From knock-off old-man's electric vehicles to industrial giant

Chapter 133 Explosive Test Drive!!
at the same time.

As the media gradually reported on the Star Auto launch event, and various platforms promoted it, the news spread.

The related press conference video quickly went viral online.

If live streaming only reaches a small segment of the population, then the subsequent spread will be at least several times larger than the traffic of the live stream itself.

Especially with the deliberate spending and promotion by Xingchen's marketing department.

All of a sudden.

There are many more discussions on Weibo, Hupu Auto Discussion Forum, Autohome homepage, forums, etc.

[The most hilarious new energy vehicle launch event in history, high-energy from start to finish!!!]

"I'm dying of laughter. The screen is 0.7 inches bigger than the Maybach's. If one gun isn't enough to charge it, I'll just plug in two guns. The charging power exceeds that of the Model S."

"Wow, it's hard to believe this is a launch event for a startup car company. The intensity of the event is astounding!"

"Good heavens, this needle prick experiment had an explosion that was way too exaggerated!!"

"The technology is very powerful, and the press conference stated that the benchmarking was a tribute, which didn't feel offensive but rather very sincere. China's new energy vehicles have truly risen!"

"Didn't anyone say? This car looks fucking awesome!!"

"Oh no! Everyone says you shouldn't buy a no-name brand car, but after seeing this, I really want to buy one! Is Xingchen Motors considered a no-name brand?"

"Strictly speaking, it's much better than no-name brands. Xingchen Motors is among the top sellers in the microcar segment. Besides, the fact that a no-name brand can produce technology that traditional big manufacturers can't is enough to show that it's poised for a strong rise!"

...

Amidst a flurry of discussion, everyone was frantically debating the details of the press conference and the Xingchen Automotive brand.

It can be said.

This press conference was of very high quality from beginning to end; every single technology was being discussed by a large number of people.

Some talked about technology, some about configuration, some about appearance, and some about the car's infotainment screen.

The press conference was full of jokes and exciting visuals at every stage.

Most people, after watching the video clips from the launch event, felt a strong curiosity about the Starry Sky S7 and had an urge to learn more about it.

……

March 16th.

Shanghai Star Automotive Brand Experience Store.

Located in a commercial plaza, near other traditional brand 4S stores, the usual foot traffic is relatively stable. However, today, the Xingchen Auto store was packed with people inside and out.

These people all came to test drive and look at the cars after watching the Star Auto launch event.

This also included some independent media outlets and car reviewers who came to join in the fun.

Although the Star S7 had invited some prominent car reviewers internally, not every car reviewer could be invited.

In this era of rising self-media, many car reviewers and casual bloggers will actively "piggyback" on any new car that has traffic!
Without a doubt.

As soon as the press conference ended, the Starry Sky S7 became the car that generated a lot of buzz.

The sensational scene of just one needle puncture test has already gone viral online, shattering people's preconceived notions about new energy vehicle battery packs!
The store was almost packed with people!
Since the official delivery of the cars will not begin for another week, everyone is here to test drive them!

A large group of people surrounded the car, looking it up and down, getting closer to examine it, and some even crawling under the tires to check the chassis structure and battery pack protection plate of the Star S7.

His eyes were full of curiosity.

After the press conference, they felt that this domestically produced new energy vehicle was full of indescribable charm, both in terms of technology and appearance.

"Won't the battery pack explode if it gets bumped or damaged?"

"I don't know, but judging from the press conference, it really seems very safe. Even with two such large steel needles inserted, nothing happened."

"I came here to see the screen, and it really is even bigger than a Maybach's screen, haha!!"

"Let me tell you, I've been following the development of new energy vehicles for a long time. This car's range of over 500 kilometers is really impressive, so I ordered one right away!"

……

A group of people were looking at the cars and having a lively discussion.

Some people simply opened the car door and sat inside, while others lay down in the car to observe the details.

If it were a traditional car company, they would probably prohibit this behavior. It's okay for unregistered consumers to sit in the car, but what if they accidentally scratch the paint of the display car by lying on it with their keys?
However, Xingchen Automotive did not do that. Xu Yi directly issued an order that all consumers who came to see the cars in the early stages must be taken care of. It didn't matter if the test drive vehicles were damaged. These cars were meant to be used.

