manage to lower the registration fee, financial service fees or other miscellaneous charges will soon follow. Overall, it's very annoying.

after an hour.

With the sales staff watching him off warmly, Xu Dong walked out of the Xingchen Auto Direct Sales Experience Store.

I now have a 100-yuan shopping card in my hand.

A car key.

There was also a bag of files, along with a temporary license plate and a green book.

Including insurance and registration fees, the total cost was 52100.

Sitting in the car, looking at the "Starry Mini" that is now completely mine, I felt a strong sense of satisfaction.

But soon, I felt a little empty again.

"Hiss...did I rush things a bit too much today?"

"Oh well, it's already been brought up."

……

……

The Shanghai Auto Show proceeded as scheduled, and over the past three days, major automakers have made their appearances in front of numerous media outlets and passersby, just as they always have.

Barring any unforeseen circumstances, this will be a successful regular commercial auto show.

However, it was precisely because of a little "unexpected incident" that this otherwise routine commercial auto show seemed to become even more successful.

Ticket prices skyrocketed over the next two days.

Because of the eye-catching brand name "Xingchen Automotive," domestic brands were the quickest to react.

On the second and third day alone, they urgently added a free beverage giveaway. Even without ice cream, they managed to get some desserts, which earned praise from passersby and attracted a lot of people.

In contrast, some major imported and joint-venture brands appear to be in a somewhat passive position.

One after another, top-performing sales teams stood on the scene.

It's like a human-machine interface.

no way.

That's why large companies have slow processes.

By the time the higher-ups finish their discussions and issue the order, the auto show will be over.

Some domestic car manufacturers even temporarily hired a group of car models to emulate the successful experience of their peers.

Overall, the booth with the highest foot traffic was still the Xingchen Auto area in Hall T3.

On the second and third days, crowds of people flocked in to buy tickets and watch the spectacle. Everyone knew that a remarkable package had appeared here, and even if they were just curious, they still wanted to come and see for themselves and join in the fun.

Another subjective reason is that Xingchen Auto's car models are of the highest overall quality.

Because they were pre-selected and had a warm attitude, the car models would personally guide visitors in introducing the cars, which earned them the title of "Top 1 Must-Eat at the Shanghai Auto Show".

The video was uploaded online and its views skyrocketed.

"No... is everyone so tight-lipped? Why didn't you say the Shanghai Auto Show was so much fun before?"

"Have auto shows really evolved to this point? The models are personally showing you the cars, and they're even wearing black stockings! Watching this video has me pacing around at home so anxiously!!"

"I'm fucking begging you guys, next time there's an event like this, could you please take me along?"

"Even if you want something, you have to queue up. The line is incredibly long!"

"I called the police! Why wasn't this service available at the Chengdu Auto Show last time? I even had to pay for my own bottle of water!!"

"The organizers must be grinning from ear to ear; they've sold at least twice as many tickets as before."

"This startup car company called Xingchen has mastered the secret to traffic generation, and its CEO is quite a character."

……

(End of this chapter)