Internet moguls are being held hostage by the entertainment system!

Chapter 190: Popularity Soars, Douyin Becomes a Huge Hit!
The Douyin live-stream variety show "Love O2O" has successfully come to an end.

Riding on this wave of popularity, coupled with the gimmick of Lei Jun's cameo appearance, the episode updated on the evening of the 17th achieved a viewership rating of 1.5%, ranking first in its time slot.

Starting the following day, the popularity of the TV series and the live broadcast began to have a spillover effect.

First, Chen Xiu's personal Weibo account saw a surge in followers.

With over ten million fans already, they are now heading towards the twenty million mark.

Chen Xiu's posts on Weibo have become frequent trending topics, with their popularity surpassing that of the two returning members, and she is poised to become a top influencer.

The second beneficiary was Douyin.

On the same day the live stream ended, the interesting bullet screen feature was fully accepted and absorbed by netizens, and the content of the live stream also appeared on popular platforms such as Weibo, Kuaishou, and Tieba, thanks to the active dissemination of netizens.

Backend data shows that Douyin saw 100 million new downloads on the 17th!
This achievement shattered the expectations of many internet moguls.

Looking beyond the surface, they didn't care about celebrities or popular dramas; they only saw that Chen Xiu used a unique live-stream promotion to help Douyin, a fledgling company, achieve a massive online promotion.

In this increasingly stagnant internet market, how to capture existing traffic has become a key issue for every internet company.

Chen Xiu's use of TV dramas to promote her own app was indeed unexpected.

The low cost and remarkable results of his announcements made these internet giants want to ask their marketing directors where all those marketing expenses went each year.

What's particularly remarkable is that this Douyin marketing campaign for "Love O2O" also exhibited a rare long-tail effect.

Every two days, Douyin (TikTok) will feature either hard or soft advertisements during the episode updates of "Love O2O". Viewers will repeatedly pay attention to the Douyin app, thus generating interest in it.

The novel live stream bullet screen feature, after being accepted and widely used by Douyin streamers, attracted a large number of new users to the software and helped retain them.

The first two weeks of the "Love O2O" series brought hundreds of thousands of downloads to Douyin every day on average.

Internet giants and their marketing executives, noticing this situation, began quietly compiling data statistics.

After the premiere of "Love O2O" was completed, the number of downloads on Douyin (TikTok) across the App Store, Android app stores, and Xiaomi app stores has already exceeded ten million.

A TV series, and an entrepreneur's three-month absence filming trip, brought tens of millions of visits to his own software?!

Oh, right, there's also the 500 million for advertising and promotion...

Zhang Yiming has said more than once in the industry that Douyin's investment of 5 million yuan in advertising for "Love O2O" was well spent.

Is this a question about the value of the flower?
This was totally worth the money!

What is 500 million in the internet industry? It's nothing!

However, it brought in tens of millions of new visitors.

Such a high cost-effectiveness of marketing has made even internet giants green with envy, wondering if they can find connections to ride the wave of wealth generated by Douyin.

At the same time, it also propelled Didi from its quiet, underdeveloped state to the center of discussion.

The story of Chen Xiu and Cheng Wei parting ways years ago has resurfaced.

Then, the story of Chen Xiu angrily spending millions to take away the team also returned to the memory of internet people.

Only then did they realize that the core team of Douyin's product development department was the group of programmers who had left Didi... What a familiar script, what a twist of fate!
Since Didi and Kuaidi merged, the new company has been developing well under the leadership of Cheng Wei.

But this is a mature business, so it's expected that it's done well.

Everyone in the internet industry knows that Didi's first founder was Chen Xiu. The reason you, Cheng Wei, were able to get promoted is because they didn't want to compete with you.

Now, Chen Xiu has started from scratch and built Douyin with a group of people, proving his strength once again.

With over 6000 million users and 650 million daily active users, Douyin, which is still developing rapidly, has become a rising star in the internet industry.

In contrast, Didi's performance after Chen Xiu left seems somewhat disappointing.

At the end of July, Cheng Wei, who rarely posts on Weibo, suddenly updated his Weibo with a new post.

"Didi is about to enter the car rental industry and has already reached a strategic partnership with Uber. Uber will fully integrate its domestic business into Didi. Please witness the new Didi!"

Anxious.

Some things, if you do them deliberately, you may not feel anything, but to others, you may appear anxious.

Cheng Wei's Weibo account is verified, so his posts still attract a certain amount of discussion and attention.

Then, a comment was quietly pushed to the top by "enthusiastic" netizens.

Chen Xiu: "Keep going! We'll all get better and better."

This comment, at first glance and then at close range, from top to bottom, has no problems.

However, considering the situation of the two, netizens still pooled their efforts to like Chen Xiu's comments, trying to make sure Cheng Wei saw them.

They were not disappointed; Cheng Wei did see it and gave a reply.

Cheng Wei: "Of course it should get better and better. Your Douyin account is developing very well now!"

