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Chapter 437, page 69: Global Promotion - 2 Copies!

Following the press conference, news of the diamond record certification spread throughout Mainland China, Taiwan, and Hong Kong.

The news was reported on the front page of all major media outlets.

Beijing Entertainment News: "A New Era for Chinese Music! Sunshine Ming Receives International Diamond Record Certification!"

The report stated: "Yesterday, the International Federation of the Phonographic Industry officially announced that Yang Guangming's debut solo album '18' sold over ten million copies in its first month of release, earning diamond record certification."

This marks the first time a Chinese singer has received this international certification, signifying that the Chinese music scene finally has a sales record that is truly recognized internationally.

Southern Metropolis Daily: "Sold ten million copies in one month! Yangguangming creates a legend!"

The report described it as follows: "According to data released by Asia Records, the album '18' sold 10.5 million copies across Asia in its first month of release. This number exceeds the total sales of many singers throughout their entire careers. Industry insiders exclaimed that this is not just a miracle, it's practically a myth."

Xinmin Evening News analyzed it from a cultural perspective: "Yang Guangming's success is not accidental. His singing has a natural attraction; even if you don't understand the lyrics, you can be moved by the sound itself. This is perhaps the charm of music—transcending language and reaching the heart."

The internet exploded with discussion.

The forum is full of discussions about diamond record certification.

"Incredible! The first internationally certified diamond record for a Chinese artist!"

"Selling ten million copies in a month, what kind of incredible sales volume is that!"

"What a treasure Yang Guangming is! He makes great movies and sings so well!"

"I strongly demand that Sunshine Ming hold a concert! I want to go!"

Zuo Xiaoqing became the envy of her classmates at school.

"Xiaoqing, what does Director Yang usually do at home?"

"Xiaoqing, could you get me an autograph?"

Zuo Xiaoqing felt a little embarrassed by the question, but secretly pleased.

She called Yang Guangming, her voice full of joy: "Brother Guangming, everyone at our school is talking about you!"

Yang Guangming smiled: "Really? Then what did you say?"

Zuo Xiaoqing said earnestly, "I would say that you are serious, hardworking, and kind to people."

Gao Yuanyuan also called.

She got accepted into the Beijing Film Academy and is preparing for the start of the semester. Upon seeing the news, she immediately called Yang Guangming.

"Director Yang, congratulations!" Her voice was full of sincerity. "I saw the news, diamond record certification, you're amazing!"

Yang Guangming smiled: "Yuanyuan, thank you. How are your preparations for the start of school going?"

"It's great," Gao Yuanyuan said. "I'll be reporting for duty in a few days. I'm a little nervous, but also a little excited."

Yang Guangming said gently, "Don't be nervous. Beijing Film Academy is a good school, you'll like it. Study hard, and we can work together again in the future if there's an opportunity."

Gao Yuanyuan's voice was tinged with excitement: "Yes! Director Yang, I will definitely study hard!"

Fan Bingbing also called.

She was also admitted to the Beijing Film Academy and was extremely excited.

"Director Yang! I saw the news! You're amazing! Diamond Record Certification! Number one among Chinese artists! I admire you so much!"

Yang Guangming was amused by her: "Bingbing, am I really that good? Why are you so excited?"

"Of course I'm excited!" Fan Bingbing said confidently. "You're my boss, so if you're awesome, I'm awesome too! I'll be so proud to tell people that I signed with Sunshine Ming's company!"

Yang Guangming laughed: "Alright, alright, focus on your studies and stop worrying about saving face."

"Okay!" Fan Bingbing said with a smile. "Director Yang, can I come visit you after school starts?"

Yang Guangming thought for a moment and said, "Okay, I'll come whenever I have time."

"Great!"

After hanging up the phone, Yang Guangming leaned back in his chair, in a good mood.

The hype surrounding diamond record certification hasn't died down yet, and the results of the trial promotion in the US market are already in.

When Yan Pingsheng made the phone call, his voice was full of disbelief.

"Young Master Ming! Something's happened in America!"

Yang Guangming was somewhat surprised: "You've got results so quickly?"

"That's right!" Yan Pingsheng exclaimed excitedly, "We tested the product in three cities: Los Angeles, New York, and San Francisco, and sales exceeded 200,000 copies in the first week!"

Yang Guangming was stunned for a moment: "Two hundred thousand? That's a lot!"

“Yes! Two hundred thousand!” Yan Pingsheng said. “Young Master Ming, this sales volume is too high. With such a small amount of publicity, relying mainly on word of mouth, they sold two hundred thousand copies in a week! Moreover, the vast majority of buyers are non-Chinese Americans. This is simply a miracle!”

Yang Guangming remained silent for a few seconds.

He knew his voice was attractive, but he didn't expect it to be this attractive.

"President Yan, have you investigated the cause?"

