The younger generation, starting from where the wind blows...

Chapter 284 Run, School Beauty!
Not only was Yu Hailun surprised that Liu Yi would agree.

Yang Muye was also surprised.

In that case, the selection of mentors should indeed be adjusted.

Xin Huimei, Luo Lin, Liu Yu, Wang Feng... After a discussion between the two, the list of mentors for the first season of "The Voice of China" was officially finalized.

Taking the opportunity, Yu Hailun proposed that Xingtian Entertainment should be given priority in signing the top ten contestants of "The Voice of China".

Yang Muye readily agreed.

This is not only a "reward" for Yu Hailun for getting Liu Yi to be her mentor, but more importantly, it shows that Yang Muyi never intended to develop a deeper career in the entertainment industry.

Yang Muyi is well aware that the line between internet celebrities and stars will become increasingly blurred in the future.

Although the hierarchy of disdain for internet celebrities as inferior to that of stars still exists...
However, apart from those top celebrities, second- and third-tier celebrities have been surpassed by top internet celebrities in terms of both income and influence.

In his previous life, Yang Muye had already had enough of a group of people who scored only 200 or 300 on the college entrance exam showing their utter lack of morals in the entertainment industry, and yet they were still being adored by a bunch of brainless fans.

In this life, Yang Muye wants to change the rules.

While we don't expect internet celebrities to completely surpass traditional stars, we can at least bring them to a point of equilibrium.

Starting with "Old Boys," we aim to cultivate a group of internet celebrity singers with high national recognition.

The goal of filming "Goodbye Mr. Loser" was to become the originator of China's viral movies.

The upcoming dramas "Spicy Neighbor" and "Unexpectedly" aim to be pioneers in the era of web dramas.

……

All of the above are just gradually eroding the traditional power of the entertainment industry, while variety shows are Yang Muye's trump card for "rectifying the entertainment industry" in this life.

It just so happens that Yu Hailun started her career in variety shows, which gave the two more topics to talk about.

"Does Mr. Yu like watching Korean variety shows?"

"Not only do they enjoy watching, but they also plan to learn from them."

Yu Hailun's "confession" surprised Yang Muye.

The two understood each other without saying a word and smiled at each other.

— Stealing someone's skills is like waging war against your daily life by throwing mushrooms at you.

There's absolutely no psychological pressure.

"Which Korean variety shows does President Yu like to watch?"

"I watch whatever is popular, from 'Infinite Challenge' to '2 Days & 1 Night', I like them all very much."

Yang Muye nodded subconsciously.

He had guessed beforehand that Yu Hailun would definitely mention these two shows, especially "Infinite Challenge".

After all, he was the pioneer who established the format of variety shows in South Korea, and he has many "firsts".

South Korea's first outdoor variety show.

The first variety show to provide each member with their own individual camera.

The first variety show to incorporate social issues into its content, with some episodes even surpassing the themes of many movies.

……

It is no exaggeration to say that the influence and contribution of "Infinite Challenge" to Korean variety shows has far exceeded the scope of entertainment.

The most amazing thing is that this show also spawned two nationally popular variety shows.

One of them is "Two Days and One Night," which Yu Hailun just mentioned.

The idea for this show came from the deserted island special episode of "Infinite Challenge".

As for the other one, it won't appear until the year after next.

However, the idea for that show has already appeared in "Infinite Challenge" this year.

The reputation of "Infinite Challenge" as an "idea bank" in the industry is well-deserved.

Most of the outdoor variety shows in China in the past showed traces of being sourced from "Infinite Challenge".

Yang Muye was very curious about which idea Yu Hailun planned to "steal" from "Infinite Challenge".

"I'd like to make a Chinese version of 'Two Days & One Night,' what do you think, Mr. Yang?"

"A collaboration with Hunan TV?"

Yang Muye blurted it out.

Now it was Yu Hailun's turn to be surprised.

Yang Muye smiled and said, "President Yu, why don't you guess who the mole I planted in your Xingtian Entertainment is?"

Yu Hailun, however, was not fooled:
"No need to guess, there's no undercover agent, because I've never told anyone in the company about the idea of ​​the Chinese version of '2 Days & 1 Night'."

As for why Yang Muyi was able to guess that he was preparing to cooperate with Hunan TV, the reason is very simple.

Currently, Hunan TV dominates the domestic variety show market, even overshadowing CCTV.

Moreover, only Hunan TV currently has the resources to produce a Chinese version of "2 Days & 1 Night".

Nowadays, when celebrities appear on variety shows, it's still the traditional form of running around for appearances.

The purpose of appearing on variety shows is simply to promote new films, dramas, songs, etc., rather than to serve as a regular MC.

One reason is the existence of a hierarchy of contempt within the entertainment industry.

Movie actors look down on TV actors.

