Internet moguls are being held hostage by the entertainment system!

Chapter 241 Invites Ma Yun to Do a Live Stream

"Should we have Liu Qianqian and Yang Mi do a live stream together to promote it?"

Fan Luyuan stared blankly at Chen Xiu, utterly astonished by the idea he had just expressed.

Chen Xiu explained, "It's not Liu Qianqian and Yang Mi doing a live stream together, but rather the main creators of the TV series and the movie version of 'Three Lives Three Worlds' doing a live stream together. This can both promote the works and increase popularity and attention for Douyin's collaboration with Taobao."

"Sigh~~"

Fan Luyuan gasped in astonishment, not quite understanding what was happening.

Just hearing the title, he already knew how much traffic this would generate.

However, as two top actresses born in the 85s, would they be willing to promote the same work together on stage?

Fan Luyuan turned to look at Ma Yun, who seemed unconcerned, and immediately understood that the joint live-streaming promotion plan had already been approved by the big boss.

With a single word from the boss, no matter how difficult the situation, those below have to find a solution.

Swallowing hard, Fan Luyuan said, "President Chen, Liu Qianqian is indeed currently working with Ali Pictures. If we want to invite her to an event, it shouldn't be a problem. Is the creative team behind the TV series 'Three Lives Three Worlds' willing to cooperate?"

"No problem. The TV series will be broadcast on the 31st of this month. The main creative team of the TV series has been busy with promotion recently. Coming to Douyin Live for promotion is just adding another item to their schedule."

"Is the production company willing?"

"Coincidentally, the main production companies of the TV series are Juku Media, my Datang Pictures and Yang Mi's Jiaxing Media."

The conditions were set so perfectly that even if Fan Luyuan wanted to object, he couldn't find a reason to do so.

He frowned and pondered for a moment, then continued, "With Douyin and Taobao collaborating, and us having the actors promote the drama while also promoting the two companies, isn't that a bit of a misplacement of priorities and an imbalance of focus?"

"Yes, I think so too."

Chen Xiu nodded slightly, her easygoing attitude surprising Fan Luyuan.

"So, shall we rethink our plans?"

"No need, I've already thought of a solution."

Chen Xiu raised her hand to refuse Fan Luyuan's suggestion, then turned to Ma Yun and called out, "Mr. Ma, would you be interested in appearing on the live stream together?"

"Ok?"

"Um???"

Ma Yun looked over curiously, while Fan Luyuan stared wide-eyed in surprise.

After staring at Chen Xiu for two seconds, Fan Luyuan thought to himself: I was trying to find a way to refuse you, but you turned around and doubled the effort, stealing my boss away too?

At this moment, Ma Yun, who had been prompted, also came over: "President Chen, would you like to invite me to appear on the live broadcast?"

“Yes! President Fan said that having celebrities promote both the drama and the collaboration between Douyin and Taobao is not formal enough, so I wanted President Ma to appear on camera to endorse the collaboration between our two companies.”

Chen Xiu suddenly had a whimsical idea.

During this period, Ma Yun was not averse to appearing on camera and was even very willing to appear for Taobao promotions; "The Way of Attack and Defense" is a perfect example.

Next year on Singles' Day, he'll be doing a live stream with an online influencer to apply lipstick...

Considering these factors, Chen Xiu felt that there was a good chance of success in inviting Ma Yun to promote the product on Douyin Live.

As expected, after a moment of contemplation, Ma Yun did not refuse outright, but instead raised a concern.

"Live streaming is quite a novelty, but I can't appear on camera alone, nor can I appear on camera with a celebrity, right?"

"That makes sense. How about I cooperate with Mr. Ma?"

Ignoring Fan Luyuan's hesitant expression, Chen Xiu said directly, "With Douyin and Taobao joining forces, and both of us appearing on camera for a live broadcast, the results will be beyond question."

"Heh, that's interesting."

Ma Yun pinched her chin, but did not immediately agree.

"Chen Xiu, are you trying to create a stir?"

"If you want to attract traffic, the bigger the buzz, the better."

"I have some free time before the Spring Festival, so I can spend some time with you."

"Mr. Ma, this isn't just playing around with me; we're working together to promote Douyin's shopping cart feature, and also to promote Taobao merchants."

While emphasizing the cooperative relationship, Chen Xiu thought to herself: If Liu Qianqian and Yang Mi were to lead the live broadcast first, and then she and Ma Yun were to appear, the viewership would definitely be several times that of the previous "Love O2O" live broadcast!
Ma Yun could guess some of Chen Xiu's thoughts.

However, in his view, the traffic attracted by his appearance in the live broadcast with Chen Xiu was indeed helping Taobao to generate momentum and attract new users.

Since it was something that benefited him, Ma Yun naturally had no objections to doing it; he did indeed have a need to increase his exposure...

"You're right, when should the live stream be scheduled?"

"I'll call the company later to finalize the cooperation, and then have the product development team liaise with Taobao to try out the shopping cart feature. The live stream will be scheduled a few days before the Spring Festival."

Chen Xiu suggested that installing a small plugin on an existing app wouldn't take much effort.

The live stream was scheduled before the Spring Festival, taking into account that netizens like to go to the movies during the Spring Festival.

Ma Yun nodded slightly: "Okay, I will give the instructions. Once you have the time for the live stream, let me know in advance."

