From knock-off old-man's electric vehicles to industrial giant

Chapter 121 It doesn't matter, we are the strongest!

"Okay, I'll take a look."

Wang Chuanfu perked up and took the dismantling report.

That's right.

With a mindset of learning and research, they even bought one and dismantled it themselves.

—Building cars, it's not shameful!
If we can't even learn from the industry's advanced experience, how can we talk about growing bigger and stronger?
This disassembly report lists almost all the parts of the Star Mini vehicle, including the cost of various materials, production costs, and estimated labor costs.

The overall structure and technical level were also commented on.

"Our disassembly revealed that the Star Mini is very inexpensive and has a very streamlined configuration, minimizing features to the extreme."

However, its overall design level is very high, the integration of the whole vehicle is very good, and the interior space is larger than that of other small cars in the same class.

The excellent exterior design and price are just the surface; this car is not simply a modified electric vehicle platform used by other small cars to save on R&D costs.

Instead, they actually developed a pure electric platform from scratch, with excellent three-electric architecture.

......"

The engineer began to speak.

Wang Chuanfu nodded.

He had previously felt that it was no easy feat for this small car to achieve such rapid sales growth.

Based on the teardown analysis, it appears that Xingchen Motors possesses technology that is not, as some outsiders claim, simply the manufacturer of electric vehicles for the elderly.

They casually found a supplier to assemble a small car, and it unexpectedly became a bestseller because of its appearance.

It sold out for several consecutive months.

This kind of statement is utter nonsense when applied to the automotive industry.

Because China's industry has developed for so many years, its car manufacturing standards have long since reached advanced levels.

If a car doesn't have excellent design and tuning, you'll feel "uncomfortable" from the moment you sit inside.

For example, if the integration is insufficient, the battery pack will take up too much space on the base, making the sitting posture uncomfortable.

If the accelerator and brake are not properly tuned, the power will not be responsive.

Even the reflection of side window glass, the angle of air conditioning vents towards people, and the comfort of airflow all require professional consideration and testing.

Consumers don't understand these things.

However, once you've ridden in a luxury car with excellent industrial design, you'll subconsciously sense something's wrong when you experience a poorly designed car.

“If that were all, it wouldn’t be so bad. But we disassembled the car’s battery pack, and the results of our tests were shocking,” the engineer continued.

"How to say?"

"The energy density is very close to the level of our existing models, and the BMS and heat dissipation design are also well done."

"..."

...

"--ah?"

As soon as these words came out.

Wang Chuanfu was immediately stunned and couldn't help but slowly type out a question mark.

When it comes to lithium iron phosphate battery technology, they are... top-tier in China.
Does this mean that Xingchen Automotive's battery packs have reached a top-tier, excellent level overall?

Is this right?
Which supplier purchased it from?

"According to the investigation, it is Shandong Weineng Environmental Protection, which was originally a second-tier battery supplier in China. It was later acquired by Xingchen Motors, which merged its R&D and production. It is possible that there was a major breakthrough in battery technology around this time."

"Where did they get so much money? To build factories and conduct integrated R&D?"

"Initially, we made money by selling electric vehicles for the elderly. Later, we received support from government investment companies and loans. According to our investigation, the profit margin of the electric vehicle market was already quite high. Using lead-acid batteries, the gross profit of a single vehicle could exceed 30%. This means that a 30,000 yuan electric vehicle could generate a profit of nearly 10,000 yuan."

Wang Chuanfu: "..."

An extremely abstract feeling arose spontaneously within him.

This sounds like it's more profitable than manufacturing cars?
Even without subsidies, their cars costing 100,000 yuan might not have a gross profit margin of 15%.

...

"But this path is no longer viable. The government has intervened to restrict the elderly-friendly vehicle industry, and the related market size has shrunk by more than half. Xingchen Automotive's original elderly-friendly vehicle business is also shrinking rapidly, forcing it to transform," the engineer added.

"Okay." Wang Chuanfu felt a little better.

Well done!!!

The government should severely crack down on these illegal manufacturers who seek exorbitant profits.

"Mr. Wang, what do you think? Should we also develop a similar model to get involved?"

The engineer suggested.

This track is still quite appealing.

Given their technical capabilities, there would be no obstacle to creating a car with similar overall quality; the only challenge would be the exterior design.

If we can sell 10,000 to 20,000 units a month, we'll make a good living!
This suggestion was made.

Wang Chuanfu couldn't help but be slightly tempted.

But soon.

He immediately shook his head, rejecting the idea.

"Not suitable."

This is inappropriate; it's not that BYD can't bend down.

Rather, he believes that, in the long run, it is not appropriate to spend energy investing in this track.

"The mini car market is currently quite profitable, mainly driven by government subsidies and demand from cities with license plate restrictions."

However, the national new energy subsidies will be phased out, and are expected to decrease further next year.

As for green license plates in cities with license plate restrictions, it's likely that such restrictions will be imposed within a year or two.

Furthermore, without any technological moat, other manufacturers will join the fray, driving up overall profit margins. Even if costs are continuously reduced, eventually only three or four companies will likely remain in the market. There's not much point in us starting R&D and joining now.”

Wang Chuanfu spoke slowly.

