Rebirth: Starting with Capturing the Goddess Mentor

Chapter 363 Inviting Celebrities to Join

After one hour.

After getting dressed, Ruan Bao took out a few wet wipes and began wiping the leather seats in the back of the Rolls-Royce.

After cleaning the chair, she found that Chen Yan was still lying comfortably on the chair without moving.

"Honey, hurry up and get yourself ready so we can go home!" Ruan Bao urged.

"Then you can help me tidy up." Chen Yan looked at her with a mischievous grin.

"Good."

Ruan Bao took out a few more wet wipes to help Chen Yan wipe himself.

Chen Yan firmly refused: "Don't use this."

"What do you use?"

Ruan Bao blinked and asked.

Chen Yan didn't speak, but just stared at the girl's delicate lips with a mischievous grin.

Ruan Bao immediately understood the man's thoughts and gave him a disgruntled glare.

But in the end, she obeyed his words.
I gently wiped him with my own "ST" brand wet wipes.

…………

After dropping Ruan Bao off at home, Chen Yan drove to the company.

The beta testing of the Moyin app is in full swing, and in just four days, the number of registered users has already reached 4.

Throwing out millions in prize money has a noticeable effect.

However, according to the marketing department's predictions, the number of registered users will decrease in the later stages.

The people who are after the prizes and bonuses will basically register a few days in advance, while those who haven't registered won't register even if you increase the prize pool to tens of millions.

However, the current data is sufficient, considering that it is still in the internal testing phase.

Of course, once it's officially launched, this level of promotion alone won't be enough.

Therefore, Chen Yan's task today is to determine which idols to invite to join the Moyin app.

There's a reason why celebrities charge high endorsement fees.

Never underestimate the power of fan groups.

When Weibo and Douyin (in its previous form) were first launched, they both used the promotion method of inviting a large number of celebrities to join, which was very effective.

The Demonic Sound was no exception.

As Chen Yan drove the Rolls-Royce into the company's underground parking garage, he glanced at his watch—10:50 AM, ten minutes earlier than the scheduled meeting time. He straightened his shirt collar, checked himself in the rearview mirror to make sure he looked presentable, and then walked towards the elevator.

As the elevator ascended, Chen Yan's mind replayed the data reports from the past four days.

Eighteen thousand registered users—this number was already quite considerable during the beta testing phase, but it was still far from his goal. What he needed was viral spread, to make the Moyin app a market sensation upon its official launch.

Good morning, Mr. Chen.

The receptionist stood up immediately upon seeing him.

Chen Yan nodded slightly and walked straight to the conference room.

When the door was opened, Wang Qifeng, the person in charge, and several core members of the marketing department were already there, and the latest user growth curve was being displayed on the projector.

After taking his seat at the head of the table, Chen Yan got straight to the point, "Let's begin."

Marketing Director Zhang Yi stood up and clicked the remote to switch to the next slide of the PPT: "President Chen, according to our data analysis over the past four days, users aged 18-25 account for 67%, and female users account for 58%."

"This ratio is basically consistent with our target user profile, but there is a significant difference between it and the user group of [Kuaijiao]."

Chen Yan nodded slightly: "Very good. [Kuaijiao] is targeting the lower-tier market, with users in third-tier cities and below accounting for more than 60%, and they are even expanding into county and rural markets now. Their users have relatively low education levels and their income levels are not keeping up."

"We don't want to compete with [Kuaijiao] for the lower-tier market; our promotion should target users in first- and second-tier cities in China."

Marketing Director Zhang Yi respectfully nodded in response, "No problem, that's also the focus of our meeting today—which celebrities we can invite to join in order to bring in the user base we want to the greatest extent, and to stimulate the creative enthusiasm of ordinary users."

As he spoke, Zhang Yi pulled up a list: "We have initially selected the 30 most popular celebrities and ranked them according to factors such as the number of Weibo followers, the popularity of their topics, and their commercial value."

Chen Yan frowned slightly as he looked at the list on the projector: "Yang Mi, Lu Han, TFBOYS... they're all top-tier celebrities. Have you considered the budget?"

Even though I'm rich, I can't just blindly burn money!

There was a brief silence in the meeting room.

“Mr. Chen,” Zhang Yi cleared his throat, “we have done the calculations. If the entry fee for any one of the invitees is more than two million, it will indeed far exceed our marketing budget.”

“Moreover,” he added, “the schedules of these big stars are very full, and even if we are willing to pay a high price, we may not be able to reach an agreement in the short term.”

"Let's try a different approach."

Chen Yan suddenly spoke up, "Don't just focus on those stars who are already at the top of the pyramid. Look at those artists who are on the rise, have high fan activity, but whose endorsement fees haven't gone out of control yet."

He stood up, walked to the projector, picked up the stylus, and circled a few names on the screen: "For example, Dilraba Dilmurat, who just started to become popular with 'Diamond Lover'; Zhao Liying, whose popularity from 'The Journey of Flower' hasn't died down yet; and Xue Zhiqian, whose music is good, and his identity as a Weibo comedian makes him very internet-savvy."

Zhang Yi's eyes lit up: "These celebrities' fan base happens to be our target users, and their commercial endorsements haven't been fully rolled out yet, so there's more room for negotiation."

“That’s right.” Chen Yan nodded. “We’re looking for artists who match the platform’s style and are cost-effective. Also, we shouldn’t limit ourselves to film and television stars; internet celebrities, comedians, and even ordinary people with unique characteristics can all become our contracted creators.”

The meeting lasted for more than two hours and finally finalized the invitation lists for three tiers:
The first tier consists of rising film and television stars; the second tier consists of internet celebrities and musicians; and the third tier consists of experts in various fields.

"I need to see feedback on the initial contact within a week."

Chen Yan looked around and said, "In addition, the incentive program for user-generated content should also be promoted simultaneously. Celebrities bring traffic, but what ultimately retains users is the content itself."

Zhang Yi took the lead and assured: "No problem, we will give you feedback within a week."

…………

(End of this chapter)