From knock-off old-man's electric vehicles to industrial giant

Chapter 303 With the Long Spear in hand, I bind the Azure Dragon!
4 month 25 day.

The Kyoto International Motor Show has officially opened to the public.

The first day remains a media day, primarily for media reception and not open to the public for ticket sales.

The official opening time was 9:00 AM, but many media reporters and exhibitors began to gather around 7:00 AM and line up at the entrance of the new venue.

Yang Li checked the timetable before setting off.

On the two media days of the 25th and 26th, a large number of launch events were arranged at the venue, and the prime time slots were basically occupied by leading manufacturers and the most important debuts.

After all, more than a hundred new cars made their debut.

Even professional media car reviewers like them can only choose the venues with the highest exposure and intersperse their schedules.

Global automakers like Volkswagen, Audi, BMW, and Porsche have all showcased limited-edition concept cars for the first time.

It is worth mentioning that.

These concept cars are mostly labeled as electric.

World premieres of the BMW ix3, Porsche Mission E Cross Turismo concept car, Volkswagen ID Vizzion concept car...

The wave of new energy vehicles, which was absent a few years ago, has now become a surging trend, and global automakers are seeking more advanced and greener development models.

A few years ago, it was understandable if you didn't pursue new energy sources, but now everyone is doing so.

New car startups need to tell compelling stories to attract funding.

A large number of established automotive giants have reached a bottleneck in both market capitalization and revenue growth, and they need a more compelling narrative to seek further market capitalization growth.

Yang Li's original plan was to first go to the BMW and Porsche booths to reserve a spot on the first day.

The Mission E Cross Turismo concept car is a direct competitor to the Tesla Model S, and it also signals Porsche's official entry into the field of electrification, creating a luxury electric sports car.

It is said that it should be officially put into mass production and launched next year.

But at the last minute he changed his mind.

I'm headed straight to Xingchen Automotive's W2 exhibition hall, since Porsche's E4 hall and BMW's W4 hall aren't far apart anyway.

Let's first take a look at the popularity of domestically produced pure electric supercars.

"Teacher Yan, are you going to Hall W2 too?" Yang Li spotted YYP, another top car reviewer, in the crowd.

"Yeah, it looks like there are a lot of people today. Let's go to Hall W2 first, it'll be more cost-effective and save us some walking time," Yan Yupeng replied with a smile.

Leading automotive review media outlets always prioritize securing attendance at press conferences they feel they must attend.

The priorities are generally: "Global Premiere", "Important Concept Car", "Strategic Launch"

The domestically produced supercar that Xingchen recently unveiled is a global debut.

If you miss those three minutes of the actual car unveiling, you'll be missing out big time.

The two walked through the media passage and showed their credentials to enter.

The density of the crowd at the scene was beginning to emerge.

Besides the official media who are required to attend and secure a spot, there are quite a few automotive media outlets with the same goal.

When they actually entered the W2 exhibition hall, Yang Li and his companions were completely stunned!

people!
They're all human!
"Hey, don't push!"

"Let me in first, let me in first."

"Dude, what hard thing are you pressing against my butt?"

"That's my damn security camera!!"

-

The area inside the exhibition hall, from the entrance to the booths, was already packed with people, some even pushing forward with their equipment. Apart from the booths with cables strung up, the entire area was teeming with people.

Yang Li was dumbfounded! Logically speaking, with such a large exhibition hall, even with such a large number of media present, it should not be so crowded that people are packed together.

The first day's media day wasn't open to just anyone; you had to be invited and have the appropriate qualifications.

But these media figures all rushed in one direction at once!

These people were heading towards the exhibition area where Xingchen Automotive was located.

In the isolated exhibition area visible from afar, the outline of a car occupied the very center of the stage and lights, its entire appearance covered by a dark gray curtain.

The two large characters "璀璨" (brilliant) above its head are incredibly eye-catching.

And that oracle bone script-style car logo, resembling electricity and illusion, is the most eye-catching thing to be seen by everyone.

……

Xu Yi arrived at the scene through the VIP channel at 7:20 in the morning.

I met with Xingchen's partners, including a dozen or so Tier 1 suppliers such as Baosteel, LKK, BOE, Hesai, and Konghui. These companies have deep cooperation with Xingchen and this time we held a joint supply chain exhibition.

BOE showcased its first automotive-grade OLED screen sample designed for the automotive industry, thanks to collaboration and optimization with Xingchen Automotive.

Although the current panel shipment volume of a single car manufacturer is not high, the unit profit of instrument panel and in-vehicle infotainment screen is sufficient.

They can experiment with the development of more cutting-edge technologies, such as the packaging of flexible OLEDs and hybrid OLEDs, on in-vehicle screens.

At the same time, installing the screen in high-end models can also enhance one's brand awareness within the industry.

BOE is quite satisfied with the fact that it can gain publicity while entering the car manufacturing market.

After exchanging polite and brief greetings with the CEOs of various companies, Xu Yi set off for his own booth. Xingchen's executives and team had already arrived there. At nine o'clock, it was time for him, the head of the group, to make his appearance and officially launch Xingchen's high-end product unveiling ceremony to welcome the attention of the media and the public.

Li Yifan of Hesai Technology and Guo Chuan of Konghui Technology were invigorated and led their people to follow in General Manager Xu's footsteps.

The latest semi-solid-state lidar and dual-chamber air suspension are both used in the Brilliant car.

It was the stars that brought them to where they are today.

Just as Xu Yi and his group were about to arrive at the venue through the corporate entrance, they unexpectedly ran into another group of people.

Wang Chuanfu and Li Shufu were followed by people and walked in the same direction.

"General Manager Wang, General Manager Li..."

Xu Yi stopped in surprise.

"President Xu!!"

"Look at you, building such a big project as a supercar, why didn't you tell us anything!"

...

The two surrounded them from both sides.

One gripped Xu Yi's arm tightly, while the other pressed down on his shoulder, their eyes gleaming!
It was as if they wanted to capture the leading figure of contemporary domestic new energy vehicles on the spot.

Xingchen Automotive's unveiling of its concept car caught the outside world off guard, not only stealing the spotlight from Faraday Future, but also completely overshadowing the car manufacturing industry's trending topics for a week!

It was a scene of "a sea of ​​people and a deafening commotion of gongs and drums"!
If the previous Starry Night L7 entered the high-end category of the 300,000-level, it could be called the first college graduate in the village.

When the actual supercar is unveiled, it will truly be a milestone, a step forward, like going from a junior college to a bachelor's degree!

Although the undergraduate admission letter hasn't arrived yet.

It remains to be seen how well they continue to work on it and how the actual vehicle technology performs.

But the feeling of falling behind others is really unpleasant!

Geely and BYD already felt they were lagging behind.

We're two steps behind now!
At this moment, I wish I had a long spear in my hand to bind the azure dragon!
(End of this chapter)