Internet moguls are being held hostage by the entertainment system!

Chapter 308 First Douyin Livestream Sales Event: Selling Movie Tickets
April 14rd, Fangheng Fashion Center.

Tian Xinwei, Zhou Ye, and Jiang Qiming arrived at the agreed location, Douyin Company headquarters, 10 minutes early.

Upon arrival, they found that many employees had already started working.

To conceal their identities, Tian Xinwei and her two companions wore masks and hats when they arrived, making them stand out conspicuously to the Douyin employees.

However, given that the company's boss is a celebrity and frequently holds various events for publicity and promotion, the employees were not surprised by Tian Xinwei and her two companions.

Tian Xinwei and the other two waited at the door while their agent went to ask the receptionist about the situation. Then the agent led the receptionist back.

"Hello, are you the celebrities who agreed to come and do a live broadcast at 9 o'clock?"

"Yes!" *3
"Please follow me, the live broadcast room is this way."

Tian Xinwei and her two companions, along with their agent, followed the receptionist straight into Douyin Company.

As they passed the front desk, Tian Xinwei and the others all showed a look of surprise on their faces.

The office area that appeared before them almost occupied the entire floor, with hundreds of workstations, most of which were already occupied by all sorts of people.

As they walked through the large office area, Tian Xinwei and the others thought: This is what a large company looks like...

The receptionist led them to a quiet room at the back, knocked twice, and slowly opened the door.

"Good morning, Mr. Chen!"

"Hello."

Hearing the familiar voice, Tian Xinwei and the others looked inside and saw Chen Xiu, wearing a trench coat, standing among a group of people, looking at them and nodding.

This seemingly ordinary greeting, however, made Tian Xinwei and her companions involuntarily shut their mouths and fall silent, as if trembling with fear.

When Chen Xiu was working at Datang Pictures, she would often go to the break room to drink coffee and chat with company employees or artists without any airs.

This gentle and friendly attitude is very effective in building rapport, and it also made Tian Xinwei and the others feel that the billionaire was actually quite similar to the older brother next door.

However, having witnessed the scale of Douyin Company, and having seen how Chen Xiu gave orders to the technicians, I was deeply impressed.

No matter how slow-witted they were, they couldn't possibly compare the person in front of them to the older brother next door.

Chen Xiu had just finished explaining her requirements to the technicians when she saw Tian Xinwei and the others still standing at the door, so she waved to them.

Tian Xinwei and the others didn't dare to dawdle and rushed over to Chen Xiu.

Seeing the three people still wearing masks and hats, Chen Xiu nodded to the agent who brought them over and said, "The live stream starts at 10 o'clock. You guys take a look at the script later. This time, the task is to sell 100 million tickets for the movie 'Better Days' in the live stream!"

"Boss, can we be live streamers?"

Zhou Ye spoke first, her exposed eyes filled with surprise and resistance.

Chen Xiu glanced at her: "Is there a problem?"

"We're celebrities! How can celebrities sell products via live streaming?"

Zhou Ye said sullenly that as a seasoned internet surfer, she was quite familiar with the online celebrities who recommended products via live streaming on Taobao, and she also assumed that their level was lower than that of celebrities.

At this stage, there is still a significant professional barrier between live-streaming e-commerce influencers and celebrities.

Chen Xiu showed no displeasure at Zhou Ye's answer.

He knew this was human nature; it was normal for a young girl to have slightly skewed ideas and place too much importance on the celebrity status.

Tian Xinwei and Jiang Qiming probably thought the same thing, but they just didn't say it out loud.

Chen Xiu beckoned to Zhou Ye, signaling her to come closer.

Seeing his boss's actions, Zhou Ye, realizing how careless he had been with his words, hurriedly explained, "Boss, that's not what I meant..."

"I understand, but can I ask you a few questions first?"

"can."

"Do you want to be famous?"

"think."

"Which is more important to you: being famous or maintaining a respectable image?"

Chen Xiu didn't preach any grand principles or discuss whether actors should sell movie tickets for their own films via live streaming. She simply asked the core question directly.

Faced with his indifferent gaze, Zhou Ye's eyes could only tremble slightly, but he dared not look away, and then he uttered a single word in a voice barely audible.

"red……"

"I have no more questions. Do you still want to continue your explanation?"

"no need."

"OK, let's get ready. I'll be appearing on camera with you guys in the live stream later."

"Huh??" *3
Zhou Ye's eyes widened suddenly, and Tian Xinwei and Jiang Qiming beside him also exclaimed in surprise.

They never expected that someone of Chen Xiu's status would be willing to appear on camera as a live streamer to sell goods... Then, they immediately thought, if Chen Xiu is willing to do live streaming to sell goods, what are they still acting so high and mighty for?
Thinking of this, Tian Xinwei and Jiang Qiming were alright, but Zhou Ye's eyes seemed to overflow with embarrassment, and he slowly lowered his head as well.

"Zhou Ye, you're the main character in the live stream later!"

Chen Xiu's casual remark made Zhou Ye jerk up.

"Boss, why am I the main character?" "Your Douyin fans are higher than theirs. You bought so many Dou+ in the early stages, and you've accumulated enough popularity. Now it's time to monetize it, so of course you have to be the one to handle it."

"But your fans are taller than mine..."

"You are the main actors in the movie, and today I'm just here to support you."

