How can you become a star without money?

Chapter 240 Preemptive Strike
Qualifications.

It is one of the major obstacles weighing down on the human civilization system.

The Chinese culture of seniority can be traced back to the ancient bureaucratic system, starting with the early Confucian concept of "order between elders and juniors," from the Northern Wei Dynasty's system of "stopping at the age limit" to the Tang Dynasty's system of "following qualifications," and has continued to form a set of deeply rooted stereotypes in modern society.

Industry authority = long age = long tenure.

The positive value of this pattern is that it reduces management costs and stabilizes the operation of an industry or group.

On the downside, it may hinder innovation and talent mobility, as well as create internal conflicts and divisions due to the generation gap.

The older generation monopolizes resources through seniority, which creates difficulties for the new generation.

At the first China Game 100 Conference, Wang Yao and Cai Haoyu were undoubtedly the least experienced among all participants. After all, their first game had only been released a month ago, and being invited to participate was already an "exception".

So there won't be any visuals, let alone anyone going on stage to express their opinions.

The salon was opened by Lei Jun, who expressed his optimism about China's game industry, especially the online game market, and commented on the ongoing ChinaJoy, proposing that the mobile internet will reshape the game industry.

Lei Jun's unique and approachable accent, paired with these avant-garde and trendy content concepts, does indeed create a subtle contrast.

"President Cai could learn more from President Lei's speeches; they're very persuasive," Wang Yao said with a smile.

"That's a good point, but does Mr. Lei play games?" Cai Haoyu asked curiously.

“He’s probably just playing games. What IT guy doesn’t play games? I heard that the Swordsman series from Dongshanju, which he invested in, is a tribute to the Legend of Sword and Fairy,” Wang Yao said.

"Then why are all the visitors today from online game companies?" Cai Haoyu asked, frowning.

"Of course it's because online games make money. Although they love games, they love making money even more. If you make a AAA game, it takes at least one to two years of R&D and production. With the same budget, you can make a dozen or so reskinned online games. Plus, with the free-to-play model and paid items that Perfect World has created, you can basically make a fortune in half a year."

"Didn't Tencent's CEO Zeng just say that their revenue this year is expected to exceed 10 billion? What kind of return can you expect from a single-player game? In the gaming industry, the important thing isn't the games themselves, but the industry as a whole." Wang Yao smiled slightly.

"They make so much money, but we haven't seen any good games come out," Cai Haoyu said with a laugh.

"That's a matter of opinion. Making money is one of the criteria for a good game," Wang Yao shook his head.

Cai Haoyu is currently driven by his identity as a game enthusiast, so even in a puzzle game like "Water Spine," there are many thoughtful little touches.

But those of you here have long been focused on how to make players more addicted, so the intrinsic motivation of the two sides is completely different.

"Mr. Wang, what standards does our company use?" Cai Haoyu asked with a smile.

"Making money is definitely the top priority, and trying things out is secondary. After all, I have to be responsible for the hundreds of employees in the company, so I'm accompanying you to meet more people in the same industry," Wang Yao said with a smile.

"Shengda released the 'Dragon Nest: Sky Chronicles' project at ChinaJoy. I went to test it out, and although it's a mobile game in the testing phase, it's really a mess. It can't compare to the popularity of Blizzard's new 'World of Warcraft' version. I actually think the domestic mobile game market is not very mature yet," Cai Haoyu commented.

They believe that while Water Slingshot was successful, it doesn't mean that mobile games currently have great potential in China.

After all, China is considered a second or third-tier market. Even in first-tier markets like Europe and America, mobile games haven't been fully developed yet, let alone in China. Therefore, he wasn't impressed with the "mobile game era" blueprint that Tencent Games spokesperson Zeng mentioned on stage. In fact, he was somewhat arrogant, since in terms of real data, everyone present combined probably didn't have as many successful projects as "Water Spine".

"Market maturity mainly depends on two points. What do you think they are?" Wang Yao listened with great interest and asked in return.

“Hardware and gamers,” Cai Haoyu answered instinctively.

“I think it’s about hardware and capital,” Wang Yao shook his head.

"Huh?" Cai Haoyu was taken aback.

"Leaving aside the hardware issues, the relationship between players and capital is also quite simple: capital controls the trend, and players are just blind followers. Take web games as an example; they are also a new industry, actually quite similar to the early days of mobile games (around 08), and theoretically, the two are currently in competition."
However, the market size had already reached nearly 1 billion yuan last year, with nearly 10 million users and an average spending of 100 yuan per person. But in reality, the paying user rate was only 4%, meaning that 400,000 users were the ones who supported the 1 billion yuan market size.

