Who would study psychology if they didn't have some kind of problem?

Chapter 263 Howard Unchallenged
It would have been a bit of an exaggeration to say that Nan Zhuren was the top counselor at the Yannuo Psychological Center.

After all, commercial psychological counseling is profit-oriented, and due to certain reasons related to his professional background, Nan Zhuren's performance is not as good as that of several veteran consultants.

However, now, several of the company's most outstanding consultants, including Teacher Hu, have left with Weng Pingting.

Therefore, Nan Zhuren can be said to be the undisputed sales champion of Yan Nuo Psychological Center!
In this situation, Howard said he was inefficient?
There was no need for doubt; Nan Zhuren already understood Howard's meaning.

All I saw was the boss opening a spreadsheet on his computer, then turning the screen to show the contents to Nan Zhuren.

"Look, Xiao Nan, this is a statistical chart made by the new team. It shows the problem status and renewal status of all the cases you have handled so far."

A statistical chart appears before your eyes, with curves distributed across it, and some prominent parts have notes in special colored font.

Intuitive and data-driven

Using something like this to display performance results is indeed very clear at a glance.

It's especially suitable for presenting to your boss.

But Nan Zhuren's brows furrowed slightly.

Howard continued, "Look, the cases you mentioned at the top are very well done. For example, this Mr. Huang, I remember he runs a bar? He's been renewing his subscription ever since he came, and he's always been renewing the top-of-the-line package."

“Xiao Nan, you’ve always done a great job in this regard; you’re able to build excellent relationships with your clients. Once they renew their consultations, they immediately upgrade to the highest-tier package. But—”

Howard then changed the subject: "Look at these below—many visitors only come once and then never come back, which results in a very poor conversion rate."

Howard pointed to the bottom of the chart. It was clear from the chart that, according to Nan Zhuren, the number of visitors who "came once and didn't renew" far exceeded the number of those who did renew.

This is indeed a "problem" that Nan Zhuren faces today. In the early days when Nan Zhuren had fewer visitors, this problem was not obvious; however, as the number of visitors increased, the proportion of those who did not need to renew their fees also rose.

For these clients who do not require long-term counseling, Nan Zhuren will help them confront their problems, then teach them some methods of emotional regulation, and then end the counseling session.

This caused Nan Zhuren's "conversion rate" to drop sharply.

Although Nan Zhuren had many top-tier packages on hand, which supported his overall performance, the "conversion rate" statistic was like the worst subject grade for a student with uneven academic performance—highlighted in bright red on the table, it stood out starkly.

Howard was also particularly concerned about this area of ​​expertise: "Xiao Nan, the fact that you have so many top-tier packages means you have the ability to 'empathize' with your clients and build a 'good counseling relationship,' right?"

“These visitors who only come once, since they came, it means they have a need. If half, or even a third, of them renew their top-tier subscriptions, that would be a huge amount of revenue…”

Howard's face gradually contorted, like a starving homeless man, drool dripping from his chin: "...And how much of the cut will you get?"

For a single visitor, the consultation fee is 500 per visit; while the top-tier package includes four consultations totaling 9800.

Nan Zhuren only needs to renew his subscription to get the top-tier package, which makes Howard think twice.

However, Nan Zhuren said softly, "Those visitors don't have serious problems and don't need counseling or intervention..."

Howard interrupted Nan Zhuren: "We don't need to 'intervene,' but we can 'consult' or 'chat'! They have this need, and they're definitely willing to spend money!"

“…If their attitude is firm, then I’ll accept it too. Like that ‘Boss Huang’,” Nan Zhuren said softly.

"Not enough!" Howard declared. "I heard you were also turning away that Mr. Huang? Was he kept on because the demand for consultations was so strong? What a pity, Xiao Nan, what a waste!"

“We can’t keep visitors who want to leave on their own. But we have to keep those who are okay with not staying—that’s all part of our sales performance!” Howard said, heartbroken, as if a piece of his heart had been ripped out. “If we don’t make this money, someone else will eventually, so why can’t we make it?!”

Nan Zhuren, however, remained unmoved and even took out his phone to check the time: "But boss, we have an obligation to tell visitors the truth about their situation—I need them to know that they are 'fine'."

Howard gritted his teeth, and suddenly saw the shadow of his ex-girlfriend on Nan Zhuren's face, which almost made him break down.

If Howard could still have some reservations when Weng Pingting was around,

Howard now acts with complete impunity.

He took a deep breath and opened a folder next to him.

"Regardless, our company's end-of-month performance evaluation standards have changed—conversion rate is a hard indicator and must be higher than 25%!"

"At the same time, the commission for the first consultation has been reduced, and the consultant's commission for subsequent consultations will only be 5%!"

A consultation fee of 500 yuan, with the consultant taking 5%, means the consultant only receives 25 yuan per hour.

Howard's attitude was tough; when he said this, he leaned back and his expression completely changed.

"However... it's also relative. Our revenue sharing for future packages will be adjusted upwards, especially the share for consultants for the top-tier packages, which will be much higher."

After slapping her, he offered her a sweet treat. Judging from the rhythm of the conversation, he had indeed learned something from Weng Pingting.

"The new revenue-sharing scheme adopts a tiered approach: the commission for the first sale of the top-tier package remains unchanged at 15%; however, if the subscription is renewed, the commission will be adjusted to 20% starting from the second month; and from the third month onwards, it will increase to 25%..."

"For each additional month a visitor renews their subscription, their share of the consultation fee will increase by 5%, capped at 40%."

“And if we can get visitors to buy a package for six months or more at once,” Howard took a deep breath, “we’ll take a 50% cut!”

Which working person doesn't want a high salary and high commission?
With this approach, Howard was confident he could win the hearts and minds of all his employees.

The employees who left the office earlier looked grim, but they were all filled with excitement.

Howard has even more cards and higher expectations for Nan Zhuren.

At this point, Howard no longer spoke cryptically, but directly:
"If a problem can be solved in one consultation, you don't have to rush it. You can do it in two, three, or four sessions, giving the client time to gradually accept it. It's the same thing. Even if it's not the top-tier package, you can earn more consultation fees by doing more sessions, right?"

"Besides consulting, I've recently established collaborative projects with many companies, and they all want to invite you to give lectures, which could be a significant source of income. But... Xiao Nan, if you don't have good consulting track records, you'll definitely look out of place at this company, won't you?"

"Also, Pingting... she's gone, so the position of consulting supervisor is now vacant."

"She didn't take you with her, but I value you highly, Xiao Nan..."

hum - hum - hum -

The alarm clock that Nan Zhuren had set suddenly went off.

He interrupted Howard.

(End of this chapter)