America: My Time
Chapter 954 Mysterious Confidence
Chapter 954 Mysterious Confidence
Chapter 924 Mysterious Confidence
In short, production capacity is insufficient, market demand is too great, and it cannot meet Toyota's requirements; this will take time. Bentley has already captured a large share of the Taiwanese market, and the same is true for the Southeast Asian market. If they continue to target the low-to-mid-range market, they will naturally reap even greater rewards. This is exactly the result John wants. And how else can they push Nissan to the brink of collapse and plunge it into an even greater crisis?
It's a bit early to talk about an acquisition now. At least Nissan isn't in dire straits yet, and the Japanese wouldn't accept John's takeover offer. John will only act when Nissan's debt becomes so high that they have no choice but to give up. We're far from that point yet, but John's actions have made the situation in Japan even more precarious, especially given the current state of affairs within the country.
This isn't just about car companies; it also involves other businesses. If these Japanese car companies were to collapse, you can imagine how perilous the situation would be in Japan. At that point, the Japanese government wouldn't sit idly by and would come after John.
“Mr. Toyota, you need to keep a low profile this time. You know how much pressure I’m under right now. I don’t want other car companies coming to my door. I will do my best to ensure your needs in the US, but I don’t have the capacity to handle other orders!” Despite John’s serious expression, he was secretly overjoyed. If even Toyota was under this much pressure, one could imagine the situation of other car companies in Japan. Perhaps his acquisition of Nissan would happen sooner.
John hadn't even caught his breath after dealing with Toyota when things changed in South Korea. Samsung's plans were disrupted by John's intervention, and the massive investment failed to yield the desired returns. This was a huge blow to Samsung and also had a significant impact on South Korea's semiconductor industry. However, just as the semiconductor crisis was unfolding, the automotive industry was now facing a crisis. Hyundai was in the worst situation; its North American market had instantly evaporated, and it was now relying solely on its domestic market to survive!
In contrast, the car factory acquired by John was unaffected and continued to develop rapidly. Other South Korean car companies lacked navigation systems, but Bentley Motors Group's factories did not, because they were closest to China, so their needs were met first. This directly impacted other South Korean car brands such as Hyundai and Daewoo.
"Sit down, don't put so much pressure on yourself. This has nothing to do with you. Samsung's situation is just an accident, and there's nothing I can do about it. As for the automotive industry, I'm even more powerless. Toyota has already come knocking, and the situation in the US is even more chaotic. As for the Korean car brands, I can only apologize." This was John's answer to Lee Boo-jin. This eldest princess of Samsung came not only for Samsung but also to plead for those Korean car brands!
However, Samsung's problem is not too big because they still have domestic demand. With the successful global Internet of Things deployment, the demand for personal computers is also increasing. They can supply those personal computer companies in the United States, provided that they can beat those guys in Japan.
"I understand, but this time I still want to negotiate with Samsung on the issue of lithography machines, hoping to obtain ASML's latest lithography machine!" ASML is no longer what it used to be. Now ASML has occupied a huge market share in the lithography machine field, and the release of its latest lithography machine has forced Samsung to bow its head!
“That’s no problem, I’ll talk to ASML!” John agreed without hesitation. Although ASML had many orders, giving Samsung a little help was still worthwhile. Besides, if Samsung collapsed, the pressure on him would be immense, as Samsung had the power of Wall Street behind it.
Samsung isn't a big problem, but John felt it was time to act on the new round of acquisitions of Korean car brands. A small country like South Korea shouldn't have so many car brands. As CEO of Bentley Motors, Ms. Mary Barra was about to take action again, going to South Korea at this crucial moment to discuss the acquisition.
Besides Hyundai, Bentley Group plans to acquire all other brands in South Korea to complete a comprehensive integration. John's plan envisions that acquiring these factories in South Korea will greatly benefit Bentley Group's development, particularly in its expansion into the North American and European markets, providing a more solid foundation.
