Internet moguls are being held hostage by the entertainment system!

Chapter 327 A Variety of Promotional Methods for Spring Festival Films
February 1st, in the chairman's office of Datang Pictures.

Chen Xiu sat leisurely on the sofa, brewing coffee, while Wei Feng, sitting to his side, reported to him as usual.

"...The crew for 'Sheep Without a Shepherd' has been successfully assembled, and Chen Sicheng is expected to be able to depart for Thailand to prepare for filming after the Spring Festival season ends."

After speaking, Wei Feng glanced at Chen Xiu, and after seeing him nod in confirmation, he went on to talk about another project that was about to start filming.

"Auditions for the cast of 'The Long Journey Home' are underway. The second male lead has been confirmed as Yi Yangqianxi. The other roles are for older actors and require public auditions..."

"The company's artists are too young, which is a disadvantage. You should ask Yang Ming to pay more attention to the middle-aged artists in the market."

Chen Xiu stopped what she was doing and pointed out the problem.

"Ok, I see."

Signing new talent, while offering good potential and significant future growth opportunities, is a highly cost-effective strategy, but its current market acceptance is relatively low.

Especially in the film market, the age of mainstream actors is mostly between 30 and 50, and the artists signed by Datang Pictures are relatively too young.

This results in many key roles needing to be filled through external auditions, which, to some extent, is a waste of resources.

After taking notes on the actors' issues, Wei Feng was about to continue his report when Chen Xiu asked about another topic first.

"Has the live stream next door started yet?"

Wei Feng glanced at the clock on the wall and confirmed, "It has already started. Zhang Zili is watching it."

"OK, you can continue."

Wei Feng picked up the document and reported on the progress of Datang Pictures' projects filed this year, but some of his thoughts drifted to the live broadcast room next door after Chen Xiu's question.

At this time, with only half a month left before the Spring Festival holiday, the promotion of various blockbuster films is in full swing.

The box office success of films like "Better Days" and "The Ex-Files 3" has also attracted various marketing companies to Douyin (TikTok) for internet marketing promotion.

Seeing others buying Dou+ for promotion, other film producers also have a mindset: if I don't buy Dou+ promotion, but others do, then I will fall behind in terms of publicity.

Driven by this idea, Dou+'s film and television promotion sales reached 1 million yuan in the past week.

Movies released during the Spring Festival season are vying to purchase Dou+ (TikTok's Chinese version) for promotion and publicity.

To get real-time updates on the impact of the internet, Datang Pictures has set up a dedicated live streaming room within the company, where the creative team behind "Detective Chinatown 2" is currently promoting the film.

"This time, the Detective Chinatown team went to New York. Qin Feng and Tang Ren were driving a horse-drawn carriage in Times Square..."

Wearing a trench coat, Peng Yuchang vividly recounted the content of the trailer for "Detective Chinatown 2".

Wang Baoqiang, who was standing next to him, would also chime in.

The Detective Chinatown duo were already well-known to moviegoers when the first Detective Chinatown movie was released. Today, we'll be introducing Bai Lu, who plays Kiko, and Xiao Yang, who plays Kiko under a different identity.

They all received special training before the live broadcast, and the overall atmosphere was not awkward.

Thanks to Dou+, the number of viewers in the live stream skyrocketed, quickly surpassing 15!

Watching Peng Yuchang and Wang Baoqiang's earnest narration, Zhang Zili, standing behind the camera, nodded with satisfaction.

The promotional strategy for "Detective Chinatown 2" on Douyin is proceeding entirely according to his plan.

For the first half of the month, they only purchased a small amount of traffic for pre-heating. Starting today, they will increase their investment in Dou+ to boost the promotion and publicity of the movie!
Zhang Zili has been observing the data for half a month and feels that the popularity of this live broadcast is definitely not low.

Just as he had predicted, the number of online users did indeed surge.

Just as the live stream was proceeding normally, the staff member in charge of backstage operations suddenly came over and delivered a message to Zhang Zili.

"Mr. Zhang, other companies in the same product category are also doing live streaming, and their traffic is quite good."

"Huh? What do you mean?"

The staff from Douyin Company who came to provide support were stunned for a moment, then realized that Zhang Zili couldn't understand what they were saying.

"Other movies are also being streamed live."

"what movie?"

"Come and take a look."

Zhang Zili followed nervously and then saw the live streams for "Monster Hunt 2", "The Monkey King 3", and "The Nineteen Ancestors", all of which were movies released during the Spring Festival.

Looking at the number of viewers in the three live streams and the lineup of celebrities personally involved in the promotion, Zhang Zili felt a sudden tightness in his chest.

His face paled as he realized that other companies must have come up with the same promotional plan for Douyin that he had devised!
This situation made Zhang Zili nervously check the number of online viewers in the "Detective Chinatown 2" live stream. Fortunately, his team still had the highest number of online viewers among the four movies, but the competition was not low either.

The current situation is that everyone is working hard, it's just a matter of who falls behind first.

Unexpectedly, before the box office battle of the Spring Festival season has even begun, the publicity and distribution battle has already started on Douyin (TikTok).

After staring at his own live stream for a while, feeling helpless, Zhang Zili quietly left the live stream and walked towards Chen Xiu's office.

