Rebirth: Starting with Capturing the Goddess Mentor

Chapter 366 The Demonic Sound Officially Launched
After securing the participation of celebrities and actresses with suggestive content, Chen Yan set his sights on the comedy genre.

As we all know, funny videos are one of the most popular types of content.

The later "Crazy Little Brother" started his career with funny videos, and then, before he was even 30 years old, he could easily spend 100 million yuan to buy a building.

In this era, the most popular comedy bloggers are probably "Liu Yishou", "I was shocked at the time", "Weibo Funny Ranking", and "Remembering Little Vest" on Weibo.

However, these people already have millions of followers on Weibo, so it's impossible to get them to join the Moyin app without paying a hefty joining fee.

However, Chen Yan did not intend to invite these comedic bloggers from the previous era.

Because their content is mainly text and images, while Moyin app, as a product of the new era, is mainly short videos.

This is why these well-known IDs have completely disappeared in later generations.

Because they failed to keep up with the pace of the times, they were destined to be abandoned by the times.

So who were the first generation of top-tier comedic internet celebrities in the short video era?
A name flashed through Chen Yan's mind—Pipa-chan!
At this time, Pipa Jiang was just a graduate student in the Directing Department of the Central Academy of Drama, whose real name was Jiang Yilei.

She and her classmate Huo Nifang began publishing original short video content on platforms such as Meipai and Miaopai under the account "pipa酱".

Her video style is extremely distinctive—

Using a voice changer to speed up her speech, delivering sharp, witty, and highly relatable critiques, and accurately capturing and exaggerating the lives of everyday people, especially urban youth, has helped her gain popularity within a small circle.

I vaguely remember that it was at the end of 2015 and the beginning of 2016 that Pipa Jiang suddenly became a sensation with a series of short videos such as "The Survival Rules for Men" and "Shanghai Dialect + English". She became a phenomenal internet celebrity at an almost rocket-like speed and was hailed as "the first standard-bearer of the short video era".

Her success perfectly aligns with what the Moyin app needs: original content, concise and fast-paced action, highly personal style, and content that resonates strongly with young people.

This is practically a top-tier amateur influencer tailor-made for the early days of the Magic Voice app!
Before she takes flight, she must be firmly bound to the chariot of demonic sound.

Why has Douyin (TikTok) attracted countless creators to follow in its footsteps?
It's because it can create stars overnight!
Transforming an utterly ordinary person into a top influencer known throughout the entire internet overnight!

You might be catching chickens and fishing in the countryside today, but tomorrow countless brands will be lining up with money to offer you!
There are fewer and fewer paths for ordinary people to achieve success, but short video platforms can make you an overnight sensation and earn tens of millions a year!
This is the fundamental reason why Douyin can attract countless creators.

Therefore, the current Magic Voice app urgently needs to promote an ordinary person as a "benchmark" for ordinary people to achieve upward social mobility.

Thinking of this, Chen Yan immediately picked up the internal phone and called Zhang Yi, the marketing director.

Zhang Yi quickly arrived at the office: "Mr. Chen, you wanted to see me?"

"sit."

Chen Yan gestured for him to sit down and asked directly, "Have you been following a blogger who posts funny short videos online lately? Her name is Pipa Jiang. She mainly posts content on video websites like Meipai, Miaopai, and Youku, as well as on Weibo."

Zhang Yi thought for a moment and seemed to remember her: "I think... I remember her. Isn't she that Central Academy of Drama girl who speaks really fast and often makes sarcastic remarks? I don't think she has a particularly large number of fans yet?"

"Yes, that's her."

Chen Yan affirmed, "Don't underestimate her just because she doesn't have many fans now. Her content style and personal approach have tremendous potential for explosive growth, making her a perfect fit for our platform. She could very well become the key figure for us to break into the comedy content arena and even attract a large number of highly educated young users."

Chen Yan leaned forward and said seriously, "I'm giving you a very important task now: find Pipa Jiang herself, or her partners, immediately. We need to sign her, and it will be an exclusive agreement."

Zhang Yi immediately took out his notebook to write: "Understood, Mr. Chen. What are your instructions regarding the terms of our contract?"

Chen Yan had already planned it out: "First, a guaranteed monthly salary of 2 RMB, requiring her to publish at least 5 exclusive videos on our platform each month. This amount is definitely a considerable and stable income for her right now, allowing her to focus more on content creation."

"Secondly, we will provide her with S-level traffic support. In the initial stage, we will promote her videos across the entire platform to ensure that every user who opens Moyin can see her content as soon as possible. The algorithm will favor her, and we will use the best resources to promote her as quickly as possible!"

"Third, we emphasized our sincerity and the platform's prospects to her. We told her that Moyin would devote all its resources to making her a benchmark comedic short video creator on the platform and even across the entire internet. We are not looking for a blogger to join, but for a common pioneer and partner."

Zhang Yi quickly jotted down the key points, somewhat surprised by the big boss's high praise and significant investment in this blogger who had not yet become a sensation.

