From knock-off old-man's electric vehicles to industrial giant

Chapter 19 The Factory with Crazy Production Capacity
to be frank.

They're using the reputation of Reading Auto to drive traffic to the Star 01.

It was just a sudden inspiration from Zheng Guozhao.

It also carried a hint of revenge.

But what I didn't expect was.

The results were surprisingly good!

In just one afternoon, more than twenty people came in to ask about and look at cars.

Of course.

These customers were told that "Leding Auto is having a big discount sale," but when they walked into the store, they saw a car they had never seen before!
Some people realized that this was clearly false advertising.

You promised a discount on Reading Auto, but you showed me a different car instead?

But this doubt quickly vanished with a smooth little combo.

Because they discovered that this car not only had a lower price, but also seemed to be better than the previous 30,000 yuan Reading car in every aspect!

The price and appearance were so appealing that they changed their minds.

In just half a day, ten units were shipped!
This is just one store.

"Notify all stores that this is how you will sell cars from now on."

Zheng Guozhao said.

"Yes, boss!"

……

……

With the production of Star 02 rolling off the assembly line, the factory's internal production efficiency became very fast, but offline sales still exceeded Xu Yi's expectations.

In just half a month.

The Star 01 sold 3,000 units, and the Star 02 sold over 1,000 units in just ten days after it rolled off the production line.

This is not the limit of offline sales, but rather the current upper limit of factory production capacity.

after all.

The top microcar brands only sell around 10,000 units per month.

In just over two months, the company was able to increase its total production capacity to 10,000 units, which is the result of the company's internal overtime work and the joint efforts of all parties in the supply chain.

Especially the Starry Sky 02, although it is priced higher, close to 30,000 yuan.

But as soon as it went offline, it was snapped up.

He underestimated the current market and the impact of large entertainment screens and long battery life on consumers.

The cars sent from Shandong have all been sold out.

In Luzhou, demand far exceeds supply, with orders coming in every day.

to this end.

The production and human resources departments are extremely busy.

To maximize production capacity, more people need to be hired. The factory and production department had already expanded their workforce once, but they still couldn't keep up with the current sales volume.

Therefore, they could only keep urging the human resources department to speed up the recruitment process.

And now, it's not just the production department that's short-staffed.

The marketing department, like the R&D department, is also in need of staff, which has led to a shortage of personnel in the human resources department.

In just over half a month.

The departments within Star Company experienced rapid expansion in manpower.

The factory has repeatedly created miracles, with incredibly high production efficiency.

Zheng Tie rushed from the company to the factory to assign a batch of newly recruited technicians to the Xingchen 02 production line.

Two months ago, the factory fully implemented a three-shift system to maximize production capacity, doubling the number of employees compared to before.

Logically speaking, the workload is much higher than the previous two shifts, but there are not many complaints or negative feedback in the overall atmosphere.

The reason is also very simple——

Money power.

The average salary at Xingchen Automotive Factory is now two to three thousand yuan higher than the industry average, and the daily meal allowance for all employees has increased by 20 yuan. The production line is bustling with activity.

"The first and second phase factories are expected to increase production capacity by 30% this month, with more than 13,000 vehicles rolling off the production line. With our current manpower, this is simply a miracle..."

"As soon as we arrived, He Jing, the supervisor of the production line, reported."

The first phase of the factory is mainly responsible for the stamping of vehicle frames and chassis parts, as well as the welding of large components.

The second-phase factory is responsible for the assembly of complete vehicle parts, including the front fascia and sunroof glass, as well as the assembly and final quality inspection of the seats and interior.

to be frank.

He Jing himself found it incredible!

They now have more than 500 employees on duty.

However, according to the industry average, to achieve a monthly production of 10,000, it would require at least 800 and 1,000 people, even with drastic reductions in manpower.

However, the production process was extremely smooth and efficient, with almost no problems on the production line and the equipment debugging went very smoothly.

All the production staff seemed to be operating at 150% efficiency, and there wasn't a single problem.

In other words, this is assuming no mistakes are made in any of the steps.

They pushed production capacity to an unbelievable level!
Does that sound reasonable?
How can a factory possibly have no problems in its production process?

Equipment malfunctions, safety accidents, low yield rates... any of these can cause major problems.

Moreover, so many new staff members have been recruited and adjustments have been made.

But that's exactly the reality.

Everything went incredibly smoothly.

Ultimately, they could only attribute it to the "good atmosphere" and the wise decision of General Manager Xu, who raised the factory's benefits by two levels ahead of schedule, thus motivating all production line workers.

Zheng Tie nodded, his eyes sparkling with excitement:

"Thirteen thousand units, that's really good..."

But I just came back from a meeting. Not only are local and Shandong dealers waiting for the vehicles to roll off the production line, but several dealers from other provinces are also joining us. I'm afraid that by then, we'll be able to handle at least 16,000 or 17,000 vehicles.

Therefore, production capacity needs to be increased!

He Jing was dumbfounded when he heard this!

what?
Sixteen or seventeen thousand units are still not enough.

These two models are incredibly popular offline!
The top manufacturers of microcars only sell about 14,000 to 15,000 units per month, which adds up to more than 150,000 units per year.

And now, their monthly sales have reached 10,000 units, and they expect it won't stop there!
Holy shit! !
Seeing his shocked expression, Zheng Tie nodded.

"You wouldn't believe it, those dealers are all as anxious as monkeys. They say that customers have already paid their deposits and are waiting in line to pick up their cars. Right now, we're producing one batch and shipping it out immediately, there's no buffer at all. Some customers are even willing to pay extra to pick up their cars offline."

If a car becomes too popular after its launch...

Paying deposits to schedule appointments and bidding up prices to snag a deal are common occurrences offline as well.

But it's extremely rare for this to happen in a market for elderly people!

Because microcars have short production cycles and are easy to increase production capacity, manufacturers often produce a batch and send it to dealers, who then sell their inventory directly. Once the inventory is almost sold out, they then pick up the cars from the factory.

During this period, many dealers may need to distribute the cars to various towns and rural areas before they can sell them all.

But the current situation is a bit exaggerated.

The factory-made stock wasn't even enough to meet the demand from offline retailers!
This is enough to demonstrate that the market performance and reputation of these two cars are truly phenomenal!
If this prediction holds true, breaking the 20,000 sales mark is probably not a pipe dream.

This number is absolutely outrageous in their minds.

Xu Yi's internal opinion was quite simple—

One word.

Up the stakes!

Let's ramp up production to 20,000 units first.

If they witness the explosion of "mini cars" in a few years, they will understand Xu Yi's thoughts.

Models like the Wuling Mini, the Wuling Corn, and the Little Ant... these are all officially launched models, and almost every one of them can achieve monthly sales of over 10,000 units.

The current microcar market is a chaotic mess of unregulated growth, with products not only lacking regulatory qualifications but also generally falling short of expectations.

The Starry Sky 01 and 02, apart from the battery, are built to the standards of "professional" products of a few years from now. Coupled with their stunning design, it would be a shame if they didn't sell well!
……

(End of this chapter)