America: My Time

Chapter 859 New layout
Chapter 829 A New Strategy
The split of Southern Group is not the end. John also has plans to split Forever Group, because as Forever Group continues to grow, some undesirable situations have gradually emerged. Although John highly values ​​Jung Bin Xian's abilities, it doesn't mean he can tolerate other things. After a company grows and becomes an industry giant, many problems will arise, and adjustments and restructuring will be necessary.

Now that the confrontation with old guys like Rockefeller has begun, although it only comes from the US Presidential Steamship, John has already planned to take the opportunity to break up his group. The Southern Group is like this, and the Forever Group is the same. It also needs to be broken up. Only in this way can it have better development and avoid being trapped by the current situation.

The splitting method is roughly the same: the US will be a separate entity, Europe a separate entity, and Asia a separate entity, so that development will no longer be constrained by the original group. Although John has not discussed this idea with Andrea Jung, his decision is unchangeable. The most important thing is that he needs to continuously reduce his assets on the world's wealth list. Whether Andrea Jung is willing to accept it or not will not affect the overall situation.

"Eternal Group is going to be split up too?" Christie Turlington was shocked when she heard John mention Eternal Group. As former models, she and Claudia Schiffer knew very well how powerful Eternal Group was. It was a true giant standing at the top of the industry, and the idea of ​​splitting up such a group was hard for them to believe.

In the eyes of Claudia Schiffer and Christie Turlington, breaking up such a giant company would weaken the company's power and even affect its development. After all, after the breakup, there would be no longer such a huge system, and the reduction in reputation would cause problems in the company's operation. In their view, the company's reputation is more important in the apparel industry.

"That's right, the Forever Group will also be split up and integrated in the United States. It will still be called the Forever Group, and Forever 21, Victoria's Secret, Tiffany, Max Factor, Maybelline, Clinique and other cosmetics companies, as well as the jewelry company and Burlington Store will all be integrated into the new Forever Group."

"Hiss!" When John finished speaking, Christie Trington couldn't help but gasp. This was insane. The assets had been reduced by more than half in an instant. You have to know that although the biggest name of the Forever Group is Victoria's Secret, it is still in Europe in terms of luxury brands. This split has resulted in a huge reduction in assets.

"Aren't you worried that splitting it up like this will affect the company's development? Without top luxury brands like Chanel, the reputation and prestige of the Forever Group will be greatly diminished, and it might even affect Victoria's Secret!" Christie Turlington expressed his concerns. This decision was too crazy; reputation is the most important thing in the apparel industry.

“I know it’s necessary. You’ve only considered the reputation and prestige of the Yongyuan Group, as well as its position in the industry. But I have to consider more. The Yongyuan Group has been established for several years, and its continuous expansion has made it too big. The problems of a large enterprise have already appeared. If it is not split up, the consequences will be unimaginable. Most importantly, I have more reasons.”

John didn't say what the reason was, and most of these beauties didn't understand, but Lee Boo-jin understood. A knowing look flashed in her eyes. Hiding assets, moving from the open to the covert, and changing the situation to take control of the company. In the early stages of development, professional managers could be allowed to run the business, but at this point, it was necessary to restrict professional managers, increase control over the company, and prevent any hidden dangers from arising.

The problems of large corporations are no small matter; a single misstep can lead to decline. While splitting up may be painful in the short term, it can bring greater development and more opportunities. Splitting up a behemoth like the Yongyuan Group, an industry giant, may seem to affect and impact the company, and even cause some fluctuations in the short term, but these are all acceptable. Corporate development is not about blindly pursuing size and comprehensiveness.

Seeing the change in Christie Turlington's expression, John changed his tone and said, "What, you have ideas and want to get involved in management? Although you don't have the ability yet, it's okay to get involved first! Think about it first, don't rush to make a decision. The split will take time and more preparation."

Being too lenient with professional managers is not a good thing. Letting Christy Turlington participate in management is also a good idea. After all, she has a certain understanding of the industry and a certain reputation, so it is easy for her to integrate into the circle and bring about changes to the Forever Group.