He has a very clear understanding of the strategic direction. The country is currently operating in this way: seemingly full of loopholes, yet it heavily supports the industry and gives the green light to new energy vehicles everywhere.

However, once a certain limit is reached, some restrictions will be tightened.

Once market penetration increases, restrictions will be tightened further.

Only through continuous technological advancements and intense competition can one survive in the market.

Many startup car companies failed because they misjudged this point, failed to grasp the general direction of policies and market changes, and ended up dying out, with some losing tens of billions of dollars.

"But this has given us inspiration. The small car market still has a considerable scale. We can accelerate the transformation of A0-class gasoline cars to pure electric vehicles and price them around 100,000 yuan."

Wang Chuanfu pondered for a moment.

Currently, they have two entry-level gasoline vehicles: the BYD F0 and the BYD F3, which are 3.4 to 4.5 meters long and are positioned in the A-class entry-level segment. Perhaps they could combine these two models to launch a brand-new A0-class entry-level car.

This level of new energy vehicle is a sector that will never go out of business.

We need to think carefully about the name.

As is well known, BYD's naming of its car models is quite meaningful.

The naming of a car model must be culturally appropriate.

It's aesthetically pleasing!
Be confident!!

"A car that's just over four meters long and is considered an entry-level model would definitely not fit into the Dynasty series, and using the naming convention from the original gasoline-powered series would be too outdated..."

In my opinion... we should call it the Ocean Series!!

Wang Chuanfu slapped his forehead, and a naming sequence full of passion and inspiration came to him.

"Great! It's expansive and grand. The Dynasty series corresponds to high-end and domineering, while the Ocean series corresponds to the vast sky and a heart full of surging waves. This naming is fantastic!"

"Mr. Wang, only those who truly understand traditional culture can appreciate the meaning behind your naming."

next to.

The secretary and engineer immediately exclaimed in admiration!
Wang Chuanfu smiled and said, "Hey—I just incorporated some insignificant traditional wisdom."

The naming of a car should complement its design.

Wang Chuanfu is quite confident in this regard.

Because of their excellent design, they have achieved great results and gained widespread recognition in the consumer market.

Otherwise, how could their sales be so high? It's because consumers have accepted them!

Some car reviewers and industry insiders criticized their design and naming as outdated, in his opinion.

—It's jealousy.

Is that really an outdated statement? Why hasn't anyone mentioned it internally? And why haven't car owners given any feedback?

This shows that after experiencing it in depth, everyone still approves!
"Of course, excellent naming and design are secondary; the key is still technological strength. We can't be the kind of car company that only focuses on appearances..."

Wang Chuanfu waved his hand and said casually.

Then he asked a crucial question.

"How is the development of the blade battery progressing?"

"Mr. Wang, we have now reached the verification stage. After several rounds of optimization and structural improvements, we expect to be able to roll off the production line in another ten months. At that time, the energy density can reach 130Wh/kg, surpassing the industry's top level."

If we continue to refine and optimize the process over a longer period, reaching 140-150Wh/kg shouldn't be a problem.

The engineer immediately replied.

Wang Chuanfu nodded, his heart already filled with confidence.

"That's great. There's no need to rush. Our current battery technology has already secured a leading position in lithium iron phosphate technology."

The blade battery is a game-changer; once it's released, it will be revolutionary. We can certainly refine it for another year or two, or even wait until it's ready for mass production before releasing it.

When it's installed in all high-volume models, the sales prospects will become incredibly promising.

...

"Mr. Wang, this quarter we have made new breakthroughs in our self-developed three-electric architecture and charging technology. The three-electric engineering department recently proposed a very creative idea, saying that we might be able to transplant the dual-gun charging architecture that we use on pure electric buses."

This was impossible before, but now, with the further improvement of our blade battery cells and the integration of the three key electrical components, I think it is entirely possible.

The engineer added.

The dual-gun parallel charging technology was originally used in their mass-produced new energy buses.

Because the batteries in large passenger buses have too large a capacity and the charging speed is too slow, each charge takes almost five or six hours, which seriously delays the operation efficiency. Therefore, this technology was developed.

Currently, there are other commercial buses on the market that also use this technology.

As the market evolves, it's almost become an essential "standard feature" for pure electric buses.

However, transplanting this technology to new energy passenger vehicles presents significant technical challenges and requires considerable creativity.

After hearing this, Wang Chuanfu's eyes lit up.

“Great! This idea would be excellent for family cars, as it could greatly alleviate the current problem of energy replenishment.”

very good!

This technical approach is something most people would never think of!

Even if we could come up with the idea, we might not be able to achieve the level of self-developed electric drive system and battery pack technology!
A solid technological moat.

It now appears that they are still too far ahead in the field of new energy.

At this pace of "producing one generation and developing another," it is impossible for competitors to catch up in the technological depth of the three core components (battery, motor, and electronic control system) in the short term.

The sales volume of blockbuster products achieved by selecting the right track.

—Little Doyle!

Even though other battery manufacturers have worked hard to catch up and their energy density is approaching their level.

But what will our competitors' reactions be when the Blade Battery is released?
With industry-leading core technologies, we can easily produce a few models and remain competitive in the new energy vehicle market!
It doesn't matter!
We are the strongest!!
……

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(End of this chapter)