Chapter 10 Operating a Douyin Account

Mr. He, the owner of Zhiyin Marriage Agency, looked at Zhang Zhe's sincere face with a head full of question marks.

This is bizarre; I never expected to run into someone like this.

Today I witnessed the diversity of species.

To be honest, matchmaking agencies are not short of people at all right now.

Not only are there no shortage of people, but a batch of unqualified matchmakers were just eliminated last month.

The matchmaking industry is very competitive these days, and even established matchmaking agencies like theirs don't tolerate idlers.

But after confirming repeatedly that Zhang Zhe was only there to learn skills and didn't want a penny, Boss He decided that the matchmaking agency was short of staff again.

This place doesn't support idlers, but if this young man doesn't want a salary, then he obviously can't be considered a person.

"How about this, you sit here for a while."

"let me consider it."

Mr. He pointed to the sofa next to him.

Zhang Zhe smiled and nodded.

Anyone who frequently conducts interviews knows that when a boss says he needs to think about it, he's no longer considering whether or not to hire you, but rather what position to assign you.

If a suitable position becomes available, then staying on is a certainty.

To give Mr. He a better idea of ​​what to do, Zhang Zhe handed over his resume at the opportune moment.

That was a perfect resume, enough to get into any major internet company.

However, in the matchmaking industry, almost none of the information above is useful.

After watching for a while, Boss He summarized three characteristics of Zhang Zhe:
A hardworking and conscientious corporate slave;

Graduated from a 211 university, so they're probably pretty smart;

I've worked as a programmer and understand the internet.

Poor Zhang Zhe's eight years of software testing experience can be summed up in one sentence: "He understands the internet."

“Not bad, young man.” Boss He walked up to Zhang Zhe with his resume: “Your experience in the internet industry is exactly what our traditional matchmaking agency lacks.”

"It's a waste of your talent to be a clerk."

"You have no experience as a matchmaker, so you probably won't do a good job."

"I've thought about it carefully, how about you help us manage the matchmaking agency's Douyin account?"

“We were also looking to hire an internet operations person, but the budget was too small, so we haven’t been able to find a suitable one.”

"I feel like you'd be a good fit."

Zhang Zhe's eyes lit up immediately upon hearing this.

Operating a Douyin account?

He almost immediately thought of the treacherous matchmaker Li Erniang he had met yesterday.

Douyin is great, it's down-to-earth and connects with a lot of people.

The use of the douyin (a homophone for "dating agency") is mainly for live streaming and posting short videos.

Since it's operations, then the person in charge is definitely responsible for posting videos.

Zhang Zhe quickly asked, "Will anyone be live-streaming on our Douyin account?"

"Of course," Mr. He nodded. "It's to help with the live stream."

"Most of the experienced matchmakers here are quite old and not very proficient at using Douyin (TikTok), so they often can't handle it all by themselves."

"When they're live streaming, you can help them adjust the equipment, and then after the live stream is over, you can edit together the highlights..."

If the owner of the matchmaking agency hadn't said it himself, Zhang Zhe wouldn't have believed that such a large matchmaking agency didn't have a professional live-streaming team.

The live stream time is random;

The hosts are not fixed; whoever is available will host.

There was no moderator in the live stream room;

The short videos on the account were all edited by Mr. He himself.

In short, this matchmaking agency doesn't value Douyin live streaming at all.

The reason is simple: they're already overwhelmed with offline work, going on blind dates one after another, and occasionally organizing group blind date events for their companies or public institutions. There's absolutely no need for them to find clients online.

But thinking about it, it makes sense. As the largest matchmaking agency in Qing City, if the matchmakers here were to advertise via live stream, the entire matchmaking market in Qing City would probably be doomed.

At Zhang Zhe's request, Boss He showed him the official account of the matchmaking agency – [Qingshi Zhiyin Matchmaking Agency].

The account is in good condition, with Douyin's blue V verification, so at least the name is unique.

The number of fans is a bit small, only 4.2.

It's worth noting that Qing City has a resident population of over 500 million, and the number of fans is less than one percent of that population, which is completely inconsistent with the popularity of Zhiyin Marriage Agency in Qing City.

Zhang Zhe felt that he should have at least 20 followers.

However, considering that this account has only posted about 30 videos and the last live stream was on the 5th of last month, with such low activity, it's already quite good to have tens of thousands of followers.

“When we first created the account, we operated it seriously for a while,” Mr. He explained. “However, we soon discovered that matchmaking on Douyin was very inefficient.”

"Moreover, customers are not very willing to pay."

"It doesn't make any money at all..."

"Everyone thinks live streaming is a waste of time, so this account has gradually become idle. Whoever wants to play can just take it over and stream for a while."

Zhang Zhe could tell that even now, the aunt in front of him didn't really care about the matchmaking agency's Douyin account.

She brought it out entirely because she met a young man who didn't want a salary.

It's possible that, as she said, there's no shortage of security guards here, otherwise they would definitely have sent Zhang Zhe to be a security guard instead of managing Douyin.

"Have you ever run a Douyin account before?" Mr. He asked.

Zhang Zhe told the truth: "No, but I used to work as a part-time live streamer when I was in college, so I know a lot about these kinds of internet accounts."

After saying that, he skillfully waved his hands a few times.

Mr. He was completely stunned.

The aunt paused for a moment before continuing, "So what do you think of this job? Is it something you like?"

"Of course! If you let me manage this account, I won't charge you any money, and I guarantee it will increase your followers."

"Really? This account had 4 followers in its first month, and only gained a little over 2000 followers in the next two years."

"Of course it's true, I'm confident of that."

Zhang Zhe had already figured out what he wanted to do with the account.

Of course, he'll use it for live streaming to realize his "single male lead version of If You Are the One" plan.

This is a verified blue account, making live streaming very convenient.

Moreover, Zhiyin Matchmaking Agency has a well-established reputation, and with a little money spent on promotion in the early stages, it's easy to snowball your success, which is much simpler than starting a new account.

Even if we don't make it a viral sensation, having half the viewership of Li Erniang would be enough.

That would guarantee Zhang Zhe goes on more than five blind dates a day, and none of them are the same.

Of course, reality is not as good as imagined, and there will be many difficulties and obstacles along the way.

But it's always good to have a powerful backer. Even if it's just an experiment, trying it with an account from Zhiyin Matchmaking Agency gives you a better chance.

Seeing Zhang Zhe's confidence, Boss He was also a little tempted.

However, she still had one concern: if Zhang Zhe used the officially verified account to do something offensive and damage the reputation of the matchmaking agency, then it would be a loss for him.

However, she quickly came up with a proper solution.

"Since you're willing, Xiao Zhang, then this account will be yours to manage from now on."

"But I can't just take advantage of you for nothing."

"Although you enjoy working for others for free, it's your choice, but our matchmaking agency also has its own principles."

"How about we sign an operation entrustment contract?"

"You help manage this for a month. For every new follower you gain (provided you don't buy followers), we'll pay you one dollar."

"Of course, for every fan we lose, you'll have to pay us one dollar."

"So? How much money you can make depends entirely on your skills."

(End of this chapter)

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