From knock-off old-man's electric vehicles to industrial giant

Chapter 29 Those who learn from me will live, those who imitate me will die.
To say that Reading didn't have a bit of a vengeful or targeted mentality is an overstatement.

Absolutely impossible.

Because of Zheng Guozhao's previous questionable actions that stole customers from Levdeo Auto, competitors are now taking similar measures.

This tactic is very common.

This is already quite common in the field of two-wheeled electric vehicles.

Many two-wheeled electric vehicle brand stores are clustered together in a row, including motorcycle chains.

A concentrated store location makes it easier to attract relevant customer traffic.

Brands with weaker sales can attract some value-conscious customers if they are placed alongside strong brands and have a price advantage.

"Their price was deliberately set a thousand yuan lower than ours..."

"Should we take some measures to deal with this?"

Yu Nian added.

He was starting to feel a little nervous about the situation.

The combined monthly sales of the Star 01 and Star 02 models have already exceeded 20,000 units, a figure that would have been unimaginable before.

Twenty thousand a month, that's two hundred thousand cars a year.

People are never satisfied with the status quo.

Now that sales have reached 20,000, they naturally want to break through 25,000, or even reach 30,000.

Judging from the current market development of microcars, it is far from reaching its upper limit.

"We're not in a rush to lower prices. Our car has just been redesigned, and its product capabilities have been greatly improved. Even if the pricing is similar, it will still have an advantage."

Xu Yi waved his hand.

He is still very confident in the product capabilities of his own cars.

It's not just the hard work of the R&D team that's involved.

do not forget.

There are also additional product strength enhancements from the system.

As a result, the products they created, in terms of seam tolerances, final quality, and user experience, were much better than expected.

Even the production department was surprised.

So even in competition, their cars are absolutely top-notch.

……

But this is not an isolated case.

It hasn't even been a week yet.

New situations have emerged offline.

"Mr. Xu, Jinpeng Motors' new model has been launched..."

Judging from Yu Nian's expression, it's clear that the marketing department colleagues aren't in a very good mood right now.

"They use almost the exact same strategy as Leading Auto, offering very similar models priced around 20,000 yuan, and their physical stores are all very close to our dealerships..."

"In addition, Lichi Motors also launched a new model the day before yesterday."

If everyone was in a great mood before...

We're preparing to go all out and aim for 30,000 units in sales.

Now, it's clear that things are starting to look a bit off.

Given their current situation, it's not just a matter of being targeted; they're practically surrounded by competitors!

"There's another thing. According to our understanding, some small dealerships offline, while stocking our cars, have also introduced other brands' microcars."

They even deliberately placed it in a more prominent position outside, using our traffic to sell cars!

Yu Nian's face was a little dark.

Our competitors are shameless for using such tactics to sell their products!

Each one of them is at least a large-scale factory.

They're even trying to piggyback on their traffic now!

A dog who wins by lying down!!!
However, it must be said that this method has the most immediate effect.

Because this microcar with its "groundbreaking appearance" was the first one produced by Xingchen, and it was even featured on the homepage of Autohome.

Although it's a video that's supposed to be "critical".

But the traffic was not low, it became popular online for a while, and its fame was boosted all at once.

This made Xingchen a "pioneer" in this regard, while these original leading microcar brands, in turn, tried to ride their coattails.

"It must be that these brand manufacturers offered higher rebates to offline stores, encouraging them to promote their own models."

Xu Yi shook his head.

Some smaller stores have little brand loyalty. If you're willing to offer them more rebates, they'll immediately become "traitors."

Moreover, manufacturers cannot impose strict restrictions here unless they have signed contracts and invested in the company, are more closely tied to directly operated stores, or are exclusive to a certain type of distribution point.

It's quite common for some stores to sell vehicles from different brands, including two-wheeled vehicles, mixed together.

However, it's wrong to use their popularity to display other cars or even promote other cars to customers!

Xu Yi said, "These small stores that engage in underhanded tactics will have their supply qualifications revoked immediately upon discovery. Xingchen does not mandate the type of vehicles sold through its stores, but malicious traffic diversion is also prohibited."

"Mr. Xu, other manufacturers' new models are probably on their way as well. Some small, second-rate factories are even making their own molds..." Yu Nian said with a headache.

Judging from the current situation, our competitors are moving too fast.

This situation is similar to the rampant counterfeit phones in Huaqiangbei when smartphones first emerged. As long as a model received good market feedback, a bunch of imitations would be produced immediately after a short period of time.

Strictly speaking.

The market for old-age mobile phones isn't much better than the market for counterfeit mobile phones.

At least the counterfeit mobile phone market has gradually become more unified after so many years of fierce competition, but the competition in the microcar market has only just begun.

Do you have any photos of the actual car?

Xu Yi suddenly asked.

He was also a little curious and wanted to see what the competitors' "competitive products" were.

"Yes, these are all real photos. The dealer also has actual cars. If you're interested, you can ask them to send them to you..."

Yu Nian immediately took out a USB drive and transferred all the pictures to the computer.

Click to enlarge the image, and a series of high-definition, detailed photos of the actual vehicle will appear on the screen.

have to say.

The details are very similar.

Xu Yi glanced at it.

But as he looked at it, a strange expression crept onto his face.

He discovered something interesting.

These "competitors" also replicated Porsche's appearance in many ways.

But it seems... some people don't quite understand the law!

In some details, the work was rushed and the design was obviously rough, and no design was made to avoid or change it.

"Mr. Xu, how about we take some promotional measures?" Yu Nian couldn't help but speak up, still worried about the impact on offline sales.

"Don't rush this. Have the offline dealer send the car over immediately so I can see it. I need to see the actual car from our competitor to confirm one thing."

Xu Yi said noncommittally.

Judging from the pictures, it's pretty much a 100-200 chance.

Once we see the actual car and compare it to the proportions and details, if we can confirm it, then these competitors are in trouble.

He could tell at a glance.

These competitors are not copying their Starcraft cars.

It was actually modeled after a Porsche.

Before starting the mold for the car body, he made many design features to avoid design patents, in order to ensure that there would be no patent conflicts.

Actually, "copying is also an art."

The line between borrowing and infringing on a patent is often very thin.

In this era when copyright awareness is just beginning to emerge.

Most people, and even some small and medium-sized companies, don't have a clear concept of this.

At least in terms of details, it's impossible to fully understand the intricacies without specifically consulting a professional team.

Ordinary companies don't even have a legal department.

Their logic is very simple.

Since you made it and nothing happened, I'll just follow suit!

They'd rather make a quick buck than nothing.

These manufacturers, who have been stuck in the microcar market for years and lack industrial standards, have an even more vague awareness of copyright.

"By the way, what did you say Reading's new car was called again?"

"Uh... their naming is pretty flashy, I think it's called 'Reading 911'."

"Good, very good! It's completely stable!!"

……

(End of this chapter)