Do you think this is the power of players or the power of capital? What kind of players spend over 2500 RMB per year on average in games? And most of these 4% paying users are probably just first-time spenders; the truly core paying users are likely a very small minority.
"Look at 'Seven Kingdoms,' a leader of an alliance basically spends tens of millions every year. But it's precisely because of these 'tycoons' that there are players. Money brings players together and constantly attracts new people to join. So it's not players that mature the market, but capital that matures the market," Wang Yao laughed.

"You mean those big alliance leaders are all driven by internal capital?" Cai Haoyu was taken aback.

As a direct competitor to the mobile game industry, he had naturally studied web games for a period of time, but he didn't realize these problems and thought that there were simply some rich people who spent money like water.

"Probably. Just like when we promoted 'Water Spine,' we spent almost several million US dollars. It's all the same. The game is just a vehicle; making a profit is the goal. The process doesn't matter because the result will justify the process."

So today's salon is about industry professionals, led by investors, pushing forward the mobile game market. Can you guess why?" Wang Yao smirked, his gaze fixed on Lei Jun, who sat in the main seat on the stage.

"Mobile is the trend. Mobile phones have solved the portability problem of game hardware, which can expand the market for players several times over. The market size will also be several times larger than that of PC games. That's the main reason, right? It's all about profitability," Cai Haoyu said after a moment of contemplation.

“Everyone can see the trend, but who can say for sure when it will happen? What if other factors suddenly appear and cause the mobile game market to fail? What about the risks of the initial investment?” Wang Yao said with a light laugh.

"The probability is too low. The only two core factors affecting the trend of mobile games are hardware and system development. Unless smartphones return to the era of feature phones, the trend is unstoppable," Cai Haoyu replied subconsciously.

“Capital only cares about immediate interests,” Wang Yao said with a smile.

"Huh?" Cai Haoyu was taken aback.

"Mr. Lei founded a company called Xiao Mi in March, which specializes in a deeply customized operating system based on Android called MIU. It should be launched in August," Wang Yao said casually.

"Huh? You mean, the purpose of Lei's Hundred People Association is to force mobile game developers to adapt to his system?" Cai Haoyu's eyes widened.

"While you're still looking at mobile game trends, others have already set their sights on the biggest immediate profits. In the future, it's estimated that there will only be two systems on the market: iOS and Android. iOS will be airtight, while Android will be leaky everywhere."

If a solution can be found that addresses the fragmentation issue and improves the overall performance of adapted games, it will gain favor with future mobile game users, essentially securing the time of hundreds of millions of mobile system users in advance.

From software system adaptation to hardware adaptation, the whole thing is a trillion-dollar market, which is incomparable to the small game market. Wang Yao's smile was somewhat subtle.

Upon hearing this, Cai Haoyu swallowed hard. He had thought that this 100-person committee was really formed to promote the development of the game industry, but it turned out that it had other motives.

However, the fact that Wang Yao could see such a deep reason made Cai Haoyu feel a chill.

Is this the difference between perspective and vision?
As Xingyou's revenue gradually increased, Cai Haoyu's mind inevitably became somewhat unsettled, and he even had some thoughts of starting his own business. However, Wang Yao's words just now made him realize the seriousness of the problem.

He may indeed shine in the gaming industry, but only if someone protects him, not just in terms of capital, but also to help him avoid potential risks during the development process.

Almost subconsciously, he thought that if he hadn't realized it today, the entire mobile game industry might be tied to Lei Jun's MIU. If Android mobile games were developed directly in the future, the lack of compatibility with MIU would cause some game operation bugs that would affect the game experience.

Other companies in the MIU ecosystem could exploit this loophole, easily copying his games and operating them even better through bundling, such as the mastermind Tencent Games. The consequences would be unimaginable.

Capital controls the trends, and players simply follow blindly.

This statement gave Cai Haoyu a new insight.

Wang Yao caught a glimpse of Cai Hao's changing expression out of the corner of his eye and nodded almost imperceptibly.

Young people who achieve success at a young age are bound to have lofty ambitions, so they need to be put under pressure from time to time until their ambitions are worn down.

However, Lei Jun's organization of the Game Hundred Club was indeed a covert operation.

He leveraged the call to promote the mobile game industry to promote his operating system, because the two are closely related; the huge user market of mobile games can bring huge potential users and benefits to the mobile operating system.

