From knock-off old-man's electric vehicles to industrial giant

Chapter 66 I don't know, they said there were beautiful women to see, so I came!

Subsequently.

Song Wenpeng glanced specifically at the back row.

It's quite flat... not one of those converted from gasoline to electric vehicles.

The interior design is also acceptable, with harmonious colors.

The interior and trunk feature some small hooks, and there is ample space.

The power and performance parameters meet the standards in all aspects.

Regarding the vehicle and its three main electrical components, the warranty promises a three-year warranty for the entire vehicle and an eight-year warranty for the three main electrical components.

The key is the price.

With insurance, it can be settled for a little over 50,000 yuan.

Compared to the expensive Shanghai license plates, this is practically nothing!

"If I pay now, how long will it take to pick up the car...?"

"Mr. Song, we have cars in different colors and configurations in stock... If you pay the deposit today, you can pick up your car at our Shanghai brand direct-sale store tomorrow. There will be a dedicated delivery guide to communicate with you throughout the process."

"Okay, I'll put down a deposit first. I want a white car paint job, and I'll also choose white for the interior."

Song Wenpeng paid a deposit of two thousand yuan without any problems.

Even he himself felt it was too fast.

If it's a car worth over 100,000 yuan, he might think about it more.

But what about this little thing that only costs a little over 40,000?

Without my knowledge, I had already completed the entire process from choosing a car to making the payment.

Mainly.

Aside from its appealing appearance, the car's features were quite basic.

Aside from choosing the color and battery life, there are no other options.

Compared to gasoline cars, which have dozens of optional features, each with its own price and selection process, gasoline cars offer a more affordable and more competitive option.

There's also the arrogance of traditional dealerships, which is a turn-off.

In the following years, new energy vehicle manufacturers tend to include more and more features as standard equipment, with a total of no more than three configurations.

From a psychological perspective, this minimizes the difficulty for consumers to place an order.

Young people, in particular, dislike the haggling-based car buying model.

"Mr. Song, you are a lucky customer who placed an order at our auto show. Here is a gift for your new car. Please be sure to accept it."

"Okay, thank you."

……

A few minutes later.

Holding a souvenir and an ice cream that was only a third of the way through.

Song Wenpeng fell into deep thought.

Oh right, he seemed to have forgotten to ask earlier, what exactly is the background of this Xingchen Motors? What other models does it own...?

Forget it.

If a car can be carried to the Shanghai Auto Show, it probably can't be too bad.

That's when.

He soon saw another young man wearing glasses. Guided by the salesperson, he looked around and smoothly paid the money.

then.

The bespectacled, refined young man also walked this way.

Song Wenpeng quickly called out to him.

"Hey buddy, have you heard of Star Auto?"

"No, I've never heard of it."

"So you... just placed the order?"

"I didn't know, they said there were pretty girls to see and free ice cream, so I came..."

...

The bespectacled, refined young man scratched his head, his eyes revealing a naiveté of someone just entering society.

The iPhone in his hand and the first-generation Apple Watch that was just released last year—these two items alone cost as much as half the price of a car.

"Well, it's only a little over 40,000 yuan anyway. I just needed a car for commuting, and it even comes with a free Shanghai license plate. No matter how you look at it, it's a win-win situation. It's not a big problem. The main thing is that this thing looks so cute, like a giant figurine."

Sigrún has taught at the Iceland University of the Arts as a part-time lecturer since and was Dean of the Department of Fine Art from -. In – she held a research position at Reykjavík Art Museum focusing on the role of women in Icelandic art. She studied fine art at the Icelandic College of Arts and Crafts and at Pratt Institute, New York, and holds BA and MA degrees in art history and philosophy from the University of Iceland. Sigrún lives and works in Iceland.

With the first and second cases, there will be many more.

Especially with this smooth combo, 90% of people won't feel any resistance.

Even seeing others choosing cars sparked my curiosity.

However, there were still too many people at the scene, and even though Xingchen had a lot of sales staff, they couldn't serve everyone.

Then something even more outrageous happened.

The beautiful car models who were posing for photos then gracefully walked towards the rest of the crowd.

"Sir...would it be convenient for you to complete a questionnaire?"

The gentle breeze from the perfume blew onto his face, and the man froze.

Yang Li's eyes widened.

They stared incredulously at the sales staff on the booth and at the car models.

hiss--

Gasps.

A honey trap…a gourmet trap…a clandestine scheme…a bluffing and deceptive order-locking scheme!!
Is this how you, Xingchen Auto, test your consumers?

That's right.

It's banknotes.

Xu Yi used the money.

These models were hired to not only act as car models, but also to do some sales and questionnaire work.

The time of day.

The overwhelming popularity of the T3 exhibition hall quickly attracted the attention of the auto show crowd.

Photographers and some amateur media people uploaded photos of the booth to the internet.

It quickly garnered unanimous praise from netizens.

The video is long, straight, and beautiful, and the image quality and lighting effects are excellent, especially considering it was filmed at the exhibition booth.

A series of "beautiful photos" featuring the Xingchen Auto brand logo quickly went viral online and were shared in various group chats.

Although internet users only look at the legs.

However, due to the positioning of the car models, the cars behind them and the inconspicuous logo of Xingchen Motors appeared in every photo to some extent.

In comparison.

The sales teams of other brands at the auto show were starting to feel a bit uneasy.

This year's Shanghai Auto Show is a joint commercial auto show.

It is not an annual international auto show.

Simply put.

International auto shows are more like large-scale art exhibitions showcasing technology and cutting-edge technological prowess.

Automakers will showcase their most powerful limited-edition models, their latest technological advancements, and even some twelve-cylinder engines that symbolize the brand's culture and heritage, providing them for domestic and international media to photograph.

Joint auto shows, on the other hand, are more of a commercial promotional event.

Automakers will showcase mid-cycle refreshes and popular models at the auto show. If a customer shows interest, they will proactively approach the customer and offer direct manufacturer discounts to boost sales.

originally.

Each company's sales team was prepared to launch a major sales push in the first two days.

But it's fine now.

They released a "showcase bag"!
We watched helplessly as most of the foot traffic was drawn away.

I've never heard of this new car manufacturing company called Xingchen.

But his methods are anything but ordinary.

You have so many car models!
So you're the only one who can deliver ice cream, huh!

And coffee...

You've made a good impression!

Among the other brands in the exhibition hall, each responsible for on-site sales management, I felt a little anxious.

He's almost as anxious as King Gigi.

But there's no use in being anxious.

They hadn't prepared anything beforehand.

Following the practice of the previous two years' auto shows, it would be considered acceptable to give potential customers a bottle of mineral water or a cup of hot tea.

……

Xu Hongtao is the sales manager for Porsche in Hall T0 at this year's exhibition.

After receiving the company leaders who came to inspect the place in the morning, the main task for the next few days was to "manage the venue".

of course.

It would be even better if we could have more potential customers and get a few cars ordered on the spot.

While we're at it, we'll also conduct some consumer surveys on the model updates.

That way, after the auto show, he can use this data to report back to his superiors.

As soon as he returned to his own booth, he realized something was wrong.

"What's going on? It's only 2 PM, and there are so few people looking at the cars at the booth? They haven't even finished a few consumer surveys?"

"Manager...it's none of our business. Over there in T3, some car companies are giving away free ice cream and coffee, and they even have a group of car models. They've attracted everyone there."

The salesperson at the scene said with a wry smile.

"What? Which car company?"

"I think it's called something like Star Cars."

"Stars?!"

……

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(End of this chapter)