Internet moguls are being held hostage by the entertainment system!

Chapter 305 Douyin Transformation Video, Promoting "Better Days"

On December 6th, the day after the Internet Conference concluded, a photo appeared on major social media apps.

The photo is the group photo from the Dongxin dinner party, and everyone who attended the dinner party is in it.

Thoughtful netizens wrote down the information of each person in the photo. Compared with the other middle-aged and old Deng, Chen Xiu was really too young.

At 24 years old, with a net worth of 415 billion, he stands out even among the wealthy.

Just as netizens were showering Chen Xiu with compliments online, praising him to the skies, they were also showering him with compliments.

Suddenly, the hashtag "#TimedCostumeTransformationChallenge" appeared on Douyin's trending topics list.

The first short video that appeared when netizens clicked to view it featured an ordinary-looking girl wearing glasses and squinting.

After a few seconds of music, the girl suddenly flung out her handkerchief to cover herself.

As the handkerchief fell, her image transformed into that of a pure high school girl in a school uniform, with fresh makeup, delicate features, and a cold gaze.

The background music in the video also became eerie and sinister as the characters switched, and the video ended before viewers could process more information.

This dramatic transformation, which took only a few seconds, left a deep impression on netizens with its visual impact and striking contrast.

The video has received over a million likes and tens of thousands of comments.

The related terms below, besides "the challenge of dressing up to the beat", also include "the official account of the movie 'Better Days'", "Wei Lai", and "'Better Days'".

The blogger who posted the video is Zhou Ye.

As a popular influencer who started using Douyin last year and has millions of followers, Zhou Ye already has a significant following.

Moreover, this costume change video was used for movie promotion, and the distribution company even bought Dou+ promotion for it.

Besides Zhou Ye's transformation video, there's also Tian Xinwei's transformation video and other promotional videos for "Better Days," all of which have at least tens of thousands of likes.

Since Douyin's user base has been growing, many movies have spontaneously opened official accounts on the platform to promote themselves.

However, most of the traffic comes from organic sources, and the response is very limited.

Dou+ was just launched last month, and no film company has purchased it yet. "Better Days" is the first film to take the plunge and use it for promotion.

The "Timed Cosplay Challenge" was Chen Xiu's idea.

His idea is to use movie promotion and Dou+ traffic promotion to encourage Douyin users to actively produce video content and increase user stickiness.

The "time-lapse transformation" trope has always been a wildly popular short video theme, and it will continue to attract a lot of traffic even in the next 24 years. In the present era, it has an even more dominant effect.

On the third day after the video was released, thousands of people had already copied it, and the trend continued to intensify.

The videos posted by Zhou Ye and Tian Xinwei received over 500 million likes and tens of millions of views.

Correspondingly, the film's popularity is soaring, and the official Douyin account for "Better Days" has gained hundreds of thousands of followers.

Upon seeing these figures, Wang Changtian, the CEO of Enlight Media, the film's distributor, made a special call to Chen Xiu.

"Mr. Chen, I really admire you! You actually thought of using your own app to promote the movie..."

"Mr. Wang, that's not quite right."

Chen Xiu interrupted Wang Changtian with her slightly faster speech. He glanced at his phone and then looked down at Meng Ziyi, who was busy.

Sensing his movement, Meng Ziyi glanced up briefly, gave Chen Xiu a deliberately fierce look, and then lowered his head to continue his unfinished work.

During this brief interval, Wang Changtian's inquiry also came through.

"Oh, what do you mean?"

"Douyin isn't just mine, how can you say it's your own app? Buying Dou+ for online promotion is also part of the distribution work, Mr. Wang, don't try to trick me."

Chen Xiu spoke faster and faster, but Wang Changtian on the other end of the computer didn't notice anything amiss.

"I understand, I understand. That was indeed a slip of the tongue. Mr. Chen, should we continue to purchase Dou+ promotions before the movie's release?"

"Uh~"

Chen Xiu paused for two seconds before barely managing to control her voice and continued, "Today is the 9th. 'Better Days' is having its preview screening on the same day as two other films. Let's see how the promotion goes over these three days before deciding whether to continue."

"That's what I think too, but today's preview screening is already a sure thing!"

"How, how do you know?"

"Your voice sounds a little strange."

Upon hearing this, Chen Xiu immediately reached out and firmly restrained Meng Ziyi, telling her not to make any rash moves.

After calming down for a few seconds, Chen Xiu said into the phone, "It's nothing, I just had something to do, you can continue."

"According to data from Maoyan Movies, the online box office of 'Better Days' has reached 16 million yuan in today's preview screenings, and it is estimated that it will be even higher tonight. The other two films, 'Youth' and 'The Thousand Faces of Dunjia,' have just exceeded 8 million yuan and 'The Thousand Faces of Dunjia,' respectively, and their combined box office is not as high as ours! As long as those people in the cinemas don't lose their minds, the screening schedule for the official release on the 15th is already secured!"