An operating system that is perfectly adapted to mobile games will provide a better gaming experience.

iOS's hardware standards and system adaptations naturally give it a better gaming experience, which is something that Android, an open-source and bloated system, cannot match. Lei Jun recognized this segmentation difference early on, which is why he was confident in directly betting on the operating system, because he was confident that it would drive the mobile game market to give back to iOS.

Once mobile game developers adapt to MIU's software and hardware ecosystem compatibility, it can also influence the direction of the mobile game industry.

More importantly, once it becomes the operating system used by hundreds of millions of mobile game users, the potential value of MIU will be infinitely amplified, learning from Apple's 'high-precision' approach of integrating hardware and software.

Therefore, this gaming 100-person conference may be insignificant to the gaming industry, but it is of paramount importance to Lei Jun and Xiao Mi.

Because this is a trillion-dollar consumer market in the future, it can create a 'great' company comparable to Apple.

Among the guests he invited were representatives from several leading game companies, including Taomee ("Mole's World"), Blueport ("King of Kings"), and Qilin ("Genghis Khan"), who were leading the transformation from PC games to mobile games, sparking heated discussions at the event.

In addition to top industry professionals, the salon also included some investors, who are the main driving force behind the future development of mobile games.

However, among these familiar faces, what attracted Lei Jun the most were the two young and unfamiliar faces in the corner.

The global success of "Water Spinner" couldn't help but catch Lei Jun's attention. After making inquiries, he found the source, Spark Games. Upon learning that the company had quietly grown to a scale of hundreds of people in its early days, Lei Jun became even more curious.

Even a normal large-scale PC game company is about this size, and Xingyou is still expanding. It is clear that this is a company with great ambitions, after all, the Penguin Games division only has less than a thousand people.

But when Lei Jun heard that Cai Haoyu and Wang Yao were attending together, many of his doubts were cleared up.

As an investor, one would naturally not miss the two recently buzzing names, Tianhuo and Xinghuo. Coupled with Wang Yao's exceptionally good age and appearance, it would be hard for him not to be remembered.

As the most successful mobile game company in China, Xingyou is naturally Lei Jun's first choice for cooperation.

After the Q&A session at the salon, the open discussion began. Lei Jun declined other people's invitations and turned to Zeng Liqing, saying, "Let's go over there and talk."

Zeng Liqing is one of the founders of Tencent and the former COO, who was in charge of the company's game division. After Tencent went public, Zeng Liqing achieved financial freedom and voluntarily retired to become an investor. He and his former subordinate, the project manager in charge of Penguin Pets, founded Taomee, which has now become the largest children's community and game platform in China.

He has invested in many companies in related fields and worked with Lei Jun to explore the mobile game market, making him one of the most famous investors in the gaming industry.

"Gentlemen, welcome to the Hundred People's Meeting. I am Lei Jun." Lei Jun greeted Wang Yao with a friendly smile, leading Zeng Liqing to him.

"Mr. Lei, I've heard so much about you." Wang Yao shook hands with Cai Haoyu and exchanged pleasantries.

"Truly, heroes emerge from among the young! Xingyou's 'Water Assassin' has become a global phenomenon, giving Chinese games a real boost." Zeng Liqing had a somewhat fierce appearance, and his smile was forced and insincere.

"Mr. Zeng, you flatter me. I was just lucky," Wang Yao said modestly.

"It's not just luck. The game product is excellent, and the marketing direction is correct. These must all be Mr. Wang's doing. I originally thought Mr. Wang only made achievements in e-commerce and the cultural and entertainment industry, but I didn't expect him to be even more accomplished in the game industry. It's truly a case of the younger generation surpassing the older one. I feel like I'm getting old." Lei Jun said with a smile.

"Gaming is purely my personal hobby, and it just so happens that Mr. Cai and I hit it off," Wang Yao said with a smile.

“I didn’t arrange for Mr. Cai to speak today, not because I don’t value it, but because I value it too much. The direction of ‘Water Spine’ is quite different from all other companies in China. It’s a product based entirely on smartphone logic, which is a bit of a shock to us old guys. However, I sincerely invite Mr. Cai to become one of the members of the 100-person committee.” Lei Jun extended an olive branch.

"Thank you for the kind offer, Mr. Lei, but I'm just a tech person and not really suited for this kind of external liaison work," Cai Haoyu said directly, declining the offer.