Those who make TV dramas look down on those who make variety shows.

In most people's eyes, celebrities who become regular MCs on variety shows are lowering their own status.

On the other hand, it's also true that you don't earn much from filming variety shows these days.

Unlike Yang Muyi's previous life, when variety shows were at their peak, celebrities' pay for recording variety shows was so high that relevant departments had to issue a "salary cap".

In this situation, it is not realistic to invite celebrities to serve as regular MCs.

After all, for a variety show like "2 Days & 1 Night", it takes at least three days to record just one episode.

Even slightly popular celebrities have difficulty finding suitable schedules.

The key issue is that the actors' salaries are also high.

The most cost-effective way is to find professional "variety show personalities" to serve as regular MCs.

In terms of variety show talent, Hunan TV is currently in a league of its own in the country.

With the Happy Family and the Day Day Brothers, two top variety show teams, Yu Hailun is the perfect partner for recording the Chinese version of "Two Days and One Night".

It could even be said to be their only partner.

In this situation, a problem arises.

If Hunan TV wants to import "2 Days & 1 Night", it can completely bypass Yu Hailun's Xingtian Entertainment and directly cooperate with the South Korean copyright holder.

Moreover, Hunan TV currently enjoys a monopoly and is inherently quite "exclusive," so resources are definitely prioritized for self-produced variety shows.

Between a biological son and an adopted son, who gets priority in breastfeeding? Is there even a question?

In addition, both Happy Camp and Day Day Up are currently at the peak of their popularity.

Before there are any obvious signs of a decline in viewership for studio-based variety shows, Hunan TV will not have much of an "inclination" to produce any outdoor variety shows.

After listening to Yang Muye's analysis, Yu Hailun's eyes lit up even more.

Her proposal to collaborate with Hunan TV on an outdoor variety show was actually just a test.

To test Yang Muye's attitude towards outdoor variety shows.

"So besides finding variety show personalities or has-been celebrities, are there no other options for them to be regular MCs for outdoor variety shows?"

Yu Hailun asked with a serious expression.

Yang Muye smiled.

Isn’t this asking knowingly?

"President Yu, there's no need to beat around the bush in front of me. You want to find Old Boys to be the regular MCs for the Chinese version of '2 Days & 1 Night,' right?"

Yu Hailun nodded.

"Two Days & One Night" has six regular MCs, so it's not just for the "old boys" (older male celebrities), but also for "plastic brothers" (younger male celebrities who are just average-looking guys). "Should we still collaborate with Hunan TV?"

"Yes, and the television rights and online broadcasting rights of a program can be sold separately."

Upon hearing this, Yang Muye had already guessed Yu Hailun's entire plan.

First, acquire the program rights and find a regular MC, and then negotiate a collaboration with Hunan TV.

This way, Hunan TV won't "skip the deal".

Given Hunan TV's consistent practice of "partnering with whoever is popular," there is a high probability that they will agree to try producing this program.

"Two questions."

Yang Muye looked at Yu Hailun:
"First of all, the mainstream variety shows on domestic TV stations are still mainly studio-based, and Hunan TV is the leader in this field. If we ask them to cooperate on an outdoor variety show, they might try it out with a sense of novelty, but they certainly won't take it too seriously."

To put it bluntly, Hunan TV doesn't lack viewership these days.

Even though "2 Days & 1 Night" is very popular in South Korea, it will still be treated like a stepchild on Hunan TV.

At least at this point in time, Hunan TV is not a particularly good partner.

Yu Hailun frowned slightly after hearing this.

If not Hunan TV, are we supposed to go to... CCTV?
Not to mention the water is even deeper over there.

The key is that CCTV's variety shows are all self-produced, and they place great emphasis on originality.

It's simply impossible for CCTV to import a variety show that's a huge hit in South Korea.

As for other local TV stations—

"Does President Yu have any acquaintances at Blue TV?" Yang Muye suddenly asked.

Yu Hailun was stunned for a moment.

This year, Blue Channel underwent a complete redesign and established its brand positioning as "China Blue".

The effects of the revamp remain to be seen, but Yu Hailun is quite impressed with a program that Zhejiang TV previously launched.

I love memorizing lyrics.

Last summer, a music quiz show called "Chorus Bees" became a hit in the United States.

Zhejiang TV quickly followed suit, and three months later, it produced "I Love Lyrics" in a similar style.

This program significantly boosted Zhejiang TV's ratings and became quite popular.

Taking advantage of this favorable situation, Zhejiang TV undertook a major overhaul.

Logically speaking, at this time, partnering with Zhejiang TV, which is all geared up for a big project, would indicate a much higher level of importance placed on the program than with Hunan TV.

However, if she collaborates with Zhejiang TV, Yu Hailun is very afraid that the Chinese version of "Two Days and One Night" will follow in the footsteps of "I Love Lyrics".

