From knock-off old-man's electric vehicles to industrial giant

Chapter 57 Very good! energetic!
(This chapter contains a lot of data and may be tedious. If you don't like reading this part, you can skip to the conclusion at the end of the chapter without affecting your reading experience...)
On average, 1kWh of electricity can achieve a CLTC range of 10km.

A few years from now, these mini electric vehicles will be considered ordinary pedestrians.

But in today's context, it is truly outstanding.

In addition to minimizing wind resistance through design, low rolling resistance tires, a flat chassis design, and a lower chassis height are also used to reduce energy consumption.

They all need to reinvent the wheel and design solutions from scratch.

It is worth mentioning that.

At this time, there are not many domestic supply chains manufacturing low rolling resistance tires for new energy vehicles.

Only Michelin and Goodyear are producing it.

The price is quite high.

Without low rolling resistance tires, the vehicle's range will be reduced by at least 10km.

After searching around, Xu Yi finally discovered that Giti Tire, a domestic tire manufacturer that cooperates with BYD, had developed a low rolling resistance tire specifically for the BYD e6.

After some communication, the other party designed a brand new 14-inch mini tire.

Otherwise, he would have to find a tire manufacturer to customize a solution and spend money to develop a low rolling resistance tire separately.

……

"Mr. Xu, the current cost of our battery packs..."

Calculated based on the lowest internal procurement price of the battery cells at 1800 per kilowatt-hour.

The cost of a 13.4 kWh lithium iron phosphate battery pack after packaging is 24620.

...

"Excluding the battery pack, the stamping of the vehicle's parts, labor, materials, and key components such as the motor and high-voltage wiring harness... are roughly estimated at 10500."

The current manufacturing cost of the entire vehicle is 35120.

Zheng Tie said from the side.

This doesn't even include shipping and additional marketing costs.

The total manufacturing cost of the vehicle has already reached an astonishing 35,000!
"That's not all. Our initial R&D expenses and factory construction costs have already reached 500 million..."

Based on an average R&D cost of 20,000 yuan per vehicle.

In other words, even if the price is 55,000, it would take selling about 50,000 cars to recoup the R&D costs.

However, with the current national new energy vehicle subsidy, that can offset the 20,000 yuan.

……

Xu Yi nodded.

"In that case, let's price it at 42,000. What do you all think?"

The words fell.

Everyone took a deep breath.

Forty-two thousand is undoubtedly a very compelling price.

Because the production cost of the whole vehicle alone reaches 35,000, if you include transportation, marketing and dealer commission fees, the gross profit is about 10%.

Therefore, it's not unreasonable that other new energy microcars on the market are priced starting at 50,000 yuan.

The batteries they purchased were not at the lowest internal price; purchasing in bulk from second-tier battery manufacturers would cost at least 2000 yuan per kWh.

For automakers to be considered healthy, they need to ensure a gross profit margin of at least 10%-20% per vehicle.

but.

Xu Yi wasn't that stupid.

He asked, "Where is the internal cost-reduction R&D project at?"

Sun Pengfei nodded: "Currently, we are using the first-generation A1 battery cell, which has a low production capacity and therefore a high cost. The internal research and development of the A2 battery cell has officially begun."

Moreover, the process is progressing quite smoothly. The battery negative electrode replacement solution, as well as the improvement of electrolyte and separator materials, are being tested. It is expected that the total cost of the battery pack can be reduced by 20%.

At that time, the cost per kilowatt-hour will be reduced to 1440, and the total cost after battery pack packaging will be reduced to 19796.

...

"In addition, the overall vehicle architecture and high-voltage wiring harnesses and other assembly parts are currently only at a high level of completion, but the simplification has not yet achieved high efficiency."

Therefore, further cost reduction and efficiency improvement are possible, with an estimated 15% cost reduction within three months.

"The gross profit per bike is expected to exceed 26% at that time."

...

to here.

CFO Liang Shouzhou spoke:

"Yes, if we take into account the new energy carbon credit policy subsidies, we can expect to get 7.8 credits for each car sold. Based on annual sales of 50,000 vehicles, that is 390,000 carbon credits."

By selling carbon credits to traditional automakers through negotiated transfers, and deducting a 20% commission, it is estimated that they can generate an additional revenue of approximately 1.2 million yuan.

"If we also add local income tax rebates..."

……

Xu Yi raised his hand, indicating that there was no need to continue calculating.

These costs and returns have already been listed in the company's internal reports.

To get straight to the conclusion—

If everything goes smoothly, we only need to sell 50,000 cars.

You can break even on the spot.

On top of that, there is a 26% gross profit margin per vehicle.

The gross profit per bike may not seem high, but for a large industrial chain, it is already quite staggering.

Take a chestnut.