"Oh? It seems that President Wang and President Cai have different roles." Lei Jun raised an eyebrow slightly.

"Not really. Xingyou operates independently, but they're unwilling to handle some business dealings, so I take care of it for them," Wang Yao said with a smile.

"President Wang has to manage both Tianhuo/Xinghuo and Xingyou. He's really got a lot to do," Lei Jun said with a smile.

"We're young, so we might as well be idle anyway," Wang Yao chuckled.

Lei Jun and Zeng Liqing's smiles faltered upon hearing this. "It's good to be young. The older you get, the more you realize that youth is the greatest asset. However, mindset is also very important, especially for those of us in the internet industry," Lei Jun said with a chuckle.

“I love chatting with young people the most. They can give me many unexpected perspectives. Mr. Cai, let me show you around and introduce you to some colleagues.” Zeng Liqing pulled Cai Haoyu aside for a casual chat.

Cai Haoyu subconsciously looked at Wang Yao, who nodded.

"May I ask, what are Xingyou's future development plans? Are you focusing on the iOS market?" Lei Jun asked after the other two left.

“No, that’s not it. We’ll be working on both iOS and Android platforms, and Mr. Cai is very interested in indie games, so we’ll also be investing in PC games in the future,” Wang Yao replied.

"Although the game industry has a high rate of return, it also requires a lot of investment. A decent project can easily require tens of millions of dollars in investment. Is Xingyou trying to catch up in every way?" Lei Jun laughed.

"It's not about catching up, let's just give it a try. After all, we're newcomers to this industry. We need to accumulate more experience so that we can ask Mr. Lei for help if we need any publicity in the future," Wang Yao said with a smile.

DuoYi is the largest gaming portal in China. If you want to gain a foothold in the domestic market, you can't bypass DuoYi.

“That’s definitely no problem. I also welcome fresh blood to join the game industry, as it can bring fresh excitement. Does Stargame have any plans to raise funds?” Lei Jun asked.

"The company's finances are currently in good health," Wang Yao declined.

"It's not just about funding, but also resources. The marketing costs for our internal sister projects are much lower, and Xingyou has successful experience in mobile games. I'm currently developing an operating system comparable to iOS, initially specifically adapted for mobile games. Xingyou can join as an invited member." Lei Jun threw out his second bait.

Wang Yao feigned surprise and inquired with great interest.

Lei Jun was also happy to show off, and the two chatted happily until Lei Jun was called away to host the program, at which point they reluctantly parted ways.

“Zeng Liqing wanted to invest in Xinghuo and even wanted to pull me out to start my own business,” Cai Haoyu said frankly after returning.

"What do you think? We don't have a non-compete agreement," Wang Yao said with a smile.

"I have no ideas, and I feel like we can't communicate," Cai Haoyu said with a smile.

“Just now, Lei Jun also wanted to invest in Xinghuo, but I refused him outright,” Wang Yao nodded.

"Will Xinghuo go public?" Cai Haoyu asked.

"Not necessarily, but we'll definitely get funding. I can't guarantee anything else, but your shares still have a chance to be worth over a billion in the future," Wang Yao said with a smile.

"That's quite a lot. When are we leaving? The release date for 'Kaixiao' is approaching." Cai Haoyu was a little bored.

"Are there any companies that are of interest? We could consider acquiring or investing in a few," Wang Yao said with a smile.

"Apart from Dianhun's 'Dream of the Three Kingdoms,' the others are just average. MOBA games like 'League of Legends' may become very popular in the future," Cai Haoyu said.

“I’m also quite optimistic about this type of competitive game. After all, esports has the potential to become a new hot category. I can look into it later.” Wang Yao nodded, then finally fixed his gaze on Lan Qi, CEO of Perfect World Entertainment: “Wait for me a moment.”

"President Lan, excuse me, this is Wang Yao from Tianhuo Entertainment." Wang Yao walked over and greeted him.

"I've long admired your name. I was just about to go over and say hello, but seeing you chatting so happily with President Lei, I didn't want to disturb you," Lan Qi said with a smile.

Lan Qi is one of the few CEOs in the gaming industry with overseas operation capabilities. He has held key marketing positions in several large companies, including Changxiang and Shimo. Currently, he serves as the CEO of Wanmei's interactive entertainment subsidiary, primarily responsible for the gaming business.

"Mr. Lei was interested in Spark and we chatted for a bit, but we don't really need funding right now," Wang Yao said with a smile.

