Financial freedom starts with cracked apps.
Chapter 401 Strategic Planning
Shennan Pet Industry, conference room.
Lin Shen stood up and stood directly in front, using the PPT on the whiteboard to speak eloquently, emphasizing Shennan's future management policy.
That is to embrace new technologies!
The pet industry is a relatively new industry, born out of the lack of companionship among middle-aged and elderly people in modern times.
It naturally attracted a large following among young people.
In that case, we should follow the trend of the times and look for the so-called "hot spots".
Only by finding and jumping in can you become the "pig on the cusp of opportunity," instead of a helpless little piglet at the mercy of others offline.
"Therefore, every department needs to recruit high-tech talent."
Lin Shen smiled slightly.
"It's not just pet supplies that need it; pet breeding and care, pet medical care, and so on all require the rapidly developing AI and large-scale models!"
Lin Shen spoke loudly, which caused the senior executives of Shennan below the stage to fall into a state of shocked contemplation.
Of course, everyone can understand what he means, but the difficulties involved are too great.
A startup pet company venturing into emerging technologies?
Are you kidding me?
Putting aside issues like R&D funding, you simply can't compete with those big companies in terms of high-tech talent!
Everyone pondered silently, but no one dared to step forward.
After all, Lin Shen is the boss of Shennan, who would dare to stand up and contradict him?
unless……
Then, the group turned their attention to Qin Yuennan, who was standing next to Lin Shen.
Having been in the business world for a long time, she knew what they were thinking when she saw those expectant looks, so she tugged at Lin Shen's sleeve.
"The idea is good, but there are a few problems that need to be solved in its implementation."
Seeing Lin Shen looking at her with curiosity, Qin Yuennan stretched out her slender hand and began to count on her fingers.
"First of all, taking too big a step can easily tear off your only modesty."
"Although our Shennan has already passed the initial stage, the structure of many departments is not yet perfect, and some departments have not even hired anyone yet."
"Isn't it just asking for trouble by suddenly getting involved in emerging technologies now? We should set a small goal first, like how much sales we should achieve on Singles' Day?"
"One hundred million."
After thinking for a while, Lin Shen gave what he considered to be a rather conservative target.
But this goal shocked everyone present.
One hundred million?
Am I crazy or is the boss crazy?
Do you think a newly established pet company can achieve sales of 100 million yuan during Singles' Day?
tease me?
Even though everyone had great faith in Lin Shen, they didn't really believe that the goal he mentioned could be achieved.
Even Shen Yun, who had always trusted Lin Shen, remained skeptical.
"Chairman Lin, isn't this goal a bit too ambitious?"
Is it big?
After thinking for a moment, Lin Shen continued.
"Wouldn't it be enough to sell a few million bags of pet food? If we also sell some pet supplies, we should be able to reach 100 million, right?"
"You make it sound so easy."
Qin Yuennan rolled her eyes at Lin Shen speechlessly, then took a document out of the file bag and placed it in front of Lin Shen, saying softly.
"This is a market survey conducted by Wang Shuo, the marketing manager. During the 2024 Double Eleven shopping festival, pet food sales reached 59 billion yuan, a year-on-year increase of 22.92%."
That solves it.
Lin Shen snapped his fingers crisply and chuckled.
"It shouldn't be unreasonable for us to have 100 million out of 6 billion, right?"
"You overestimate us."
Qin Yuennan sighed softly and continued.
"Of the 60 billion yuan in profits, Myfoodie has the largest market share, accounting for about 7%."
"So, the company with the highest sales volume only has 4.2 million yuan. Are you saying that our emerging pet industry company needs to reach 25% of its sales volume?"
“They are big-name companies that have been around for over a decade! It will take us at least a few years to catch up.”
"They definitely can't compare."
Lin Shen smiled slightly.
"But Sister Nan, don't you want to be stronger than the Chongyou family?"
"..."
Lin Shen's words made Qin Yuennan fall into deep thought.
She seemed to understand what Lin Shen meant by setting a target of 100 million.
As the former marketing director of Chongyoujia, Qin Yuenan has a thorough understanding of Chongyoujia's market share in 2024.
During the Double Eleven period, it accounted for approximately 2% of the market share, which translates to over 100 million yuan in sales.
In other words, Lin Shen wants Shennan, which has only been established for a few months, to catch up with Chongyou Family?
is it possible?
