From knock-off old-man's electric vehicles to industrial giant

Chapter 231 Should I put it on? No need, I've already put it on!

The car owners present did not seem nervous at all during the handover ceremony.

Because Xingchen Auto's service is really good, every receptionist and on-site staff member is very kind and caring, and the first batch of car owners have dedicated service representatives.

Moreover, their mindset is different from that of the first batch of Star S7 owners.

Many people buy the top-of-the-line model.

This is a car priced over 350,000 yuan. It's not unusual for a traditional 4S store to hold a ribbon-cutting ceremony and take photos as souvenirs. The superficial formalities of "showing concern" before and after taking delivery of the car are still necessary.

Fei Zhaoning was informed that he was the first car owner to go up for the handover ceremony, and that the vehicle inspection and key handover procedures had already been completed beforehand.

As he approached the stage, he felt a sense of unease.

"Mr. Fei, Mr. Fei... The car is over there. I will now guide you through the entire handover ceremony. Let's go over there first, and after we drive the car over, Mr. Xu will personally present you with a souvenir. Afterwards, there will be a photo session for both of us to keep as a memento."

Meng Mozhi, the service representative at Xingchen Auto, gently reminded the first batch of car owners.

"Oh, okay!" Fei Zhaoning hurriedly got up, responding while glancing at the CCTV camera.

The entire vehicle delivery process is fairly standardized, with some minor changes compared to the last time.

The only man who remained unchanged always wore a warm smile.

His tone remained very kind and sincere.

"Mr. Fei, congratulations on becoming the first owner in the country to take delivery of our Xingchen L7. Thank you for trusting Xingchen Automotive, supporting the development of domestic new energy vehicles, and accelerating the world's progress towards green energy!"

Xu Yi clasped his hands together, bent down slightly, and personally opened the car door to welcome the first driver out.

This time.

The handover speech has undergone some changes.

No longer limited to polite phrases like "Thank you for supporting Xingchen Motors," the last two sentences emphasize the "green energy transition."

The overall effect is more ceremonial.

It's as if the car owner bought this car not only to support Star Auto, but also to contribute to the global environmental energy industry.

In every sense, this statement is correct.

A burst of cheers erupted from the crowd!

Fei Zhaoning shook hands and took a photo with the man in front of him, his face beaming with excitement. No previous car purchase had given him such an experience; the atmosphere and respect were overwhelming!
"Thank you, Mr. Xu. I am also very happy to be one of the first owners of the Xingchen L7."

Xu Yi: "If you have any questions about using the vehicle, you can also call our official 400 number. No matter what kind of vehicle usage issues, configuration explanations, or emergency needs you have, our official service personnel are available 24/7."

Of course, I also wish you a pleasant driving experience!

After the launch of the S7, Xingchen Automotive established a 24-hour customer service department.

In addition to the instant SOS emergency rescue call, even if car owners call to inquire about vehicle charging, schedule maintenance, or report after-sales issues, there are dedicated personnel to answer the call and coordinate arrangements.

Quality issues reported by users will also be fed back to the factory production line through telephone feedback and after-sales data from stores.

The official response was timely, which largely prevented car owners from having to expose or complain online about occasional vehicle malfunctions.

It is important to understand that quality control in the automotive industry has always been a major challenge for both the industry and the consumer market.

Xingchen Automotive has never had any quality issues, partly due to its excellent quality control and production, and partly because its response to offline problems is incredibly fast.

"Hello Mr. Fei, we are reporters from CCTV. As one of the first owners of the Xingchen L7, may we ask you a few questions on the spot?" Li Yufei asked in a professional tone.

"Okay, okay, of course!"

With the central media cameras in front of her, how could Fei Zhaoning possibly say no?

My mind started to wander.

Which CCTV program was this on?
An exclusive interview? Could it be at 7 PM?

...

"Do we need to blur your image? We respect citizens' portrait rights," Li Yufei asked with a smile.

“Ah, no need. Why bother censoring this?” Fei Zhaoning was taken aback, then firmly refused.