“With Water Slingshot gaining millions of users worldwide in three months, they certainly don’t lack money,” Lan Qi said with a smile.

“Spark needs some partners to expand overseas. Wanmei is the company with the best international strategy and resources. I wonder if you are interested in cooperating?” Wang Yao asked bluntly.

"For example?" Lan Qi raised an eyebrow slightly, somewhat surprised by the straightforwardness of the young man.

They don't even exchange pleasantries, they just jump right in to talk about business, huh?

“The competition in the domestic PC game market is getting more and more intense. Customer acquisition costs have risen from over 30 last year to nearly 60. However, there are still many opportunities overseas. Moreover, Wanmei is now also developing film and television cultural and creative entertainment channels, and there is a lot of room for cooperation with Tianhuo/Xingyou in the future,” Wang Yao said with a smile.

"Looking at it this way, Mr. Wang's interactive entertainment industry chain is much more mature than our Wanmei's," Lan Qi said with a smile.

"I wouldn't say we're fully mature, but we do have some capacity to handle such projects. Skyfire has new media outlets in several Southeast Asian countries, and we can collaborate in the future to leverage games to drive more cultural and entertainment products overseas," Wang Yao said with a smile.

"Mr. Wang wants to take over Wanmei's overseas marketing and distribution business?" Lan Qi raised an eyebrow slightly.

40% of Perfect World's revenue comes from overseas, with annual spending of at least hundreds of millions of dollars.

"Wanmei's main focus is now on PC games. Last year, Wanmei ranked fourth in the industry, but there was still a gap of nearly 20 billion yuan between it and Shengda, which ranked third."

"Wanmei could consider partnering with Xingyou to release mobile games based on popular IPs. Then, by leveraging their combined strengths in PC and mobile games, as well as entertainment and film, they could see if they have a chance to break into the top three," Wang Yao said with a smile.

In the early stages, Perfect World was probably the company that paid the least attention to the mobile game market, yet it happened to own two popular IPs.

"Mr. Wang has taken a liking to 'Zhu Xian'?" Lan Qi asked knowingly.

"And 'Wulin' is another good IP," Wang Yao said with a smile.

“That’s something to consider. May I ask what Xingyou’s current valuation is?” Lan Qi asked, a thought popping into her head.

The future direction of the gaming industry has been basically set. The only chance for the three giants, Tencent, NetEase, and Shanda, to monopolize the market is the diversion of users from web games/mobile games and overseas expansion.

Wanmei is betting on overseas markets and abandoning its web game/mobile game direction. If it cooperates with Xingyou, it may produce some additional effects, but for Wanmei, which has a market value of 5 billion, cooperation is not as good as investment.

“5 million,” Wang Yao said.

"So little?" Lan Qi was taken aback.

"US dollars," Wang Yao said with a smile.

"So many?!" Lan Qi was stunned again.

Even if Water Slingshot reaches 10 million users by the end of the year, that's only $20 million in revenue. With a net profit margin of 30% in the gaming industry, a PE ratio of 15 would only give it a maximum valuation of $100 million. Why should it be?

"Spark has plenty of money." Wang Yao shook his head.

"Mr. Wang seems quite confident," Lan Qi said with a smile.

“Xingyou and Souhu have already reached a partial cooperation agreement. If we add Wanmei, we might be able to strangle Shengda in China and then expand our territory abroad,” Wang Yao said with a smile.

"Is it true that President Wang and President Zhang are close friends?" Lan Qi chuckled.

“When Wanmei Films releases movies in the future, Kanpianer.com and Tianhuo Cinemas can also lend a hand,” Wang Yao added.

Upon hearing this, Lan Qi suppressed his smile and pondered to himself. Although the film and television sector was not under his overall coordination, film and television IPs were related to game collaborations, so naturally the greater the influence of the film and television, the higher the success rate of the game adaptation.

If we only consider StarGame as a game collaboration, it's insignificant to Wanmei. However, from the perspective of the entire interactive entertainment industry (games + film and television), it's very valuable.

"President Wang, please give me two days. I need to discuss this with President Chi and the others," Lan Qi said seriously.

"We'll wait for your message." Wang Yao nodded, exchanged contact information, and then left the venue early with Cai Haoyu.

Upon learning that Wang Yao had left the event early without even saying goodbye, Lei Jun frowned.

"It seems they really don't take us seriously," Zeng Liqing laughed upon hearing this.

“It’s normal for young people to have a bit of drive,” Lei Jun grinned.