They don't buy copyrights at all; they just copy directly.

The success of "I Love Lyrics" in copying the original does not mean that "Two Days and One Night" can also succeed in copying it.

Moreover, "Two Days and One Night" is different from "The Little Bee Chorus".

Although "The Little Bee" is very popular in the United States, almost no one in China knows about the show.

Unlike "2 Days & 1 Night," which enjoys considerable popularity in China due to the influence of Korean culture, "2 Days & 1 Night" is different.

If they end up with a bad reputation for plagiarism, and their attempt to imitate a tiger ends up being a poor imitation, then it's better not to cooperate at all.

After Yu Hailun expressed her concerns, Yang Muye did not rush to express his opinion, but instead raised the second issue he had just mentioned.

"The six members of the Old Boys are fine as regular MCs for '2 Days & 1 Night,' but it would be best to schedule the show's recording during the summer or winter vacation."

Yu Hailun was taken aback at first, then realized what was happening.

"Is it because they are all university students?"

"Yes, their popularity online is largely due to their status as students, and for that very reason, we must pay extra attention to their values ​​and guidance."

"2 Days & 1 Night" is essentially a travel program. If it were filmed outside of holidays, it could easily spark controversies such as "interfering with studies" or "providing bad guidance."

Although at first, people might not have taken it so seriously.

But with fame comes trouble.

No matter how good the crisis management is, it can't compare to prevention.

Yu Hailun greatly admired Yang Muye's foresight.

But if the filming of "Two Days & One Night" were to be scheduled during a holiday...

Firstly, the winter break was excluded due to the Spring Festival.

If it were filmed during the summer vacation, it would have been more than half a year.

With that time, you could make a new show.

Yu Hailun was just using an analogy, but Yang Muye took it seriously.

"Then let's make a new show."

Looking at the stunned Yu Hailun, Yang Muyi further explained, "Isn't President Yu worried that Zhejiang TV doesn't value copyright issues when cooperating with them? Then let's make a new program that doesn't require copyright."

"Original program?"

"What I mean is that just as '2 Days & 1 Night' was inspired by the deserted island special of 'Infinite Challenge,' we can also learn from other interesting specials of 'Infinite Challenge.'"

Yu Hailun went through all the most interesting specials from "Infinite Challenge" over the past year in her mind.

Which episode are you referring to?

"I found the chase games in the 'Run with the Money Box' special particularly interesting. I've even thought of a name for the new show: 'Running Man' in English and 'Running Man Brothers' in Chinese, or 'Running Man' for short."

Yang Muyi briefly explained the program flow of Running Man to Yu Hailun, focusing on the chase and name tag ripping game.

Upon hearing this, Yu Hailun's beautiful eyes sparkled with admiration.

This program is adapted from the pursuit special of "Infinite Challenge", but it also has its own innovations and characteristics compared to "2 Days & 1 Night".

The chase-and-tear name tag game, in particular, is a classic game that can rival the "Fu Fu" game in "2 Days & 1 Night".

"Is this Running Man still using the six members—Old Boys, Plastic Brothers, and Loser Boys—as the regular MCs?"

"Add two more girls, for a total of eight regular MCs."

"A girl?" Yu Hailun asked uncertainly.

Everyone says the English name is "Running Man," and yet a woman is a regular MC?

Yang Muye shrugged.

Although he has always firmly believed that pure friendship does not exist between men and women.

However, there is no rule that only men can be "brothers"; boys and girls can call each other "buddies" just the same.

The pilot episode of "Running Man" in its previous life did not have ideal ratings. It was only after the female MC joined that the show's effect and ratings began to improve.

In this life, I won't have to take any detours; I can just join the female MC directly.

Although Yu Hailun was hesitant about Yang Muye's suggestion that "working together with men and women makes the work easier," she was more concerned about the selection of two regular female MCs at the moment.

Her first thought was that the two female MCs would be chosen from among the "Sisters Who Make Waves" contestants.

But this time they guessed wrong.

"Sisters who make waves can join as guest stars, depending on the situation. As for the regular MCs, I plan to use Qiao Jingjing and Bei Weiwei."

"Is that the Dongda University campus belle who recently went viral because of her college admission photo and sang 'Want to Go to the Beach' with you?"

Yu Hailun only knows Qiao Jingjing.

As for Bei Weiwei—

"She is a campus beauty at Dongda University, on par with Qiao Jingjing and Meng Yiran. She majored in computer science and was also a game addict, so she wasn't as well-known as the other two, but her looks were definitely good enough."

Yang Muye explained.

Yu Hailun could disbelieve everything else, but she couldn't disbelieve Bei Weiwei's looks.

With Yang Muye's personal endorsement, the title of school beauty is definitely well-deserved.

That's what we call reputation!

(End of this chapter)