If it were any other shot, he would definitely have to be concerned about his image rights.

But this is footage from state media; was it really necessary?
If we have to censor his image, then his trip was for nothing!
"Mr. Fei, what were your reasons for choosing the Xingchen L7? Have you ever been involved with new energy vehicles before? What are your thoughts on Xingchen Motors as a company?" Li Yufei asked a few basic questions.

"I've never been involved with new energy vehicles before, but I've been interested in the new energy industry for a long time..."

As for why the Xingchen L7 was chosen, one reason is its excellent features, both in design and configuration. Another reason, as Mr. Xu mentioned—

Those of us who used to drive gasoline cars have always harbored a dream of environmental protection!

The country is advocating for new energy sources, and the automotive industry is developing rapidly. Emissions from electric vehicles are far lower than those from gasoline-powered vehicles. Currently, there are over 20 million new cars sold annually in China, almost all of which run on gasoline. This poses a significant challenge to the country's energy strategy transformation and the burden of importing oil…

Fei Zhaoning carefully considered his words, and once he found his train of thought, his speech became smoother and more popular!
"So I thought, when it's time to change cars, can we make some changes in this regard? Trying emerging industries can not only bring new experiences, but we ordinary people can also make corresponding support!"
However, the quality of new energy vehicle companies on the market varies greatly. Some are poorly made, and supporting them might actually encourage them to exploit subsidies. It wasn't until I found Xingchen Automotive that I realized they were truly dedicated to energy transformation and genuinely built high-quality new energy vehicles.

He gave a speech.

The scope has been broadened!
"Mr. Fei, thank you very much for your answers to the interview. You are a person of high moral character and lofty aspirations," Li Yufei said in gratitude.

The words of the CCTV host made Fei Zhaoning feel lightheaded and exhilarated from beginning to end!
However, mindful of not losing his composure in front of official media cameras, he maintained a serious expression throughout the entire vehicle handover ceremony.

It wasn't until the car was driven out of the parking lot and I got out of the car again.

There were also several car owners at the scene who had chatted with him for a while and were already acquainted with him.

"Bro, when you came here you said you used to drive an X5, you always floored the gas pedal, and your favorite was a German V8, so what if it's environmentally friendly..."

I bought the Starry Night L7 because it's such a big car that it accelerates in 4.9 seconds and has air suspension.

Your speech on stage was such a stark contrast!

A driver in a nearby car couldn't help but remark.

Upon hearing this, Fei Zhaoning showed no embarrassment whatsoever; instead, she adopted a righteous and awe-inspiring expression:
"Hey—one thing at a time!"
"The past is the past. Now that the central media is in charge, how can it be the same? I can be an environmentalist too!!" After saying this...

The surrounding car owners couldn't help but give a thumbs up.

They are all financially well-off, many of them are owners of BBA (BMW, Mercedes-Benz, Audi) cars, and their thoughts are similar to Fei Zhaoning's. If they were in his shoes, they would definitely be able to boast even more!
Due to time constraints, the state media randomly interviewed two or three car owners on site and collected their statements.

Many car owners felt disappointed at not being selected, but still felt a thrill that their trip wasn't in vain!
……

The entire vehicle handover ceremony was completed by noon.

As the afternoon approached, footage from the scene began to surface and trended on social media.

[Starry Night L7 Holds First Batch of Owner Delivery Ceremony], [That Touching Man is Back!], [Billionaire CEO Opens Car Door, Starry Night L7 Owners Receive Distinguished Treatment]...

A series of topics trended on social media, attracting widespread attention.

This time, Huang Yongqiang finally couldn't hold back and spoke out on Weibo.

"Selling cars is like putting on a show; true luxury doesn't need superficial appearances."

After posting, he then posted the Highlander's sales figures for last month on Weibo. With an average price of 300,000 yuan, it occupied 12,000 units in the luxury market. This publicly available data was like a show of force, directly challenging the Highlander's sales, and it was placed below the trending search results for Xingchen Auto.

Surprisingly, a lot of support emerged in the comments section.

