The younger generation, starting from where the wind blows...

Chapter 16 Viral Marketing
Check-in at the administrative level only takes a few minutes. Yang Tao led the person to their destination and then went back to the lobby to get busy.

Yang Muye moved into room 8007, a room of more than 60 square meters that was divided into a bedroom, a living room and a bathroom.

In addition to the sofa and TV, the living room also has a large desk.

The bedroom's floor-to-ceiling windows offer a view of most of Yanjing City.

After entering the house, Ma Qiushan toured around like a country bumpkin visiting the Grand View Garden, and finally lay down on the comfortable big bed to experience it.

This expensive thing really has no downsides other than being expensive.

After the hotel delivered all the luggage to the room, Yang Muye packed his clothes and other belongings first, and then woke up Ma Qiushan to have a meeting in the living room.

Ma Qiushan first introduced the game's launch plan: "The deadline for registration for the programming competition on Renren.com is the 28th, and I want to launch our game a day earlier, on the 27th."

He then talked about the development progress of the Kaixin.com platform: "Internal testing has passed and it can be launched at any time. I'm thinking about whether to launch both platforms at the same time."

With college students on one side and urban white-collar workers on the other, Ma Qiushan believes that launching at the same time will not result in competition for users.

After all, it's just a reskinned version of "Niu Le Ge Niu" (牛了个牛) and now it's called "Yang Le Ge Yang" (羊了个羊). Even if it's copying itself, it's still two different games.

Yang Muye leaned back on the sofa, deep in thought.

Launching at the same time is not impossible, but the marketing and promotion costs will double.

"There's one more thing. If 'Niu Le Ge Niu' participates in the campus network programming competition, it can't advertise according to the competition rules, at least not openly, otherwise it will be considered a violation," Ma Qiushan added.

Yang Muye looked up: "And then? If you violate the rules, Renren.com will just take the product down?"

Ma Qiushan was taken aback for a moment: "It's not that bad, it just means we'll lose our eligibility to compete—"

Then he couldn't continue.

Yang Muyi has clearly stated that he will spend no less than one million yuan on advertising, but he is still worried about whether he will lose the prize money of the campus network programming competition.

Even if you win the first prize, it's only 100,000 yuan.

Thinking of this, Ma Qiushan immediately changed his tune: "What I mean is, if the two platforms advertise their games together, won't you face some financial pressure?"

"Two million, I'm all in!"

Yang Muye had made up his mind.

If we win, we'll extend the executive suite rental for another year; if we lose, we'll have to move back to the school dormitory when school starts.

Ma Qiushan's mouth moved, but he ultimately didn't say anything more.

When he first heard that Yang Muyi was planning to spend one million yuan to advertise "Niu Le Ge Niu", he was shocked.

After careful consideration, Ma Qiushan took the initiative to request that the previous 40/60 revenue split be changed to a 20/80 split.

First, recover the 200 million yuan advertising fee invested by Yang Muyi, and then distribute the remaining profits according to this ratio.

One aspect is that the future of the game after its launch is uncertain.

On the other hand, Maqiushan was indeed frightened by Yang Muye's grand gesture.

"I'll transfer the money to the company account later. What we need to clarify now is how to use this money."

Yang Muye stared intently at Ma Qiushan: "Put the 'Niu Le Ge Niu' ad on Mop, and the 'Yang Le Ge Yang' ad on Tianya. The online army will be responsible for QQ groups and Tieba. Just make the copy according to the one I sent you before."

Machushan was about to nod—

"But the copy on both sides cannot be exactly the same."

Yang Muye then added.

Most of the advertising copy he sent to Maqiu Mountain before was:
"Would you like to test your IQ?"

"If you're not smart enough, don't try this game!"

"It's said that only 0.01% of people can pass the level, so those with fragile hearts should not attempt it!"

……

And so on.

Now, "Niu Le Ge Niu" and "Yang Le Ge Yang" are being advertised separately, and the previous advertising copy was clearly more suitable for Kaixin.com's white-collar users.

"Awesome" was launched on the school's intranet, and the copywriting needs to be more relevant to college students.

such as:

"Can you believe that this game drove a top student from Tsinghua University insane?"

"A game even harder than the postgraduate entrance exam, dare to take on the challenge?"

