From knock-off old-man's electric vehicles to industrial giant

Chapter 17 Isn't this also a form of NTR?

The next two days.

Zheng Guozhao stayed in Luzhou. After some friendly exchanges, the two sides quickly reached an agreement on cooperation. The terms of the distribution rights were almost the same as those for offline distribution. Before they even discussed any discounts, the other party readily agreed.

Zheng Guozhao's condition was very simple: as the general agent of Shandong Province, he wanted priority in ordering within the province. This request was not unreasonable, and Xu Yi readily agreed.

at the same time.

Testing of "Starry Sky 02" has been completed, and the production line has officially started construction.

To show his determination, Zheng Guozhao ordered 200 "Star 01" units and 50 "Star 02" units in the first batch, with more to be ordered later after they were sold.

Actually, he originally wanted to order one hundred "Star 01" units and one hundred "Star 02" units respectively.

The "Starry Sky 02" model has a significantly higher configuration and greater profit margin, making it more competitive than the entry-level model.

However, Xu Yi's production line has just started operation, and he also needs to take care of the supply to his offline stores. It will take some time for the production line of Xingchen 02 to be adjusted and its production capacity to be increased.

Therefore, we can only produce and ship 50 units in the first half of the month. Once the production line is fully adjusted, the monthly production capacity can be increased to more than 3,000 units.

……

"Brother, I didn't expect this trip to go so smoothly. We negotiated it so easily."

On the highway back.

Inside a Toyota Alphard, a man standing nearby excitedly said.

He is Zheng Qiang, Zheng Guozhao's cousin, and also one of the shareholders in charge of managing the distribution stores.

“But our stores still have a lot of inventory backlog. Isn’t it a bit too much pressure to bring in so many new cars at once…” he added.

Zheng Guozhao glanced at him and said calmly, "The pressure is great, just let it go. Once President Xu's new cars arrive at the store, will we still worry about sales?"

Given the current situation, he already has a plan in mind.

Those Reading four-wheeled vehicles stuck in the store can be sold off at a discount or even at a loss. When doing business, you should be decisive.

Now that we've prepared to cut, we need to act quickly.

Just then, the phone vibrated.

"Mr. Zheng, what have you thought about the proposal from last time?"

The company is now undergoing a transformation. General Manager Zhou's idea is to expand and standardize operations, and to have more official channels for both directly operated stores and after-sales service. Therefore, converting some of the distributors into self-operated stores is essential...

Of course, you will definitely receive a share, and if you do not wish to hold the shares, the company can offer a higher price.

A sophisticated female voice came through the phone. The caller was the financial director of Leading Automobile Company, who was also the sister-in-law of Leading's CEO.

Bitch!
Zheng Guozhao cursed under his breath.

Those offline distribution stores originally belonged to him; the company only held a quarter of the shares.

Now, things have gotten worse. They want him to convert his stores into directly operated stores, and they want him to convert twenty of his best-located franchise stores into directly operated stores, and they also want him to give up half of his shares.

Zheng Guozhao would never have agreed to this.

But now, he couldn't help but sneer inwardly.

He didn't want the inventory cars from those stores anyway.

“Zhang Lan, don’t pretend to be nice to me. To put it bluntly, this isn’t even enough to treat a beggar like this…” Zheng Guozhao chuckled.

There was a moment of silence on the other end.

"What do you want?"

Zheng Guozhao laughed and said, "Simple, I'm quitting! Twenty stores, but I'll choose the locations except for the few designated by the company. I also have six hundred new cars in stock. You can buy them all back at the original price and compensate me for my losses. Then we'll cut ties and go our separate ways."

There was a slight pause on the other end, as they hadn't expected Zheng Guozhao to agree so easily.

This condition is far too simple.

Leiding's microcars now sell at least several thousand units a month, and they are shipped all over the country, so six hundred cars in stock are really nothing.

"Okay, I will inform Mr. Zhou."

hang up the phone.

Zheng Guozhao breathed a sigh of relief, feeling much better.

As he expected, the other party quickly agreed to the terms.

……

The following week.

Zheng Guozhao's stores began a major clearance sale. Like most car dealerships, his stores were not directly operated by a single brand, but rather specialized in selling popular brands of two-wheeled and four-wheeled vehicles. They had bulk contracts with factories and operated as secondary dealerships.

Previously, Leading Auto was a leading brand of microcars, and given the close relationship between the two companies, the most prominent brand logo at the entrance was Leading Auto, and the cars displayed outside the dealership were also Leading's new cars and display vehicles.

Now all of Reading's four-wheeled vehicle inventory has been cleared out, and the showroom is empty.

"Take down the brand logo over there."

Zheng Qiang directed the shop assistants to start cleaning up all traces of the Leding car.

Seeing this, Zheng Guozhao could no longer sit still.

"Why tear it down? Leave the signboard for me."

As soon as these words came out.

Zheng Qiang looked confused. "Huh? Brother, didn't you say you'd clear them all out? We've already cleared out all our inventory. The new Xingchen 01 and 02 cars are coming over this afternoon. It's a bit inappropriate to keep the Leding Auto brand and promotional materials, isn't it? Won't it look out of place?"

To be honest, he thinks it's time to change the Xingchen Motors sign and promotional images.

"What do you know? What we want is something that's neither fish nor fowl."

Zheng Guozhao glanced at him and said with a cold laugh.

"Go, send this message to all the old Reading customer groups, after-sales service groups, and contacts who have come to see the car before..."

"They say Leding Auto is having a promotion today, offering free windshield washer fluid and machine car washes upon arrival, a huge discount on new cars with a 20% off sale, and a free floor mat gift pack and free maintenance with every car purchase."

...

Zheng Qiang was taken aback.

Good guy——

Reading Auto is having a 20% off sale?!
But they don't have any Leding cars here anymore; the only ones arriving soon are Xingchen cars.

Zheng Qiang: "Brother, you mean—"

He felt something was off.

Why is it using the Leding brand but selling Xingchen cars?

This is too...

"Yes, just like you think. When the customer comes to the store, we will introduce Xingchen Motors to him."

The Reading D50 is priced at 29,800 yuan, while our Starry Sky 01 is priced at just over 20,000 yuan. Isn't that a 20% discount?

Moreover, the product is more powerful and has a stylish appearance; the customer will have to thank us.

Zheng Guozhao waved his hand.

In his view, this was a sure win.

However, following a step-by-step approach to promotion is still far too slow.

So it's perfectly normal to use some tricks.

This time, he's going to take revenge on Reading Motors; he's just collecting some interest now!

……

Not for a while.

The message was sent to all the group chats and contacts who had previously come to see the car.

After all, Leading Auto is a leader in the microcar market here.

Don't underestimate the old man's unconventional approach to entertainment; it depends on the region.

At least these days, this is the territory he stands on.

Buying a portable electric vehicle for elderly people to use for transportation is a perfectly normal thing.

When buying this type of microcar, people tend to choose well-known leading brands.

Mini cars cannot be insured and lack policy protection, so leading brands are more trustworthy and less likely to disappear.

Given such a large group of car buyers, there are naturally many people who are hesitant due to the price.

soon.

Some people were already interested.

(End of this chapter)