“We’ve investigated!” Yan Pingsheng said. “We conducted a small-scale interview and found that these people basically bought the album because of your voice. They heard your songs on the radio, were attracted by your voice, and even though they couldn’t understand the lyrics, they still wanted to buy it to listen to.”

He paused for a moment, then continued, "A middle-aged woman who was interviewed said that she heard 'Too Softhearted' playing on the radio while she was driving, and she was immediately drawn to the voice. She said the voice was very gentle and warm, and she wanted to keep listening to it. She went to a record store to inquire and found out that it was your album, so she bought it without hesitation."

Yang Guangming listened without saying a word.

Yan Pingsheng continued, "There was also a young man who heard 'The Moon Caused the Trouble' at a friend's party. He said that everyone fell silent and listened to the song quietly. After it was over, everyone was asking what song it was and who sang it. The next day, several people went and bought the album."

Yang Guangming smiled: "So, the effect is pretty good?"

"Not just good, it's fantastic!" Yan Pingsheng exclaimed excitedly. "Young Master Ming, 200,000 a week, and that's with minimal advertising. If we increase the advertising efforts, that number could multiply several times over!"

He paused for a moment, then said solemnly, "Young Master Ming, I suggest we officially launch the global promotion plan!"

Yang Guangming thought for a moment and nodded: "Okay. Mr. Yan, what do you think we should do?"

Yan Pingsheng had clearly already considered this: "My idea is to find a powerful international record company to cooperate with. Asia Records can do promotion and distribution throughout Asia, but our channels are not enough on a global scale. We must find a partner and leverage their channels and resources."

Yang Guangming nodded: "Do you have a goal?"

“Yes!” Yan Pingsheng said, “My former record label, Warner Music. They have a mature distribution network and abundant resources worldwide, and they have always been very interested in the Chinese music market. If we can cooperate with them, our album can be officially launched and promoted globally.”

Yang Guangming thought for a moment: "Are you confident about Warner Music?"

Yan Pingsheng smiled: "Young Master Ming, don't worry. I've already contacted Warner Music. After their investigation, they're very interested in this album. After I sent them our sales data and market feedback, they held a special meeting to discuss it, and their final reply to me was—they're willing to cooperate fully, and the terms are negotiable."

Yang Guangming nodded: "Then let's talk. Mr. Yan, you are in full charge."

"Alright!" Yan Pingsheng replied, "Young Master Ming, I will definitely negotiate a good deal!"

In the days that followed, Yan Pingsheng began negotiations with Warner Music.

Warner Music took this album very seriously, sending a vice president to personally handle the negotiations. They were very satisfied with the data from the trial promotion of "18" in the United States and believed that the album had the potential to open up the international market.

Yan Pingsheng would call Yang Guangming every day to report on the progress.

"Young Master Ming, Warner has offered their terms: a 40/60 split, with them taking 40%."

"Young Master Ming, we've discussed a 30/70 split; they'll take 30%."

"Young Master Ming, it's signed! It's officially signed! Warner Bros. will handle global distribution, with a 30/70 revenue split, they'll get 30%!"

Yang Guangming smiled and said, "Mr. Yan, you've worked hard." Yan Pingsheng smiled and said, "Young Master Ming, Warner Music is very optimistic about this album. They plan to promote it globally. Europe, America, Australia, South America—we'll release it there!"

Yang Guangming nodded: "Okay, let's do it their way."

News of the signing spread quickly.

The media once again buzzed with discussion.

"Sunshine Music partners with Warner Music, Chinese singers step onto the international stage!"

"With the global release of his album '18' imminent, Yang Guangming is poised to conquer the world!"

"From director to singer, Yang Guangming's international journey!"

The internet has also become lively.

"That's amazing! Sunshine Ming has signed with Warner! They're going global!"

"Just who is Yang Guangming?! He won the Palme d'Or for his movies, got diamond certification for his records, and now he's signed with a major international label!"

"I hope Yang Guangming's songs will become hits all over the world!"

In late September, Warner Music officially launched the global promotion plan for the album "18".

The campaign was launched simultaneously in dozens of countries across Europe, America, Australia, and South America. Radio broadcasts, television chart rankings, and music store displays created a comprehensive advertising offensive.

Yan Pingsheng would call Yang Guangming every day to report on the market reactions in various countries.

"Young Master Ming, the response from the UK is quite good! After 'Wild Geese' was broadcast on BBC radio, we received many calls from listeners asking what song it was and who sang it."

"Ming Shao, it's a hit in France too! After 'The Moon Caused the Trouble' aired on the music channel, the ratings hit a new high. The host said that Yang Guangming has a mysterious voice from the East."

“Ming Shao, a music critic in Germany wrote an article saying that your voice has a ‘captivating charm’ and is ‘a heavenly sound from the East’.”

