How can you become a star without money?

Chapter 254 This is called eating one hairpin in multiple ways

If you want to add guilt, why bother?

The advantage of China's thousands of years of history is that there are always one or two well-known stories that can be used to find a match.

Apple's lawsuit against the Mao tribe was transformed into a fabricated charge by Huang Zhang in his powerful and assertive statement.

After all, there are many aspects to consider regarding design patents. You can't just say I'm infringing just because everyone has the same nose and two eyes, can you?
Moreover, the public's awareness of patents and copyrights on the Chinese internet is almost non-existent, since most are the beneficiaries of piracy, coupled with the fact that the Maozu (a group of people) hold the position of "the pride of Chinese products".

They have the right attitude and the right backbone; there's not a single fault to be found.

Finally, there was the generous donation.

Public opinion reversed instantly.

What started as a disgrace to domestic products in the afternoon turned into a source of pride for Chinese goods in the evening.

Even Ni Runfeng, the first person to launch the "defense of domestic products" and known as the "price killer," posted on Weibo in support of the Mao ethnic group's self-confidence and self-reliance. He said he didn't know whether it was an infringement or not, but foreign brands do like to use patents to cause trouble, and reminded younger generations to pay more attention. This directly pushed the discussion to a new peak.

As a veteran entrepreneur, Ni Runfeng still wielded considerable influence in 2010, directly amplifying the prevailing public opinion.

The following day at noon, Qu Shou, the long-silent spokesperson for the Women's Aid Association, responded to the donation from the Mao tribe on MSN.

Qu Shou V: Thank you to the Mo tribe for supporting the Women's Aid Association's charitable work. I would also like to take this opportunity to share our progress over the past six months. As of this month, thanks to donations and assistance from all sectors of society, we have established 66 first-level charity bases across the country and, in cooperation with the Sunshine Primary School Foundation, have provided opportunities for over 6 out-of-school and left-behind children to return to school.

Furthermore, it has provided professional skills training to more than 20,000 impoverished youths and placed them in partner companies such as Mixue and Tianhuo. The first batch of sanitary napkins/paper towels invested by its foundation, 'TA Research Society', has already started selling on JD.com. In order to help more people, the Women's Aid Association has partnered with JD.com and Xingyou to create the second-hand recycling project, the 'Love Recycling' platform, which aims to rationally utilize and distribute idle social resources and jointly build a harmonious community.

As the saying goes, "Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime." Charity is not just about giving; it's about being grateful and extending love to everyone, empowering the powerless and helping the powerful move forward.

The Mao ethnic group's compassion for vulnerable groups during such difficult times, and their indomitable spirit, are worthy of emulation by the Women's Aid Association. Mobile internet is the future trend, and although our capabilities are limited, we are willing to work with such responsible companies to overcome these challenging times.
We've seen many netizens online saying they want to smash the products of the Maozu tribe, which is such a waste. 【Love Recycling】 will launch a special recycling program for Maozu. Maozu brand mobile phones can be pre-ordered online on the 【Love Recycling】 official website/app, and JD Logistics will pick them up and collect them from your door.

Finally, I wish all my friends who are going through their darkest times will eventually see the light at the end of the tunnel.

Poverty and hardship cannot kill us, nor can oppression and sanctions crush us.

We are born stubborn, like the blazing sun, determined to soar against the wind; if darkness dares to resist, we will be the light that tears through the night.

Finally, a new song, "Passionate Youth," was played. The singer is Kabu, an online singer signed with ACFun. His unique voice and excellent singing skills gave the already excited netizens another boost.

This song is simply the perfect background music to match the plight of the Mao tribe. Paired with Huang Zhang and Qu Shou's short essays, it perfectly captures the atmosphere.

After the song was released, comments and bullet screens saying "Go, Mao tribe!" flooded the screen, and the number of plays exceeded 10,000 within half an hour, continuing to gain momentum.

Public relations with background music? Not to mention netizens, even Chinese companies have never seen such a thing before.

Huang Zhang almost shed tears several times after listening to this song.

Wang Yao's contracting of the 6+ M8 inventory was already a huge help to get him through the crisis, and he was even willing to give up such a great reputation to the Mao tribe to salvage their image, keeping himself out of the limelight.

I never expected that I could use the "Love Cycle" to help him reduce the losses from trading in his old products for new ones in the future. This is definitely a huge favor.

Mr. Wang is such a kind person! I have no way to repay him, so I can only try my best to sell the M9 to the max to make up for his kindness!
Those familiar with Huang Zhang, after seeing the marketing campaign by the Mao tribe, clearly understood that there was definitely a powerful figure supporting him behind the scenes, and it was highly likely that this was related to the female assistants.

Many people were curious and looked up the Ta Research sanitary napkins that the Women's Aid Association had announced would be put into production. They were surprised to find that the product had sold over one million packs, or nearly 20 million pieces, in less than three months on JD.com, and it was priced at a high-end price of 1 yuan per piece.