"Many people have already used it to get into top universities like 985 and 211, what are you waiting for?"

……

Yang Muyi only listed a few examples, but Ma Qiushan already felt that his worldview was about to be shattered.

So this is how you can do advertising copy.

How many unsuspecting people will be fooled into coming here?

The key is that if you advertise like this, you'll either become famous overnight or be universally condemned online.

There was no third option. Looking at Ma Qiushan's hesitant expression, Yang Muye sneered inwardly.

Now I realize I've been tricked, but it's too late!
-

8 month 27 number.

"Awesome" is now available on Renren.com.

"Sheep is a Sheep" was also launched on Kaixin.com on the same day.

The ads on Tianya and Mop will not start running until midnight, while the online trolls on Tieba and QQ groups have already started their campaigns.

Around 7 p.m., Xie Zhiyao and Yang Guanjun went to the internet cafe in town.

Yang Guanjun logged into QQ as soon as he turned on his computer. He saw that his friend, whose nickname was "Aqiang," was online. He immediately sent a pop-up message inviting the other person to start a video chat.

The other party quickly agreed, and the video call was connected.

Xie Qiang got a buzz cut and looked much more energetic in the video.

Yang Guanjun adjusted the webcam on his computer and put on headphones to test if he could hear any sound.

"Qiang, are you adjusting well to life in Shenzhen?"

"It's great. Uncle Deyuan personally brought me here on the day I entered the factory. Now everyone in the factory knows about my relationship with Uncle Deyuan, and no one dares to bully me."

"That's good."

"Champion, when are you coming?"

“I estimate it will take a few more days. Aunt Yue and my mother have arranged for her to send me there in early September, then we can see each other more often.”

"That's hard to say. Shenzhen is quite big. The factory I work at is almost right next to Dongguan City."

"Have you gone to Dongguan to check it out?"

"If you come, I'll take you there."

"Tch, you're all talk and no action, and you want me to come along for courage, huh?"

The conversation about Dongguan was going on and on when a voice suddenly came from behind.

"What kind of mischief are you two planning to do together?"

Xie Zhiyao leaned over Yang Guanjun's chair, and half of his face suddenly appeared in the frame, startling both Yang Guanjun and Xie Qiang on the other end of the video call.

Yang Guanjun turned his head:
What are you doing? You scared me to death!

Xie Zhiyao pointed at Yang Guanjun, who was clearly feeling guilty:

"I just heard someone ask Ah Qiang to go to... Guancheng. By the way, what's fun to do in Guancheng?"

"You misheard, that's not true!"

Yang Guanjun vehemently denied it.

"Did I hear that right? Okay, I'll ask Aunt E and Aunt Feng when I run into them later if they know about your plans to go to Dongguan with Xie Qiang."

As soon as Xie Zhiyao finished speaking, Yang Guanjun jumped up from his seat, almost pulling off his headphone cord.

"Ah Yao, Ah Qiang and I were just joking. How about this, I'll treat you to internet and Coke today!"

"I want a nutritional drink."

"no problem!"

The two quickly reached an agreement.

After the internet cafe manager brought over the nutritional drink and watched Xie Zhiyao open it and take two sips, Yang Guanjun finally sat down with peace of mind.

Xie Zhiyao then leaned closer to the camera and greeted Xie Qiang in the video.

Yang Guanjun then ended the video call, citing the need to play games.

Before entering the game, I checked the messages in a few groups.

Yang Guanjun joined these groups for migrant workers and fellow villagers in Shenzhen because he was going there.

As a result, people in the group were posting pictures, torrent files, and even Trojan viruses every day.

Yang Guanjun only clicked on the link once, and the obscene images that popped up were so offensive that he couldn't close them.

In broad daylight, in an internet cafe, he died on the spot.

From then on, Yang Guanjun refused to accept any links sent in the group.

But today was different in the group. The guys who posted pornographic pictures all seemed to have agreed to go silent, while a link to a mini-game that claimed to test IQ kept popping up in several groups.

After hesitating for a few seconds, Yang Guanjun finally couldn't resist his curiosity and clicked on it.

The webpage redirects directly to the game interface.

What a sheep?

What game is this?
(End of this chapter)