How can you become a star without money?

Chapter 32 Wealth Lies in Diligence, Not Physical Labor [Please Read Further]

"It exploded! Bro exploded again!"

As soon as Wang Yao got home that evening, he heard Zhou Cong screaming like a ghost.

"You're the one who exploded," Wang Yao retorted irritably.

"Brother, the post about transferring money and receiving cards went viral this afternoon, especially on Tieba. It's already got almost 10,000 replies." Zhou Cong said excitedly.

“That’s normal. Ten thousand yuan is no small amount. How are the store’s sales figures?” Wang Yao smiled.

In 2010, buying a card for 1 yuan was an absolute thrill for the online forum community. Moreover, such "lucky" news always stimulates people's sensitive nerves, generating a variety of emotions such as envy, jealousy, and hatred.

It's inevitable that this will spark controversy, just like news about winning the lottery. Everyone knows it's fake, but seeing someone win a hundred million still makes people want to buy a couple of tickets themselves.

Tried and tried.

"Our sales have reached 25,000 yuan so far. Several large fan groups are discussing it, and we feel like we can break 50,000 yuan today," Zhou Cong said excitedly. "That Yi Aipani placed another 50 orders."

"Huh? You just got the money and you're already spending it? This young lady has a strong gambling instinct." Wang Yao stroked his chin.
"Give her another hidden card. From now on, every time she spends more than 5000, give her a hidden card as a safety net. It can be anyone's, but don't give her any of Hwang Mi-young's hidden cards. Don't give her any of Hwang Mi-young's hidden cards. Keep them all."

"Why?" Zhou Cong was taken aback.

"If you draw hidden cards in a row, wouldn't you feel like you're incredibly lucky? The chosen one?" Wang Yao asked.

Zhou Cong nodded.

"And you even used the hidden card to make money once, so does that mean you subconsciously felt that this thing had value?" Wang Yao asked again.

Zhou Cong nodded again.

"So if you keep failing to draw your favorite hidden card, won't you feel really frustrated and upset?" Wang Yao continued to ask.

"Oh, that means I'll keep drawing cards, like I have OCD." Zhou Cong suddenly realized, giving a thumbs up, "Bro, you're amazing."

"When you can't get the card, but still want it, shouldn't you go and collect the card?" Wang Yao asked with a smile.

"Then, we can sell Huang Meiying's hidden card to her?" Zhou Cong's lips twitched.

"Smart, and might even fetch a good price," Wang Yao smiled.

Zhou Cong began to feel some sympathy for Yi Aipani.

Once the hype surrounding these exorbitantly priced photocards has died down, the marketing of celebrity photocards will essentially come to an end. How stable sales will be in the future will depend on how much the fans are willing to be exploited.

This model relies too heavily on intellectual property. Once Korean entertainment agencies get involved, they can easily be overtaken, so the potential earnings are limited.

To make big money, you still need to look at the clothing and e-commerce operation industry chain.

Wang Yao, who was looking forward to catching up on sleep on Saturday morning, was woken up early by a knock on the door.

"Mr. Yao, we've closed two deals! We sold over 3000 units!"

The first thing I saw when I opened my eyes was Ni Ni's excited face.

Wang Yao pulled the blanket tighter and frowned, saying, "It's normal to get orders. Why are you up so early on the weekend instead of resting?"

"I got an order in less than 24 hours after it was listed! I didn't expect selling goods online to be so easy." Ni Ni plopped down on the edge of the bed.

“Every item has its owner. Once you get started, you’ll find it’s not as difficult as you think, but doing it well isn’t as easy as you think either.” Wang Yao yawned. “You go out, I’m getting dressed.”

"Mr. Yao, don't you wear clothes to bed too?" Ni Ni asked in surprise.

"Tsk? What nonsense are you asking?" Wang Yao raised an eyebrow.

Ni Ni got up with a smile and closed the door.

After Wang Yao got dressed, he handed his laptop to Ni Ni and said, "Did you see the cost of the direct traffic campaign? It cost about 100 yuan in one night, but we got more than 3000 sales."

"What do you mean?" Ni Ni asked, puzzled.

"We spent 100 yuan on promotion to sell this much. This promotion cost is also a cost. This is called return on investment, or ROI for short. The calculation is sales divided by promotion cost. Now it's 1:30, so spending 1 yuan can sell 30 yuan worth of goods," Wang Yao explained.

"Wow, that's a huge profit!" Ni Ni's eyes lit up.

"ROI is not stable, so we need to calculate a break-even ROI. The formula is 1/gross profit margin. For example, if our gross profit margin is 50%, then it is 1/50%=2. As long as the ROI is above 2, we will make money. The more the ROI, the more we will make money. If it is below 2, we will lose money."

So you don't need to look at sales figures. Just focus on the ROI of this paid search campaign every day. If you're short on funds, tell me. If the ROI suddenly drops sharply, it means either there are similar competing products, the product's lifespan has ended and you need to switch products, or the SEO keywords are not accurate. You need to consider multiple dimensions.