"President Fan, what about the arrangements for the main cast and crew of the 'Three Lives Three Worlds' film adaptation to do a live stream together?" "I will inform Liu Qianqian, and I will try my best to get the other main cast and crew members to come as well."

Fan Luyuan said helplessly, "The big boss has already nodded, so even if I wanted to refuse, I couldn't."

Originally, the movie version of "Three Lives Three Worlds" was planned to be released during the summer season.

But upon hearing about the arrangements for today's live stream, Fan Luyuan couldn't help but wonder: if the live stream goes well enough and the TV series "Three Lives Three Worlds" becomes popular enough, should the movie be released ahead of schedule?

If Chen Xiu knew about Fan Luyuan's idea, she would definitely praise him for being quick-witted!
This summer's movie season will be dominated by "Wolf Warrior 2," and other films will only become cannon fodder. They might as well choose another release date...

After finalizing the cooperation agreement with Ma Yun, Chen Xiu did not stay to have a vegetarian meal with him as invited.

Instead, they went down the mountain along the same route and then took a car directly to Shanghai, to the location of Pinduoduo's company.

……

"How do I install the Pinduoduo shopping cart plugin on Douyin?"

Huang Zheng looked at Chen Xiu, who had suddenly arrived, with surprise. He was initially taken aback by Chen Xiu's idea of ​​cooperation, but after thinking about it again, he felt that it was a good way to help Pinduoduo expand its customer base.

After a long silence, a hint of interest suddenly appeared on Huang Zheng's honest face.

"Mr. Chen, how exactly should we cooperate?"

"hehe."

Sitting opposite him, Chen Xiu chuckled and directly copied the same line he had spoken to Ma Yun a few hours earlier, except that Douyin's partner had changed from Taobao to Pinduoduo.

After hearing the details of the collaboration, Huang Zheng's interest grew even stronger, and his thoughts became clearer.

However, he quickly realized that Pinduoduo's size was not enough to warrant Chen Xiu representing Douyin to discuss cooperation.

His interest vanished immediately, and concern returned to Huang Zheng's face.

"This collaboration of yours isn't something you created solely for Pinduoduo, is it?"

"Of course not. Douyin is not just mine. The launch of new features is by no means intended for any one company. It's just that from a personal perspective, I hope to facilitate a collaboration between Pinduoduo and Douyin."

Chen Xiu's remarks were very official, and he didn't mention a word about the cooperation between Douyin and Taobao.

However, since he had already put it this way, Huang Zheng could probably guess what he meant.

After hesitating for a moment, Huang Zheng asked tentatively, "Mr. Chen, you've brought this cooperation to me because you want to participate in Pinduoduo's Series C financing?"

"Correct!"

"Heh, you're as direct as ever."

"If you don't fight for good things, are you just going to wait for someone to deliver them to you?"

Chen Xiu appeared very calm. He had a 30% stake in Pinduoduo's Series B funding last year, which translates to 3% equity.

If they can't get in at Series C, that 3% will be diluted. Although the value increases, the share will ultimately be smaller.

He doesn't lack funds, but Series C funding signifies that a company has entered a phase of rapid development. Money alone is not enough; certain resources are also needed.

Fortunately, the new features launched by Douyin are exactly the resources that Pinduoduo needs most right now.

Faced with Chen Xiu's candid account, Huang Zheng thought for a moment and said, "Last year on Singles' Day, Pinduoduo's transaction volume reached 2.057 million yuan, setting a new record. In December, the monthly transaction volume exceeded 2 billion yuan, and the data showed an upward trend."

Chen Xiu listened quietly without saying a word.

Huang Zheng looked up at him and continued, "Pinduoduo's current achievements have caught the attention of many investors. Those who invested previously want to continue investing, and Tencent has also called to express its intention to invest..."

"Can we be more direct?"

How can we be direct?

"What's the maximum amount you can give me?"

Chen Xiu went straight to the point, not intending to beat around the bush at all, because he was aware of all the details Huang Zheng had mentioned, and he had a general idea of ​​the share Huang Zheng could squeeze out.

If everyone speaks openly, it will save time and effort.

Hearing Chen Xiu say this, Huang Zheng was also taken aback, then hesitated and said, "We can probably squeeze out about 1%..."

"Sure! Based on the Series C funding, 1% is $2130 million, if I remember correctly?"

As a shareholder of Pinduoduo, Chen Xiu knew about the Series C financing. The reason she asked the question knowingly was to formally finalize the 1% share with Huang Zheng.

"Yes! You're not mistaken."

Huang Zheng pursed his lips in embarrassment and helplessness. As he said, Pinduoduo had already received a lot of attention from investors. Compared with these giants, Chen Xiu's personal investment company seemed rather insignificant.

The initial shares offered in the Series C round were 10%, and this 1% was almost a share that was snatched from the mouths of other investors, so Huang Zheng's difficulties can be imagined.

Chen Xiu didn't ask too many questions about this, because he couldn't help and it would be pointless to ask.

After agreeing on the details of the online financing with Huang Zheng, Chen Xiu got back in the car and headed to Juku Media to discuss the arrangements for the live broadcast of the "Three Lives Three Worlds" creative team with Fang Ying.

Given the immense popularity of the "Love O2O" live stream, Fang Ying agreed to the "Eternal Love" live stream arrangement almost without much consideration.

At Chen Xiu's suggestion, she also agreed to open an official account for the TV series "Three Lives Three Worlds" on Douyin, where the latest episode previews would be updated in real time after the series premiered...

(End of this chapter)