From knock-off old-man's electric vehicles to industrial giant

Chapter 131: Orders Surge!! CEO Lei Takes notice!! (3600)

The live stream room was the first to explode.

They were all stunned.

"!!!"

"Snatch...snatch the young master?"

"This car only costs 170,000!!"

"Holy crap, this is such a great deal!!!"

"Charging speed comparable to Tesla, screen even bigger than a Maybach, and most importantly, it looks cool. The power configuration is stronger than ordinary family cars, and the range can reach four or five hundred kilometers. And you got it for less than twenty??"

"Damn, what about the Civic I bought for 170,000 yuan a while ago?"

"Even though it's a new energy vehicle, it's really... I'm so upset!!"

"Urgent! Please send me the stock code! Thank you!"

"Calm down, they haven't even gone public yet."

……

Everyone watching the live stream, even those who didn't usually know much about new energy technologies, was shocked!
Before the price is released.

People were already guessing in the comments.

Starting at least 25, with prices reaching 30 or 35...

after all.

From what we just discussed, what products is the Starry Sky S7 being compared to?
German luxury cars from BMW, Mercedes-Benz, and Audi; million-dollar new energy supercars like Model S; and even Maybach…

This immediately raised everyone's expectations.

This is the benefit of benchmarking.

Many people don't actually understand lithium iron phosphate batteries or needle penetration technology, but that doesn't stop them from knowing that BBA (BMW, Mercedes-Benz, Audi) is very strong and that Model S is a supercar.

A domestically produced car can rival imported luxury cars in every aspect.

Why isn't it taking off yet!
Even if we only benchmarked a portion, so what?!

As they said, foreign countries have over a hundred years of car manufacturing history, so we should be open to learning.

Check it out.

What a humble and down-to-earth attitude! What a diligent and pragmatic company that is dedicated to independent research and development! They are truly a shining example of Chinese manufacturing excellence!

Even if the price is set a bit higher, people can accept it psychologically.

But now, they are seeing such an astonishing price.

I don't even want 200,000!

The family members shed tears.

He really...

This is so touching!!
……

A competitor is watching the live stream.

They all frowned.

Dumbfounded.

The moment the price was announced, I was elbowed hard on the back of the head again!
My vision went black for a moment!
"They're not rich, they're coming for us!"

"Features comparable to BMW, Mercedes-Benz, and Audi, but priced like domestic cars?!"

"Young people don't have martial ethics. With this exclusive technology, we should price it higher and go for the high-end market!"

"With this range and features, how can other cars in the same class compete? It's like they're going to wreak havoc!"

"... "

In the past, many executives of traditional car companies would not have taken the idea that new energy vehicles were stealing sales from gasoline-powered vehicles of the same class seriously.

Because they think that new energy vehicles are just living off subsidies.

However, with the trends of the past two years, the situation has changed significantly.

Especially the two leading domestic new energy companies.

With annual sales in the hundreds of thousands, and a continuously increasing market share, they can receive subsidies and earn carbon credits...

In terms of technological approach, it can also circumvent patents related to engines and transmissions.
If this thing really sells out...

In addition to profits from car sales, government subsidies, and carbon credits.

It's a win-win situation, and I win twice!

Who could remain unmoved after seeing this?
……

offstage.

Exclamations of surprise rippled through the room!

A great deal of continuous discussion.

Watching this press conference left many media professionals feeling parched and incredibly excited.

What was initially thought to be just an ordinary new energy vehicle launch event now appears to be a major upheaval for the entire new energy industry.

Putting everything else aside, the large single-cell technology and the nail penetration test alone are enough to drive up the stock prices of companies across the lithium iron phosphate battery industry! Huge positive news! Big news!!

The whole audience was paying attention.

The image is frozen on that man.

"We actually did a lot of mental preparation and made a lot of changes to prepare for this price..."

"If we set the price too high, we're afraid we won't be able to sell them and consumers won't buy them. After all, we're just a startup car company."

"If the price is set too low, we won't be able to recoup the costs. As everyone has seen, doing technology research and development is really, really difficult."