Chen Xiu: "The key is that everyone put their heart into it and worked together. The results belong to everyone."

Cheng Wei: "You're still so good with words..."

Chen Xiu: "You're the same as before."

At this point in the conversation, both sides chose to remain silent.

Looking at what they posted, netizens felt something was off for some reason.

Cheng Wei's blessing seemed to carry a hint of resentment. Chen Xiu's reply was relatively normal, but those who knew him could see the cunning in his words.

If the two of them still had some semblance of respectability before, and could occasionally go out for a meal and show off a bit.

Now, that dignity has vanished as Douyin has grown stronger and Cheng Wei has been repeatedly reminded and humiliated.

……

"Whoosh! Thump!"

Looking at the arrow stuck in the center of the target in the distance, Chen Xiu put down the traditional bow in his hand, went to his phone and stopped the video recording.

Chen Xiu watched the short video she had just filmed as she walked toward the archery target.

A 30-meter outdoor practice target, 10 arrows, all hit the bullseye.

Having experienced the life of Li Shimin, Chen Xiu's talent in archery, like that in horseback riding, was a skill that could be mastered with a little practice.

After editing the short video, Chen Xiu posted it on her personal account on Douyin (TikTok) to interact with her fans.

Since his last live stream ended, he has opened a personal account on Douyin and posts a short video every two or three days on average. His recent theme is practicing archery for filming!

This skill, which seemed simple to him, was viewed through a filter by his fans, who showered him with compliments in the comments section.

Not long after the video was posted, Meng Ziyi's voice came from inside the house.

"Brother Xiu, are you done practicing archery?"

"Hmm... what you're saying sounds a bit strange."

Chen Xiu turned around with his bow in hand and saw Meng Ziyi, with his hair tied up and two bangs flying up, running excitedly toward him.

To prevent her from bumping into him, Chen Xiu put the bow behind his back, and Meng Ziyi, as expected, reached out and took his arm after rushing to his side.

Turning his head to look at the target, Meng Ziyi pursed his lips and said, "Xiu-ge'er, why have you started playing archery lately?"

"The role requires it, and archery can make people more focused."

"More focused? Then take a look at me and see how I'm different from usual."

Meng Ziyi blinked and brought her bright smile closer to Chen Xiu, trying to make him see it more clearly.

Upon hearing this question, Chen Xiu wanted to change the subject, but after seeing Meng Ziyi's expectant and shining eyes, his emotions calmed down.

Thinking about how much effort I've put into my work lately...

Chen Xiu thought: Stopping and paying a little attention to life doesn't seem so bad.

When you're in a relaxed mood, you can observe things more carefully.

After staring intently at Meng Ziyi's pretty face for a while, Chen Xiu asked, "Are you using a new shade of lipstick?"

"Ah!! You actually noticed."

Meng Ziyi exclaimed in surprise, "I saw some netizens online saying that boys don't observe things this carefully, but I didn't expect you to be able to tell, hehe."

With his expectations fulfilled, Meng Ziyi unconsciously began to shake Chen Xiu's hand.

Infected by her joy, Chen Xiu chuckled and said, "Your hairstyle hasn't been changed for a week, and your clothes aren't anything special either. After thinking about it, the only thing that can change is your makeup and styling."

"Do you know which shade of lipstick I used?"

"...Let's talk about what we should eat later."

"Pshaw! Forget about it, I'm in a good mood today, I'll cook myself."

Meng Ziyi gesticulated wildly as she described the dishes she could cook. Although she occasionally went into the kitchen, she seemed especially happy today.

As he listened to her description, Chen Xiu would nod in agreement, and he would also turn the traditional bow he held behind his back with great interest.

As the two walked back into the house side by side, Meng Ziyi tied on her apron and prepared to go into the kitchen to cook, Chen Xiu's phone rang.

Chen Xiu frowned slightly as she glanced at the incoming call information displayed on the screen.

His expression made Meng Ziyi curiously glance at the screen, only to see that the nickname was "Wang the Fool".

Chen Xiu answered the phone, put it to her ear, and said, "Hello, what's up?"

Meng Ziyi glanced at her phone in surprise; it was the first time she had ever seen Chen Xiu speak to someone in such an impatient tone.

"You want to ask me for advice? What do you want to ask me for advice on?"

"Oh, so you also want to use your personal traffic to attract viewers to Panda TV? Do you have any content?"

"Made a cameo in the movie 'Love O2O'? Ha, good luck."

"I'm not being sarcastic, I'm genuinely wishing you good luck. After all, the TV series was a success, so the movie can ride that wave. Whether you succeed or not depends on your own management skills."

"Don't come to me for advice, I'm very busy, okay?"

Chen Xiu impatiently put her phone away, only to find that the shameless person had already hung up.

Seeing this, Meng Ziyi became even more curious: "Brother Xiu, who is this Wang the Fool?"

"Wang, the richest man's son..."

(End of this chapter)