Moreover, the store is currently too busy with sales to keep up with.

"Hello, I'd like to schedule a test drive."

"Could you please make an appointment for me as well?"

"Count me in too. There are so many people today. Can we get a test drive?"

...A group of people surrounded the sales staff in the store, registering their test drive information.

At this moment, the sales staff in the store were a little confused!

day!
There were too many people on the first day.

Each person has to register their information for a test drive, and each test drive takes an average of thirty minutes. Given the number of people in the store, it's impossible to finish a test drive.

Fortunately, there are compromise solutions.

"I understand everyone's enthusiasm for seeing cars, but there are just too many people right now. We apologize for the poor experience caused by the lack of display cars and sales staff. We have a solution that allows everyone to test drive a car at the same time: three people can test drive at the same time. Is that acceptable to everyone?"

The salesperson spoke according to the script he had been trained on.

did not expect.

Surprisingly, the young people present all agreed in unison.

"can!"

"no problem."

"I was just wondering if I could get a seat today, maybe we could test drive and ride together."

……

then.

Several cars in the store set off at the same time, with an average of three test drive customers in each car.

"Hello everyone, now I'll take the car for a spin and introduce the basic parameters of the Xingchen S7. First of all, this is a comfortable new energy pure electric sedan, with an acceleration performance of 6.9 seconds..."

The Xingchen Auto Salesman hadn't finished speaking.

"I know, the official acceleration is 6.9, but the actual acceleration is 7.1. It uses a self-developed V4 motor," said one of the test drivers.

The salesperson nodded: "Yes, our cars not only use our self-developed V4 motor, but their biggest feature is that they are equipped with our self-developed Polestar large-cell battery, which ensures safety..."

The words are not finished yet.

The young man in the back seat chimed in, "Its safety is far superior; we've even seen the needle prick test!"

The salesperson took a deep breath and continued, "Our in-vehicle infotainment system is based on a self-developed Linux kernel, with a response time of less than 30 milliseconds. Not only that, we also have a 13-inch high-definition entertainment screen..."

Another person spoke up: "It's 0.7 inches bigger than a Maybach."

Salesperson: “…”

No, how come these people are even more familiar with the scripts they were trained to use?

"We've already seen the configuration from the launch event. We're mainly here to check out the details and test the ride and driving experience," said one of the men in the car.

As pre-order owners of the Starry Sky S7, they were mainly drawn by the sensational launch event; that's the power of the internet.

Many people placed small orders immediately after watching the press conference.

I came to the store mainly to confirm whether the details of the actual car and the driving experience would be satisfactory.

Now, I can finally relax.

After all, a car that costs 18 yuan to get on the road is no small amount.

Now, looking at the details and quality of the whole car, the Starry Sky S7 is worth its price. With this as a foundation, they can lock in the orders without any worries.

……

The day.

The Starry Night brand stores in major cities have received overwhelming feedback. Sales outlets that should have closed at 6 pm stayed open until 10 pm to allow these enthusiastic customers to test drive and view the cars.

Some car reviewers who considered themselves to have a good following requested to rent cars separately for filming, but Xingchen Automotive brand store directly refused.

Just kidding, we don't even have enough space for test drives at the store, how could we possibly rent it out for filming?
This immediately angered some car reviewers on social media, who harbored considerable resentment.

However, they didn't post any negative news about Xingchen Motors online. They remembered that a famous car reviewer had previously criticized Xingchen Motors, but he quickly disappeared from the internet.

This car company is incredibly stingy!

The online and offline buzz was exceptionally high a couple of days ago.

As time went on, the internal comprehensive statistics were finally released.

There are as many as 48,000 potential car owners who have paid deposits!
Among them, 32,000 customers have placed orders with full commitments – an astonishing proportion!
Car owners who have paid a deposit can get their deposit back within 48 hours.

Only customers who have placed a large order and locked in their purchase will have their configurations immediately sent to the factory for production!
These customers who place large orders are the most valuable to car manufacturers.

At this stage, the order data from the press conference is not yet so "inflated" or fabricated.

Many subsequent car companies, in order to save face, claimed to the outside world how explosive and incredible the number of pre-orders were at their press conferences, but in reality, when the actual number of pre-orders was secured, they didn't even reach half of that.

(End of this chapter)