Internet moguls are being held hostage by the entertainment system!

Chapter 448 Chen Xiu: I'm in the content industry chain business! (Bonus chapter, please vote!)
"This time I came here, I tried out the pre-beta version of Genshin Impact..."

Chen Xiu stopped, turned to look at Cai Haoyu and the other two sitting side by side, and continued, "The experience is so-so, and the anime style is a continuation of the characteristics of the Honkai Impact game."

What does "barely managing" mean?

Cai Haoyu's eyebrows twitched, his eyes narrowed, and he said with dissatisfaction.

Liu Wei and Luo Yuhao, who were sitting on either side of him, also showed expressions of dissatisfaction with Chen Xiu's evaluation.

Chen Xiu took a sip of coffee, unconcerned, and asked in return, "Do you know what the last game I rated as barely passable was?"

All three heads shook in unison, utterly bewildered.

Chen Xiu slammed the coffee cup back onto the table and leaned over to say, "That game is called Honor of Kings, and it's still Tencent's cash cow."

"Huh???" *3
Cai Haoyu and the other two stared at Chen Xiu in surprise, not expecting him to have such a high opinion of Genshin Impact.

"So you mean Genshin Impact can become as popular as Honor of Kings?"

The petite Liu Wei asked tentatively, his small eyes filled with anticipation for a bright future.

Chen Xiu shook her head: "I can't represent the market. My opinion is just one person's opinion. Just listen to it for fun and don't take it too seriously."

"..."

The enthusiasm that the three had just generated was quickly dampened by this bucket of cold water.

Seeing the fluctuating emotions of the others, Chen Xiu subtly twitched her lips and abruptly changed the subject, saying, "However, I do have some different thoughts about the Genshin Impact game."

"what idea?"

Cai Haoyu was eager to ask more questions, thinking that the Douyin in Chen Xiu's hands might become a future promotional channel for Genshin Impact.

However, unexpectedly, Chen Xiu's advice had absolutely nothing to do with Douyin.

"I think the character design and storyline of Genshin Impact are quite interesting. If it could be adapted into a film or television series, it might help drive traffic to the game in the early stages, and then the game could feed that traffic back to the animation later."

"This is a very good closed loop for entertainment products."

Cai Haoyu and the other two were taken aback for a moment, and there was some surprise in each other's eyes, but after thinking about it, they all understood.

After all, it's common knowledge in the industry that Chen Xiu enjoys making movies and acting.

"Cough cough."

Cai Haoyu coughed twice, pondered for a moment, and weighed the pros and cons of Chen Xiu's suggestion in his mind.

A moment later, the uncertainty on his face intensified until his brows furrowed and he finally voiced his doubt.

"Chen Xiu, do you mean to make Genshin Impact into a 3D movie?"

"It's not about movies. Even Warcraft and Hollywood didn't succeed, so don't even think about making movies right now!"

"What kind of film is it supposed to be?"

"We can adapt it into an animated series, update it regularly on the platform, and use the work to drive traffic to the game. The user groups of anime games and anime overlap significantly, basically the same group of people, so we can completely complement each other's strengths."

Chen Xiu offered her advice very seriously.

In its previous life, Genshin Impact quickly gained popularity, becoming a globally popular IP in less than a year after its release.

Chen Xiu isn't particularly enthusiastic about games, so he can't offer much advice based on Genshin Impact, but he understands IP management and its adaptation into film and television...

These are things that the original spirit lacked in its previous life.

Upon hearing that Genshin Impact would be adapted into an animated film, Cai Haoyu's uncertainty did not diminish much.

“We’re not sure if this game will be a hit right now. Creating promotional animations in advance is both time-consuming and full of uncertainty. I think we should focus on games that have already succeeded.”

"agree."

"agree."

Liu Wei and Luo Yuhao gave their approval one after another, their expressions both carrying a hidden meaning, as if to say that the Genshin Impact animation wasn't very good, but the rest was acceptable.

Chen Xiu looked at the three of them noncommittally and asked, "If you were to entrust me with the task of adapting Genshin Impact into an anime, would you be willing?"

"What do you mean?"

"It's just about selling me the anime adaptation rights to Genshin Impact. You don't have to worry about anything. I'll find a screenwriter to prepare the script and then have an animation production company make it. The broadcast time will also match the game's release date."

"..."

Cai Haoyu and the other two exchanged surprised glances, and the atmosphere in the office returned to calm.

Chen Xiu remained calm and composed, offering no words of encouragement.

For him, the anime adaptation rights for Genshin Impact were something he neither liked nor disliked; it would be better if he had them, but it wouldn't matter if he didn't. Since he had come all this way today, he decided to try mentioning it.

In recent years, IP adaptations have become very popular, and the copyrights of many novels have been sold for exorbitant prices.

However, as hot money gradually withdrew from the entertainment industry last year, and TV dramas adapted from IPs frequently flopped, people realized that novel adaptations were not actually that popular.

Take a top-rated novel on a certain platform as an example. Its reach is at most tens of millions, and among these tens of millions of people, only about one percent will actually read the entire book.

In contrast, the number of loyal users of the Genshin Impact game is in the hundreds of millions, and the reach of this IP is far greater than that of the novel.

Moreover, there is virtually no barrier between 2D games and 2D animation.