“Okay! But if we split it like this, the European assets will be too large. Most importantly, how do we determine the headquarters after the split?” Christie Turlington raised another question. Indeed, such a split would make the European part too powerful, and the most crucial issue was the choice of headquarters. “No problem. Europe needs to be strong; otherwise, how can it establish itself among luxury brands and capture a huge market share? Besides, the pressure in Europe is minimal. With connections to Middle Eastern tycoons, this is not a problem at all. The headquarters won't be in one of the brands' home countries, but in Ireland, where the tax rate is the lowest!” As a financial tycoon, John naturally knew the advantages of Ireland, and he also had considerable assets there, which was the focus of his strategic layout!
If the British weren't so treacherous and unpredictable, John's focus in Europe wouldn't have been Ireland, but England. Unfortunately, John doesn't trust those guys now, which is why he chose Ireland as his center of European influence.

If the weakest part after this split is the Asian assets, although John had made early investments in Japan, as well as in China, Hong Kong, and Taiwan, the asset size is still the smallest of the small. After the split, it will have no reputation whatsoever. However, John does not think this is a problem.

Although John was somewhat reluctant, he ultimately decided to integrate the Asian market with Uniqlo in Japan as the core, and he also needed to increase investment in Asia. In comparison, the largest investment after the split wouldn't be in the US or Europe, but in the Asian market. For a long time to come, Uniqlo in Asia would need to expand rapidly. It's almost fair to say that Uniqlo lacks everything in Asia, and not just a little bit.

Of course, such investment is also part of John's strategy. Only in this way can he make those guys in Japan feel his 'sincerity', make them feel more at ease, and allow him to get enough talent from Japan. Only in this way can those guys in Japan feel at ease allowing him to expand and develop rapidly in Japan.

Although the next two decades will be a lost two decades for Japan, this will not affect John's plans in Japan or his own development. Even after two lost decades, Japan's economic size will still be there, and there will still be continuous profits. Only the direction of consumption has changed, but all of this will not affect John, because John knows what direction Japan's development is going to take, and entering the game in advance is naturally the best choice.

However, John won't get involved in real estate, because a twenty-year consecutive period of plummeting housing prices is imminent. But he still needs to have a business presence, which is why John is still eyeing Japan. When everyone is confused, he can not only make enough money by taking action, but also gain the approval of those guys in Japan, and get even more benefits from them. Only a fool would refuse such a good deal.

Splitting up the Forever Group is actually more beneficial than harmful to John. The fewer assets there are in Asia, the more visible the investment will be, making those guys in Japan more grateful to him, since he's investing real money. However, Japan is only part of John's strategy; the bigger investment is in China, which is where his future development will be most focused.

However, what drives everything is not clothing, but the involvement of the Mandarin Oriental Group, the investment of major technology companies, and the investment of the manufacturing industry. With low labor costs, they naturally have an absolute advantage in price.

John also had some headaches regarding the Asian division spun off from the Eternal Group. The situation in Japan wasn't too bad, but the full integration was a significant challenge. He would soon be investing heavily in Japan, and he would gradually reclaim the assets he had sold, though it would take a long time—at least not next year. He planned to wait until Bank of Japan faced a crisis before making his move, acquiring everything he wanted at the lowest possible price. The real estate crash presented both a crisis and an opportunity; with proper handling, there could be considerable profits. However, not everyone could see this clearly. After all, with the economy collapsing, the entire nation of Japan was lost and couldn't see a future.

Finally, regarding the situation in Japan, John thought it over and decided to let professionals manage it. After all, a lot of talent would emerge after the Japanese economy collapsed, and it would be difficult for them to get stable jobs. Moreover, the Japanese would work even harder at that time because they would be under considerable pressure and even burdened with huge loans, just like Nakamori Akina's greedy family. John could easily imagine how dangerous their situation was, otherwise they wouldn't have taken such action. But this time, perhaps it would make Nakamori Akina truly wake up, see everything clearly, break free from the shackles of her mind, and get rid of the harm and influence of her greedy family.

(End of this chapter)