It almost reached the sales volume of a second-tier domestic sanitary napkin brand, and it seems that it did not advertise extensively, relying entirely on e-commerce and word-of-mouth marketing from women's aid associations.

Besides sanitary napkins, tissues and facial tissues also sold millions of units. Currently, beauty/warming uterus tea bags and uterus-warming belts are also preparing for release. Unbeknownst to many...
Without making a sound, the new brand Ta Research has already gained such a great influence in the women's market.

Looking at the Women's Support Association's official website, it boasts a million registered users, with over 95% likely being female. In terms of user demographics, it's undoubtedly the most valuable emerging brand.

Now they've partnered with JD.com to launch a new project called "Ai Huan Xue" (Love Cycle), a secondhand trading platform. Currently, it seems to be mainly focused on the 3C electronics sector. Leveraging JD.com's own 3C resources and same-city logistics, coupled with the loyal members of Ta Yan She (Ta Research Society), they're quietly making a fortune.

Is JD.com behind the Maozu (masked beard) phenomenon?

Many people in the circle started discussing it.

"You're really something! By leveraging the popularity of the 'Mozu' (a term referring to a specific group of people), [Love Cycle] is bringing in mostly targeted 3C (computer, communication, and consumer electronics) users to JD.com. By selling Mozu products and getting JD.com subsidies, we estimate that the Q3 mobile phone trade-in program will set a new consumption record." Liu Qiangdong's voice was filled with excitement.

"Brother Dong, remember to settle the marketing fee." Wang Yao smiled as he stared at the number of visits and new registered users on the Ai Huan Xue (Love Cycle) backend.

After returning from Japan, Wang Yao had Xingyou create this platform. Originally, it was intended for Mulan Street as a second-hand business and for Li Xiaomu's side in Japan. After its development, it was put into use by the Women's Aid Association as a charitable donation platform to test bugs.

Tianhuo operates a large-scale marketing matrix of female emotional decluttering accounts on MS. Many girls who are heartbroken or want to change are obsessed with the concept of 'decluttering', but feel it's wasteful to throw things away. They can donate them to people in need.

Initially, it was intended to help JD.com offset its logistics costs. However, as the number of orders increased and the donated items changed from clothes to discarded appliances and furniture, Liu Qiangdong felt it would be better to create a second-hand trading platform that would allow users in the same city to trade freely. The platform could earn transaction fees and occasionally help JD.com clear out its inventory.

Wang Yao handed over the operation to JD.com. This time, it just so happened that the Mao tribe was a hot topic, and Wang Yao helped promote Ta Research Institute and mentioned it by chance.

One Weibo post contained three advertisements; this is called "one hairpin, multiple uses".

"It's a minor issue, but why did you suddenly get involved in the consumer electronics industry? That's quite a leap. The 3C industry is a very complex field," Liu Qiangdong asked, somewhat puzzled.

He started out trading 3C accessories, but never considered getting into manufacturing because it was too complicated, laborious, and thankless. "It's not that I want to get involved, it's Mr. Jia from Le's Group who asked me to help with marketing," Wang Yao said with a smile.

"Le's stock price has been soaring these past two days, almost reaching 70 billion. You should have let me buy some back then," Liu Qiangdong said with a laugh.

“I didn’t know it would go up. I can only say the market is too hot. I’m planning to reduce some of my stock holdings. You can have it if you want,” Wang Yao said.

In addition to the 10% stake acquired by Tianhuo.com, Wang Yao and Liu Haifeng also acquired about 5% of the shares before and after the listing at a price of less than 40 yuan per share. They are now preparing to sell, and their unrealized profit is estimated to exceed 100 million yuan.

"Who would dare to enter this market? The price-to-earnings ratio is almost 120. I'm not a sucker. Let me know in advance if there's any news next time," Liu Qiangdong said.

"You still have spare money? Aren't you short of money?" Wang Yao asked, puzzled.

"Thanks to you, in addition to the generous donation you made, and the fact that Mulan Street has a good valuation in the industry, JD.com is indeed much more financially secure," Liu Qiangdong laughed.

At the time, the main purpose of the cross-shareholding agreement with Mulan Street was to drive traffic to JD.com. Unexpectedly, with the rapid growth of e-commerce this year, the value of content-driven platforms like Mulan Street has also been boosted. As a leader in this category, the industry has adjusted its valuation from $1.5 million to over $2 million, with a return rate higher than JD.com's profits.

This is probably the fastest-growing investment he's made so far.

"Le's is probably going to pull back soon. It'll likely only see a big fluctuation after some new positive news comes out. But Tianhuo Entertainment has had a lot of good news lately. Do you want to give it a shot?" Wang Yao said with a smile.

"What big move is going on?" Liu Qiangdong asked curiously.

"A record-breaking acquisition of AMC Theatres for 60 billion yuan," Wang Yao said with a smile.