If Cai Haoyu and his team are willing to sell the anime adaptation rights to the Genshin Impact game, Chen Xiu only needs to worry about the broadcast of the first season of the anime. After that, with the release of the game, the anime will be a sure thing.

Do you think Genshin Impact can be made into an animation?

Seeing the hesitation in Cai Haoyu's eyes, Chen Xiu smiled and began her chant. "Games are also part of the entertainment industry. Unlike movies and TV series, games provide users with a better experience because of their interactivity."

"You guys are professionals in game development, so I won't do things that outsiders like me would do. Similarly, you're probably not as professional as me in film and television production."

"Taking the experience I just had as an example, I think Genshin Impact can take the whole industry route, from game promotion to e-sports and cultural festivals, and from anime series adaptations to animated films."

Chen Xiu stopped and looked at them with a serious expression.

"Whether it's Douyin or Datang Pictures, they are both in the content industry chain circle. What I'm doing is actually the industry chain business."

Cai Haoyu's doubts lessened considerably, and his hand unconsciously touched his chin.

After touching it for a while, he suddenly looked up at Chen Xiu, his expression becoming eager to try it out.

"If, and I mean if, miHoYo were to work with you on making the Genshin Impact animated film, would that be feasible?"

"Old Cai, I'm a shareholder of miHoYo, you don't need to be so careful when you talk to me."

Chen Xiu rolled her eyes, easing Cai Haoyu's tense negotiating mood.

He smiled slightly embarrassedly: "Do you think we could make it together?"

"no!"

Cai Haoyu froze, and the smile that had just appeared vanished instantly.

"Why? If we cooperate, I can waive your animation adaptation rights fee."

"Your game hasn't even been released yet, and the animation adaptation rights aren't worth much... Of course, that's not the point. The main point is, as I said before, professionals should do what they're good at. I don't understand game development, so I've never bothered with miHoYo's management and R&D. You don't understand animation production either, so why are you meddling in?"

Chen Xiu's explanation sounded rather helpless.

Many game developers like to personally direct film and television production companies when they collaborate with them, fearing that the characters they create will be overlooked.

However, unlike games, the limited length of film and television works forces creators to make choices.

Hearing Chen Xiu's words, Cai Haoyu expressed his understanding, but still wanted to try again.

"We won't get involved in the animation production; we'll just invest money. Is it possible to collaborate like this?"

"Ok??"

Chen Xiu's gaze shifted as she looked at Cai Haoyu, wanting to ask: What are you after?

Cai Haoyu hesitated for a moment before explaining, "Actually, we had long considered extending the game into the film and television industry. Initially, we planned to adapt the Honkai series first, but we didn't expect Genshin Impact to come out of it."

Chen Xiomo picked up his coffee, took a sip, and said, "So my idea for an animated adaptation is the same as yours?"

"Yes! We've also considered collaborating with other film and television production companies, but we don't understand the ins and outs and are afraid of being scammed."

Cai Haoyu stopped and looked at Chen Xiu, his meaning all too clear: cooperating with you is no big deal.

Chen Xiu thought about it and realized that made sense.

Those people in the entertainment industry are all starving now. If someone from the gaming industry were to come in asking for a collaboration, they would definitely be swindled out of everything.

"It's true that you shouldn't invest blindly if you don't understand something. So, what are your thoughts on cooperation?"

"I'll get you a refill of your coffee, let's chat."

Cai Haoyu picked up Chen Xiu's coffee cup and went to the coffee machine to refill it.

Then, the two continued their discussion about collaborating on the animated adaptation, while Liu Wei and Luo Yuhao, who had been silent on the sidelines, also shared their opinions.

Most film and television productions involve multiple production companies, and Chen Xiu was already very familiar with this kind of collaboration, so towards the end of the conversation, he was the one doing most of the talking while Cai Haoyu was listening.

After finishing their second cup of coffee, both parties reached a preliminary consensus on their cooperation intentions.

"By the way! When do you plan to release Genshin Impact?"

Chen Xiu asked Cai Haoyu, "The version that the four of you just played isn't even the first closed beta test. It should still be a while before it's officially launched."

Cai Haoyu estimated: "The first phase of internal testing will be in June. We will then refine it based on user experience. If all goes well, it can be launched at the beginning of next year. If there are any unexpected events, the time will be delayed, but it will not be delayed past next year at the latest."

"clear."

Chen Xiu nodded slightly, then thought of another matter on this trip.

"By the way, Pony Ma said that Tencent wants to invest in miHoYo and asked me to act as a go-between. What are your thoughts?"

"This one……"

Cai Haoyu turned to look at Liu Wei and Luo Yuhao, and they both looked somewhat unwilling.

Chen Xiu's eyes flickered slightly, and she understood, saying, "I'm just passing on a message for him, so don't have any concerns."

"Hmm~"

Cai Haoyu hesitated for a moment before politely declining, saying, "Mihoyo is not short of funds at the moment. We appreciate Tencent's kindness, but we really don't need to invest."

"OK, then it's all over."

"Huh?? Is everything alright?"

"That's right! Didn't I already say that I'm just helping to pass on a message? Whether you agree or not, it's up to me."

The message has been delivered; whether it succeeds or not, Chen Xiu will not take responsibility.

(End of this chapter)