Upon hearing this, Chen Xiu immediately realized that her strategy of using Douyin (TikTok) to promote the movie had been successful.

In his excitement, he loosened his grip on Meng Ziyi and looked up at the ceiling.

"Mr. Wang, if the preview screening data is good enough, can we add another 1000 million to purchase Dou+?"

"Of course! Online promotion is so effective, we definitely need to increase investment, but..."

"Is there anything wrong with that?"

"This is definitely a good thing for you. Douyin's promotion is so good that more movies will buy Dou+ for promotion in the future. As a partner, can we enjoy certain discounts when Enlight Media buys Dou+ for its movies?"

As a film company that started with distribution, Wang Changtian has a deep understanding of publicity and promotion. Through the promotional success of "Better Days" on Douyin (TikTok), he understands that future film promotion will inevitably involve Douyin. His words are also an attempt to leverage Chen Xiu's connections to secure some benefits.

However, from a business perspective, Dou+ is an important source of profit for Douyin, and Chen Xiu would not easily back down just because of a few collaborations with Enlight Media.

Just as he was about to refuse Wang Changtian, a sudden electric shock ran through his body...

Chen Xiu took a long breath, listened to Meng Ziyi running to the bathroom, and felt her mood quickly calm down before politely refusing Wang Changtian.

"I'm sorry, Mr. Wang, I don't participate in Douyin's daily management, so it's no use telling me this."

"Hmm, I understand."

"However, artists from Enlight Media can open personal accounts on Douyin, so that when their works are released, they can still promote their works through private traffic without having to buy Dou+."

"Understood, Mr. Chen. I won't bother you any longer."

Wang Changtian made a polite remark and then hung up the phone.

Chen Xiu tossed her phone aside, sat up, and looked towards the bathroom.

After the sound of the flushing water subsided, Meng Ziyi, with slightly puffed cheeks and a resentful expression, walked out of the bathroom.

"Brother Xiu, you're making me suffer again!"

"Huh? Didn't you give up and take over the baton yourself?"

"That's because you've been dragging it out for too long."

"Oh fine."

Chen Xiu nodded in apology, but couldn't change her ways.

Meng Ziyi pouted and sat down next to him, thinking: I've already started exercising, so why can't I handle him? How did Nezha manage to keep up with him before?

This thought made her blush slightly, followed by a hint of doubt. After thinking it over, she blurted out the question.

"Brother Xiu, how do you handle things when I'm filming?"

"Are you sure you want to know?"

"Um... never mind."

Meng Ziyi pursed her lips, indicating that she didn't really want to know either answer.

This question seems to have revealed a corner that existed before, but had never been noticed by Meng Ziyi.

It turned out that the contents of this corner were much more complicated than she had imagined, and the more she thought about it, the more uneasy she felt.

However, the more she felt something was wrong, the less she dared to ask.

Some things have always existed; it's just a matter of whether you notice them and how you perceive them once you do.

After sitting there for a moment, Meng Ziyi began to shrink back, her eyes filled with anxiety, her hands gripping her opposite arms, as if she wanted to shut herself off completely.

Looking at the seemingly clueless beauty who appeared to have guessed something, Chen Xiu paused for a moment, then reached out to hug her.

As soon as her hand touched Meng Ziyi's back, she opened her arms and pounced on him, tightly hugging Chen Xiu's chest from the side.

The sudden lunge nearly caused Chen Xiu to fall to one side of the bed.

After regaining his balance, he felt Meng Ziyi's body trembling slightly, and the hand that had been raised earlier naturally rested on Meng Ziyi's smooth, fair back.

"what happened?"

"Brother Xiu, you won't abandon me, will you?"

"No, never."

"That's good……"

Meng Ziyi tightened her grip on his arm, slowly raised her head, and looked at him with sparkling eyes.

"Can we stay home today?"

"Okay!"

"I want to go back to Changchun in a few days to see Sister Qian. Don't come back with me."

"Okay."

Chen Xiu nodded silently, confirming that Meng Ziyi had already guessed, but she clearly didn't want to discuss this topic with her yet.

Meng Ziyi bit her lip, stared at him for a long time, and then leaned over and pushed Chen Xiu down.

……

The following day, the three films released at the same time, "Better Days," "Youth," and "The Thousand Faces of Dunjia," also received their respective preview screening results.

Among them, "Better Days" took the lead, with a total box office of 2400 million yuan in yesterday's preview screenings; "Youth" came in second with 1500 million yuan; and "The Thousand Faces of Dunjia" came in last with 1300 million yuan.

The three films had the same number of screenings, but the results were vastly different.

Given such a huge difference, coupled with Enlight Media's announcement of an additional 1000 million yuan for Douyin's promotion, the reason is obvious.

People in the film and television industry began to pay attention to the role of Douyin (TikTok) in promoting movies, and Dou+ gained popularity in the film and television industry as a result.

However, the current screening ratio of these three films released at the same time has shown a subtle change in a positive direction based on the preview screening results.

(End of this chapter)