"Even if you combine Tianhuo Media and Tianhuo Entertainment, your net assets probably don't even reach 60 billion, right? Aren't you afraid of overextending yourself?"
"And your debt ratio is over 50% right now, isn't it? Even if you issue 10 billion in bonds, it will still be 100%, wouldn't the stock price just plummet?" Liu Qiangdong clicked his tongue in amazement.

Although Tianhuo Entertainment's stock price has rebounded to over 30 billion, its actual net assets are only around 20 billion. Before the restructuring, its debt ratio was already over 60% before the financial crisis hit, allowing Wang Yao to take advantage of the situation. Although the debt has been reduced after the restructuring.

However, the debt ratio is still over 50%, and there has been no particularly significant positive news after the restructuring. Now, with such aggressive financing and bond issuance, it is clearly a major negative factor.

Is this kid really taking me for a fool?

Although Liu Qiangdong was extremely busy, his greatest pleasure in his spare time was studying Wang Yao's assets as a way to relieve stress.

"Anyway, I've told you the news. Believe it or not, it's up to you. I have something to do here. We'll talk later." Wang Yao chuckled and hung up the phone.

Liu Qiangdong smoked a cigarette, pondering the shady dealings involved.

Le's stock price hit the daily limit again today, marking two consecutive days of limit-up trading. Its market capitalization has exceeded 6 billion yuan. If it continues to rise for two more days, it may truly break through the 7 billion yuan mark and become a typical speculative stock with a P/E ratio of 100.

The reason for today's rise is that after Qu Shou, representing the Women's Aid Association, voiced his support for the Mao tribe, Loh's directly announced a strategic partnership with the Mao tribe to jointly develop Loh's customized machines based on the Hexin system, with a planned procurement investment of up to 3 million.

First, they sponsored 1 million yuan to support terminal talent, and then they planned a 3 million yuan procurement and R&D plan. Le's grand gesture has indeed aroused considerable market sentiment, especially recently due to the dispute between the Maozu Apple and other companies.

The internet and media are flooded with information related to the mobile phone industry. For example, Apple is expected to generate more than $700 billion in revenue this year, potentially surpassing Nokia, the giant that has dominated the mobile phone industry for more than a decade, to become the world's highest-grossing technology company.

Its market value will reach an astonishing $2500 billion or more, making it one of the top three technology companies in the world. This will make everyone realize Apple's power for the first time and admire Huang Zhang's courage even more. Meizu probably doesn't even have one-thousandth of its size, yet it still dares to go for it.

The metaphor of an ant trying to shake a tree is a concrete representation of this.

More importantly, Apple's smartphones still account for less than 20% of the global mobile phone market, and Apple's revenue may double next year. With such terrifying data and potential, everyone's views on smartphones have changed.

At least in China, the smartphone market is already approaching a trillion-yuan mark, surpassing the PC market.

As the first listed company to heavily invest in smartphones, Le's naturally benefited from a lot of positive sentiment. However, people overlooked the fact that Jia's plan was still only in the 'draft' stage.

Despite the seemingly grand scale of the event, the actual investment was only 20 million yuan, yet the stock price doubled.

But in terms of hype, Le's current potential even surpasses that of Youku, which is about to go public in the US.

After all, Leshi is profitable in the video business, and its early deployment of terminals is definitely better than Youku, a company that loses hundreds of millions every year and has not yet found a core monetization path.

Wang Yao also took advantage of the market's enthusiasm for the Le's hype to boost Tianhuo's stock price. After all, Tianhuo now holds 10% of Le's shares, which is worth at least 6 million, representing a significant increase in asset value.

However, one must be strong to succeed, and Tianhuo also needs its own positive news.

To this end, Wang Yao finalized the decision to have Wang Jinhua officially return as COO of Tianhuo Entertainment, while also serving as president of multiple artist management companies. He entrusted her with the entire film and television business, while Ji Jinru was in charge of the music business and Qin Lan was in charge of the variety show business, forming a three-way balance.

Xu Chen will continue to serve as CEO of Tianhuo Entertainment, primarily responsible for operations and all of Tianhuo's model business and cinema services (one-day store manager, experience store, etc.).

However, this alone is not enough. Although Wang Jinhua has top-tier artists such as Chen Daoming, Liang Jiahui, and Xia Yu under her management, their relationship with Tianhuo is not close enough, and in terms of commercial value, they are far behind the artists who are associated with Huayi and Bona.

For investors in the film and television industry, this news lacks imagination and they definitely need a positive development that can inspire imagination across the entire industry.

After much deliberation, it seems that the only person we can currently rely on is Fan Bingbing, a rising star who is currently enjoying international fame due to her "refusal to engage in anti-submarine activities" and "red carpet appearances."

Actresses like Xiao Yanzi and Zhang Ziyi are all embroiled in trouble and prone to scandals. Zhou Xun and Xu Jinglei are nearing the end of their lives. Although Li Bingbing has gained some international recognition, her age and potential are major drawbacks. Unexpectedly, in the end, Fan Bingbing was the only option left.

(End of this chapter)