From knock-off old-man's electric vehicles to industrial giant

Chapter 155 Oh no, all the orders are from men?!
"Hey—what kind of talk is that? It doesn't add much cost."

Adding one more won't have much effect, so it's better to add two.

Cheng Li waved his hand dismissively.

The crossbars and control arms of the mini car are all made of small-sized, thin-material steel through stamping. Adding two more connecting rods would not be an exorbitant cost.

The main product is the Starry Night Mini Ultimate Edition, which has a very high gross profit margin.

The most expensive component, the battery, was replaced with Polestar batteries, but no additional battery capacity was added.

In addition, cost optimization on the production line.

There is a lot of room for maneuver in terms of the overall vehicle material costs.

"That's true. I'll try to get it as good as possible, and I'll order one when it's released."

"You little brat, how dare you blurt out what I was thinking?!"

...

Upon hearing this.

Cheng Li was both amused and exasperated: "Fine, so you're all after the internal purchase offer, huh?"

broken!

That's what he was thinking too.

Otherwise, they wouldn't be so concerned!

Ever since I saw those cherry blossom pink and girly pink designs.

A strange feeling began to spread through my heart.

Adjusting the settings for comfort is simple, but adjusting them to be both comfortable and easy to operate, while also keeping production costs in mind, requires a lot of effort and is quite difficult.

But then I thought, this is about tuning my future "little pink car".

My mind is bursting with inspiration!

Passion is burning!!
……

……

Xu Yi was unaware of the intense enthusiasm the internal R&D team had for developing the "women's car" concept he envisioned.

Of course.

He also knew that many men had a strong passion for pink!
However, there are very few car manufacturers on the market that make cars for women.

He essentially hopes to attract more female consumers.

"It shouldn't be that bad, it's not cheap... Besides, why would a man need such a big makeup mirror?!"

Xu Yi thought to himself.

"Mr. Xu, the survey and poster trailer for the Starry Mini Ultimate Edition are ready. Would you like to release them?"

The marketing department sent a message.

"Okay, let's push it first."

Xu Yi replied, "Let's first see what the opinions are within our car owner group, and then spread the word on the public platform and official account."

Some people might ask...

Are they sending out surveys to owners of older cars when they release new models?

According to backend data, their repurchase rate for Starry Mini is actually quite high.

Some car owners even bought two.

Some have a Star S7 and some have a Star Mini.

In other words, car owners are actually potential consumers.

And the content of this questionnaire.

Besides introducing the appearance and new features of the Starry Mini Ultimate Edition, there is another key point.

That is to let consumers choose their psychological price.

at this time.

Xingchen Automotive will deliberately set a price of 6.5, 7.1, or 8 yuan.

Then, during the pre-order period, they released a shocking price of 6 yuan!
Don't underestimate this old-fashioned and outdated trick!

But it works quite well.

……

The day.

A special questionnaire report was then pushed to the Xingchen Auto app backend.

"What? The Starry Night Mini Cherry Blossom Pink Special Edition..."

"Hiss—what's the difference between this and the official male fan club?!"

It even has cat ears?!

Yang Li stared at the push notifications on his phone.

I sat up abruptly from the big sofa, feeling completely refreshed!

As his career has been on the rise for the past six months, his weight has become increasingly difficult to control.

With that sudden movement of getting up, his belly jiggled several times as it rose and fell on the sofa!

But this didn't stop him from having a special kind of light shine in his eyes when he looked at the pictures on the screen.

He realized this was a topic with great potential.

recent.

Yang Li had been pondering a question.

That is, how to continue to grow and move upward.

Traditional car review methods ultimately have their limits.

As a senior editor and car reviewer at Autohome.

He believes that the model of "eating a car and making a living" is still somewhat limiting.

They intend to create their own major IP and establish a media company.

But this media company's account definitely can't just focus on talking about cars.
We need to create some separate, more influential sections.

For example, books like "Radish Report", "XX Travels the World", and "XX Travelogue".

Some people in the industry are already doing it.

Both its viewership and engagement far exceed those of traditional car review models.

In this era of the explosive rise of short videos and self-media.

To make progress, one cannot remain confined to one place.

Some time ago.

Hunan TV sent him an invitation to host an entertainment-themed car program.

He was still thinking.

How should it be developed properly?

Now, the "Starry Night Mini Macho Pink Edition" has appeared.

This gave him an idea.

"How about we do a travelogue first?"

"If the response is good, there's no need to worry about appearing on TV shows!"

……

Television programming is, after all, an uncharted territory.

There may be risks.

Yang Li had been struggling with what kind of car to drive for this "travelogue" type of program.

After all, this is his first attempt at a career transformation.

Yang Li was genuinely worried that he wouldn't be able to capture that "tone" of the character through mere imitation.

He said his style of driving has always been quite casual, and even his clothing is very casual. Sometimes viewers would comment, "He comes on stage dressed like a car mechanic."