Originally, the acquisition of Daewoo was planned to wait until Daewoo was on the verge of collapse, but now that the opportunity has arisen, John thinks it's worth a try. He should start with South Korea, acquire their car brand, and build up his strength. Moreover, if the acquisition in South Korea is not a problem, then the acquisition in Japan will be easier, and perhaps there will be an opportunity to acquire Nissan next year!
"What? Daewoo rejected our acquisition offer?" John frowned when he received the call from Ms. Mary Barra. He couldn't understand what right Daewoo had to reject Bentley Motors' acquisition offer. After all, their debt was no small amount, and Daewoo's market share was declining. How could they be rejected?
“Those guys have a mysterious confidence, but we’ve completed the acquisition of other brands, which can double the production capacity in Korea. However, this still won’t meet the demand in North America, and the production lines also need to be adjusted!”
Hearing this, John couldn't help but frown. The expansion of Bentley's market share in North America was putting a lot of pressure on the Bentley Group. Supply falling short of demand was not a good thing, and it would be a shame to miss such an opportunity!
"If they have such mysterious confidence, then let's teach them a more profound lesson by targeting their overseas sales. I wonder if they will still have such confidence when their cash flow runs into problems! Of course, we can't rely entirely on these guys. We also need to accelerate our expansion in China. We can't put our hopes on these guys."
When the acquisition attempt in South Korea failed, John had to change his mind. If that's how it is in South Korea, then it goes without saying that the Japanese are even more likely to be affected. If he were to acquire Nissan, he would face even greater resistance. After all, the bubble in Japan hadn't been burst for very long, and those guys still harbored many illusions.
Faced with this situation, John had no choice but to change his strategy and adjust his plans in time. Fortunately, the development in Taiwan and China was not affected. Otherwise, the opportunity he had created would have been snatched away by companies like GM and Ford. After all, the production capacity of these companies is far beyond what Bentley Motors can match. The gap between the two is still very large!
This is why John was so determined to target Nissan and establish a complete industrial chain layout in China. Everything was aimed at the North American market and the global market. However, no matter how good his plan was, there were always unexpected events. What he thought was a sure thing for the acquisition went wrong!
The expansion of the Bentley Motors Group has had a huge impact on the entire automotive industry, especially on other automotive giants. They have all felt immense pressure, with Europeans facing the greatest pressure as they directly confront Bentley's influence in Europe. Most importantly, the supply chain layout in China has directly affected them. The availability of high-quality, inexpensive parts in China is their biggest problem. Bentley's costs are naturally much lower, and high-end brands won't engage in price wars with them. However, the situation is completely different for mid-range brands.
With a finite market share, Europeans naturally don't want to see Bentley's rampant expansion, but they're powerless to stop it, especially given the current situation. Bentley's expansion in Asia gives it a cost advantage, which is its biggest problem. More importantly, Bentley has its own complete sales network, unrestricted by them, which is a major headache for many. Crucially, Bentley also dominates a large portion of the vast Middle Eastern market, a massive market that has allowed it to reach its current level and build its current foundation.
"An invitation? I didn't expect the Indians to still be so persistent, actually inviting us to build a factory there. What a joke! Do they really think we're so easy to fool? Seeing the huge orders for global satellite navigation devices, these guys are tempted and have come up with this idea. How ignorant! We will refuse them. We will not have any factories there, nor will we compete for this market!"
When John received the investment invitation from the Indians, he sneered inwardly. These guys were trying to take advantage of him again. It seemed that he hadn't refused them hard enough, making them think he was easy to fool!
Looking at the tempting terms in his hand, John remained unmoved. The Indians had no bottom line; they'd offer anything to attract investment now, but once you established a factory there, everything would change. Your profits wouldn't even cover their fines! Faced with a group of untrustworthy individuals with severely flawed integrity, John had no desire to deal with them, much less cooperate with them. No matter how good the terms, they wouldn't tempt him. After all, these guys could change their regulations at any time, delivering a fatal blow to investors. Having learned so many lessons from the past, John wouldn't make the same mistake. No matter how good the temptation, John wouldn't be tempted, nor dared to be. India was a bottomless pit, a bottomless pit devoid of any hope!
(End of this chapter)
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