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Chapter 332 You're Very Useful
Perhaps fearing that her verbal persuasion wouldn't be enough, the young woman directly sent Zhang Zhe a user report from her former employer via WeChat.

This was the first time Zhang Zhe had seen a report from an organization that focused on same-sex matchmaking.

That's something, I guess.

The report clearly states that 72 users repurchased matchmaking services more than 3 times, and 255 users repurchased them more than twice, with an overall customer repurchase rate of over 50%.

The most remarkable woman repurchased the service eight times in five years, making her a SVIP member of the matchmaking agency.

With data to back it up, Zhang Zhe no longer doubted what the girl said; the situation for the same sex was indeed quite different from that for the opposite sex.

If it were a legitimate matchmaking agency, and someone kept asking to be introduced to new partners every now and then, they would definitely suspect that this person was using the guise of matchmaking to engage in short-term dating.

"I've looked at the information you gave me."

“Data shows that female customers have a higher repurchase rate.” Zhang Zhe asked, somewhat puzzled, “But I once heard a saying that three months of same-sex marriage is considered a golden wedding anniversary. Is that a rumor?”

"Yes."

"As for why, hehe, Master, you should be able to figure it out, right?"

“…Okay, I think I understand.” Zhang Zhe’s face darkened. Good heavens, he didn’t expect that even after coming out, men still couldn’t avoid being smeared and suppressed.

I'm so cold and shivering!

Have you considered the reasons for such a high repurchase rate?

"I've asked the people involved, and most of them said it was due to personality clashes, while others said it was due to objective reasons such as job changes or moving."

"Master, you may not know this if you haven't dated someone of the same sex, but once a relationship is established, they are much closer than typical heterosexual couples."

"We wish we could be together all the time."

"Over time, many problems have emerged, especially among women, who are prone to arguing over trivial matters, so they tend to change partners more frequently."

“I really don’t know that.” Zhang Zhe nodded. “But it’s understandable. There’s a joke online about two women breaking up over who should pay the bride price, and neither of them wanted to pay it.”

"If you put it that way, then there is indeed a market for this industry."

"But I'm a little curious, what do you think is the most important business aspect of doing this kind of business?"

"Just a reminder, are you referring to average order value, repeat purchase rate, or customer acquisition cost?"

“I don’t think so,” the young woman said, emphasizing each word. “The most important thing is reputation within the industry.”

"As long as you have a good reputation, you'll get customers through word of mouth, and finding customers won't be a problem at all."

"Okay, it seems you already have an idea."

"You should understand that what you're doing is private domain marketing, right?"

"I know this."

"Do you know what kind of customers are the best among your clients?" Zhang Zhe continued to ask.

This is practically a blatant hint.

Once you understand what kind of business you're in, figure out how to make a profit, and plan how to earn money in the long run, you've basically got it done.

The young girl was quite perceptive. Drawing on her brief previous work experience, she bit her finger and thought for a while before saying:
"Those who are emotionally stable, have good personalities and temperaments are the perfect marriage partners."

"So what kind of customer is the worst?"

“I know that. It’s those people who use bisexuality as a pretext to mess around in this circle.” The girl answered quickly: “I met one when I was doing part-time work before. He said he was open to both men and women and hoped to find both men and women at the same time, so that there would be more people and it would be more lively.”

"..." Zhang Zhe couldn't help but cough twice. He probably couldn't earn this money; it was too much of a test of his values.

"I have one last question: What is your own situation?"

“I’m not gay, but I can understand them.” The girl had clearly thought about this: “To them, I’m not a threat, and at the same time, I can stand on the side of a normal person and express my support and understanding for them.” “That’s quite commendable, isn’t it?”

"Okay, but I suggest that if you have the means, you can find someone to partner with you. This is a little trick for doing business in the private domain."

"I have no problem with the rest."

"You can start thinking about how to get a business number now and then start this business."

In Zhang Zhe's view, the marriage agency business has a very low barrier to entry and low costs; one person and one mouth are all it takes to start a business.

The main problem in this industry is the high turnover rate. If you lack professionalism or have poor service, it's very difficult to make money.

The girl who sought to become his apprentice already knew so much about this industry; she had long since met the requirements for entering the field.

"So, Master, have you agreed?"

"Thank you, master!"

"Then I'll start creating an account today. I'll pretend to be a lesbian and come to your live stream to connect with you, and then you can recommend my account to me..."

The little girl sounded excited; she had been thinking about this for a long time and had been asking people about it.

Zhang Zhe is the fourth professional matchmaker she has found online. Several of them, after hearing her ideas, suggested that she join their matchmaking agency.

In other words, you have to pay money.

But all she wanted was a free ticket.

"Wait a minute!" Zhang Zhe interrupted her: "I said you can be a matchmaker, but I didn't say anything about taking on apprentices."

"We're on different tracks."

"How can someone who practices the Evil-Repelling Sword Technique be the same as someone who practices the Nine Yang Divine Skill? I can't teach you that."

"If you want to attract traffic, all the dating shows on my platform are legitimate, so you won't get any."

"No, Master, you're mistaken. Actually, proportionally, one in ten people is the same, but some people just don't realize it."

"You'll know if you take a look at Xiao Lan and Xiao Hong."

"..." Zhang Zhe couldn't refute such expert advice, so he could only shake his head and say, "This is too inefficient. You might as well promote it on those two apps you mentioned."

"Just like when I advertise on Xiaohongshu."

Upon hearing this, the girl's face clearly showed a thoughtful expression, and she nodded: "That makes sense. I should indeed start promoting it first. Online dating is very risky. I can act as a middleman first."

"That's right, so you don't need to become an apprentice."

"No, I still want to become an apprentice."

"Why?" Zhang Zhe asked, puzzled.

"Because I have another need, which you have encountered before, Master. Some people need to give their families an explanation, so they want to find a partner for a marriage of convenience."

"This is your major."

“I’m not an expert in this area.” Zhang Zhe shook his head. He didn’t like doing this kind of arranged marriage business, and matchmakers with even a little skill wouldn’t take on this job.

Because the essence of arranged marriages is to collude with another person to deceive both families, and where there is "deception," there is risk.

Not to mention the outrageous thing some men do: agreeing to a marriage of convenience at first, only to try to force their partners to "straighten out" after marriage.

But the young woman was adamant: "Master, think about it again. This business makes much more money than introducing people to potential partners."

"The matchmaking agency where I used to work part-time made 1000 million a year just from this business."

(End of this chapter)