Early models like Lifan and Chery, as well as low-priced cars like the Star Mini, actually suited his style very well, and each episode garnered a lot of viewership.

"Shall we start with a 'Travelogue of Tough Guys and Old Men'?"

A thought popped into Yang Li's mind.

After discussing it with my assistant, we decided that it was a good topic.

Putting everything else aside, the appearance of these "macho pink cat ears" alone is enough to generate buzz.

and.

Don't know why.

Every time I post content about Xingchen Automotive.

He felt the level of popularity was quite high.

It's probably because of the amount of time he's accumulated through this account.

It could also be some other unknown reason; in short, it's quite strange.

……

"Hi everyone, this is Fatty..."

We're going to have a quick broadcast today. Didn't I say before that I wanted to create a special program?

It's all set now. I'll be releasing a special travelogue program where I'll take you on a tour of the mountains and rivers of our motherland.

There's also another major piece of news, which concerns Xingchen Automotive—

Today, we launched the Starry Night Mini Sakura Pink Cat Ear Ultimate Edition.

I'd call it the super-masculine pink version!
This Star Auto... it's so thoughtful!

How did he know I was thinking of buying a pink car to complete my first travelogue for the show?!

Yang Li started the live stream.

The rapidly arriving fans witnessed an explosive scene!

A striking promotional image featuring a unique cherry blossom pink color scheme, a girly pink interior, and adorable cat-ear details... It's incredibly cute from every angle.

But it was held in the hand of a 180-pound fat man with dark skin, a small mustache on his chin, and a "seemingly lewd" smile on his face.

The contrast is like "Beauty and the Beast".

"???"

"Starry Mini has released a new model?!"

"Holy crap! Brother Li, you're really something else! You bought this car to make travelogues for us!!"

"Pfft, I really thought I'd entered the wrong live stream, you know?"

……

usually.

Fans have gotten used to seeing Yang Li.

Although he's getting fatter, he's still quite knowledgeable about cars, and his tone is honest and simple.

But now he says he wants to buy a small car in a macho pink color, complete with cat ears...

The overall style is very abstract.

It must be said that the promotional poster for the Starry Mini Ultimate Edition is very successful and beautiful.

At first glance, you can see the unique color scheme and texture of the entire car, as well as the interior.

...

"Hey—didn't you guys say the microcar market is really hot right now, and you wanted to wait for the Star Mini to be redesigned?"
Now he's here.

Despite the fierce competition among other pure electric mini models on the market, Xingchen Motors clearly does not intend to follow the path of infighting.

Moreover, overall, the Star Mini still scores very well even without a price reduction.

Whether it's space, design, driving experience, or self-developed battery.

They are all a bit better than other brands, but you can't tell from the appearance.

They launched a new model today.

Let's take a look at the official posters and questionnaires to see what's new in the new model.

Yang Li chuckled.

The "Instant Car Review Mode" has been launched.

The broadcast will be over soon.

He also asked his assistant to edit this part and then post it to his personal account.

"First and foremost is the most important one."

The Starry Night Mini Ultimate Edition – surprisingly equipped with a Polaris battery!

I don't need to elaborate on how amazing this thing is, right? It's the industry's highest energy density and overall quality lithium iron phosphate large-cell battery, with maximum safety!

What's the worst thing for a car's chassis? Impacts and bumps.

The fact that Polestar has made its battery technology available to other mini cars means that they will have no chance of competing with it.

They're not even on the same level!

……

In terms of configuration, wireless vehicle control has been added.

This feature is great.

It's very practical. In summer and winter, you can remotely turn on the air conditioning in this kind of small car, which is not a standard feature on many cars costing over 100,000 yuan.

Aside from that, the exterior and paint are simply—absolutely top-notch!

I really like Fatty.

I suspect that the paint cost of this car is probably higher than that of the regular version, because this poster is clearly rendered after being taken from a real photo, and the overall texture is obviously different.

And the internal makeup mirror is even bigger, and it has a light!
The center console also features more storage and cover designs.

That's so thoughtful!!
Do you know what such a large makeup mirror means to me?

I can fix my handsome hairstyle anytime, and even shave in the car!!

...

"And this is a car."

Based on the information in the questionnaire, three prices were given.

The prices are 6.5, 7.1, and 8 respectively.

I'm just guessing, 8 is definitely impossible.

Xingchen Motors would never do something like this, exploiting its customers.

At most 7.1, or 6.5.

It offers great value for money regardless of the price point.

This exquisite little car not only boasts a special exterior color scheme, but also features remote control and a Polestar battery, making it well worth the price!

Because it is a specially customized version.

It's said that Xingchen Motors will release 5,000 pre-order slots in a few days.

Under Yang Li's eloquent explanation.

The entire fan group in the live stream seemed eager to get started.

Especially in Yang Li's live stream, the audience is mostly male fans.

There are almost no female fans.

When they saw the "masculine pink cat ears" + "girly pink interior".

A strange feeling was spreading through my heart.

……

(End of this chapter)