Even for leading new energy vehicle manufacturers like Tesla and domestic brand Li Auto, the gross profit per vehicle has never exceeded 25%.

In addition, there are carbon credits and national subsidies for new energy sources.

This doesn't even include after-sales profits and derivative profits.

Furthermore, as production volume increases, improvements can be made to the production line process.

This calculation is rather alarming, because even after covering R&D costs, the national subsidy for new energy vehicles still amounts to a full 20,000 yuan per vehicle. Undoubtedly, this is the best time to make money in the new energy vehicle manufacturing industry!
of course.

Large subsidies will gradually be phased out, and this must also be considered in conjunction with market competition.

Some car companies went from R&D project initiation to vehicle launch and then to delisting, without even selling 50,000 units.

To put it bluntly—Cai!!
During the period of abundant local resources and the greatest national subsidies, the company purchased supply chain parts and battery packs at the highest prices, lacking any design spirit or R&D approach. As a result, the cars they produced resulted in losses and bankruptcy.

In short, he's a noob!
Unfortunately, there are still many such "newbies" in the current new energy vehicle manufacturing industry.

In some ways, it's better to learn from Jia Yueting's strategy of scamming investors and running away with the money.

……

……

After final negotiations.

The "Star Mini" is available in two configurations.

The first tier is the standard model with a range of 120 kilometers, priced at 42000.

The second tier is the long-range model with a range of 180 kilometers, priced at 48000.

Calculated based on the reduced battery cost.

The gross profit margins for the high-end and entry-level models are actually about the same.

This is a very rare strategy.

The car paint colors are divided into four categories: black, white, green, and purple.

Thanks to its successful exterior design, it scores a good aesthetic score regardless of the paint color.

Simultaneously.

The first batch of vehicles has officially entered pre-production.

Offline sales channels also need to be established at the same time.

The company's internal planning is actually similar to that of traditional domestic OEMs.

First of all.

Each provincial capital and municipality directly under the central government should establish a directly operated store for the brand.

Then, depending on the sales distribution, the number of dealers joining the 4S stores will be gradually expanded, which can be considered a combination of traditional distribution and direct brand operation.

This will also take some time.

No startup brand can have 4S stores all over the country from the very beginning.

in fact.

The biggest problem is how to quickly bring this car into the public eye.

Fortunately, they had already established a solid fan base with Starry Sky 01 before this!

……

……

at the same time.

Wuling Motors headquarters.

"Great! Very energetic!!"

"Only cars like these can be considered true entry-level new energy vehicles, not those converted gasoline cars that are just scrap metal for subsidies!!"

...

Jiang Ze looked at the newly rolled-out Wuling Mini EV with satisfaction.

Strictly speaking, it was the initial engineering prototype.

The interior is not yet installed, including the three-electric system; it's just a transplant of the previous Wuling Sunshine EV's design.

The development is not yet fully complete.

Influenced by the nationwide sales volume of electric vehicles for the elderly, after conducting some data research.

Wuling Motors immediately decided to launch a new energy microcar suitable for both urban and rural areas.

It already has the technological reserves for pure electric platforms.

The internal development cycle is not long.

With a range of 100km, the price could be as low as 40,000!

Furthermore, given Wuling's extensive brand recognition across China over the years.

And with the approachability of the "national car", those who are willing to spend 30,000 yuan to buy an old man's car know how to choose even with their eyes closed!

……

……

(PS: I noticed there was some controversy, so I've made some changes.)

The price has now been revised from 38,000 to 42,000 for the low-end version and 48,000 for the high-end version.

Let's talk about the original pricing issue.

In addition to the national subsidy, different regions also offer provincial subsidies of several thousand yuan, or even old car trade-in subsidies, with prices generally around 30,000 yuan and up to 40,000 yuan for high-end models.

Then there's the question of whether a Mini priced at 33,000 yuan is reasonable after the subsidies.

In fact, the cost of a new car that is qualified to be driven on the road includes not only the purchase price, but also registration and insurance, which costs at least four thousand yuan.

In other words, the actual price of the low-end model will still be at least 38,000 yuan, while the high-end model will cost 45,000 yuan, which is 10,000 to 20,000 yuan more than the price of the old man's car.

A price of ten or twenty thousand, or even tens of thousands, is enough for many people to make a choice.

Moreover, local subsidies are time-limited and regional.

For example, given the status of the protagonist's company in Luzhou and Shandong, purchasing Xingchen Motors would definitely qualify for local new energy vehicle subsidies.

However, in places like Shanghai and Shenzhen, there are no subsidies for small new energy vehicles. They tend to subsidize large new energy vehicles instead of including them in the provincial subsidy catalog.

But think about it.

The price of 38,000 was indeed unnecessary, and the issue has been rectified!

If you have any other questions, please feel free to ask. I absolutely will not do anything to deliberately annoy people!
(End of this chapter)