However, since the big boss had said so, Zhang Yi immediately replied, "I understand, President Chen. A monthly salary of 2 yuan plus top-tier traffic is a very sincere offer. I will immediately organize a team to personally follow up on this matter, contact Pipa Jiang as soon as possible, and guarantee to sign her!"

"very good."

Chen Yan nodded. "Be quick and sincere. Remember, we want exclusivity; she can only post videos on our platform."

"Don't worry, Mr. Chen, I'll take care of it right away!"

After saying that, Zhang Yi got up and left decisively.

…… ……

Through clues left on Weibo and video platforms, Zhang Yi quickly contacted Pipa Jiang (Jiang Yilei) and her partner Huo Nifang.

A few days later, in a quiet coffee shop near the Central Academy of Drama in Beijing, Zhang Yi met these two future top stars who still had a bit of a student vibe.

After a brief exchange of pleasantries and self-introduction, Zhang Yi directly stated his purpose and presented the other party with a pre-prepared letter of intent for cooperation.

"Jiang and Huo, we at Moyin app greatly admire your creative talents. Pipa Jiang's video style is unique, which aligns perfectly with our platform's philosophy of encouraging originality and supporting individual expression."

Jiang Yilei and Huo Nifang exchanged a glance, sensing each other's concern, but they also remained cautious.

They had been approached by other platforms before, but mostly through private messages. This was the first time that Moyin had officially sent a marketing director with a detailed plan.

Huo Nifang, who was primarily responsible for business liaison, asked, "Director Zhang, thank you very much for your platform's recognition. Could you elaborate on your cooperation plan?"

"of course."

Zhang Yi nodded and clearly stated the conditions Chen Yan had agreed to: "We hope to sign a deep and exclusive cooperation agreement with the Pipa Jiang account. The core terms include: First, Moyin app will pay a guaranteed creation fee of 2 RMB per month, requiring the Pipa Jiang account to exclusively publish at least 5 original short videos on Moyin each month."

"Twenty thousand per month?"

Jiang Yilei's eyes widened slightly when he heard the number.

This is undoubtedly a huge sum of money for them, who are still students. It can greatly alleviate the financial pressure of creating content and allow them to focus on their work.

“Yes,” Zhang Yi repeated affirmatively, then threw out an even more significant offer:

"Secondly, and most importantly, we will provide Pipa Jiang's account with an S-level traffic support agreement. This means that every video of yours will receive top-tier promotional resources from our platform. Our goal is to make Pipa Jiang a top influencer on the Moyin app and even across the entire internet in the shortest possible time."

He paused, observing their reactions, and continued, "We believe that Pipa Jiang's value lies not only in her current number of fans, but also in her enormous potential. Moyin app has the confidence and resources to become the best platform and the strongest support for Pipa Jiang's breakthrough."

Jiang Yilei pondered for a moment, then asked the crucial question: "Does the exclusive agreement mean we can't publish content on any other platforms? Including Weibo and Miaopai?"

"Yes, Jiang. 'Exclusive' means that Moyin has the exclusive rights to premiere and broadcast the video content. We hope that when users think of watching Pipa Jiang's latest videos, the first, or even the only, choice is to open the Moyin app."

This is the fundamental guarantee for our significant investment of resources in promotion. Of course, you can update previews and interact to attract traffic on platforms like Weibo, but the complete video content must only be released on Moyin.

Huo Nifang pondered for a moment and then asked, "What about the contract term? And what are the platform's thoughts on potential future business revenue, such as advertising?"

"Initially, we recommend signing a three-year contract, which is a period of observation and adjustment that is beneficial to both parties."

Zhang Yi was well-prepared: "Regarding monetization, rest assured, the platform encourages creators to receive reasonable returns. For advertising or commercial collaborations facilitated through Moyin, we will provide a professional business team to assist in negotiations and execution. The revenue sharing ratio will be clearly written into the contract, absolutely protecting the interests of creators. In the future, we can even explore more in-depth joint IP development."

Jiang Yilei and Huo Nifang exchanged opinions in hushed tones.

A few minutes later, Jiang Yilei looked up, his eyes gleaming with eagerness: "Director Zhang, thank you for your high regard, Moyin. Your terms are indeed very attractive. We agree to cooperate in principle, but we need to take the specific details of the contract back for careful review, especially the clauses on exclusivity, copyright ownership, and revenue sharing, or perhaps have a professional review them."

A smile appeared on Zhang Yi's face; he knew that the matter was basically settled.

He immediately stood up and extended his hand: "Of course! This is responsible to both parties. We can draft a formal contract based on today's communication for your review. I look forward to Pipa-chan ushering in a new era on the Moyin app!"

“We look forward to it too.” Jiang Yilei and Huo Nifang also stood up and shook hands with Zhang Yi.

Just one day later, Jiang Yilei and Huo Nifang agreed to sign an exclusive agreement with the Moyin app.

After all, the two were still students, and they couldn't possibly be indifferent to the 2 yuan base salary offered by the Moyin app.

With this, the final key piece of the Magic Voice content ecosystem puzzle has been completed.

……

……

On November 11, 2015, Taobao's Double Eleven promotional event was in full swing.

On this very day, the Moyin app was officially launched on major app stores!

(End of this chapter)