From knock-off old-man's electric vehicles to industrial giant

Chapter 180 You can always trust the aesthetic sense of the stars!

Even though the Shanghai International Auto Show costs 100 yuan for a ticket.

But we can also see that...

Today's main demographic consists of enthusiasts and high-net-worth tourists with money and leisure time. These people naturally flock to places with high traffic and fun attractions.

Everyone came for the concept cars and beautiful women.

Otherwise, why would you pay 100 yuan to go to the car show to meet a salesperson when you can just go to the mall for a test drive?
Although Xingchen Automotive's booth only had two cars.

The platform was exceptionally large, almost twice the width of the other booths.

Each top model was elegantly made up, looking like a work of art under the glittering lights and background, and was very eye-catching.

These garments were all specially customized by Yu Nian, unlike the generic styles found elsewhere. Each garment reflects the style of its corresponding cultural dynasty. Crucially, meticulous attention was paid to the size and details of the accessories worn with them. The perfectly sculpted curves are more eye-catching than those directly displayed on other booths.

Then, the lights changed again.

The music became more upbeat, and the models, maintaining their sweet smiles, moved gracefully under the lights, beginning their line-by-line fashion show.

They show different looks in front of the camera.

The scene left the media and tourists speechless.

They stood at attention as I passed by!
A crowd of passersby gathered around.

"Wow, so beautiful!"

"The models at Xingchen Auto Show are incredibly talented!"

"Why are they taking away the show? Is this a traditional Chinese style exhibition?"

"I knew this Shanghai Auto Show was worth it! The 100 yuan was totally worth it!"

"I've toured all the major exhibition areas, and I can now guarantee that Xingchen Auto's car models are the highest quality and most impressive throughout the entire auto show!!"

……

Everyone couldn't resist taking out their phones to take pictures.

Some enthusiasts who already had cameras couldn't resist taking out their lenses and snapping away.

It's the peak tourist season.

At the auto show.

Several major brands have events where car models also walk the runway, but the overall quality and makeup aren't as high as Xingchen's.

Those with high-quality makeup and styling were fewer in number and were not scheduled for a fashion show.

So overall.

Starry Sky is still the best!
Yang Li and a group of media personnel entered the scene.

As they walked, assistant Chen Chao asked, "Brother Li, we have three filming gigs today. Which one should we go to first?"

"No rush, let's go check out the Starry Sky booth first."

Yang Li made his decision as soon as he raised his hand.

Studio.

"666, I don't even want to act anymore."

"So, Fatty and Xingchen are completely locked in, right?"

"It seems like Xingchen Motors hasn't released any new concept cars. What's there to see?"

"Aren't you going to film concept cars and supercars?"

"What do you guys know... Even though the Starry Sky booth doesn't have any new cars, they definitely have something new!"

Yang Li chuckled.

……

Based on his intuition, Xingchen Automotive was sure to have something new to offer at such a major auto show.

in fact.

Many car companies have their own official car models.

In other words, at major car shows, there are usually a few fixed car models who are specifically for a certain car brand's booth, similar to car model ambassadors, and have signed long-term contracts.

For example, Xingchen Auto previously signed two models, both of whom were newcomers to the car model industry.

However, after the last auto show, these two models gained a lot of exposure and quickly became top-tier models.

What does this mean?
When it comes to choosing models, Chen Mingxing's aesthetic sense is truly top-notch!

Moreover, they have a lot of them, enough to satisfy your appetite all at once.

So there will definitely be new car models this time.

Yang Li, also filled with curiosity, walked all the way to the vicinity of the Starry Sky booth, only to be stunned after just one glance from afar!

"Holy crap, what's this?"

His eyes were glazed over, and he couldn't help but blurt out.

If you didn't know better, you'd think you'd walked into a high-end art exhibition.

……

The phone is set up for live streaming, allowing for a higher shooting angle.

With just that fleeting glimpse, many perverts in the live stream couldn't resist.

"Brother! Zoom in, zoom in quickly!"

"Wow, is this an art performance?"

"This is on a completely different level from the other booths. Could you please zoom in a bit more?"

"Where is this? This is so beautiful! Damn it, I should have bought tickets. I was so anxious I was pacing around the living room!"

"Dude, you can still buy your tickets now. The auto show will last for a week."

……

Yang Li was completely stunned.

Seeing this scene, it was almost impossible to squeeze into the area around the Starry Sky booth.

All he could say was that Xingchen Motors understood the power of online traffic.

They're showing a car show, and you're wearing black stockings.

Everyone's wearing black stockings now, and you're going for a traditional Chinese elegant art style? A fashion show with lights and shadows?

Who could resist taking a second look?

Look to the side.

The sales booths near Xingchen Automotive were all surrounded by people.

A group of well-dressed saleswomen in uniforms, with attractive faces and polite manners, were enthusiastically introducing the cars to interested tourists.

I observed for a few minutes.

Yang Li concluded that these sales representatives were dignified and sophisticated, neither flashy nor ostentatious, and possessed top-notch business acumen.

Even the sales staff are model-level.

They not only understand traffic, but they also understand male tourists even better!

Many foreign tourists stopped to admire it.

This shows just how attractive it is.