"My colleagues and executives tried to persuade me overnight, saying, 'President Xu, we can't keep losing money!'"
If we keep losing money like this, the company will have to close down!
Finally, I made a decision, gritted my teeth...

Despite strong opposition, the standard version was priced below 180,000!

Xu Yi "revealed his true feelings".

Then--

His expression held a mixture of shyness, trepidation, and tentativeness as he addressed the audience:

Do you all think...this price is reasonable?

The voice just fell.

A fierce response erupted from the audience:

"Reasonable!!!"

The live stream chat was flooded with comments like: "Beaver! Beaver!!!" and "Very Beaver!!!"

...

Xu Yi bowed.

Thank you everyone!!!
Thank you so much for your support!
From now on, you can scan the QR code on the big screen, download the Star Auto app, or visit the official website to select and order your car.

A small order of 5,000 yuan will secure the order and allow the delivery process to begin!

All new cars will come with a free home slow charging station worth 5,000 yuan, as well as on-site installation service.

Deliveries of the new cars will officially begin in one week!

……

"Welcome everyone to any of Xingchen Auto's dealerships to schedule a test drive. I'd also like to announce another exciting piece of news:"

If there are consumers who like our cars but live in cities or rural areas where there are no directly operated stores of our brand.

After you place your order online, our store delivery staff will assist you with the online vehicle inspection and pickup process.

and!

Our official direct-sale stores will cover the logistics costs and deliver the new cars to your doorstep!
Besides.

For car owners located more than 50 kilometers from our store, Xingchen Auto will provide free pick-up and delivery service for maintenance and repairs within the next three years after delivery, ensuring worry-free maintenance and repairs!
Completely solves the car usage problems for drivers in remote areas!

Xu Yi shouted loudly.

Compared to traditional automakers, what is Xingchen Automotive's biggest weakness at present?
That undoubtedly means the store distribution channels are not wide enough.

Cars are not like mobile phones; they're not something you sell.

Without a stable maintenance and after-sales service guarantee, it would be very inconvenient for the person who takes delivery of the car.

You can't possibly drive 100 or 200 kilometers away for every car maintenance or repair!
If this problem is not solved...

Even if you hold your press conference on the highest level, and no matter how positively consumers like it or how touching it is!
When I opened the map, I found that the nearest after-sales service center was 100 kilometers away.

That's it.

I was completely dumbfounded.

It can't be maintained.

If there's a car accident, and you need to go all the way for paint repairs and warranty service, do you really have to travel that far?

and so.

In the early stages, in order to retain car owners who are not covered by these stores to the greatest extent possible, door-to-door car pick-up and delivery services are essential.

Once we've covered all the store areas in another six months to a year, all the problems will be solved.

The crowd watching the press conference cheered loudly.

"Good good!"

"Did he really... even consider this?"

"I own a Star Mini, and I'm really tempted now. I feel like this car is more like a young person's first car!"

"What are you waiting for? I've placed the order!"

"I chose gray, and it looked really good at the press conference."

"Damn, the official website is lagging! Guys, don't try to access it, let me finish selecting my configuration first!!"

"No way? They're already fighting over it!!"

The young people have all become "enthusiastic"!
I don't know why, but I suddenly had a strong urge to want it.

Perhaps it's because the car looks great, the technology sounds impressive, and the car company is just too "heartwarming"!

Such a good domestically produced car, with such dedicated self-developed technology.

It's as if you'd be missing out if you didn't buy one.

at the same time.

Some mature consumers, also browsing on their phones, felt a strange rush of excitement. After much hesitation, they decided to pay a deposit of 5,000 yuan first, and then take some time the next day to go to the store to see it in person before making a decision.

……

"Thank you all for watching this press conference. Thank you to all the media and friends from all walks of life for your support. See you next time."

Xu Yi waved.

This concludes a stunning and unforgettable car launch event.

At the press conference, promotional clips for the Starry Sky S7 were still playing on the large screen.

After stepping down.

All the executives immediately surrounded him.

