From knock-off old-man's electric vehicles to industrial giant

Chapter 61 is too little...? Is it too little?
According to the application process for large-scale auto shows, applications must be submitted to the organizer, such as the China Association of Automobile Manufacturers, at least three months in advance.

The requirements are not high, since this is not an international auto show. It only requires that the vehicle be registered with the Ministry of Industry and Information Technology and that there be intellectual property rights certificates.

Even so, the exhibitors were mostly luxury brands that were among the top ten in global sales, or leading joint venture and domestic automakers. In addition, some new energy vehicle companies with annual sales of more than 5 units also squeezed in. They all had big capital backing them.

While it's said there are no barriers to entry, there are actually still barriers.

At least some small, second-rate car companies with little strength and capital, when they voluntarily apply, are usually blocked and rejected for various reasons.

As for how Xingchen successfully applied for the application?
It's actually very simple.

They can simply use their financial resources to top up the organizer's account.

There are many hurdles in the world, and the main reason why you can't overcome them is because you haven't found the right way to recharge.

Even after topping up, you still can't get past this hurdle.

That only means the amount of money spent on topping up the account wasn't large enough.

For large-scale auto shows like this, in addition to automakers submitting their applications independently, there are also a number of slots specially approved by the organizers.

Xingchen Motors took this route.

"Mr. Xu, the T0 level exhibition hall is mainly for luxury brands, such as Mercedes-Benz, BMW and Porsche. The T1 exhibition hall is for mainstream joint ventures and leading domestic brands. The T2 hall is for some second-tier domestic car companies and emerging forces."

As for Hall T3, it was originally the exhibition hall for parts giants such as Bosch and ZF, but because there were still a lot of empty spaces, it was specially approved to be located here.

Our exhibition hall location has a hidden advantage: it's very close to the entrance of the adjacent T0 exhibition hall. Strictly speaking, we can capture some of the traffic coming from T0, which is a result of our hard work.

Yu Nian said with a smile.

This booth location is clearly a perk.

The exposure conditions and the entrance to Hall T0 are very close, and strictly speaking, the location even surpasses that of Hall T2.

As for how we fought hard to get it, that's none of your business.

In short, as long as we get it, that's fine.

……

A month has passed.

Just three days before the Shanghai Auto Show, the booths and vehicles were basically set up and ready.

Xu Yi led his company's senior management team to the site for inspection.

can be seen.

In addition to them, executives from some traditional car companies also came to the scene for a brief inspection and setup, and sales staff were already rehearsing on site.

"Mr. Xu, this is your Xingchen Automotive showroom. It can accommodate six display vehicles, so there's plenty of space. The lighting and foot traffic are also excellent, making it perfect for a startup automaker like yours..."

Lai Zhanyun, the person in charge of the T3 exhibition hall, led Xu Yi and his group to the exhibition booth with a very enthusiastic attitude.

Although he had never heard of this Star Cars before.

Looking at the cars displayed in the showroom, they were like tiny karaoke machines, truly "miniature and adorable".

To be honest, it's a bit ridiculous.

The exterior design is quite good.

However, the car's class and size are rather basic.

This A00-class car was displayed at a top-tier auto show where luxury brands gathered.

How to describe it?
It's like a primary school student walking into an adult public bathhouse.

Even emerging car brands that have been making a name for themselves in recent years know to bring in two large vehicles to enhance their image.

but.

This doesn't stop him from showing enough patience to customers who recharge.

...

Xu Yi is very satisfied with the current showroom location and the effect of displaying his own cars.

The four display slots at the front.

All the colors of the "Starry Mini" can be well displayed.

Black, white, green, vibrant purple...

As for the two extra booths, two more "Starry Night Mini" cars, one black and one white, were placed there.

Thanks to its outstanding exterior design, it exudes a sense of luxury under the spotlight. It's worth mentioning that all the vehicles on display had their paint polished and waxed beforehand, using the finest carnauba wax.

When the auto show opens, company sales staff will be on hand to wipe it down.

Unfortunately, the paint material itself is not as good as that of imported brands.

If the paint isn't enough, wax it up!
This was a common practice at auto shows a few years later, but now it's considered a cheap trick.

"Manager Lai, which car company's showroom is over there?"

Xu Yi pointed to the entrance of the T0 exhibition hall, which was closest to them. Some luxury car companies had set up early and had already covered their cars with curtains, which would be lifted when the exhibition officially opened.

“Oh, that’s the Mercedes-Benz and Porsche showroom over there, and there’s a visitor walkway that leads directly over here. Mr. Xu, your location is definitely a feng shui treasure,” Lai Zhanyun said with a smile.

"I have to thank the organizers for their consideration. It's not easy for a startup like ours to have an opportunity for exposure..." Xu Yi said to the other party.

"Not at all, not at all..." Lai Zhanyun's face was full of smiles.

"By the way, why are they setting up camera positions over there even though it hasn't opened yet?" Xu Yi suddenly noticed the spatial arrangement of the T0 exhibition hall.

no doubt.

These top luxury brands have extensive experience in the arrangement and professionalism of their exhibition vehicles, which is something that newcomers to the industry like themselves can learn from.

"Oh, that's the model display area. Besides sales, the car models will also be there for a lot of photoshoots on the first day," Lai Zhanyun replied.

Luxury cars paired with car models are the most eye-catching combination at auto shows.

In particular, some of the cars on display went viral, with subsequent videos becoming wildly popular, purely because of the models' looks and figures.

Machinery and industry are romantic themes for men.

But if you add the impulse of hormones to this, it's enough to amplify the attraction.

Moreover.

Even the most luxurious executive cars are incomplete without the presence of beautiful women.

……

"Mr. Xu, we have already booked two car models. Here are their photos and resumes. They are both top-tier models in the industry."

Yu Nian immediately responded.

Knowing that her boss had high aesthetic standards, she immediately took out her work tablet and showed it to Xu Yi.

Xu Yi looked at it and then nodded.

The quality of the car model is fine.

But when he looked towards the entrance of the exhibition hall, he suddenly frowned.

"Are there quite a few foreign visitors coming to this exhibition hall?"

"Yes, Mr. Xu, although this is not an international standard auto show, there are still quite a few foreign friends and social elites visiting." Lai Zhanyun said with a smile. In Shanghai, this place is not a low-class place.

This is also where the confidence of the organizers of the Shanghai Auto Show comes from.

But then—

He soon heard the most outrageous thing he had ever heard in all the years he had been involved in organizing auto shows!

Xu Yi looked thoughtful, glancing at the booth setup and the size of the exhibition hall, as if he were calculating something.

In just a few seconds.

It's as if he's thought of some important milestone:
"Manager Lai, I have a question. With such a large exhibition booth, aren't two car models a bit too few?"

Lai Zhanyun was immediately stunned, a little confused: "Huh?"

few…?
Is that too little?
This thing.

According to the usual practice, each car company's booth is equipped with only one or two car models.

"Look, this entrance has such a large flow of people, and there are foreign friends too. How can two car models be enough?"
I think there should be at least one per car.

otherwise…

If foreigners saw this, they'd think that Chinese car manufacturers couldn't afford car models!

……

(End of this chapter)