"It seems these e-commerce upstarts really look down on us sunset industries like gaming. They're certainly not short of money," Zeng Liqing laughed.

“There shouldn’t be anyone who’s not short of money; they’re just waiting for the right price.” Lei Jun shook his head, pondering whether he should just poach the entire Xingyou mobile game division.

While Lei Jun was still hesitating about whether to invest in poaching talent, Wang Yao had already notified Tianhuo's HR department to contact the various voice live streaming guilds newly established under DuoY.

YY Voice was originally designed by DuoY as a team voice communication tool for Warcraft players. Later, it was discovered that it could increase platform stickiness and DuoY's advertising revenue, so it gradually expanded. With the development of the domestic online game industry, YY Voice's registered users are approaching 100 million, mainly consisting of users of popular games such as Warcraft, JX3, and CF, supplemented by social media activities such as Tieba.

However, due to the strong social demand in China, the original form of YY Voice Entertainment Live Streaming mode was born. Starting from March of the beginning of the year, many entertainment teams flocked in to organize activities through self-built voice channels, attracting a large number of users.

For example, Picasso's voice talk show channel has an average of over 5000 daily online users, accounting for 15% of YY's total traffic in the entertainment sector. This large-scale user base accumulated initial traffic for YY's subsequent transformation into live streaming.

This also led to the development of concepts such as 'legion' and 'guild'.

This indirectly led to the fact that core content such as MC shout-outs and cover songs were almost entirely produced by members of the legion.

For example, members of the Dingdang Legion upload more than 200 cover songs every day, accounting for 30% of the total content on YY Music. This explosive growth of UGC content has enabled YY to unexpectedly catch up with professional live streaming platforms like 6rooms in the field of user online presence.

These legions and guilds rely on offline transfers for profit. DuoY chose to let this unexpectedly emerging sector develop unchecked for the time being, without intervening, treating it merely as a free channel to attract traffic and increase advertising revenue.

It wasn't until online payment licenses were issued next year that a series of paid models such as tipping and membership were introduced, ushering in the earliest era of UGC content entertainment live streaming.

Wang Yao's development strategy for AcFun is to establish it as a live streaming platform, following the Huya model. Its current positioning as a dissemination platform for traditional Chinese music content is also a preparation for the later maturation of online payment. However, Lei Jun and Zeng Liqing's actions of poaching people in person today made him feel that it is better to take the initiative.

The gaming industry is the most important source of cash flow besides e-commerce, so it can't be easily drained. After all, Wang Yao knows Lei Jun very well and is best at reaping the benefits. So, before Lei Jun makes any moves, he might as well strike first and undermine his foundation.

YY is one of the main sources of traffic that YY currently monopolizes for game promotion. Wang Yao wants to first build A-site into a competing platform, using these legions and guilds' UGC content entertainment live streams to siphon off users, and then join forces with game companies such as Wanmei to drive the erosion of game users.

The guilds and legions on YY are currently the core assets, and the cost of poaching them is estimated to be very low. They can be directly signed as platform streamers, receiving a base salary plus a share of the tips. This direct monetization model can attract most people.

YY currently does not have a virtual tipping function. A/B stations have launched a virtual currency service called "Purple Egg" through [Wangyin Online] company, with a recharge ratio of 1:100. Users can recharge Purple Eggs to tip video and voice live streams.

Currently, due to the high cost of video live streaming bandwidth, A and B stations only offer audio live streaming functionality.

AcFun's mature model is extremely attractive to YY's legions and guilds, especially to some singers and radio broadcasters, such as the "YaoYaoLing Legion's" emotional radio program "Midnight Heart-to-Heart Talk," which now has thousands of people online at the same time every day, and they are all female users.

Moreover, they create a guild system: through a pyramid structure of fan groups, management groups, and ordinary users, they form a highly sticky social effect, bringing user stickiness to over 70% activity level, which will bring new vitality to A-site.

Wang Yao personally selected members of the "Top Ten Legions" and invited them to sign long-term contracts: Jinchi, Heisehui, MiTu, Yaoyaoling, Dingdang, Bijiajun, Lijiajun, Bangjiajun, Feihudui, and Axiuse. He also promised to hold the first Guild War on A-site and help them boost their traffic.

With platform support, guaranteed wages, and a mature monetization path, it's enough to win over this group that's currently desperately needing support.

What's even more appealing to them is the 'First Shanghai Comic Con' event, which will be streamed nationwide by Bilibili.

Officially started.

(End of this chapter)