Xu Yi reached out and asked for a bottle of water, then gulped it down to relieve the intense dryness in his mouth.

By the time he reached the halfway point, his mouth was already dry.

And then, at the end.

Maintaining a passionate and enthusiastic tone is indeed a bit tiring.

He discovered...

Going on stage and bragging is quite an physically demanding task.

You also need to be able to perform from beginning to end without making any mistakes or stuttering. It looks easy, but it's actually not simple at all.

Fortunately, his performance from beginning to end was within his control.

Since taking the stage, he felt as if he were "possessed by a god," handling everything with ease, except that his voice was a little uncomfortable with long speeches.

"Mr. Xu... We've had a surge in orders! A real surge in orders!!"

Just as he put down his bottled water, Yu Nian and other senior marketing executives spoke excitedly.

"How many?"

"Six thousand orders in five and a half minutes!!!"

...

The background data is constantly being refreshed.

A group of middle-aged people blushed with excitement.

At this rate, we'll sell at least 20,000 to 30,000 units in an hour!

Orders exceeding 40,000 units in a single day are not a problem.

In other words, they received 200 million yuan in deposits on the same day alone.

What a tremendous success this is!
"Okay, notify the factory to ramp up production and ensure supply chain efficiency. Also, immediately connect with regional stores to arrange for matching vehicle orders to customers in the regions who have already placed orders."

Xu Yi breathed a sigh of relief.

They have done their best to promote and generate buzz at this press conference.

However, we are not currently in the era of short video explosion.

Even the public's awareness of new energy vehicles is not high.

Moreover, their Star Auto's size and brand power are not yet widely known or deeply rooted in people's hearts.

The order volume has far exceeded expectations.

This indicates that the total viewership across the entire platform must have exceeded several million users to achieve this conversion rate.

According to Xu Yi's idea.

On the day of the press conference, securing 20,000 orders would be considered a success.

The car, with an average price of 200,000 yuan, received over 40,000 orders on the day of its launch.

If other domestic car manufacturers knew this data, I estimate that quite a few of them would be terrified!
of course.

After the first day's statistics are released, Xingchen Automotive will definitely be heavily promoting itself.

This is free advertising.

The most urgent task now is to urge the supply chain to start operations immediately. In the early stages, the supply chain financed the construction of many production lines and the supply of parts.

With such explosive sales orders and the conversion of funds from new cars, this pie can finally be realized.

Regarding the actual vehicles, the factory has already pre-produced 2,500 units, which has tied up a significant amount of capital.

Half is the standard range version, and the other half is the long range version.

Because their configuration options are very simple, and with so many orders now, they can be matched directly online.

But there are also advantages to doing this.

That's the first month's delivery volume, which could very well reach 8,000 units.

Sales exceeded 10,000 units in the second month without any problem.

It has completely entered the sales ranks of traditional automakers and joint venture giants!

That night.

This has caused quite a stir in the investment community.

As we all know, after entering the internet industry, Lei Jun not only has the title of "God of Marketing", but also has a famous and popular title in the national investment circle, which is "God of Investment".

Xiaomi headquarters.

Lei Jun frowned slightly as he stared at the screen on the tablet in front of him.

Just now, a company shareholder sent him an urgent telegram, along with a link to a press conference video.

When he saw the scene inside, he couldn't contain his surprise at all.

In the video.

The young man went on stage to give a speech.

The sentences are fluent and contain an astonishing amount of information.

Every new technology they unveil shakes the new energy industry and leaves investors bewildered!
Most importantly, the language style is outrageous...

It left him in a slightly confused and dazed state.

……

　I've received everyone's monthly passes!!

　　loyalty!!
　　The next chapter will be a little later; I'll try to reach 10,000 words today!
　　Please don't complain about the short length. The author's writing speed is really slow. I wake up a bit late during the day, and it takes me more than ten hours to write each 8,000-word chapter. Every single word is painstakingly typed out...

　　Sigh, and then there were still quite a few typos, which were only corrected after the first batch of readers pointed them out. Anyway, I'll try my best to work harder!!
　　
　
(End of this chapter)