Yang Guangming was pleased to hear these feedbacks, but also felt calm.

He knew that the root of all this was his own voice.

Since her rebirth, her voice has been continuously strengthened, not only becoming more pleasing to the ear but also possessing a natural allure. This allure transcends language and culture, moving people of different countries and races.

In early October, the global sales figures for the first week were released.

Yan Pingsheng's voice was trembling when he made the phone call.

"Young Master Ming! He's out! After the global promotion, first-week sales reached 1.8 million copies!"

Yang Guangming was taken aback: "So tall?"

"Yes! One million eight hundred thousand!" Yan Pingsheng exclaimed excitedly. "Young Master Ming, this is only after we've just started distributing the product in many countries. At this rate, global sales will break twenty million in no time!"

Yang Guangming smiled and said, "President Yan, you've worked hard these past few days."

"It's not tiring at all!" Yan Pingsheng said repeatedly. "Young Master Ming, I only have one thought right now—to get a good night's sleep. I've been under so much pressure lately, staring at the data every day, I haven't been able to sleep well. Now I can finally relax."

Yang Guangming smiled and said, "Then Mr. Yan, please get some rest. We'll take care of the rest later."

After hanging up the phone, Yang Guangming leaned back in his chair and looked out at the persimmon tree.

In October, Beijing is already deep into autumn. The persimmon tree leaves are starting to turn yellow, and the persimmons hanging on the branches are already red, like little lanterns.

In the days that followed, good news kept coming in.

Sales in the UK have exceeded 500,000 copies.

Sales in France exceeded 400,000 copies.

Sales in Germany exceeded 300,000 copies.

Sales in Australia exceeded 200,000 copies.

Sales in North America exceeded one million copies.

Yan Pingsheng would call every day to share the good news, his voice always filled with excitement.

"Young Master Ming, Britain has surpassed 600,000!"

"Young Master Ming, France has surpassed 500,000!"

"Young Master Ming, we've surpassed 1.5 million in North America!"

In late October, global sales exceeded 20 million copies.

Yan Pingsheng called again, his voice trembling.

"Young Master Ming! Twenty million! Global sales have surpassed twenty million copies!"

Yang Guangming smiled: "President Yan, I didn't expect it to be so effective."

Yan Pingsheng exclaimed excitedly, "It's been less than a month since the global promotion started, and the total sales have already exceeded 20 million! Young Master Ming, your album is conquering the world!"

Yang Guangming was silent for a few seconds, then said, "President Yan, thank you for your efforts, and thank you to everyone on the team. Please develop a reward plan as soon as possible so that everyone can share in the joy."

Yan Pingsheng laughed loudly.

"Ming Shao, it is my honor to be able to produce your album. With the success and rewards, I believe everyone on the team will be very happy to hear this news."

The two chatted for a few more minutes, and Yan Pingsheng then talked about his next plan.

"Young Master Ming, I plan to continue applying for the International Federation of the Phonographic Industry's double diamond certification. This is both an honor and a means of publicity."

Yang Guangming nodded: "Okay, you can arrange it."

"Also, Warner Music wants to invite you to Europe and America for promotional activities and to hold a few small concerts. What do you think..."

Yang Guangming thought for a moment and shook his head: "It's not the right time yet, let's talk about it later. The reason the record sells so well is mainly because of the appeal of the sound. If we start promoting it now, the effect might not be good. The current marketing strategy of 'a mysterious voice from the East' is quite good and should be able to continue for a while."

Although Yan Pingsheng was somewhat disappointed, he agreed: "Okay, then I'll explain to them."

In late October, the double diamond record certification was also granted.

Yan Pingsheng made a special trip to Beijing to personally deliver the certification to Yang Guangming.

It was an exquisitely framed photo containing a gold-embossed certificate with the following text written in English:

"According to the International Federation of the Phonographic Industry, Yang Guangming's album '18' has sold more than 20 million copies worldwide and has been awarded the Global Double Diamond Record Certification."

Looking at the certificate, Yang Guangming felt a mix of emotions.

Having been reborn, he accomplished many things that were impossible in the original timeline.

But this is only the beginning.

Yang Guangming carefully put away the certificate and looked at Yan Pingsheng.

"Mr. Yan, what are the plans for the future?"

Yan Pingsheng smiled: "Young Master Ming, the next step is to continue the global promotion and marketing. This album still has a long lifespan; it seems to have a strong long-tail effect and can sell for at least another year."

The previous goal was to surpass 20 million units sold globally. That goal has already been achieved ahead of schedule; the current goal is to reach 40 million units within a year!

Yang Guangming nodded: "Okay, let's work towards that goal."

Yan Pingsheng stood up and said solemnly, "Young Master Ming, I will do my utmost."

Yang Guangming also stood up, took his hand, and the two smiled at each other. (End of this chapter)

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