……

"Boss, I checked the official accounts of these three companies, and their promotional strategies are consistent with ours. I feel that they have copied our promotional plans."

"The fact that it could be so easily copied shows that the promotional plan wasn't very good." Chen Xiu commented while taking out her phone to watch the live stream.

"You two take out your phones and come look at them together!"

"Okay."
Three mobile phones were placed side by side, with the screens showing live streams of "Monster Hunt 2", "The Monkey King 3", and "The Nineteen Generations of Ancestors" respectively, while the computer screen showed the live stream of "Detective Chinatown 2".

Among them, "Monster Hunt 2" had the fewest online viewers, and the barrage comments were mostly filled with "one-finger Zen" (a popular internet slang term for a single-finger gesture), leaving the creative team speechless with embarrassment.

The first one out!

Then, the number of online viewers for "Journey to the West: The Land of Women" and "The Nineteen Generations of Ancestors" was almost the same, both around 10.

In the former's live stream, Zhao Liying and Feng Shaofeng were promoting their on-screen couple status; in the latter, it turned out that Deyun Club was using a live stream of crosstalk to promote the movie!

On the screen, Fatty Guo and his apprentices were performing crosstalk in various ways, which made Chen Xiu's eyes show a thoughtful expression.

High-quality content seems to have surpassed simply having idol stars...

After watching for a while, Wei Feng couldn't help but ask, "Mr. Zhang, in this live stream, 'Detective Chinatown 2' is still the most popular!"

"Currently, that's true. But if this trend continues, our advantage in using Douyin to promote the movie will be leveled out. Everyone will be using the same method to promote, and the final results will be similar."

Don't you have a strategy for dealing with this?

"Time is too tight, there are only half a month left, even if we think of it, there is no time to implement it."

Zhang Zili frowned, feeling helpless about the current situation.

During their discussion, Chen Xiu noticed something else: "Wasn't 'Operation Red Sea' broadcast live?"

"The event organizer didn't mention anything about 'Operation Red Sea,' should we look it up?"

Chen Xiu left the "Monster Hunt 2" live stream, searched for the term "Operation Red Sea," and then the content showed that the live stream was in progress...

Click to view, and the resounding "thuds" completely drowned out the noise from the other two live streams.

Chen Xiu and the other two stared intently, all thinking: This live broadcast of "Operation Red Sea" is even more exciting than the combined efforts of all the disciples and grand-disciples of Deyun Society!

In the live stream, soldiers dressed in naval uniforms, with dark skin and crew cuts, were performing a military dance.

Huang Jingyu, Zhang Yi, Du Jiang, Yin Fang... these tough-guy stars who played the Jiaolong Commando in "Operation Red Sea" are standing at the front leading the dance.

The military dance lasted for 5 minutes, after which everyone else left, leaving only the film's creators to begin the regular live broadcast process.

This unconventional approach immediately attracted the attention of netizens, directly compensating for the disadvantage of "Operation Red Sea" lacking big-name stars, and the number of online viewers quickly soared to 13.

Similar to the live streaming approach of Deyun Club's crosstalk performances, both aim to win over audiences with their content.

Looking at the various ways to promote live streaming, Chen Xiu felt that the Douyin promotion for "Detective Chinatown 2" was too monotonous and lacked any unique features!
"If we promote ourselves in the original way, we probably won't have much of an advantage, will we?"

"really……"

Faced with the facts, Zhang Zili had no way to defend himself.

Wei Feng glanced at Zhang Zili, intending to reprimand him, but considering that Chen Xiu had already spoken, he had no choice but to suppress his dissatisfaction.

Chen Xiu pondered for a moment, looked up at the computer screen, then glanced at the three mobile phones in front of the computer, and then the corners of her mouth suddenly turned up to both sides.

"Ah!"

"..."*2
Wei Feng and Zhang Zili were both stunned, neither of them expecting their boss to react this way.

Chen Xiu chuckled softly, thinking to herself: All the movies are promoting themselves on Douyin, all the movies are buying Dou+ (Douyin's promotional platform). The Spring Festival movie season hasn't even started yet, and I've already won a round!

Seeing Chen Xiu laughing for no apparent reason, Zhang Zili asked worriedly, "Boss, are you alright?"

"Heh, of course it's fine! Everyone is doing their best to promote their movies, everyone is putting in the effort, so the market will become bigger, isn't that a good thing?"

Chen Xiu's overjoyed words elicited a hint of understanding from Wei Feng, while Zhang Zili remained doubtful.

"But if this continues, 'Detective Chinatown 2' will lose its promotional advantage..."

"It's all about human effort, and advantages are created by people. If they can come up with creative ideas, why can't we? Don't forget, I was the one who first promoted the movie via live stream!"

Chen Xiu's smile vanished, and she stared intently at Zhang Zili.

That confident look in his eyes made Zhang Zili involuntarily feel a sense of trust.

"Boss, what should we do?"

"The live broadcast of 'Detective Chinatown 2' has ended. Go over and call them over, and tell them that you have a new promotional plan."

"Ok."

Zhang Zili left the office, both surprised and delighted.

After he left, Wei Feng, understanding the implication, said, "Boss, you have an idea?"

"Hmm, I've thought of something interesting..."

(End of this chapter)