In just one day, they'll probably be raking in a lot of orders.

hiss--

Thinking about it carefully, this company is incredibly pragmatic!
Yang Li spotted executives from Xingchen Motors conducting an on-site inspection in a corner.

He asked his assistant to fix the phone at a fixed angle for the live broadcast, and then walked straight over.

"Mr. Yu, your auto show always manages to be a real eye-opener."

When Yu Nian saw that it was Yang Li, the well-known car reviewer, approaching, he immediately smiled slightly.

"Teacher Yang, you're here today too."

"Yes, I originally planned to wander around other places, but who would have thought that I would be unable to leave once I passed by the Starry Sky booth?" Yang Li said half-jokingly.

"Hey—we just spent the money where it was needed." Yu Nian smiled knowingly.

Does Xingchen Motors have a lot of funding?
Compared to other major brands, it's actually not that many.

Many brands have recently spent more than this amount on marketing for promotion.

Since Xingchen Auto didn't launch any new cars this time, it naturally didn't focus on online marketing; it was enough to do well in offline marketing.

Yang Li stared at the other person and couldn't help but inquire, "I heard that Xingchen is going to release a high-end car. Would you mind telling me about it, Mr. Yu?"

He was still very curious about this kind of inside information.

The domestic new energy vehicle industry is undergoing rapid changes, with various major manufacturers entering the market. Even Toyota's hydrogen fuel cell vehicles and hydrogen energy stations are said to be about to be sold and piloted overseas, and who knows when they will be brought to China. These are all things that industry insiders and consumers are paying attention to.

The next model from Xingchen Automotive is attracting much attention within the new energy vehicle industry.

Because this emerging brand has already launched two blockbuster cars, as long as it's involved in the pure electric vehicle sector, whether it's comparing or following the trend, the name Xingchen is always mentioned.

"Yes, after working in the low-end market for so long, everyone dreams of working in the high-end market."

Yu Nian smiled and said ambiguously, "But let's talk about the specific details after the actual car is launched. We will definitely invite Teacher Yang to be one of the first car reviewers then."

Yang Li perked up: "Then it's a deal!"

……

The Shanghai International Auto Show was open to the public for seven consecutive days.

Not surprisingly.

Xingchen Automotive has once again become a trending topic.

It became a highlight of the auto show.

Even a weathervane.

This has attracted considerable attention and discussion.

Moreover, the volume of the campaign was even greater than the previous deliberate marketing efforts.

Now, as a new energy vehicle brand, Xingchen Automotive is more widely known.

It has achieved relatively widespread recognition and a certain level of brand power.

well known-

The bigger the brand, the more discussion it generates.

The more discussion there is, the bigger the brand becomes!
Even without buying traffic or advertising, top-tier luxury brands still generate daily online discussions among consumers.

As for Xingchen Motors now, in the pure electric vehicle field and the mid-to-low-end new energy vehicle field, if not a household name, at least many consumers know that "Oh, there is such a pure electric brand called Xingchen, and the cars they make are not bad."

5 month 3 day.

The sales figures for the Starry Night S7 for the entire month of April have also been released.

—A total of 12554 units!
This performance is not as impressive as that of other gasoline-powered car brands.

However, its sales record for a single model in the entire pure electric vehicle market can no longer be described as simply leading by a wide margin!

We can only look up to it from afar!

This is the timeframe.

It's amazing that they were able to achieve this sales volume for a pure electric vehicle at this price point.

This kind of person can only be described in two words.

"New Energy Bandits!!"

……

of course.

Some industry insiders also believe that the current pure electric vehicle route is still difficult to navigate.

Because the speed at which Xingchen Motors is building supercharging stations is simply too impressive.

At a rate of fifty stations per month, it's like dropping dumplings into boiling water.

On average, for every two hundred cars sold by Xingchen, they need to build a supercharging station, which is definitely a capital-intensive approach.

However, recouping the costs of supercharging stations is not so easy.

They also need to conduct battery research and development. The burden and investment ratio is much higher compared to traditional fuel vehicle companies, or even compared to hybrid vehicle companies.

As for the Starry Night Mini, many people have overlooked it.

It's also possible that it's just too dominant in the lower-tier markets.

The sales of Star Mini have quietly rebounded to over 24,000 units this month.

In other words, the entire Xingchen Auto brand achieved an astonishing sales volume of over 36,000 units in April!

This doesn't even include the sales figures for the Starry Night Old Man's Car that went overseas.

……

Starry Sky Headquarters Building.

meeting room.

"Mr. Xu, last month our Xingchen Automotive's total production exceeded 36,800 units, and the sales of almost every model reached the top level in the industry!"

"There are a total of 317 directly operated stores nationwide. The distribution system has been initially established and now covers 107 cities, including first- and second-tier cities, economically active third-tier cities, and some fourth-tier cities."

With these dealerships, except for extremely remote areas, we can now truly sell cars nationwide and provide comprehensive after-sales service throughout the country.

Yu Nian reported with a beaming smile.

Judging from the sales figures alone, it's quite impressive!
It's the top-selling electric vehicle for senior citizens, the top-selling A00-class pure electric vehicle, and the top-selling pure electric vehicle in terms of insurance registration volume nationwide!
……

(End of this chapter)