Chen Xiu smiled at Zhou Ye as a gesture of comfort.

Over the past week, he has successfully promoted the Dou+ function to the film and television industry by leveraging the online promotion of "Better Days," allowing those who need it to witness the power of traffic.

Now he wants to show those aspiring livestreamers what the possibilities are of selling products via Douyin livestream!
Although Douyin currently has no plans to enter the e-commerce market, there is still much work to be done. Live streaming sales are a preliminary step in the e-commerce process. Once live streaming sales are done well, entering the e-commerce field later will be a natural progression.

Chen Xiu personally participated in the live-streaming sales of tickets for the movie "Better Days," both for the film's promotion and to improve Douyin's business chain.
Thinking of this, Chen Xiu confirmed with Tian Xinwei and the other two again: "You guys stay here and practice your lines, just like you usually do. Director Zeng won't be here for another half hour. He'll just be giving instructions; there's nothing for you to prepare."

"Understood."*3
The three newlyweds shouted in unison.

Chen Xiu nodded to them, already considering whether she could sell 100 million movie tickets through this live-streaming sales event.

With 100 million copies sold, including discounts, and an average ticket price of 30 yuan per copy, that's 3000 million yuan in box office revenue.

……

"Dingle bell! Dingle bell!"

Wang Zhonglei, who was checking the online pre-sale box office figures for the first week of "Youth", frowned slightly when he heard the phone ring.

He picked up the phone and saw, "Damn, it's Feng Kuzi..." A hint of disgust flashed across Wang Zhonglei's face.

Ever since last week, when Feng Kuzi came to Wang Zhonglei and encouraged him to buy Dou+ promotional materials for "Youth" on Douyin, Feng Kuzi has been labeled a "traitor" in Wang Zhonglei's mind.

However, given their long-standing cooperative relationship and the fact that Feng Kuzi had not yet openly declared his intention to curry favor with Chen Xiu, Wang Zhonglei was reluctant to turn against him.

Holding his phone, he thought for two seconds before answering the call.

"Hello, Director Feng."

"Zhonglei, why are you only answering the phone now?"

"I was busy just now! What's wrong?"

"Go check Douyin (TikTok) right now! The marketing for 'Better Days' has come up with a new trick – this time they're selling movie tickets directly!"

"what?!"

Wang Zhonglei's voice echoed in the office, and his expression froze for a moment.

He was stunned for only a moment before he immediately reacted and shouted into the phone, "Don't hang up yet. I have Douyin software on my computer. Tell me what exactly happened."

After saying that, Wang Zhonglei opened Douyin on his computer and put his phone on the table to turn on speakerphone.

"If you hate Chen Xiu so much, why do you have Douyin software on your computer?"

The probing question from Feng Kuzi left Wang Zhonglei momentarily stunned.

The more you dislike someone, the more you tend to try to understand them.

However, Wang Zhonglei was ashamed to admit it and interrupted, "Don't worry about such trivial matters. First, tell me the specifics of selling movie tickets."

"Oh, just open Douyin and search for the 'Better Days' live stream, and you'll understand."

"Okay, don't hang up yet."

Wang Zhonglei quickly did as instructed, and a live stream page popped up on the computer screen. Zhou Ye and Chen Xiu stood in the middle, Tian Xinwei and Jiang Qiming were on either side, and Zeng Guoxiang stood on the far side, looking like a clueless new recruit.

"Hello everyone! This event to thank our movie fans is being held in partnership with Maoyan Movies, and the discounts are really great."

"If you want to watch 'Better Days,' you can click the link in the bottom right corner of the live stream."

"Maoyan Movies will automatically offer movie ticket discounts based on your location. The discount is the same for every movie ticket, and you can only use it at the time of payment..."

Zhou Ye's words, like the sales pitch of a TV shopping channel, uncontrollably seeped into Wang Zhonglei's ears.

He unconsciously clicked into the live stream, and then unconsciously clicked the link below, which led to the Maoyan Movies ticket purchase page.

If he hadn't snapped out of it in time, Wang Zhonglei would have clicked to select a seat and pay...

After closing the Maoyan Movies page and returning to the live stream, Wang Zhonglei glanced at Zhou Ye, who was still acting as a live stream salesperson, and then looked at the barrage of comments.

"The movie tickets are indeed a great deal, but each account can only buy three..."

"Support Ono! Support Wei Lai!"

"I didn't expect Chen Xiu to appear in the live stream..."

"Better Days was produced by Datang Pictures. As the boss, what's so strange about Chen Xiu's appearance?"

These two eye-catching comments made Wang Zhonglei stare intently at Chen Xiu, who was responsible for coordinating with Zhou Ye.

After staring at him for a long time, he finally managed to squeeze out a question, filled with resentment and jealousy: "How come you have so many tricks up your sleeve?"

"Absolutely! Mr. Chen is truly a marketing genius. Look, he first used online promotion to attract traffic, then used preview screenings to build word-of-mouth, and finally, once the hype was high enough, with the movie releasing tomorrow, he went straight for a live stream to sell tickets! Tsk tsk, he's got everything planned out..."

"Alright, alright, don't mention it. 'Youth' is also releasing tomorrow, so get ready for the promotional tour!"

Unable to tolerate Feng Kuzi's sycophantic manner, Wang Zhonglei slammed down the phone, his brows furrowed as his eyes remained fixed on the live stream.

(End of this chapter)