Seeing Qin Yuennan deep in thought, Lin Shen smiled and said.
"Don't worry, it's all about marketing during Singles' Day. Aren't you the expert on that, Sister Nan?"
"But it will require a considerable amount of money."
Qin Yuennan frowned and pondered.
"Just getting online channels in will cost several million, not including live streaming promotions and advertising."
"Don't worry, I'll take care of it. You don't need to worry about the funds."
Lin Shen smiled slightly.
"I'll give you another ten million then, Sister Nan. As for the live streaming promotion, I'll take care of that."
"alright."
Since Lin Shen has said so, all Qin Yuennan can do is support him.
However, she still gave Lin Shen a heads-up.
"Based on Mr. Shen's production capacity, I think our sales during the Double Eleven period will be at most around 50 million."
"Chairman Qin, you don't need to worry about production volume."
Shen Yun suddenly interjected with a smile.
"There is still more than a month until Singles' Day, and I can continue to expand the factory's production lines during this period. Reaching a production volume of 100 million yuan by the end of the month will not be a problem."
"I will fully support Chairman Lin's goals!"
"..."
Faced with Shen Yun's ingratiation towards Lin Shen, Qin Yuening glanced coldly at this scheming mature woman and couldn't help but feel uneasy.
That makes it sound like you're the bad guy!
Who doesn't support Lin Shen?
I also support this, but I suggest setting an achievable goal based on the current situation to boost morale.
Instead, you're busy flattering everyone. The company needs sycophants like that last thing.
After internally criticizing Shen Yun, Qin Yuening pretended to be very magnanimous and said calmly.
"Then I'll leave it to Mr. Shen. I have no further objections to this matter."
"Then let's move on to the next item."
Lin Shen turned his attention to Qi Hao.
"Qi Hao, what are your thoughts on pet healthcare?" "Hmm..."
After carefully considering his words, Qi Hao saw Lin Shenchao nod to him, so he got up, straightened his clothes, and then went to the front of the stage to speak eloquently.
"First of all, I hope Chairman Lin can support me in establishing Shennan's first pet hospital in Shanghai."
"Of course I support it."
Lin Shen smiled slightly.
"Just take care of the business license and other permits. Tell me what you need, such as the venue, equipment, and staff. You can make all the decisions about these aspects."
!! ?
Upon hearing that Lin Shen was entrusting him with so much power, Qi Hao was flattered and quickly waved his hand.
"No need, Mr. Lin. I will report to you later. If there are any shortcomings, I will need your guidance."
"As a top student from the Royal Veterinary College of London, do you think I know more about pet medicine than you do?"
Lin Shen stood up, patted Qi Hao on the shoulder, and smiled.
“Although I don’t know anything about this, I know it’s much better to let someone who knows do it than to let someone like me, an outsider, interfere. So go ahead and do it. I’ll be your guarantee.”
"Chairman Lin..."
Lin Shen's words deeply moved Qi Hao.
He had seen too many company bosses meddle in things they weren't good at, instructing their subordinates to do things according to their own ideas, resulting in a complete mess, while the people around them fawned over them.
This is the kind of company Qi Hao least wants to join, and he believes it has the least promising future.
Lin Shen's actions, however, seemed to be a powerful stimulant, putting him at ease.
Having such a reasonable boss to support me is just too awesome!
If one doesn't interfere in the affairs but only provides financial assistance, wouldn't one be able to do things with peace of mind?
Qi Hao rubbed his hands together, eager to try, and excitedly reported his plan to Lin Shen.
"I recently got in touch with my senior and junior classmates, as well as my mentor. He's long harbored aspirations for China and is now considering working here. What do you think..."
"Of course, no problem!"
Lin Shen's eyes lit up.
A professor at the Royal College of the First in London?
This is absolutely top-notch talent!
If we could recruit Shen Nan, using her as a brand for the pet hospital, we might be able to quickly establish our reputation!
"Give me your advisor's contact information."
Lin Shen was already eager to win over his mentor, Qi Hao.
“As long as he’s willing to come to Shennan, even if it’s just as a figurehead, we can negotiate any terms.”
"I'll ask him about it later."
Qi Hao nodded, then spoke somewhat reservedly.
"However, Chairman Lin, if we start from scratch in the pet medical field, the required funds may be very large, because most of the medical equipment is imported from abroad, and our domestic pet medical equipment is still in its infancy."
"As I said, funding is the last thing you need to worry about."