Wang Yao taught the Way.

"So complicated?" Ni Ni's head was spinning.

“It’s already quite simple. It will only get difficult when other competitors start using bidding or other shady tactics. Remember, the fundamental logic of making money is exchanging money for money, and secondly, it’s a game of mathematical probability.” Wang Yao patted her head.

"No wonder most of the money-makers are men; you need to be good at math to make money," Ni Ni sighed.

"Wealth lies in strategy, not physical labor; profit lies in circumstance, not hard work. However, most girls don't make money because their minds are filled with too much clutter, like constantly thinking about who likes them, who doesn't, and what's going on between different people."

How much influence her parents had on her, what her family of origin was like, what she ate, drank, and wore—these things all mattered.

The human brain has a limited amount of energy each day. If it's distracted and consumed by too many of these things, it naturally won't have the mind to think about other things, such as making money and studying, which are inherently mentally taxing. Wang Yao smiled.

"I feel like I was scolded." Ni Ni chuckled awkwardly and touched her nose.

"Focus on making money," Wang Yao said with a light laugh.

"Mr. Yao, are outsiders allowed into your school?" Ni Ni asked.

"Sure, just report it. What do you need it for?" Wang Yao asked, puzzled.

"Shipping it out! This is my first batch of orders, it's very meaningful, I must pack and ship it myself!" Ni Ni said seriously.

"Sure, with this dedicated service attitude, you're sure to make money. I'm going there anyway, I'll take you with me later."

Wang Yao had just made an appointment with Hu Mei today to further advance the angel fund loan.

Xiao Ka's online store's revenue is almost 200,000 yuan in just one week, which means it already meets the criteria for a mature project.

For businesses, the more loans the better.

They had breakfast together, took a taxi to school, Zhou Cong and Ni Ni went to the warehouse to ship goods, and Wang Yao went directly to the office to find Hu Mei.

"Principal Hu, I'm sorry to trouble you to come all this way on Saturday. This is some tea that my friend brought back from his business trip. I don't know how to drink tea, but I'd like you to try it."

Wang Yao handed over a gift box, which he had taken from He Ming's office.

“Serving students is our principle, not for these kinds of trivial things.” Hu Mei pretended to be serious, but did not refuse. “Old Zheng said the store’s sales are very stable now? Congratulations.”

"Thanks to the school leaders for their support. Yesterday, our sales just broke 200,000 yuan. However, the peak sales period has passed. From now on, our daily sales can be stabilized at around 5000 yuan. Our online clothing store has also been launched. Today is the first day, and we sold more than 3000 items," Wang Yao introduced.

"So young and promising, truly so young and promising," Hu Mei exclaimed. "With business so doing so well, do you still need a loan?"

“The e-commerce industry is all about seizing opportunities. Now that the model is working, we need to expand quickly, especially since clothing stores need to stock up on a lot of inventory. I plan to launch another promotional campaign before the Chinese New Year, so I need to prepare some cash,” Wang Yao explained.

“I know a lot about running a business, but as your teacher, I still want to advise you not to be reckless. Take it easy and proceed cautiously. But the school will always be your strong support.” Hu Mei smiled.
"The angel fund representatives should be arriving soon. Let's meet them at the entrance and then take a look at the warehouse. Their assessment seems quite pragmatic."

"Okay." Wang Yao waited with Hu Mei at the school gate for a while.

Since students usually leave school in the afternoon for activities on Saturdays, the sight of the vice principal and Wang Yao, a recent school celebrity, together once again attracted a considerable crowd.

After waiting for a while, the people from the angel fund arrived. The leader was a middle-aged man named Wang Fan, who occasionally appeared on the news channel of Shanghai TV and was of a certain rank.

After Wang Yao showed them the school warehouse's inventory status and the store's data, the group returned to Hu Mei's office.

"Incredible! Young people these days are truly remarkable. We've invested in quite a few projects over the years, but your school is the first to start making a profit in less than a month."

Wang Fan chuckled and praised Hu Mei, then turned to Wang Yao and asked, "Little Wang, your project is already up and running, so there shouldn't be any need for further financing, right?"

Wang Yao understood the unspoken message: their supportive loans were different from purely commercial loans; they not only considered profit and loss but also the nature of the project.

They are not interested in projects that only make money, because these are non-profit loans. What they need are projects that can be widely publicized, reported, or even promoted as exemplary cases.

For example, things like high technology or changing the world.

Moreover, Shanghai and Lin'an have different attitudes toward e-commerce.

E-commerce is great, but some of it is low-class.

In particular, the things Wang Yao sells are either celebrity merchandise or clothing, which are not exactly high-class items.

　Thank you to Mu Zi Li xx, Yuan Chong Sheng, Shui Fen Shi Yan, Chen Shi Zhong Mi Tu Xiao Shu Tong, Wen Zhi, Ming Feng Zhi Ge, Shang Cheng Gui Cang, and Shu Ben Hua for their monthly and recommendation votes!
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(End of this chapter)