"Indeed, Xingchen Motors has been trending on social media quite a bit lately, and this kind of thing feels rather over-the-top."

"Am I the only one who feels awkward? I've never liked any kind of ceremony when picking up a car. Maybe Xingchen Motors had good intentions, but with one after another, it feels a bit unoriginal."

"I think the new car manufacturers are too impetuous. The old-school luxury car companies sell cars quietly, without making any headlines, and their sales are steadily high. Xingchen Motors hasn't even started to show its sales figures yet, but they're already doing a lot of benchmarking and superficial work."

"I hope that emerging forces can settle down and focus on building a solid foundation, and not put on too much superficial work."

……

Huang Yongqiang felt a surge of secret satisfaction at being able to directly impact Xingchen Motors through sales.

That's right.

They are online trolls.

He deployed his online army!

Before posting on Weibo, he made a special call to the marketing team to make some arrangements, and the comments immediately took this direction.

However, quite a few passersby joined in below.

Despite the fact that Xingchen Motors' first vehicle delivery ceremony was so well-organized and won over many casual observers, the company's success in winning over the public is undeniable.

Traffic is a double-edged sword.

It can create gods, and it can also destroy the altar in an instant.

Many people don't even watch the press conferences; they simply dislike new energy vehicle companies and new energy vehicles. They're the same group of people who believe that domestic cars are guilty of being expensive, and they'll find any angle to criticize them.

However, before this wave of comments could even sweep across the internet, it was abruptly brought to a halt by a sudden turn of events.

The CCTV evening news arrived promptly at 7:30.

The footage included a CCTV interview with Xingchen Motors and Xu Yi.

The quality of CCTV's evening news program is self-evident.

There is no need to verify them.

The clamor of a group of trolls was like a crowing rooster being choked, unable to make a sound anymore.

All I could do was stare blankly, wide-eyed.

In response to external doubts about the order data, Xu Yi addressed the issue in an exclusive interview, showcasing the bustling factory, the fully operational production lines, and interviews with the first batch of car owners captured by state media footage…

They are all responding strongly to the doubts and scrutiny from the outside world.

This evening's news gave it a lot of attention, with ample time allotted for the footage before and after.

Mr. Fei, who refused to have his face blurred, gave a statement to the official media, which was widely circulated.

……

The shock of passersby and netizens was inevitable, but even more so, there was envy and disbelief!

"Holy crap! The Starcraft delivery ceremony this time actually had state media present, and they even made the first car owner onto the national news broadcast?!"

"We made a fortune! We really hit the jackpot!!"

"Awesome (voice cracks)!!!"

"Mr. Fei, this is your car delivery gift. May I pack it up?" — The person in question: "No need, I've already packed it up!"

"Spending over 300,000 yuan to have a billionaire CEO open the car door for you, take a friendly photo with Mr. Xu, be interviewed by CCTV, and appear on the evening news without any blurring... Shouldn't this be written into your family tree?!"

“I’ve calculated that a 15-second ad during prime time on CCTV’s ‘News Broadcast’ costs about 1.2 million yuan per ad, making it one of the most expensive advertising resources on Chinese television. Mr. Fei, who didn’t want his image blurred, appeared for a total of 13 seconds during the interview. That means he spent over 300,000 yuan on the car but actually landed an ad slot worth over a million yuan.”

"These are all platitudes, but I don't believe them at all. What's with all this talk about supporting the national oil strategy and helping the development of the new energy industry? It's just so pretentious!"

"You're right not to believe it, but if you were in that situation, you'd put on an even more convincing act than Mr. Fei."

"Damn, is it still too late to buy a Starry Night L7? Is there still a chance to be interviewed?"

"It's too late, let's wait for the next new car launch event!!"

"Damn it! I should have taken out a loan to rush for the first StarCraft L7. It's only 300,000 yuan, but it's worth it to get on the news! Just take my kidney away!!"

"Look at you, acting impulsively again..."

……

　The next chapter will also be after midnight; you can read it in the morning.

　　
　
(End of this chapter)