Lin Shen smiled and held up two fingers.
"Twenty million, is that enough?"
Twenty million?
This price really startled Qi Hao.
According to his calculations, the initial funding for establishing the pet hospital, including one million for site rental, two million for equipment purchase, employee salaries, and other miscellaneous operating expenses and costs, would definitely not exceed five million.
As a result, Chairman Lin directly quadrupled the price?
This startled Qi Hao, who hurriedly waved his hands to explain.
"Chairman Lin, we don't need that much, five million will suffice."
"Then I'll give you ten million."
Lin Shen said with a smile.
"Because this is the first pet hospital in Shennan, I hope that both the location and the equipment costs will surpass other pet brands, so as to make our name known."
"So we don't need to worry about costs for now. Let's go all out and be as luxurious as possible. After all, we still need to conquer the upper-level market in the future. The lower-level market is just the foundation for our survival."
"I see."
Qi Hao nodded in agreement, then bowed in thanks.
"Thank you for your support, Chairman Lin. I will definitely follow your vision to build Shennan Pet Hospital!"
"I believe you!"
Lin Shen patted Qi Hao's shoulder with a smile, then shifted his gaze to Yang Han's face. He noticed Yang Han staring at him expectantly and chuckled softly.
"Yang Han, what do you want to say? It's your turn. I'd like to hear your plans for pet breeding."
"Cough cough!"
Yang Han coughed twice before excitedly recounting the story.
"My idea is actually similar to Mr. Qi's. I also hope to establish a pet breeding center exclusively for Shennan and hope to get your support."
“I’ve already calculated the capital cost for you, because our pet breeding center can be located in the high-tech zone or the suburbs, unlike physical stores which need to be in a prime location.”
"Therefore, the venue-related costs are only around 800,000, but we have a major expense, which is the purchase of breeding pets."
Yang Han spoke softly to the other senior executives of Shennan.
“A show-quality breeding cat costs around 50,000 yuan, and a show-quality breeding dog of various breeds costs around 80,000 yuan.”
"Based on the optimal ratio of eight females and two males, the purchase of breeding pets alone would cost around one million, or even more..."
Da da da—!
Before Yang Han could finish speaking, Lin Shen, who was sitting in his seat, tapped the table lightly to interrupt him and smiled gently.
"I think I just emphasized that you don't need to worry about the funding at all. You just need to tell me how much money you need and the direction of development."
"Ok."
Yang Han couldn't help but breathe a sigh of relief.
When Lin Shen interrupted him, he was a little nervous, worried that he might have said something wrong, or that the funds needed were too much.
But Lin Shen's words were a shot in the arm for him.
However, this made Yang Han unable to help but feel uneasy.
If the meeting doesn't focus on discussing funds, then what should it discuss?
Since Chairman Lin said he would fully support it, Yang Han continued.
"Improving the pet breeding center would also cost around five million."
"Then I'll give you ten million. Okay, it's settled."
Lin Shen paid very readily, which made Xu Lei, his secretary, feel uneasy.
The meeting had only been going on for an hour, and Chairman Lin had already thrown out 30 million...
He didn't change his expression at all, and didn't even blink anymore. That's too arrogant!
"Is the matter at the pet breeding center settled for now?"
"It's alright, Chairman Lin."
After Yang Han finished speaking, Lin Shen smiled and turned his gaze to the last person.
"Lin Ping, tell me about the customer service department."
"it is good."
Lin Ping seemed a little nervous, but after nearly a month of learning and exploration, she had developed her own unique insights into the strategic concepts of the customer service department.
"The customer service department has established six quantifiable indicators: service efficiency, user stickiness, business empowerment, cross-departmental collaboration, and compliance risks."
"Regarding service efficiency, we should reduce the corresponding customer service time to within two hours..."
Lin Ping's initial explanation might have been a bit complicated and tedious, but as time went on, she gradually got into the mindset of a customer service manager and spoke fluently about her responsibilities.
This made Lin Shen nod repeatedly, admiring and praising the young woman's amazing progress.
That's great!
The fact that she was able to rise from an ordinary cat cafe owner to where she is today is not only due to the help of the [Goddess Cultivation System], but also largely thanks to her experience and talent.
Isn't it much better to cultivate a woman who can help you than to have those pretty but useless women?
Lin Shen's gaze towards the beautiful young woman, Lin Ping, grew even more intense... (End of Chapter)
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